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$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx 2 years, 6 months ago 263 views

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Four simple headline formulas you can use on your ads or landing pages:

1. [Introduce The Product] x [Say What It Does]
2. [Value Creation] x [Tackle The Objection Behind It]
3. [Define The Outcome] x [Explain What Creates The Outcome]
4. [Be Specific] x [Add Your Hook]

If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :)

- One case study every Thursday
- 40k+ marketers and founders read it
- Only goal is to make you a better marketer
- 3 min a week

Join us here :)

https://t.co/1AkFGgDsa1

More from Alex Garcia 🔍

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

7 lessons from people that taught me more than any business/marketing class I've ever taken 🧵

1. @naval

To be a good creator, you have to be creative. To be creative, you have to be constantly creating.

Try a ton of stuff.

Geed feedback from the world.

Some will work. Some won't.

Stick with what works.

Innovation comes from pushing through failure.

2. @shl

Find a problem that you and people similar to you face, and build the solution.

Sahil wanted to sell a pencil icon he created in 2011, and it was a pain.

So, in a single weekend, he launched the first version of Gumroad.

Problem -> Solution -> Business Opp

3. @theSamParr

Sam used a technique called “Copy Work” to become a great copywriter.

He took the best 100 sales letters and wrote them all out by hand dissecting them one by one.

Do this with everything.

You’ll learn the patterns to help you mimic the success.

4. @ShaanVP

Shaan has a template for everything he writes.

At the top of the template, it says “what reaction is this meant to get”

Ex:
- WTF
- AWW
- Woah

The content focuses entirely on the emotion he’s trying to get out of someone

This is his recipe for going viral

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know

10 Marketing Lessons From Steve Jobs That Every Marketer Must Know \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 18, 2021

2. The Ad Campaign That Changed Advertising Forever

Volkswagen's "Think Small\u201d campaign quickly went from a head-scratcher to one that would change advertising forever.

It took a small foreign object, crafted by Hitler, to America\u2019s most popular automobile.

By 1972, the VW Beetle became the best-selling car.

Here's the story \U0001f9f5 pic.twitter.com/Hu2s7zAJ3m
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 19, 2021

3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign

Absolut Vodka launched a print ad campaign in 1981 that was so successful, they ran it for the next 25 years.

By the end of it, Absolut Vodka went from a 2.5% market share to over 50%.

These 5 reasons made Absolute Vodka a global phenomenon \U0001f9f5 pic.twitter.com/vPblbvtNsx
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 20, 2021

4. Why Jeff Bezos named his online bookstore,

Amazon wasn't always Amazon.

Jeff Bezos originally had trouble finding the right word to name the now trillion-dollar empire.

A few registered domains, a dictionary, and an interesting comparison made Amazon the perfect name.

Here's the quick backstory behind it \U0001f9f5 pic.twitter.com/trTKUMGQCR
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 22, 2021

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$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

Dave McClure, the founder of 500 Startups, created a 6-step framework to help hundreds of startups to go from idea to successful business.

Here's the 6-step framework for startups🧵

1. Awareness

Generating brand awareness is the act of winning someone's attention.

Whether content marketing, paid marketing, or influencer marketing, attention is the deciding factor in having a potential customer or someone ignoring you.

Once you have it -- don't waste it.

2. Acquisition

What channel do your customers spend the most time on?

NOT, which channel is everyone using.

Specifically, your target audience.

Using the right platform can drastically reduce your CAC.

You’ve picked the right platform, now what?

Use some form of a lead magnet to get them into your funnel or growth loop.

A lead magnet is some form of value that you provide in exchange for customer info.

Make the process as frictionless as possible and they’ll start moving down your funnel.

3. Activation

Just because they signed up doesn’t mean the process is over.

Customers want to be delighted.

From the first customer touch point and ongoing.

If not, the chances of getting the consumer to act drops significantly.

Don’t want to f*ck this up?

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

1. Keep Your Sentences Under 30 Words.

I'd keep them under 15 words.

They should be Kevin Hart short.

And only focus on one idea.

Short sentences help break down info into bite-size pieces.

This makes the communication smoother.

Digestible info = Retained info

2. Replace Adjectives With Data

In 1880, Mark Twain said, “When you catch an adjective, kill it."

In Amazon's case, don’t kill them -- replace them with data.

Why?

Because numbers are eye candy.

It organizes info into a logical order.

3. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

Ex:

Interpretive - We went on a long boat ride.

Descriptive - We went on a 5-hour boat ride.

4. The “So What” Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning?

This helps give you an understanding from the consumer's perspective.

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

The best marketing affects a human's behavior.

It leverages psychology to impact people's perceptions and decisions.

Understand it and you'll influence consumer's buying decisions.

Use these 12 psychology tips to influence your audience 🧵

1. Theory of reciprocity

As humans, we’re more likely to do something for someone after they’ve done something for us.

When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.

This builds brand advocates.

2. Too many choices

Too many choices means too much confusion.

