The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.

It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?)

But is this the best way? 👉

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The Beatles wrote “Yesterday” in less than a minute.

Led Zeppelin wrote “Rock And Roll” in 30 minutes.

The White Stripes, “Seven Nation Army”, 10 min during a soundcheck.

The Rolling Stones, “I Can’t Get No Satisfaction”, 40min.

Making a startup in 24 hours is perfectly fine.


I worked on my first startup for 2.5years. It was an events app. Sunk in cost and expectations were so high, that I had to close it, despite getting consistent revenue.

In comparison, I wrote @CryptoJobsList in 2 days. And it's way more meaningful than what I've been doing in my events startup for 2.5 years.

When I let go of my engineering ego and let go of expectations that I need to raise capital and hustle for 4+ years — I started lauching fast and interating fast without any expectations — then I started coming up with something truly meaningful and useful ✨

12 startups in 12 months by @levelsio
24 hour startup by @thepatwalls
— are great challenges that make you focus on the end product value, iterate fast and see what sticks and ruthlessly kill what does not work.

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(1) Kushner is worth $324 million.
(2) Since 2016, Kushner has connived, with Saudi help, to force the Qataris (literally at a ship's gunpoint) to "loan" him $900 million.
(3) This is consistent with the Steele dossier.
(4) Kushner is unlikely to ever have to pay the "loan" back.


2/ So as you read about his tax practices, you should take from it that it's practices of this sort that ensure that he's able to extort money from foreign governments while Trump is POTUS without ever having to pay the money back. It also explains why he's in the Saudis' pocket.

3/ It's why the Saudis *say* he's in their pocket. It's why emoluments and federal bribery statutes matter. It's why Kushner was talking to the Saudi Crown Prince the day before the murdered Washington Post journalist was taken. It's why the Trump administration now does nothing.
I like this heuristic, and have a few which are similar in intent to it:


Hiring efficiency:

How long does it take, measured from initial expression of interest through offer of employment signed, for a typical candidate cold inbounding to the company?

What is the *theoretical minimum* for *any* candidate?

How long does it take, as a developer newly hired at the company:

* To get a fully credentialed machine issued to you
* To get a fully functional development environment on that machine which could push code to production immediately
* To solo ship one material quanta of work

How long does it take, from first idea floated to "It's on the Internet", to create a piece of marketing collateral.

(For bonus points: break down by ambitiousness / form factor.)

How many people have to say yes to do something which is clearly worth doing which costs $5,000 / $15,000 / $250,000 and has never been done before.