BC CULTURE
Saved by @CodyyyGardner

Earlier today, I gave a talk at the @SubstackInc's writer conference about building a writing habit. Below are the ten concrete strategies I shared that have helped me publish a post every week for 1.5 years 👇

 0/ First of all, just sharing advice about this topic gives me serious impostor syndrome because writing is still pretty new to me, and I have much to learn. But these are things that have helped me, and I hope they'll help you.
1/ Strategy 1: Commit publicly

This was maybe 50% of my initial motivation. Having told people I was going to write weekly made me feel bad when even thinking about skipping a week. It gave me just enough nudge to keep going.
https://t.co/R0EWblrHnW
1b/ You don't need to make this super public. Just sending an email to a few friends regularly with your concrete goals about writing (and anything else) works wonders.
1c/ If you *really* want to be motivated, ask people for money. Nothing motivates you more than people paying you for regular content.
https://t.co/ZH6Dm87jFr
2/ Strategy #2: Stay close to what interests you

Writing is hard enough. Write about things that you're genuinely energized by, excited to learn more about, or curious about. Don't force yourself to write things you think you *should* or *need* to write about.

It won't last.
2b/ On that, the classic advice is to find a tiny niche and become the best person in that niche. I ignored this advice. I didn't want to spend all of my time thinking about *just* PM, or just growth, etc. I stayed broad so that I'd stay interested in the topic(s).
3/ Strategy #3: Maintain a sustainable pace

Here's what your pace should feel like, IMHO. Writing a newsletter is a marathon. Don't burn yourself out. I personally love the weekly cadence. Daily newsletters blow my mind.
3b/ Important: People don't want MORE emails. They want better, more valuable, emails.

Consistency + quality = you win.
4/ Strategy #4: Protect deep work time

Valuable, interesting, creative work always comes from focused, distraction-free time. But the world is always trying to take this time away from you. You need to find strategies to protect this time. Read this book.
https://t.co/cWaAYRzZMd
4b/ If you don't have a full-time job, my advice is to avoid booking any meetings until 3pm. Try it. It's game-changing.

If you do have a job, can you add 3-hour blocks of time the mornings of M/W/F? Or on a weekend?
4c/ The #1 highest-grossing Substack writer does it part-time, every day, and makes over $1m. It's possible.
https://t.co/oZ9qOgC7nW
5/ Strategy #5: Turn on do-not-disturb mode on both your phone and computer

We have puny brains with no ability to avoid distractions. Embrace "ignorance is bliss." Shut off notifications by turning on DND.

At a minimum, do this during your deep work time. Ideally, all day.
6/ Strategy #6: Find tools that help you stay focused, organized, and distraction free

1. A TODO app to prioritize your tasks (I use @centered_app)
2. A doc tool to organize your content (I use @coda_hq)
3. A note-taking tool for quick notes (I use https://t.co/YHvgJvV9dt)
6b/

4. Tools to help you with writing (I use @Grammarly and https://t.co/tTNv9lH9Ik)
5. Nutrients to boost energy and focus (I drink tea and @magicmind)
6. A platform for hosting/sending content (I use @SubstackInc)
7/ Strategy #7: Have an idea dumping ground

When you have time to write, you want to avoid the blank page as much as possible. What helps me is having a place to dump random idea as they come, which I can build and add to over time. I use Coda pages for this.
8/ Strategy #8: Turn this idea backlog into a prioritized list of your upcoming content

Give your brain a chance to marinate on what's coming up next, and let go of the things that are way out in the future. And once it's fleshed out enough, throw it into your email system.
9/ Strategy #9: Go where the energy takes you

Give yourself permission to change course on your next topic if you aren't feeling it. Go where your energy takes you.

You don't owe anyone anything (usually). More excited about something else? Roll with it! It'll be better also.

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Matt Mochary has been CEO coach to @naval, the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, Plaid, Flexport, Opendoor, partners at Sequoia, YC, Benchmark, and many others.

He also open-sourced his entire curriculum, templates and all. Here's a link 👇


The Mochary Method Curriculum ➔ https://t.co/A8J51IzYhz

My recent conversation with @mattmochary where we talk about fear, anger, innovation, how to lay people off well, and his coaching practice ➔

Also in podcast form ➔

For more from Matt, buy this book
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I'm excited to share a new growth framework that @danhockenmaier and I have been developing (with help from the amazing @reforge crew)

I've been finding myself coming back to this framework often when talking to founders about growth.

Thread

1/ As a startup, it's essential that you, and your team, have a clear understanding of how your business is likely to grow. We call this building a Growth Model. With this, you'll know which growth investments to make right away, which to avoid, and which to double-down on.

2/ Our advice is to think about your business like a high-performance race car. The same four components that help a car drive faster also help your business grow:


1. ⚙️ The (Growth) Engine: Self-sustaining growth loops that drive most of your growth (e.g. virality, perf marketing, content, sales)

2. 💥 Turbo boosts: One-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads)

3. 💧 Lubricants: Optimizations that make the growth engine run more efficiently (e.g. improved conversion, a stronger brand, higher customer retention).

