From day 1, I intended to build @shoutoutso_ in public, and part of it is to be transparent with numbers, talk openly about our highs and lows, and share lessons as we grow!

I have been doing individual posts on numbers every week so wanted to one big thread with all updates 👇🏽

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

Thread.

Recently, Harsimrat Kaur @HarsimratBadal_ claimed in parliament that Guru Tegh Bahadur protected the religion of Hindus despite of being a Non-Hindu. And Hindus owe a huge favor to others.

In this thread, I will show that Guru Tegh Bahadur was every inch a Hindu!

Let us begin with some contemporary sources.

Guru Tegh Bahadur visited the holy Triveni at Prayaga in 1662 CE.

This visit is documented in contemporary Bhat Vahi records.

Unlike those unpublished "bhat vahis", this one was published by Sikh historian Madanjit Kaur (1978)

This Bhat Vahi was signed by Guru Tegh Bahadur.

The content of the letter is particularly striking.

Guru Tegh Bahadur calls himself a devotee of Naina Devi.

Note. A devotee of Naina Devi. He does not mention Akal Purakh or Waheguru.

In the record, Guru Tegh Bahadur identifies himself as Sodhi Khatri by Varna and Kaushish by gotra.

This is exactly how the followers of orthodox Hinduism identify themselves to this date!

Further, Guru Tegh Bahadur appoints a brahmin purohit named Bhoj Raj.

He orders Sodhis of his line and all his Sikh followers to obey the aforementioned Brahmin Purohit.

This practice of appointing purohits is just what is referred to by some people as "Brahmanical Hinduism"

(THREAD)

1. There's been a lot of news lately about people in the Autonomous Vehicle industry realizing the problem they're trying to solve is much trickier than they initially hoped.

I think there’s a good analogy in a similar technology: self-checkouts.

2. Self-checkouts have been around a while. Companies have been working on them since 1984, and they’ve been in stores around the country for nearly two decades. As you well know if you’ve used one, they also still kinda suck.

3. This is not for a lack of financial incentives! A company that could figure the technology out would be able to replace billions a year in labor. Even a marginal improvement on the tech would be incredibly valuable as current systems feature staggering losses to shoplifters

4. It’s not as if “scanning items at a checkout” is an especially daunting task. It’s considered unskilled labor. Teenagers do it.

5. Turns out that making an automated system that’s 95% as good as a human is relatively easy and one that’s 100% as good as a human is very hard. I think it’s becoming clear that autonomous vehicles are going to turn out like this