Lots of startups get stuck
before they get to Product-Market-Fit.
What would be the reasons?
Here are some, I see on a daily basis. They are related to issues with founders or market (in no particular order):
A: Work for a startup for a few years and learn.
A: Idea validation failure
A: If you are deep and know you are at the same league as in Steve Jobs, this makes sense
A: Spend month(s) on the problem and not on the solution.
A: Cocreate the product with a set of dedicated users or customers.
A: Co-create the product with friendly customers. At least 5 in enterprise and a group of 100+ in the consumer category.
A: Understand market sizing/TAM. If I have to guess, more than 50% fail here.
A: Understanding how angels and VCs think of categories and investment. U can always do frustrated tweets saying "VCs don't get it"...
A: Very common mistake. Spend 24 hours on Google and you will find every competitor. Benchmark them before you jump on your product.
A: Most of the founding team come together based on friendship rather than competency. In addition to friendship, there should be a massive respect for competency between each other.
A: It is a sin, in my opinion. Stupidity. Frustrating
More from Startups
We figured out their unconventional growth tactics.
This thread walks you through how to repeat them for yourself.
1/6 Experiment with timing.
Here's a clever example:
@brooklinen "leaked" a time-bounded discount and had one of their *best* revenue days of the year.
Great startups experiment not only with copy/creative, but also framing.
2/6 Get people to FEEL the problem your startup solves.
Here’s how Muzzle (notification hiding tool) uses their site to visualize the problem:
• Shows cringey notifications
• Makes them super vulgar
• Points out how Muzzle puts an end to this during Zoom calls
3/6 Poach potential customers from competitors:
• Create landing pages that compare you against them
• Address customers' biggest objections
• Show your product in action
Then, when people search for you versus your competitors, you'll show up on the Google results page.
4/6 Improve your attribution.
It's often unclear what drives a purchase.
So try this:
• Add a post-purchase survey asking customers how they found you
• Remove friction—limit choices. Make it super easy to quickly select the right one
Attribution helps you double down.
On a serious note, it's interesting to observe that you can build a decent business charging $20 - $50 per month for something that any good developer can set up. This is one of those micro-saas sweet spots between "easy for me to build" and "tedious for others to build"— Jon Yongfook (@yongfook) September 5, 2019
Every year at MicroConf I get surprised-not-surprised by the number of people I meet who are running "Does one thing reasonably well, ranks well for it, pulls down a full-time dev salary" out of a fun side project which obviates a frequent 1~5 engineer-day sprint horizontally.
"Who is the prototypical client here?"
A consulting shop delivering a $X00k engagement for an internal system, a SaaS company doing something custom for a large client or internally facing or deeply non-core to their business, etc.
(I feel like many of these businesses are good answers to the "how would you monetize OSS to make it sustainable?" fashion, since they often wrap a core OSS offering in the assorted infrastructure which makes it easily consumable.)
"But don't the customers get subscription fatigue?"
I think subscription fatigue is far more reported by people who are embarrassed to charge money for software than it is experienced by for-profit businesses, who don't seem to have gotten pay-biweekly-for-services fatigue.
- Have a lot of emails in the waiting list
- Become #1 on PH
- Become #1 of HN or Reddit
- Have people that saing "I'll pay"
- Have a lot of free users
The best way to know if they're actually pay for it.
The only thing that matters is your product providing a value, and you can't know this until people will pay money for it.
We can have a first signal of a product/market fit after the launch by check how many sales we've got in the first 24h. Some scale:
200+ This has a high potential.
100+: This has a potential.
50+: Some people need it.
10+: People almost don't need it.
0+: People don't need it.
This is for a single time payment product. For a subscription probably it should be less because people hate subscription.
And obviously, you should have a lot of traffic like 3-5k+.
Here is a stat for my products (macOS apps) for the first 24h after the launch:
We got 200+ no’s and wasted 12 months fundraising.
We eventually pulled through, just barely. 😅
This thread shares our mistakes as lessons for founders.
We built an impressive product, but we were nobodies.
We thought: we need money to build our vision, so let’s go talk to some investors.
Nobody gave a fuck that we needed money. We needed to prove we deserved their money.
We met some associates and intermediaries who might introduce us to investors.
Few decision-makers wanted to meet with us.
We should’ve stopped there.
If getting meetings is hard, it will take you forever to raise.
Instead, spend your time building product + getting traction.
I was frustrated with investors: treated them as adversaries who asked dumb questions. My derision turned them off.
Learn to understand and appreciate investors. Follow them on Twitter, listen to podcasts from @HarryStebbings or @eriktorenberg.
An investor's job isn't easy.
They kiss a ton of frogs just to find one deal that may make them money 10 years from now.
They only win if you become a billion dollar company.
Don’t kid yourself - if you aren’t the right fit, bootstrap.
Risk-adjusted, bootstrapping can make you happier and more successful.
// A THREAD //
Even the small things compound over time... and become huge.
And they become HUGE.
This is the list of small skills that will improve your life A LOT over time, you can't even imagine how much... before you give it a try.
I'll present the skills in form of mini challenges.
1. Type with all ten fingers 10 days - 10 mins in the morning.
Most of us spend a lot of our time behind the computer typing.
Yet, not many people know how to write with all ten fingers —> drastically faster.
You can learn it for free here:
2. Make at least one Zap
Zappier allows you to make micro workflows between the applications you use.
