BC TECH
Saved by @SteveeRogerr

I'm excited to share a new growth framework that @danhockenmaier and I have been developing (with help from the amazing @reforge crew)

I've been finding myself coming back to this framework often when talking to founders about growth.

Thread

 1/ As a startup, it's essential that you, and your team, have a clear understanding of how your business is likely to grow. We call this building a Growth Model. With this, you'll know which growth investments to make right away, which to avoid, and which to double-down on.
2/ Our advice is to think about your business like a high-performance race car. The same four components that help a car drive faster also help your business grow:
1. ⚙️ The (Growth) Engine: Self-sustaining growth loops that drive most of your growth (e.g. virality, perf marketing, content, sales)

2. 💥 Turbo boosts: One-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads)
3. 💧 Lubricants: Optimizations that make the growth engine run more efficiently (e.g. improved conversion, a stronger brand, higher customer retention).

4. ⛽ Fuel: The input that your engine requires to run (e.g. capital, content, users).
3/ All four of these components help your business grow, but understanding your Growth Engine is the most important part because it’s the only component with the potential to be self-sustaining. e.g. engines naturally create an output that can then be re-invested in more growth.
4/ ⚙️ GROWTH ENGINE(S)

Companies grow primarily through four possible Growth Engines:

• Performance marketing: FB, AdWords, TV, etc.
• Virality: Word-of-mouth, referrals, inviting friends, etc.
• Content: SEO, shareable videos, or newsletters, etc.
• Sales: Salespeople
5/ Using just these four engines, we can explain the growth of every breakout success. Here are a few examples:

• Uber/Lyft: Virality + Performance marketing
• Snapchat: Virality
• Zoom: Virality + Sales
• Slack: Virality + Sales
• Salesforce: Sales
6/ Check out our previous @firstround review piece where we outline a 3 step process to determine which engine is likely going to drive your business's growth and how to operationalize it.
https://t.co/djWwLzhqOk
7/ 💥 TURBO BOOSTS
Next, we have Turbo Boosts. Similar to a turbocharger in a car, these are tactics that can accelerate growth for a period of time but don’t deliver ongoing acceleration. They include things like:

• PR
• Events
• Brand marketing campaigns
8/ These tactics aren’t "engines," because in most cases they aren’t sustainable and repeatable at scale. For example, any startup that has received the “TechCrunch bump” knows that it can give you a nice boost in traffic, but it’s often not clear what to do next.
9/ However, Turbo Boosts can still be very valuable tools for kickstarting and accelerating your growth rate, particularly at important inflection points for your company, like lighting the initial spark, or launching a new product or market.
10/ 💧 LUBRICANTS
Third, we have lubricants. Lubricants don’t drive growth directly, but instead optimize the efficiency of your engine. Also, without enough lubrication, your engine will stop. There are 3 broad categories of lubricants:

• Conversion
• Activation
• Retention
11/ Of these three categories, retention is the most important, as Brian lays out in this post.
https://t.co/MlrmElVjF0
12/ ⛽ FUEL
Finally, we have Fuel. Without it, even the most optimized engine won’t run. The type of fuel required is specific to the type of growth engine you’re running:

• Paid marketing and sales engines primarily need capital, which can be invested in ads or salespeople
13/
• Content engines unsurprisingly need more content, which can be used to attract users.
• Viral engines require only more users, who in turn refer additional users.
14/ For more, including the six most common growth pitfalls, and how to put this into practice, check out the full post.

Huge shout-out to @bbalfour and @onecaseman for their help with this post, and to my brother-from-another-mother @danhockenmaier

https://t.co/ZGW1qWT5zC

More from Lenny Rachitsky

Lenny Rachitsky
Lenny Rachitsky
@lennysan
Matt Mochary has been CEO coach to @naval, the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, Plaid, Flexport, Opendoor, partners at Sequoia, YC, Benchmark, and many others.

He also open-sourced his entire curriculum, templates and all. Here's a link 👇


The Mochary Method Curriculum ➔ https://t.co/A8J51IzYhz

My recent conversation with @mattmochary where we talk about fear, anger, innovation, how to lay people off well, and his coaching practice ➔

Also in podcast form ➔

For more from Matt, buy this book
STARTUPS
Lenny Rachitsky
Lenny Rachitsky
@lennysan
Earlier today, I gave a talk at the @SubstackInc's writer conference about building a writing habit. Below are the ten concrete strategies I shared that have helped me publish a post every week for 1.5 years 👇

0/ First of all, just sharing advice about this topic gives me serious impostor syndrome because writing is still pretty new to me, and I have much to learn. But these are things that have helped me, and I hope they'll help you.