4. ⛽ Fuel: The input that your engine requires to run (e.g. capital, content, users).
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Lenny Rachitsky
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@lennysan
How do you prioritize a roadmap?

First, take a step back and remember that a business is just a group of people solving problems for other people in exchange for money. Your job is to (1) figure out the problems, and (2) solve them in the most efficient way possible. Thread 👇

1/ Step 1: Figure out the problems -- get the ground truth:
* Talk to customers
* Talk to employees who talk to customers (CX, sales)
* Observe your customer's behavior, through data and user research
* Use the product yourself
* Look into what caused users to churn

2/ Step 2: Solve problems in the most efficient way possible -- least work for most impact:
* Develop hypotheses around what you believe will solve the problems
* Ideate solutions to these hypotheses (see link)
* Put these ideas into a spreadsheet

3/ Rate each idea from 1-5 across two attributes: (1) Impact: How impactful it'll be in solving the problem, and (2) Effort: How much work it'll take to execute. Guesstimate -- what matters most is relative differences.
* Sort the spreadsheet by ratio of Impact / Effort, discuss

4/ How do you estimate Impact?
Every decision is somewhere along this spectrum:
Gut <--------------------> Complete data
Knowing this, use all of the data at your disposal (quant, qual), plus your team's experience, to inform the estimate. You are smart people, trust yourselves.
ALL
Lenny Rachitsky
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@lennysan
The clearest sign of finding product-market fit is feeling "pull" from the market.

But what does "pull" look like?

👇 Read on 👇

1/ Sign 1: A sudden inflection in organic growth

Netflix: "Where before we were struggling to get traffic, all of sudden we couldn’t keep up." - @mbrandolph

Tinder: "Downloads started to skyrocket" – @badeen

Uber: "Word of mouth was uncontrollable" – @ryangraves

2/ Sign 2: Customers ask to pay for the product before you ask

Carta: "I've been trying to get to your sales people for weeks!!! Why won't you take my money???" – @henrysward

Github: "To our surprise, users started writing to us asking ‘Can we pay for this??’" – @mojombo

3/ Sign 3: Users flip from excited to upset

Datadog: "When we hit early product-market fit, our users switched from being excited at all the things our product could be to them to being upset about all the things it didn't do yet." – @oliveur

3b/ Segment: "The thing that flipped was, people would previously tell us they wanted a feature, but not use it. Whereas now, people were using it and they would want a second feature." – @reinpk
STARTUP
Lenny Rachitsky
Lenny Rachitsky
@lennysan
Mission → Vision → Strategy → Goals → Roadmap → Task

As taught to us by Oceans 11 👇


Mission: Rob the Bellagio, the Mirage, and the MGM Grand casinos, and get back at rival Terry Benedict.


Vision: Great wealth and revenge


Strategy: Get into the vault that all three casinos share
1. Get into casino cage
2. Get through doors w/ code that changes every 12h
3. Get into an elevator that requires fingerprints+vocal verification
4. Get past two guards with uzis
5. Break into

Goal: Walk out with
PLANNING

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Pierre Boulle was born today in 1912, so what better time to look back at his sociological science-fiction classic that paved the way for Star Wars and the MCU.

This is the story of Planet Of The Apes!


Pierre Boulle is probably best known for his 1952 novel Bridge On The River Kwai, based on his wartime experiences in Indochina. So it was possibly a surprise when 11 years later he authored a science fiction novel.


However Boulle had been a Free French secret agent during the war. He was captured in 1943 by Vichy forces in Vietnam and sentenced to hard labour. This experience of capture would shape his novel La Planète Des Singes.


Published in 1963 La Planète Des Singes recieved good reviews. An English translation - entitled Monkey Planet - was issued the following year. It was a story that seemed to strike a chord with readers.


In the novel two rich travellers find a manuscript written by journalist Ulysse Mérou. It tells a fantastical tale: how he travelled with two wealthy explorers to Betelgeuse. They land on the planet Soror, a world of primitive humans ruled by advanced civilised apes.
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I've completely fallen down a well of reading crappy superhero comics. (virtually all superhero comics are crappy.)

it's a comfort food thing. takes me back to my ill spent youth.

read a bunch of Dan Slott's she hulk run, which is depressingly sexist, all things considered. (the old, there's something wrong with you if you're a powerful woman who enjoys being powerful trope.)

Gail Simone's Birds of Prey is pretty fun; character interactions are great but she's got trouble figuring out worthwhile plots. all the villains are pretty eh.

read some Bendis avengers and new avengers. he writes fun characters, but the crossover stuff is so omnipresent it's hard for him to develop any narrative cohesion.
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@amuse
@amuse
@amuse
STAR WARS GENOCIDE THREAD: If you're a Mandalorian fan you are no doubt aware that @ginacarano was fired by Disney for explaining on Twitter how the same sort of behavior Democrats are engaging now in resulted in the holocaust. The left-wing mob wasted no time proving her right.
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OK, let's start talking about the House's 80 page brief on impeachment. It really is an incredibly well-done piece of work. There are some things I'd do differently and some pieces I didn't love, but overall, it's very very good.

