As humans, we’re more likely to do something for someone after they’ve done something for us.
When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.
This builds brand advocates.
The best marketing affects a human's behavior.
It leverages psychology to impact people's perceptions and decisions.
Understand it and you'll influence consumer's buying decisions.
Use these 12 psychology tips to influence your audience 🧵
As humans, we’re more likely to do something for someone after they’ve done something for us.
When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.
This builds brand advocates.
Too many choices means too much confusion.
This affects a consumer's ability to make a decision and demotivates them from doing so.
Reduce your options.
Increase your conversion rate.
Perspective influences decisions.
With the decoy effect, you alter the consumer’s perspective by making the highest ticket item look like a deal.
Ex:
Small Popcorn: $3
Medium Popcorn: $6.50
Large Popcorn: $7
The large feels like a great deal.
This phenomenon is when you see something for the first time then feel like you start seeing it everywhere.
Once you become aware of something you start to look for it unconsciously.
This then convinces you that it really is everywhere.
It’s easier to get an existing customer to make another purchase than to acquire a new customer.
This is the halo effect.
A great experience with your company or product will unconsciously create a positive perspective about you across the boards.
The fear of missing out is real.
People want what feels unavailable.
By creating scarcity, you get consumers to act quicker.
People tend to remember the first few words and the last few words.
It’s called the primacy vs recency effect.
To optimize this, rearrange your info.
Put the most valuable info at the beginning and the end.
We naturally prefer personalized experiences.
A personalized experience where we feel like our interests and preferences are accounted for.
People don’t want a one-size-fits-all.
They want a one of one.
It’s easier to make a decision after you see someone else make it and be happy with their decision.
This is why social proof matters.
It gives context regarding the post-satisfaction of making a decision.
This will help consumers make conditional decisions.
Objections keep people from making decisions.
To counteract this, use risk aversion to tackle these objections.
Examples:
- 7-day free trial - No CC needed
- 30 Day money-back guarantee
- Your info is safe and secure
The social identity theory is where a person’s sense of self is based on a group they identify with.
To create an even deeper connection, have an enemy.
Apple did this with their Mac vs PC ads.
It created an enemy that all Apple users could get behind.
Not everyone is ready to drop x amount of dollars.
The foot in the door technique makes the initial commitment, simple and easy.
It leverages time to build confidence in your product.
Example: A 30-day free trial
- marketing breakdowns
- copywriting tips
- how-tos
- growth strategies
- campaign dissection
If so, follow @alexgarcia_atx :)
And R/T that first tweet for me, please. It helps a lot.
https://t.co/yci9t399mp
More from Alex Garcia 🔍
I studied hundreds of top copywriting examples with @heyblake.
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
50. Fastest-growing companies use growth loops
49. 7 Proven growth hacking strategies (pt.1)
48. Steal These 7 growth hacks (pt.2)
47. 15 Lessons to write viral Twitter threads
50. Fastest-growing companies use growth loops
What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
Growth loops.
Not funnels.
Here are 6 examples of growth loops that will help you acquire and retain users \U0001f9f5 pic.twitter.com/Wu4i8ReQ62
49. 7 Proven growth hacking strategies (pt.1)
I've studied hundreds of growth-hacking strategies.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
These 7 are proven to work \U0001f9f5
48. Steal These 7 growth hacks (pt.2)
How did Facebook, Zapier, and Tinder drive growth early on?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
Growth-Hacking.
PayPal growth-hacked its way to 5M users in 3 months.
Tinder used sororities and frats to 3x their user base.
Steal these 7 growth-hacking strategies that led to millions of users\U0001f9f5
47. 15 Lessons to write viral Twitter threads
Twitter threads are the new blogs.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 6, 2021
Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.
These 15 learnings will help your threads go viral \U0001f9f5
More from Marketing
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
50. Fastest-growing companies use growth loops
49. 7 Proven growth hacking strategies (pt.1)
48. Steal These 7 growth hacks (pt.2)
47. 15 Lessons to write viral Twitter threads
50. Fastest-growing companies use growth loops
What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
Growth loops.
Not funnels.
Here are 6 examples of growth loops that will help you acquire and retain users \U0001f9f5 pic.twitter.com/Wu4i8ReQ62
49. 7 Proven growth hacking strategies (pt.1)
I've studied hundreds of growth-hacking strategies.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
These 7 are proven to work \U0001f9f5
48. Steal These 7 growth hacks (pt.2)
How did Facebook, Zapier, and Tinder drive growth early on?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
Growth-Hacking.
