BC STARTUPS
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๐Ÿ‘‡ Thread. New deck getting published this week: "Consumer startups are awesome, and here's what I'm looking to invest in at Andreessen Horowitz." If you want to read it, subscribe to my newsletter here: https://t.co/262t8eh0wf

 1/ A lot of new consumer technologies have been introduced to US households in the last 100 years. But it's taken many of them - like the telephone - more than 50 years to get to the majority of the US. Why is that?
2/ We had to literally teach people how to use phone. Which end goes to your mouth, which goes to your ear. Say "hello" when people call. The motivation of consumers to talk to their friends has always been there, but we had to teach the behavior
3/ If you compare phones to the latest technologies, there's been a huge shift. Things are being picked up much faster.
4/ Even while there's been all this innovation recently, physically speaking, we are still the same human beings from 100,000 years ago.
5/ We are the same humans who painted on cave walls because we love creativity. We are the same humans who built theaters because we love to be entertained. We took selfies as soon as the technology allowed. And we've always loved scooters.
6/ Technology changes, but people stay the same. And at the intersection of that, when startups find growth hacks that get them going with a killer product, something magical can happen.
7/ I have a bunch of case studies. First, the car industry in the 1900s, and the Michelin Guide. Second, the US postal service and the first chain letters. And third, the invention of toothpaste, CPGs, and how to solve the chicken and egg.
8/ (I'll unpack these in the actual essay. But here are some cool pictures)
9/ And for these historical case studies, I talk about their modern antecedents - what does modern content marketing look like, for Michelin? Chain letters are kind of like referral programs in their mechanics. And how do you think about bootstrapping marketplaces today?
10/ Ultimately, it's all about tying all of these ideas today. 1) A killer new product enabled by an emerging technology or platform. 2) Pre-existing consumer motivations. 3) An insight on growth to kick it off
11/ I run through a bunch of emerging platforms/tech that's interesting to me, and then deep dive on two areas where I'm in particular excited. (Again, actual details in the thing I'll publish)
12/ Two visuals I want to share from the section of the deep dive though - which fascinate me and where I'm digging in...
13/ First, check out this amazing graph on the number of live viewers of Riot's @LeagueOfLegends (100M+!) versus Wimbledon (9.4M). Wow.
14/ Second, check out this amazing photo of tens of thousands of people at a Pokemon Go event walking around, looking to catch them all.
15/ Hope you enjoy the deck - will be publishing it shortly! As I mentioned, please subscribe to my newsletter here to make sure you get it: https://t.co/tzmBSVaMDd
PS. Worth mentioning that this is kind of the qualitative mirror of the quantitative approach that I published here - "The red flags and magic numbers that investors look for in your startupโ€™s metrics": https://t.co/CGR2Mf3mX5
Ultimately you have to believe there's a breakthrough, an insight, a story about why a particular new startup is going to succeed. And so the deck I'm publishing this week is about some of those soft factors that come into play when looking at a new product
However, once you get interested, then you use metrics and frameworks to check that your intuition is in the right place. There are plenty of new products that have a great story, but have terrible metrics. You want to really make sure you understand what's up
That's why analyzing things like acquisition channels becomes so important: https://t.co/5f0m5qZI7B. If a product is supposedly so cool everyone's telling their friends, but 80% of new users are coming from ads, that's a problem
Ultimately you need both. A great story and vision for the business. And metrics that are real. I think you can probably invest in a company if you have one of those two things, but if you have both of those things, it's magical.
UPDATE: It's been published! Here it is: https://t.co/q4ONJn8c8g

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Gagan Biyani
Gagan Biyani
@gaganbiyani
At Udemy, we were 3 first-time entrepreneurs trying to raise seed capital. We made every mistake in the book.

We got 200+ noโ€™s and wasted 12 months fundraising.

We eventually pulled through, just barely. ๐Ÿ˜…

This thread shares our mistakes as lessons for founders.

**Read On**

We built an impressive product, but we were nobodies.

We thought: we need money to build our vision, so letโ€™s go talk to some investors.

WRONG.

Nobody gave a fuck that we needed money. We needed to prove we deserved their money.

We met some associates and intermediaries who might introduce us to investors.

Few decision-makers wanted to meet with us.

We shouldโ€™ve stopped there.

If getting meetings is hard, it will take you forever to raise.

Instead, spend your time building product + getting traction.

I was frustrated with investors: treated them as adversaries who asked dumb questions. My derision turned them off.

Learn to understand and appreciate investors. Follow them on Twitter, listen to podcasts from @HarryStebbings or @eriktorenberg.

An investor's job isn't easy.