Again - this thread will happen in fits and starts. I'm swamped at work and this will come in 10-15 minute chunks as I take a break

Let's start by taking a look at the table of contents. After a 4-page intro (that's relatively long, don't love it), the brief spends a solid 30 pages walking through the facts underlying the impeachment - and, the subheadings tell us, tying in Trump's general refusal to accept


the election results with everything that followed. This is a strong rhetorical approach, but it comes with dangers: the President not only had a legal right to contest the election results, but the GOP Senators pretty much all backed that right, strongly.

It's going to be important to thread a needle of saying "this set the stage for what came after" without putting yourself in a place where you're trying to convince the Senate that the challenges themselves were impeachable. That won't fly
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I don't often promote myself on here, but I should. I have done some things that I am proud of. So here is a thread of episodes from @OurTurnPodcast that I contributed a segment and/or co-hosted. #RPG #podcast

Here is one of my very first contributions, a segment about one of my favorite RPGs of all time: 13th Age. @13thAge I still love it, and I have hacked the system to run other genres (ex. Star Wars: The Old Republic). Give it a try

One the one-year anniversary of @OurTurnPodcast, I did a segment about Session Zero for RPGs. I love being a part of Session Zero in any #RPG, both as a GM and
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Oh my Goodness!!!

I might have a panic attack due to excitement!!

Read this thread to the end...I just had an epiphany and my mind is blown. Actually, more than blown. More like OBLITERATED! This is the thing! This is the thing that will blow the entire thing out of the water!


Has this man been concealing his true identity?

Is this man a supposed 'dead' Seal Team Six soldier?

Witness protection to be kept safe until the right moment when all will be revealed?!

Who ELSE is alive that may have faked their death/gone into witness protection?


Were "golden tickets" inside the envelopes??


Are these "golden tickets" going to lead to their ultimate undoing?

Review crumbs on the board re: 'gold'.


#SEALTeam6 Trump re-tweeted this.
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Latest update from @TheBernician

1/19

Hancock, Whitty, Vallance & Ferguson Stand Accused of Pandemic Fraud.

After yet more damning evidence arose last week, further additions had to be made to the court papers, which we are now aiming to lay in the coming week.

2/19

The four defendants will be Matt Hancock, Chris Whitty, Patrick Vallance and Neil Ferguson, each of whom has inextricable and ultimately incriminating connections with Bill Gates and Big Pharma.

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As well as three counts of fraud by false representation and seven counts of fraud by non-disclosure, under sections 2 and 3 of the Fraud Act 2006, we can now also prove that the entire worldwide scamdemic originated on these shores.

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In fact, we can show that, without the dishonest statements and non-disclosures of the four defendants we are initially proceeding against, COVID-1984 would not have transpired.

5/19

Furthermore, the 1st defendant, Matt Hancock, cannot rely upon the defence of Parliamentary Privilege, on the ground that none of the evidence relied upon by the prosecution is capable of preventing parliamentarians from carrying out their lawful business in Parliament.
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foone
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You want to know something about how bullshit insane our brains are?
OK, so there's a physical problem with our eyes: We move them in short fast bursts called "saccades", right? very quick, synchronized movements.
The only problem is: they go all blurry and useless during this

having your vision turn into a blurry mess every time you move your eyes is obviously not a good idea, so our brains hide it from us. Now, imagine you're an engineer and you have this problem.

You've got some obvious solutions you could do.
1. make the vision go black during movement. (Some VR games do this!)
2. just keep showing the last thing we saw prior to movement

both are good options with different downsides, but OH NO. this is assuming everything makes sense and is chronological and (regular) logical.
Your brain does neither of these options, really.

first, it basically puts your visual system on "pause". You're not seeing blackness or even nothing, you're just not seeing period.
then when you finish your saccade, it shows you what you now see at the new position. and then it pretends it can time travel.
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हठयोगी...
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#3/thread on Angkor wat

Christianity and islam may be the largest religion of today’s world but Sanatan dharm has the largest religious monument in the world in the form of Angkor wat. It is situated in combodia and spread across over 400 acres / 1.6 km².


It was listed as a UNESCO World Heritage Site in 1992, which encouraged an international effort to save the complex.
It was originally built as a Hindu temple dedicated to the god Vishnu. In Khmer, the Cambodian language, Angkor means "city" and Wat means "temple grounds".


So Angkor Wat means "Temple City". Its original name was Vrah Vishnuloka or Parama Vishnuloka, meaning the sacred dwelling of Vishnu in Sanskrit.
But, it gradually turned into a Buddhist temple towards the end of the 12th century & is still used for worship today.


Angkor Wat was initially designed and constructed in the first half of the 12th century, during the reign of Suryavarman II, as the king’s state temple and capital city. It was built without the aid of any machinery, as there was no machinery available at that time.


Evidence for these dates comes in part from inscriptions, which are vague, but also from the architectural design and artistic style of the temple and its associated sculptures.

Another aspect is that the five central towers of Angkor Wat symbolize the peaks of Mount Meru,
HISTORY