1/ Strategy 1: Commit publicly

This was maybe 50% of my initial motivation. Having told people I was going to write weekly made me feel bad when even thinking about skipping a week. It gave me just enough nudge to keep


1b/ You don't need to make this super public. Just sending an email to a few friends regularly with your concrete goals about writing (and anything else) works wonders.


1c/ If you *really* want to be motivated, ask people for money. Nothing motivates you more than people paying you for regular
CULTURE
Advertisement
Lenny Rachitsky
Lenny Rachitsky
@lennysan
If you want to get better at writing, do yourself a favor and subscribe to this free email series by @david_perell. I read every issue and take something away each time. Often, something game-changing. And it’s
ALL
Lenny Rachitsky
Lenny Rachitsky
@lennysan
How do you prioritize a roadmap?

First, take a step back and remember that a business is just a group of people solving problems for other people in exchange for money. Your job is to (1) figure out the problems, and (2) solve them in the most efficient way possible. Thread 👇

1/ Step 1: Figure out the problems -- get the ground truth:
* Talk to customers
* Talk to employees who talk to customers (CX, sales)
* Observe your customer's behavior, through data and user research
* Use the product yourself
* Look into what caused users to churn

2/ Step 2: Solve problems in the most efficient way possible -- least work for most impact:
* Develop hypotheses around what you believe will solve the problems
* Ideate solutions to these hypotheses (see link)
* Put these ideas into a spreadsheet

3/ Rate each idea from 1-5 across two attributes: (1) Impact: How impactful it'll be in solving the problem, and (2) Effort: How much work it'll take to execute. Guesstimate -- what matters most is relative differences.
* Sort the spreadsheet by ratio of Impact / Effort, discuss

4/ How do you estimate Impact?
Every decision is somewhere along this spectrum:
Gut <--------------------> Complete data
Knowing this, use all of the data at your disposal (quant, qual), plus your team's experience, to inform the estimate. You are smart people, trust yourselves.
ALL
Lenny Rachitsky
Lenny Rachitsky
@lennysan
The clearest sign of finding product-market fit is feeling "pull" from the market.

But what does "pull" look like?

👇 Read on 👇

1/ Sign 1: A sudden inflection in organic growth

Netflix: "Where before we were struggling to get traffic, all of sudden we couldn’t keep up." - @mbrandolph

Tinder: "Downloads started to skyrocket" – @badeen

Uber: "Word of mouth was uncontrollable" – @ryangraves

2/ Sign 2: Customers ask to pay for the product before you ask

Carta: "I've been trying to get to your sales people for weeks!!! Why won't you take my money???" – @henrysward

Github: "To our surprise, users started writing to us asking ‘Can we pay for this??’" – @mojombo

3/ Sign 3: Users flip from excited to upset

Datadog: "When we hit early product-market fit, our users switched from being excited at all the things our product could be to them to being upset about all the things it didn't do yet." – @oliveur

3b/ Segment: "The thing that flipped was, people would previously tell us they wanted a feature, but not use it. Whereas now, people were using it and they would want a second feature." – @reinpk
STARTUP

More from Tech

Tinker \u274e
Tinker ❎
@TinkerSec
Singing the Blues:
Taking Down an Insider Threat

"I had all of the advantages. I was already inside the network. No one suspected me. But they found my hack, kicked me off the network...

...and physically hunted me down."


Many pentests start from the outside, wanting to see how the perimeter might be breached.

This pentest started from the inside. My client wanted to assume they had already been breached, and, if breached, how far could an attacker go.

Could they stop me once I was inside?

So they snuck me in. Disguised me as a new employee. Gave me a work computer, an ID badge, an account in their system... hell, I even had a cubicle w/my assumed name on it.

The only person who knew who I really was was their CISO. Everyone else thought I was Jeremy in Marketing.

During most of the first morning, I completed onboarding, made introductions, and completed menial tasks.

But I had to act quick. I only had a week onsite. I had to hack their network while not raising suspicion.

So I set about it.

You have to understand... most "Internal Pentests" are straight forward. The hard part is breaching the network, but once you're inside, it's a target rich environment. End of Life computers, default passwords, everyone a Local Administrator...
TECH
JBD
JBD
@rakyll
Google's interview system is not great but there are various reasons why it feels less than it is. Most candidates don't know what the goal of our interviews are. First rule, it is not about finding an optimal solution or any solution at all.