This affects a consumer's ability to make a decision and demotivates them from doing so.

Reduce your options.

Increase your conversion rate.

3. Decoy Effect

Perspective influences decisions.

With the decoy effect, you alter the consumer’s perspective by making the highest ticket item look like a deal.

Ex:

Small Popcorn: $3
Medium Popcorn: $6.50
Large Popcorn: $7

The large feels like a great deal.

4. The Baader-Meinhof Phenomenon

This phenomenon is when you see something for the first time then feel like you start seeing it everywhere.

Once you become aware of something you start to look for it unconsciously.

This then convinces you that it really is everywhere.

More from Startup

Julian Shapiro
@Julian

My day job is growing startups.

I've worked with a few hundred by now.

Here's how to grow your podcast, newsletter, blog, YouTube, and Twitter.

Hope this helps! A thread:

Growth marketing, a timeline:

2015: "We need to go viral."

2017: "Well, we raised $25m of VC. Let's dump it on Facebook ads."

2021: "Wow. We should have been focusing on content and building a great product."

How to grow a podcast:

• Be YouTube-first; do video
• Split eps into 8min YouTube clips with SEO’d titles
• Get guests that are searched for on YouTube
• Consider not publishing bad eps
• Exchange eps with other shows
• Niche is fine, but be widely accessible

How to grow a YouTube channel:

• Describe the video's value in the first five seconds
• Ask a question you don't resolve until the last five seconds
• With YT algo, 1 amazing video > 10 good videos
• Quick cuts don't give people time to ask if they're bored

—Mr. Beast

Some tips for growing newsletters:

• Plug it at the end of a tweet thread.
• Swap plugs with other newsletters.
• Send a sample issue upon signup to excite people for future issues.
• Consider twice-monthly over weekly. My poll revealed people are fatigued with newsletters.

$Devesh\u26a1$

Devesh⚡
@Devesh_wy

STEP BY-STEP

How to make a $10k/mon agency in less than 3 months

Thread:

The easiest way to start an online business is to make a service-based agency.

Let's get right into it.

1. You need to have some skills.

VALUE THAT YOU CAN PROVIDE TO YOUR CLIENTS SO THEY PAY YOU EVERY MONTH.

YOU NEED TO TARGET RETAINER BASED SERVICES TO GET TO $10k/mon fast.

Now, what can you charge a retainer for?

Not web design.
Not logo design/branding.

Try to sell a service which they need every month.

- Lead generation
- Email Marketing
- High ticket sales
- Cold email

Choose one and watch 25 hours of content about it on youtube dot com

Then buy a good course if you can

MARKET RESEARCH:

Don't sell anything to anyone

SEE WHAT'S WORKING

Cold email 50 people asking for a call
Pay 3 of them $20/hr and get to know all their pain points and problems

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GREG ISENBERG
@gregisenberg

Anyone else love a useful how-to?

I put together a mega-thread of mega-valuable how-tos that can transform your startup, career or life

All you have to do is read these 10 how-tos:

How to write a cold email:

- Be short
- Humanize it. Record a 60s selfie video
- Write a cold DM instead of a cold email if possible
- Never follow up by saying “just following up”

How to write copy that isn’t boring (and that sells):

- Don’t write copy, write stories
- Can be long or short, but must take you for a ride
- Focus entire story on the problem the customer has
- Share credibility
- Use inviting, warm words
- Create a clear call-to-action

How to come up with compelling startup ideas:

- Framework #1: X for Y (Robinhood for Canada)
- Framework #2: Anti-incumbent (Anti-Spotify, Anti-Amazon)
- Framework #3: Unbundling of X (Reddit, Facebook etc)
- Framework #4: Ask your community, they’ll tell you

How to sell a company:

- Spend 5% of your energy building allies at incumbents
- Get them excited about what you’re doing
- Make them feel invested and jealous
- Get them to ask if you’d be open to selling
- Profit $$

I've seen this strategy work for $10k-10B size deals

John Wilson
@WilsonCompanies

This is a very long thread. @SamtLeslie asked to give the playbook for service companies so here it is. Follow it and you’ll get to 5M+ in a few years.

This is pure operations playbook.

No leadership, financial or HR discussion. Enjoy.

Industry:
Doesn’t matter much. @sweatystartup has an awesome list of service industries on his website that will get the job done.

Trades:
If you are under 3M and in multiple trades you’re doing it wrong. I was there and it was a mess.

Businesses under 3M don’t have good system, managers, effective onboarding, training, hiring practices, or pricing methods. If you did then you’d be bigger.

Trades cont:
Multiple trades doubles that mess. Get your first business figured out then work on another.

I would recommend earliest 4M to add a second trade, if at all. Any earlier you’re splitting focus and treading water.

Focus Focus Focus.

Software:
If you’re using anything besides Servicetitan then please stop and go get Servicetitan. No other software even close to their capabilities.

It is 50% more expensive than other programs on the market while making you 100% better than any competitor not using it.

