I read two-and-a-half decades worth of Jeff Bezos’s Amazon shareholder letters.
It’s like a mini MBA.
Here I’ve pulled out a free guide for startups, investing, marketing, and “web3”🧵
(It’s a thread, not an ebook)
First, why the focus on web3?
It’s the mid 90’s. A 30-year-old Jeff Bezos is trying to raise money for Amazon. And investors are wondering,
“What’s this internet thing?”
Fast forward, the year is 2022, and folks today are wondering,
“What’s web3?”
Now, a little background…
In 1994, Bezos quit a well paying job to start Amazon.
It wasn’t an easy decision. But Bezos used his famous “regret minimization framework.”
In other words, he didn’t want to be 80 and regret not doing what he really wanted to do.
But what did he want?
Bezos didn’t set out to disrupt retail from the outset.
He simply wanted to come up with a business idea based on the internet and then let the internet grow around it while he kept working on it.
Today, that idea is worth $1.7 trillion and counting.
Moving on to the lessons…
Each year since 1997, Bezos has written an annual letter to Amazon shareholders.
These letters reveal a great deal of lessons and secrets behind his massive success.
So what are they?
