BC TECH
Saved by @SteveeRogerr

I'm excited to share a new growth framework that @danhockenmaier and I have been developing (with help from the amazing @reforge crew)

I've been finding myself coming back to this framework often when talking to founders about growth.

Thread

 1/ As a startup, it's essential that you, and your team, have a clear understanding of how your business is likely to grow. We call this building a Growth Model. With this, you'll know which growth investments to make right away, which to avoid, and which to double-down on.
2/ Our advice is to think about your business like a high-performance race car. The same four components that help a car drive faster also help your business grow:
1. ⚙️ The (Growth) Engine: Self-sustaining growth loops that drive most of your growth (e.g. virality, perf marketing, content, sales)

2. 💥 Turbo boosts: One-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads)
3. 💧 Lubricants: Optimizations that make the growth engine run more efficiently (e.g. improved conversion, a stronger brand, higher customer retention).

4. ⛽ Fuel: The input that your engine requires to run (e.g. capital, content, users).
3/ All four of these components help your business grow, but understanding your Growth Engine is the most important part because it’s the only component with the potential to be self-sustaining. e.g. engines naturally create an output that can then be re-invested in more growth.
4/ ⚙️ GROWTH ENGINE(S)

Companies grow primarily through four possible Growth Engines:

• Performance marketing: FB, AdWords, TV, etc.
• Virality: Word-of-mouth, referrals, inviting friends, etc.
• Content: SEO, shareable videos, or newsletters, etc.
• Sales: Salespeople
5/ Using just these four engines, we can explain the growth of every breakout success. Here are a few examples:

• Uber/Lyft: Virality + Performance marketing
• Snapchat: Virality
• Zoom: Virality + Sales
• Slack: Virality + Sales
• Salesforce: Sales
6/ Check out our previous @firstround review piece where we outline a 3 step process to determine which engine is likely going to drive your business's growth and how to operationalize it.
https://t.co/djWwLzhqOk
7/ 💥 TURBO BOOSTS
Next, we have Turbo Boosts. Similar to a turbocharger in a car, these are tactics that can accelerate growth for a period of time but don’t deliver ongoing acceleration. They include things like:

• PR
• Events
• Brand marketing campaigns
8/ These tactics aren’t "engines," because in most cases they aren’t sustainable and repeatable at scale. For example, any startup that has received the “TechCrunch bump” knows that it can give you a nice boost in traffic, but it’s often not clear what to do next.
9/ However, Turbo Boosts can still be very valuable tools for kickstarting and accelerating your growth rate, particularly at important inflection points for your company, like lighting the initial spark, or launching a new product or market.
10/ 💧 LUBRICANTS
Third, we have lubricants. Lubricants don’t drive growth directly, but instead optimize the efficiency of your engine. Also, without enough lubrication, your engine will stop. There are 3 broad categories of lubricants:

• Conversion
• Activation
• Retention
11/ Of these three categories, retention is the most important, as Brian lays out in this post.
https://t.co/MlrmElVjF0
12/ ⛽ FUEL
Finally, we have Fuel. Without it, even the most optimized engine won’t run. The type of fuel required is specific to the type of growth engine you’re running:

• Paid marketing and sales engines primarily need capital, which can be invested in ads or salespeople
13/
• Content engines unsurprisingly need more content, which can be used to attract users.
• Viral engines require only more users, who in turn refer additional users.
14/ For more, including the six most common growth pitfalls, and how to put this into practice, check out the full post.

Huge shout-out to @bbalfour and @onecaseman for their help with this post, and to my brother-from-another-mother @danhockenmaier

https://t.co/ZGW1qWT5zC

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Earlier today, I gave a talk at the @SubstackInc's writer conference about building a writing habit. Below are the ten concrete strategies I shared that have helped me publish a post every week for 1.5 years 👇

0/ First of all, just sharing advice about this topic gives me serious impostor syndrome because writing is still pretty new to me, and I have much to learn. But these are things that have helped me, and I hope they'll help you.

1/ Strategy 1: Commit publicly

This was maybe 50% of my initial motivation. Having told people I was going to write weekly made me feel bad when even thinking about skipping a week. It gave me just enough nudge to keep


1b/ You don't need to make this super public. Just sending an email to a few friends regularly with your concrete goals about writing (and anything else) works wonders.


1c/ If you *really* want to be motivated, ask people for money. Nothing motivates you more than people paying you for regular
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First, take a step back and remember that a business is just a group of people solving problems for other people in exchange for money. Your job is to (1) figure out the problems, and (2) solve them in the most efficient way possible. Thread 👇

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* Talk to employees who talk to customers (CX, sales)
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* Ideate solutions to these hypotheses (see link)
* Put these ideas into a spreadsheet

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* Sort the spreadsheet by ratio of Impact / Effort, discuss

4/ How do you estimate Impact?
Every decision is somewhere along this spectrum:
Gut <--------------------> Complete data
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The most sophisticated growth team no one talks about: @WishShopping
1. The #1 shopping app in 40+ countries
2. Rumored to often be the #1 spender on FB and Google
3. 2 million items sold daily

I sat down with @cplimon to learn about the notoriously secretive company. Read on 👇

1/ Your brand constraint is Wish's opportunity

Wish's superpower is leaving no room for taste or opinion. It's what happens when a machine builds a company based on data. The founder didn't plan to sell cheap goods to low-socioeconomic customers, but where the data took him.