PayPal growth-hacked its way to 5M users in 3 months.
Tinder used sororities and frats to 3x their user base.
Steal these 7 growth-hacking strategies that led to millions of users\U0001f9f5
47. 15 Lessons to write viral Twitter threads
Twitter threads are the new blogs.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 6, 2021
Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.
These 15 learnings will help your threads go viral \U0001f9f5
Copywriting is a superpower.
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
2. 13 ways Apple Persuades Readers With Their
3. Master Business
4. 8 Timeless Copywriting Tips From David
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 11, 2021
Use these 7 tips to write like an Amazonian \U0001f9f5 pic.twitter.com/tKLAxyUCVb
2. 13 ways Apple Persuades Readers With Their
Curious how a company with a $2+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 26, 2021
Here are 13 ways Apple persuades readers with its copywriting \U0001f9f5
3. Master Business
Want to master business writing?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 16, 2021
You should.
Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.
One Bezos shareholder letter and you'll notice it.
It can be taught.
Give me 5 min \U0001f9f5
4. 8 Timeless Copywriting Tips From David
50 Marketing Threads That Will Teach You More Than Any Marketing Class \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
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🚨🚨🚨
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Alain Merieux, who owns bioMerieux, was instrumental in the creation of the Wuhan Institute of Virology P4 Lab.
The same people who helped create the virus, also helped to create the vaccines...
Moderna partnered with French Pasteur Institute in 2015 to develop mRNA vaccine technology.
Pasteur Institute partnered with the Wuhan P4 Laboratory in 2017 along with the Merieux Foundation to study emerging viruses...
https://t.co/yFsHwrNYaK
https://t.co/9M5lydBKhM
Nobel prize winning scientist Luc Montagnier asserts that Sars-Cov-2 is man-made and originated from the Wuhan Institute of Virology.
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Their research included "PATHOGENS CARRIED BY BATS" that provoke respiratory diseases.
🚨🚨🚨
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1/ Here’s a list of conversational frameworks I’ve picked up that have been helpful.
Please add your own.
2/ The Magic Question: "What would need to be true for you
3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.
“Gun to the head—what would you decide now?”
“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”
4/ Other Q’s re: decisions:
“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”
“What’s end-game here?”
“What does success look like in a world where you pick that path?”
5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:
“What would the best version of yourself do”?
Please add your own.
2/ The Magic Question: "What would need to be true for you
1/\u201cWhat would need to be true for you to\u2026.X\u201d
— Erik Torenberg (@eriktorenberg) December 4, 2018
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody: https://t.co/Yo6jHbSit9
3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.
“Gun to the head—what would you decide now?”
“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”
4/ Other Q’s re: decisions:
“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”
“What’s end-game here?”
“What does success look like in a world where you pick that path?”
5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:
“What would the best version of yourself do”?
“We don’t negotiate salaries” is a negotiation tactic.
Always. No, your company is not an exception.
A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.
Listen to Aditya
And by the way, you should never be worried that an offer would be withdrawn if you politely negotiate.
I have seen this happen *extremely* rarely, mostly to women, and anyway is a giant red flag. It suggests you probably didn’t want to work there.
You wish there was no negotiating so it would all be more fair? I feel you, but it’s not happening.
Instead, negotiate hard, use your privilege, and then go and share numbers with your underrepresented and underpaid colleagues. […]
Always. No, your company is not an exception.
A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.
Listen to Aditya
"we don't negotiate salaries" really means "we'd prefer to negotiate massive signing bonuses and equity grants, but we'll negotiate salary if you REALLY insist" https://t.co/80k7nWAMoK
— Aditya Mukerjee, the Otterrific \U0001f3f3\ufe0f\u200d\U0001f308 (@chimeracoder) December 4, 2018
And by the way, you should never be worried that an offer would be withdrawn if you politely negotiate.
I have seen this happen *extremely* rarely, mostly to women, and anyway is a giant red flag. It suggests you probably didn’t want to work there.
You wish there was no negotiating so it would all be more fair? I feel you, but it’s not happening.
Instead, negotiate hard, use your privilege, and then go and share numbers with your underrepresented and underpaid colleagues. […]