Let's say you have to calendars (work and normal) and you want to sync them all the time —> Zappier
2b. You send an email every month remind your customers to pay the maintenance fee + reminder them if they won't —> Zappier
You want an email notification every time someone edits a Google sheet —> Zappier
Basic version is free. @zapier
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The 12 Azhwars, (the Main composers of Naalayira Divya Prabandam - 4000 poetic Rhymes) are known as Nityasuris or Divyasuris; those who reside permanently with the Lord in His Heavenly abode.
They have incarnated as Azhwars -Vasihnavite Saints - to propagate Bhakthi Marga, devotion to Lord Vishnu.
Alwars have dedicated their lives towards Lord Sriman Narayana and they led their life by praising Him.
These Alwars were born in various parts of our country but they were all united in a common subject, ie dedicating their lives and praising the Lord.
Poigai Alwar, Bhoodath Alwar and Pei Alwar are collectively called as "Mudhal Alwars" were found in the same period of time.
Thirumazhisai Alwar, who thought the Perumal as his friend and has sung Mangalasasanam on Perumal.
Thirumangai Alwar was a great king and later, changed his life to work for the Perumal and for his bhaktaas.
Thondaradippodi Alwar, who is also named as "Vipra Narayanar" led his life as the servant to the God and did service to Him by offering beautiful Garlands.
और उन्होनें ब्रह्मविद्या का ज्ञान अश्विनि कुमारों को दे दिया। गुप्तचरों के माध्यम से जब खबर इन्द्रदेव तक पहुंची तो वे क्रोध में खड़ग ले कर गए और महर्षि दधीचि का सर धड़ से अलग कर दिया।मगर अश्विनी कुमार भी कहां चुप बैठने वाले थे।उन्होने तुरंत एक अश्व का सिर महर्षि के धड़ पे...
...प्रत्यारोपित कर उन्हें जीवित रख लिया।उस दिन के पश्चात महर्षि दधीचि अश्वशिरा भी कहलाए जाने लगे।अब आगे सुनिये की किस प्रकार महर्षि दधीचि का सर काटने वाले इन्द्र कैसे अपनी रक्षा हेतु उनके आगे गिड़गिड़ाए ।
एक बार देवराज इन्द्र अपनी सभा में बैठे थे, तो उन्हे खुद पर अभिमान हो आया।
वे सोचने लगे कि हम तीनों लोकों के स्वामी हैं। ब्राह्मण हमें यज्ञ में आहुति देते हैं और हमारी उपासना करते हैं। फिर हम सामान्य ब्राह्मण बृहस्पति से क्यों डरते हैं ?उनके आने पर क्यों खड़े हो जाते हैं?वे तो हमारी जीविका से पलते हैं। देवर्षि बृहस्पति देवताओं के गुरु थे।
अभिमान के कारण ऋषि बृहस्पति के पधारने पर न तो इन्द्र ही खड़े हुए और न ही अन्य देवों को खड़े होने दिया।देवगुरु बृहस्पति इन्द्र का ये कठोर दुर्व्यवहार देख कर चुप चाप वहां से लौट गए।कुछ देर पश्चात जब देवराज का मद उतरा तो उन्हे अपनी गलती का एहसास हुआ।
Devi is worshipped here as both Swayambhu (self-manifested) and as Parashakti (with 4 arms holding skull,sword,trishul,udukkai/damru).
Here, Muruga got Vel from Devi to fight Suran. So the place was called Vel kadu which became Verkadu.
It is said that there was an anthill here long ago. Devi appeared in the dream of a devotee and asked him to build a shrine at that spot. When the anthill was removed, the swayambhu murti of Devi emerged. So Devi is called Karuvil Illadha Karumari ( not in the womb of mother).
Once, Devi went to Surya in the form of an old woman but Surya neglected her. Devi’s anger made Surya lose his brightness.
To appease her, Surya said that His rays would fall on Her directly twice in a year and touch her feet. Also, Sunday is celebrated as day of Devi Karumari.
There is also a wooden image of Devi (Marachilai Amman) here. Devotees offer locks to her in the belief that She would safe guard their houses.
Temple tank (Thiruchamber Poigai) is said to have been created by Subramanya. Taking dip in it is said to cure skin related disorders.
Christianity and islam may be the largest religion of today’s world but Sanatan dharm has the largest religious monument in the world in the form of Angkor wat. It is situated in combodia and spread across over 400 acres / 1.6 km².
It was listed as a UNESCO World Heritage Site in 1992, which encouraged an international effort to save the complex.
It was originally built as a Hindu temple dedicated to the god Vishnu. In Khmer, the Cambodian language, Angkor means "city" and Wat means "temple grounds".
So Angkor Wat means "Temple City". Its original name was Vrah Vishnuloka or Parama Vishnuloka, meaning the sacred dwelling of Vishnu in Sanskrit.
But, it gradually turned into a Buddhist temple towards the end of the 12th century & is still used for worship today.
Angkor Wat was initially designed and constructed in the first half of the 12th century, during the reign of Suryavarman II, as the king’s state temple and capital city. It was built without the aid of any machinery, as there was no machinery available at that time.
Evidence for these dates comes in part from inscriptions, which are vague, but also from the architectural design and artistic style of the temple and its associated sculptures.
Another aspect is that the five central towers of Angkor Wat symbolize the peaks of Mount Meru,
Seen a couple of these panels make the rounds from time to time, so here's the complete set of 10 (something to amuse and/or offend almost everyone).
Chapter 1: The Super Patriot
Chapter 2: The Ku Klux Klansman
Chapter 3: The American Student
Chapter 4: The Right-Wing Extremist