"Until you work at a place like Wish, you don't know what data-driven is. Everyone else is data-driven when it's convenient, when it agrees with your opinions. Wish is great at ignoring their own emotions. It's data-driven with as much intellectual honesty as possible."

For example


2/ Differentiate by serving the under-served

Most of Wish’s initial sales came from places like Florida, greater LA county, and middle-America. Specifically, zip codes with 95% Spanish speakers. Later, Africa, Latin America and Eastern Europe (avg household income $18,000/year)
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@lennysan
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Lenny Rachitsky
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@lennysan
The clearest sign of finding product-market fit is feeling "pull" from the market.

But what does "pull" look like?

👇 Read on 👇

1/ Sign 1: A sudden inflection in organic growth

Netflix: "Where before we were struggling to get traffic, all of sudden we couldn’t keep up." - @mbrandolph

Tinder: "Downloads started to skyrocket" – @badeen

Uber: "Word of mouth was uncontrollable" – @ryangraves

2/ Sign 2: Customers ask to pay for the product before you ask

Carta: "I've been trying to get to your sales people for weeks!!! Why won't you take my money???" – @henrysward

Github: "To our surprise, users started writing to us asking ‘Can we pay for this??’" – @mojombo

3/ Sign 3: Users flip from excited to upset

Datadog: "When we hit early product-market fit, our users switched from being excited at all the things our product could be to them to being upset about all the things it didn't do yet." – @oliveur

3b/ Segment: "The thing that flipped was, people would previously tell us they wanted a feature, but not use it. Whereas now, people were using it and they would want a second feature." – @reinpk
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For a long time, medicine was pre-occupied with the question "can this be solved by putting something in the butt?"

Take, for example, tobacco smoke enemas, in which 18th Century physicians saw drowning victims and attempted to de-deadify them by blowing tobacco smoke up their rectums with a pipe.


Despite having no medical benefit whatsoever, the practice was popular, and enema kits lined the Thames like lifebelts, ready to be used as one final humiliation for somebody who was crap at swimming.

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First up: JavaScript flavors. There's TypeScript at 47% adoption, a tad higher than npm's own survey results (which said 46%). npm's survey is coming up again soon and will ask about TypeScript in a lot more detail.


I really, *really* like SoJ's "would not use again" question, which lets people who've abandoned a tech self-identify. This is noticeable in the graph above with Flow users -- 41% of people who've used Flow say they wouldn't use it again.

Now JavaScript frameworks. It's been a full year since npm's survey, so these numbers differ from ours in the directions I expected:
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Ember 5% (vs 4%, I was expecting a bigger rise)

But there's a shocker in here: Angular.


npm's survey had Angular at 40% last year and SoJ has it at either:
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Your interviewers try to understand what it feels like to work with you on a daily basis. An interview question is just a tool in achieving that, it is not there to specifically measure your skills on a topic but a tool to understand the depth of your thinking.

Before the interview starts, ask them what they want to get out of this interview. Good interviewers should already have a plan and a set of expectations. Ask them what you should do. Don't start coding yet. Ask them you should produce. Discussion, diagrams, pseudo code, code?

Then, start cracking the question. List whatever questions you think it is important to solve this question, ask your edge cases. Get to a point where you are discussing about pros/cons of the solutions. These steps are critical. Don't just start coding. Have a consensus first.
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Surprisingly, the hardest part was sound. It didn't feel like riding a bike until I found the right sounds and how to trigger them. For a while I was stuck thinking too realistically. A penny farthing is fixed gear, pedaling sounds nothing like a regular modern bike.

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#DoYouKnow -The place where
Lalitha Sahasranamam -1000 names of Devi originated.

It is in Lalithambigai temple -Thirumeeyachur,Near Mayiladuthurai,TN

There is a Legend #story & it is related to this beautiful #sculpture of Kshetrapuraneswarar & Ambal Lalithambigai #Thread 👇


#Legend #story
It is believed that this is birth place of Kashyapa Maharishi’s sons, Arunan& Garudan. Arunan(charioteer of Surya)was physically handicapped.He was a Shiva devotee.Arunan wanted to visit Kailash to have Shiva Darshan,but Surya Dev denied permission.

So Arunan disguised as a girl & was on his way to Kailash.On the way Surya Dev saw this girl & outraged her modesty.Shiva was very angry with Suryan for misbehaviour & cursed him to get darkened. Whole world plunged into darkness.Surya Dev pleaded to Bhagwan Shiv to forgive him.

Shiva Bhagwan asked him to go to Thirumiyachur & worship him there. As advised, Surya Dev performed rigorous penance, placed murthi of Shiva& Parvathy on an elephant & took them to the clouds.Shiva in this temple is known as Meganathaswamy,Devi is known as Lalithambigai


Even after severe penance,Shiva does appear,so Surya Dev cries out in agony.Disturbed by his call, Parvathy protests.Siva pacifies her & offers relief to Surya Dev.The sculpture of Shiva pacifying Ambal shows her sullen from one angle &smiling from another.
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