You are interviewed for multiple skills simultaneously. Cognitive skills, communication, leadership are a few to name. If the point is not finding a solution, then what is it? Let me explain.

Your interviewers try to understand what it feels like to work with you on a daily basis. An interview question is just a tool in achieving that, it is not there to specifically measure your skills on a topic but a tool to understand the depth of your thinking.

Before the interview starts, ask them what they want to get out of this interview. Good interviewers should already have a plan and a set of expectations. Ask them what you should do. Don't start coding yet. Ask them you should produce. Discussion, diagrams, pseudo code, code?

Then, start cracking the question. List whatever questions you think it is important to solve this question, ask your edge cases. Get to a point where you are discussing about pros/cons of the solutions. These steps are critical. Don't just start coding. Have a consensus first.
TECH
Advertisement
Patrick McKenzie
Patrick McKenzie
@patio11
Torn between "I think losing $100 million when someone beats you at security research is pretty much exactly what you signed up for doing yield farming" and "Maaaaaaaybe not the future of finance you were expecting, huh."

How to put this in regular finance terms...

Suppose hypothetically you have an account at a brokerage with some valuable asset in it. You take a margin loan against that asset to fund your normal spending, or pay a tax bill, or maybe buy something at another brokerage.

For reasons known only to the brokerage, they don't denominate your loan in dollars. They denominate it in shares of a money market fund, which are worth $1 +/- epsilon and basically never deviate from that.

And you think "Hmm, I have a large equity cushion against this loan."

One day, a computer system at the brokerage reports, sorta-kinda erroneously, that the value of the money market fund is actually $1.30 per share. The equity cushion is gone. Your valuable asset is sold, at timing you didn't choose, at wrong price, to pay an inflated phantom debt

And your recourse is... probably tweeting at patio11 saying he finds too much joy in this.

Which I don't; I just feel like this is why you don't trust a CPU built out of redstone to build reliable financial infrastructure on top of.
TECH
Jen \u26a1
Jen ⚡
@leoniedelt
Been reading up a lot about these jabs, esp as I know they are going to be a condition of a return to normality

Was on a zoom call last evening with a testing company that had some fascinating evidence on protection etc.

I have more reading to do.

I do not want to be coerced into something I don't want, BUT i want normal back as soon as possible.

Basically i'm at the point in my isolation and thinking that I'll take whatever just so this bullshit can end.

That is a desperate mindset, but so is 12 months of being cut off from the world.

All i have is what goes round and round in my head.

There's no one else to help balance it.

So i'm in group 6, and my surgery are doing group 6 right now. And i am at the point i want to do it to get it DONE.

And also to study what happens. Because i have that kind of mind.

I remember Pandemrix.

But we live with risk every day.

I risk my life climbing walls with only a harness around my waist to catch me as i lean back and fall off

And rational risk assessment is at the heart of everything going wrong these last 12 months
TECH
Pete Savin
Pete Savin
@pete_savin
Wellcome to our virtual walk from Ambleside to Howtown on Lake Ullswater. I’ve based the route on #HadriansHighWay by @fellranger1 which he uses a variant to the main route. Books can be bought direct or through @VindolandaTrust


A view of #Ambleside from Wansfell our starting point in the heart of the #LakeDistrict @CumbriaMagazine


We can start at the roman fort at the edge of #Windermere. The Romans stated to push into the lakes in the early 90’s AD, this fort dates to the rebuild in Hadrian’s Reign possibly after warfare which brought about #HadriansWall #Ambleside


The #Ambleside posting wasn’t always a peaceful one as the gravestone in the @ArmittMuseum shows one man was killed “in the fort”


Time to leave and head out of town passing this scale model of the famous Bridge House in #Ambleside #virtualwalk
TECH

You May Also Like

Warrior Axom
Warrior Axom
@WarriorAxom
I am a student of DHSK college, Dibrugarh. I belong to 1 st Sem , History Department. And my generic subject is Political Science. Our history professor Mr Abhijit Baruah on our first day said
1) You Hindus don't have any history
2) If you want to study real history contd...

then study Islamic& European history.
3) He is a hardcore communist ( urban naxal I must say )

4) He says you hindu people don't have any history coz you people were busy writing about your imaginary Gods.