They kiss a ton of frogs just to find one deal that may make them money 10 years from now.

They only win if you become a billion dollar company.

Donโ€™t kid yourself - if you arenโ€™t the right fit, bootstrap.

Risk-adjusted, bootstrapping can make you happier and more successful.
STARTUPS
Joey Tawadrous \U0001f1ee\U0001f1ea
Joey Tawadrous ๐Ÿ‡ฎ๐Ÿ‡ช...
@joeytawadrous
1) Core attributes of a promising founder worth following:
- Progress/trajectory over time
- How well they lead a team &
- Make the vision happen
- Most impressed when someone is way ahead of where you thought they would be when you check up/see them a few months later.

2) Indie Makers have such a benefit of being small, fast, nimble workers in comparison to big companies.

We can easily pivot and vastly change a project of ours. We can change as we learn more about our users.

Big companies can take months/years for even the smallest of pivots.

3) Before you find a product market you can pivot your project as many times as necessary until you find something that works.

Then you only have one thing to do: scale, scale, scale.

4) Be obsessed with the little details.
- listen to every single person who uses your product
- reply to every single person who emails you about your product
- ask them what they like and do not like
- iterate your product, make changes, pivot if necessary

5) Paul Graham's (@paulg) name came up with a feeling of great admiration! Naturally! It was Paul who said:

In the early stages of a company just;
- write code
- talk/sell to customers to stress test your idea

Nothing else.
STARTUPS
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Growth Tactics
Growth Tactics
@GrowthTactics
We found 6 startups that are growing way faster than everyone else.

We figured out their unconventional growth tactics.

This thread walks you through how to repeat them for yourself.

1/6 Experiment with timing.

Here's a clever example:

@brooklinen "leaked" a time-bounded discount and had one of their *best* revenue days of the year.

Great startups experiment not only with copy/creative, but also framing.


2/6 Get people to FEEL the problem your startup solves.

Hereโ€™s how Muzzle (notification hiding tool) uses their site to visualize the problem:

โ€ข Shows cringey notifications
โ€ข Makes them super vulgar
โ€ข Points out how Muzzle puts an end to this during Zoom calls


3/6 Poach potential customers from competitors:

โ€ข Create landing pages that compare you against them
โ€ข Address customers' biggest objections
โ€ข Show your product in action

Then, when people search for you versus your competitors, you'll show up on the Google results page.


4/6 Improve your attribution.

It's often unclear what drives a purchase.

So try this:

โ€ข Add a post-purchase survey asking customers how they found you
โ€ข Remove frictionโ€”limit choices. Make it super easy to quickly select the right one

Attribution helps you double down.
STARTUPS
Exploding Topics
Exploding Topics
@explodingtopics
10 fast-growing companies you've (probably) never heard of.

Thread ๐Ÿ‘‡

1/ @Cubii

Ultra-portable elliptical trainer.

Why the ๐Ÿ“ˆ?

-Part of growing workout @ home trend
-Super small (fits under a desk or table)
-Proprietary tracking app
-Smart "fit while you sit" branding
-Sizable community of Cubii users


2/ @undraw_co

Open source illustration library.

Why the ๐Ÿ“ˆ?

-1000s pro-level illustrations
-As illustrations replace stock photos, demand for illustrations=๐Ÿ“ˆ
-Part of growing open source media libraries (music, images and icons)trend


@unDraw_co 3/ @flodeskinc

Email service provider that focuses on design.

Why the ๐Ÿ“ˆ?

-No-frills UI
-Appeals to Shopify stores
-Attractive email templates
-Designed for ecommerce marketing


@unDraw_co @flodeskinc 4/ @pushpay

Venmo for church donations.

Why the ๐Ÿ“ˆ?

-7900+ churches use it
-Disrupting cash donation baskets
-Taps into cashless payments meta trend
STARTUPS
L \U0001f93a
L ๐Ÿคบ
@SomeBitchIKnew
Random, but it seems that @DanCrenshawTX is a member of a group founded by Klaus Schwab, who is the architect of the "Great Reset" initiative. https://t.co/4FcAwqw7PQ


Other members include Pete Buttigieg, Tulsi Gabbard, and a whole slew of other politicians.


You've also got Alexander Soros, David Rothschild, Mark Zuckerberg, and Alicia Garza, among many many others.


Some of their ambitions include something resembling the Green New Deal.


And working with the UN to find entrepreneurial opportunities for refugees in other countries.
STARTUPS

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Suhas S. Hardutt
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THE BATTLE OF TALIKOTA and the destruction of Vijaynagar (Hampi)
26 January 1565

A tale of valor, deception and decimation.

