As humans, we’re more likely to do something for someone after they’ve done something for us.
When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.
This builds brand advocates.
The best marketing affects a human's behavior.
It leverages psychology to impact people's perceptions and decisions.
Understand it and you'll influence consumer's buying decisions.
Use these 12 psychology tips to influence your audience 🧵
As humans, we’re more likely to do something for someone after they’ve done something for us.
When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.
This builds brand advocates.
Too many choices means too much confusion.
This affects a consumer's ability to make a decision and demotivates them from doing so.
Reduce your options.
Increase your conversion rate.
Perspective influences decisions.
With the decoy effect, you alter the consumer’s perspective by making the highest ticket item look like a deal.
Ex:
Small Popcorn: $3
Medium Popcorn: $6.50
Large Popcorn: $7
The large feels like a great deal.
This phenomenon is when you see something for the first time then feel like you start seeing it everywhere.
Once you become aware of something you start to look for it unconsciously.
This then convinces you that it really is everywhere.
It’s easier to get an existing customer to make another purchase than to acquire a new customer.
This is the halo effect.
A great experience with your company or product will unconsciously create a positive perspective about you across the boards.
The fear of missing out is real.
People want what feels unavailable.
By creating scarcity, you get consumers to act quicker.
People tend to remember the first few words and the last few words.
It’s called the primacy vs recency effect.
To optimize this, rearrange your info.
Put the most valuable info at the beginning and the end.
We naturally prefer personalized experiences.
A personalized experience where we feel like our interests and preferences are accounted for.
People don’t want a one-size-fits-all.
They want a one of one.
It’s easier to make a decision after you see someone else make it and be happy with their decision.
This is why social proof matters.
It gives context regarding the post-satisfaction of making a decision.
This will help consumers make conditional decisions.
Objections keep people from making decisions.
To counteract this, use risk aversion to tackle these objections.
Examples:
- 7-day free trial - No CC needed
- 30 Day money-back guarantee
- Your info is safe and secure
The social identity theory is where a person’s sense of self is based on a group they identify with.
To create an even deeper connection, have an enemy.
Apple did this with their Mac vs PC ads.
It created an enemy that all Apple users could get behind.
Not everyone is ready to drop x amount of dollars.
The foot in the door technique makes the initial commitment, simple and easy.
It leverages time to build confidence in your product.
Example: A 30-day free trial
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If so, follow @alexgarcia_atx :)
And R/T that first tweet for me, please. It helps a lot.
https://t.co/yci9t399mp
More from Alex Garcia 🔍
Copywriting is a superpower.
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
2. 13 ways Apple Persuades Readers With Their
3. Master Business
4. 8 Timeless Copywriting Tips From David
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 11, 2021
Use these 7 tips to write like an Amazonian \U0001f9f5 pic.twitter.com/tKLAxyUCVb
2. 13 ways Apple Persuades Readers With Their
Curious how a company with a $2+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 26, 2021
Here are 13 ways Apple persuades readers with its copywriting \U0001f9f5
3. Master Business
Want to master business writing?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 16, 2021
You should.
Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.
One Bezos shareholder letter and you'll notice it.
It can be taught.
Give me 5 min \U0001f9f5
4. 8 Timeless Copywriting Tips From David
50 Marketing Threads That Will Teach You More Than Any Marketing Class \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
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H was always unseen in S2NL :)
Those who exited at 1500 needed money. They can always come back near 969. Those who exited at 230 also needed money. They can come back near 95.
Those who sold L @ 660 can always come back at 360. Those who sold S last week can be back @ 301
Those who exited at 1500 needed money. They can always come back near 969. Those who exited at 230 also needed money. They can come back near 95.
Those who sold L @ 660 can always come back at 360. Those who sold S last week can be back @ 301
Sir, Log yahan.. 13 days patience nhi rakh sakte aur aap 2013 ki baat kar rahe ho. Even Aap Ready made portfolio banakar bhi de do to bhi wo 1 month me hi EXIT kar denge \U0001f602
— BhavinKhengarSuratGujarat (@IntradayWithBRK) September 19, 2021
Neuland 2700 se 1500 & Sequent 330 to 230 kya huwa.. 99% retailers/investors twitter par charcha n EXIT\U0001f602