5 ) He says us to read history books of Romilla Thapar ( hindu hater)

He is brainwashing students since 80s. Another professor Mr Biraj Dutta says "we need revolution. Ami Delhi r sorkar uforai pelabo lgibo " Another Comrade professor Mr Sun Gogoi of Pol Sc. Dept says Urban Naxal is a derogatory term used by fascist Hindutva goons to defame (3)

Students of JNU and overall all the student community. He says Lala Lajpat Rai & all the nationalist politicians of that time were casteist including former President of India Mr Rajendra Prasad.

Now the historic DHSK college & all the college's of Assam may doing this from (4)

a long time. Now what should I do ? Should I stand against them. Should I oppose them ? My inner Hindu does not allow me to tolerate anymore.
Should I complain ? But to whom ? Anyone can be an Urban Naxal . Whom to believe? Should I think about my career & keep quite (5)
INDIA
\U0001f1ee\U0001f1f3Sonal \U0001f1ee\U0001f1f3
🇮🇳Sonal 🇮🇳...
@Dharma_Vaarta
Bharat: Advancement of earth’s earliest civilization

Glorious Vedic Architecture and Temple

Architecture in India was an extremely rich form of expression and highly developed science, with a deep heritage of spirituality in it. #FreeHinduTemple


The centre of all architectural development was the temple and temple or Mandir was the earthly home of God, and like the launching pad for the devotee’s consciousness to soar toward the Divine and the spiritual world.


The murti or deity of the Divine would be placed in the temple sanctum, around which all temple activity would revolve.

Such buildings were often elaborately decorated with stone, wood, plaster, etc. and carved or cut to depict the stories from the Puranas or other sacred texts


Temples were always the centre of religious, social and educational activities, practically more so in
ancient times than today.

During a span of more than two thousand years, various dynasties were known for constructing glorious temples,


some of which include the Mauryan, Ashoka, Gupta, Satavahana, Chedi, Chandella, Chalukya, Solanki, Pallava, Shola, Hoysala, Vijayanagar, and others.

Many of these temples remain beautiful architectural wonders today.
ALL , HISTORY
Advertisement
yashstocks
yashstocks
@yashstocks
(1/3)

I am using only one indicator in the chart.
i.e DC(20) = Donchain Channel
I use 3 min chart and the DC period is 20, so DC high is basically the last 1 hour high & DC low is the last 1 hour low.
The middle line is the median of high and low.


(2/3)

Donchian channels are mainly used to identify the breakout of nifty/BNF.
We can take directional bias based on the indicator.
If nifty is breaking DC high, can take bullish view.
if it is breaking DC down, can take bearish view.
if it is in between, can trade range-bound.

(3/3)

We can monitor nifty/banknifty futures with volume along with DC.
If the volume is 1.5 to 2 times the average volume and if DC high/low is taken out then it can be a strong bullish/bearish signal.
SCREENERS
Elizabeth May
Elizabeth May
@_ElizabethMay
This is NONSENSE. The people who take photos with their books on instagram are known to be voracious readers who graciously take time to review books and recommend them to their followers. Part of their medium is to take elaborate, beautiful photos of books. Die mad, Guardian.


THEY DO READ THEM, YOU JUDGY, RACOON-PICKED TRASH BIN


If you come for Bookstagram, i will fight you.

In appreciation, here are some of my favourite bookstagrams of my books: (photos by lit_nerd37, mybookacademy, bookswrotemystory, and scorpio_books)
FUN
ArmaniTalks \U0001f399\U0001f525
ArmaniTalks 🎙🔥...
@ArmaniTalks
A relationship begins to get stiff when excessive patterns begin to form.

Too many patterns leads to a boring, predictable, logical lifestyle.

Get the emotions involved.

Do something spontaneous out of the blue moon & flip the script.

'What's wrong with the patterns?'

Nothing is wrong with patterns.

However, there is a problem when all you have are patterns.

It's boring.

'Can you explain why?'

Sure 👇

The thing with relationships is that it's meant to be an emotional experience.

It's very difficult to logically explain love, right?

'Right.'

Well this is where you want to steer the ship the right way.

1. Too emotional is bad.

2. Too logical is bad.

Let me break it down.

1. Too emotional

If a relationship is completely ruled by emotions, then it's too volatile.

You will never reach productivity if you are aimlessly only following each others emotions.

This lifestyle tarnishes any structure for the couple.

'So why do people do it?'

Because it's fun.

You may ruled by this stage in the honeymoon phase.

Normal.

You'll be so spontaneous that it almost becomes a lifestyle.

But it's hard to level up your life when you're too spontaneous.

Avoid.
LIFE