A grim reminder that if we fail to protect our heritage, it will eventually crumble under the onslaught of "forces of anarchy".
(Elaborate thread)


This decisive battle was fought between the Vijayanagara empire and the Deccan sultanates resulting in a rout of Vijayanagara and ending the last major medieval era Hindu kingdom in south India.(1)

The seeds of 1565 encounter were sown more than 250 years earlier when the forces of the Delhi Sultanate, during the time of Alauddin Khilji and later Md Bin Tughlaq swept through southern India in an expansion spree.(2)

By middle of the 14th century, facing rebellions, Tughlaq withdrew to Delhi, leaving behind 2 empires, Bahmani, which ruled the Deccan from Kalaburagi, and Vijayanagara, which ruled most south India with its capital at Vijayanagar.(3)

The Raichur Doab, between the Krishna and Tungabhadra rivers, existed as a natural boundary between these two kingdoms, with wars often breaking out over control of this territory.(4)
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Alex Oluwatobi
Alex Oluwatobi
@alexlobaloba
According to psychologists, there are four types of intelligence:

- Intelligence Quotient (IQ)
- Emotional Quotient (EQ)
- Social Quotient (SQ)
- Adversity Quotient (AQ)

1. IQ is the measure of one's ability to comprehend, solve maths; memorize things & recall subject matters.

2. EQ is the measure of your ability to maintain peace with others; keep to time; be responsible; be honest; respect boundaries; be humble, genuine, and considerate.

3. SQ is the measure of one's ability to build a network of friends & maintain it over a long period of time.

4. AQ is the measure of your ability to go through a rough patch in life and come out without losing your mind. It is a new paradigm and can be used to determine who will give up in face of troubles and may abandon their families.

Now to the very interesting & analytical part๐Ÿ‘‡

People that have higher EQ & SQ tend to go further in life than those with high IQ but low EQ &SQ.

Most schools capitalize on improving IQ level while EQ & SQ are played down.

A man of high IQ can end up being employed by a man of high EQ & SQ even though he has an average IQ.

Your EQ represents your character; your SQ represents your charisma. Give in to habits that will improve these three Qs but more especially your EQ and SQ.

EQ and SQ make one manage better than the other.

Try not only to have a higher IQ but also to have higher EQ and SQ.
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KrishnaLeela
KrishnaLeela
@Talesofkrishna
๐ŸŒฟ๐‘ป๐’‰๐’† ๐’”๐’•๐’๐’“๐’š ๐’๐’‡ ๐’‚ ๐‘บ๐’•๐’‚๐’“ : ๐‘ซ๐’‰๐’“๐’–๐’—๐’‚ & ๐‘ฝ๐’Š๐’”๐’‰๐’๐’–

Once upon a time there was a Raja named Uttฤnapฤda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W


Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela


The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.


One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.


Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"
RELIGION
Noah Smith
Noah Smith
@Noahpinion
1/OK, I should really write another thread about university-centric regional development, because I think people often make some (very understandable) mistakes when thinking about this issue.

2/The biggest myth, I think, is that universities help regions by educating locals as undergraduates.

Skeptics of universities say: "But most of the people who graduate end up leaving."

3/In fact, most of what a university does for a regional economy is NOT about educating local kids.

Educating local kids is good for the nation, but doesn't help a region much.

The way a university helps a region is through

4/Undergraduates usually leave town after graduation.

But university RESEARCH pulls in OTHER smart people from other regions, and they stay there.

Here's a paper showing that this is the main way universities increase a region's human capital:

5/Research also pulls in business investment.

Companies want to partner with university labs, so they can commercialize the technologies the labs produce. So they invest in the labs, and sometimes they even put their offices in the town.
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Quinn Cummings
Quinn Cummings
@quinncy
Gather round, Gentle Readers. It is time I tell the story of the worst decision I ever made in an office. Some of you have heard this. Some have not. Whatever you do in your office today, this week, the rest of this year, you can console yourself by recalling this tale.

A long time ago, I was a talent agent. I worked for a woman named Susan Smith, who had her own small boutique agency. She was known for three things:

1. She had fantastic taste in clients. If there is someone you admire, odds are good that at some point, she was their agent,

2. She could negotiate a deal like few who have ever trod the earth. Casting would give her all the money they had budgeted for that part, plus a little more, plus promising to get her dog Barnaby groomed. She was magnificent to watch.

3. She was insane.

I'm sure you're thinking, "Quinn, it's the entertainment industry, they are all insane." Yes, many are. So consider this; if you told someone you worked for Susan, people who worked for insane people would look and you and whisper, "I hear she's insane."
LIFE