Sumit Grrg
@sumitgrrg

I've read all of Jeff Bezos's 23 years of Amazon shareholder letters twice now.

It's an MBA of its own.

Here's what I learned about startups, entrepreneurship, investing and more:

Your customers are loyal to you right up until the second that someone else offers them a better service.

Listen to customers, but don't just listen
to customers also invent on their behalf.

Here's Jeff Bezos on coming up with the Amazon Kindle:

We set ourselves the incredibly audacious goal of improving upon the physical book.

So don't be afraid to set big goals.

And remember that if you don't execute well, it will be done by someone else.

Many of the problems you'll face will have no textbook solutions, and so you should happily invent new approaches.

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Justin Kan
@justinkan

1/ Throughout my startup career, I’ve seen many founders have an aversion to sales. This is a mistake that can kill your startup.

2/ Sales is often viewed as either a saving grace or proof that the product isn’t good enough (because it should sell itself). Neither are ever true. Some common mistakes that result in...

3/ Mistake 1: Hire a sales rep before reaching product/market fit to get your initial batch of customers. This is a mistake because founders need to work through their MVP with early adopters to truly understand what it is they’re selling.

4/ Mistake 2: Reach product/market fit, need to scale, and rely entirely on self-serve. For enterprise products that require big commitments and internal shifts, almost no product is self-explanatory enough to sell itself.

5/ Mistake 3: Make a first sales hire who isn’t scrappy enough to help mold the sales process from scratch. Some salespeople are amazing at their jobs, but not cut out to establish the processes that others end up following. This skillset is what @rdedatta calls a “sales ninja”.

Nikita Poojary
@niki_poojary

One of the most successful stock trader with special focus on cash stocks and who has a very creative mind to look out for opportunities in dark times

Covering one of the most unique set ups: Extended moves & Reversal plays

Time for a 🧵 to learn the above from @iManasArora

What qualifies for an extended move?

30-40% move in just 5-6 days is one example of extended move

How Manas used this info to book

The stock exploded & went up as much as 63% from my price.

Closed my position entirely today!#BroTip pic.twitter.com/CRbQh3kvMM
— Manas Arora (@iManasArora) June 22, 2020

Post that the plight of the

What an extended (away from averages) move looks like!!

If you don't learn to sell into strength, be ready to give away the majority of your gains.#GLENMARK pic.twitter.com/5DsRTUaGO2
— Manas Arora (@iManasArora) June 24, 2020

Example 2: Booking profits when the stock is extended from 10WMA

10WMA =

#HIKAL

Closed remaining at 560
Reason: It is 40+% from 10wma. Super extended

Total revenue: 11R * 0.25 (size) = 2.75% on portfolio

Trade closed pic.twitter.com/YDDvhz8swT
— Manas Arora (@iManasArora) July 2, 2021

Another hack to identify extended move in a stock:

Too many green days!

Read

When you see 15 green weeks in a row, that's the end of the move. *Extended*

Simple price action analysis.#Seamecltd https://t.co/gR9xzgeb9K
— Manas Arora (@iManasArora) August 26, 2019

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Suhas S. Hardutt
@HarduttSuhas

WHEN GH0RI TOOK TO HIS HEELS WHILST FIGHTING A HINDU QUEEN

THE BATTLE OF KASAHRADA (Kayadara)
1178 AD

Strategy! Bravado! Glory!

(Thread)

The narrative set by left historians about one of their favorite poster boys "Gh0ri" is that he went unchallenged upon entering the Indian subcontinent with one king falling after another.(1)

They conveniently deleted this event. Why? An agenda aimed at making us feel weak and inferior against the invaders in an attempt to glorify them. Simple strategy: To destroy a civilization tamper their history.(2)

Gh0ri defeated Prithviraj Chauhan at the 2nd Battle of Tarain in 1192 and laid the foundation of Delhi Sultanate. What is not well known is the fact that 14 years before he won this battle, he was defeated by the queen of Gujarat "Naiki Devi"!(3)

In 1173 Md Gh0ri had conquered the Ghaznavids in Afghanistan. A ruthless, persistent and deceptive Gh0ri was successful in conducting massive raids deep inside Indian territory.(4)

Vikrant
@Trading0secrets

Trading view scanner process -

1 - open trading view in your browser and select stock scanner in left corner down side .

2 - touch the percentage% gain change ( and u can see higest gainer of today)

Making thread \U0001f9f5 on trading view scanner by which you can select intraday and btst stocks .

In just few hours (Without any watchlist)

Some manual efforts u have to put on it.

Soon going to share the process with u whenever it will be ready .

"How's the josh?"guys \U0001f57a\U0001f3b7\U0001f483
— Vikrant (@Trading0secrets) October 22, 2021

3. Then, start with 6% gainer to 20% gainer and look charts of everyone in daily Timeframe . (For fno selection u can choose 1% to 4% )

4. Then manually select the stocks which are going to give all time high BO or 52 high BO or already given.

5. U can also select those stocks which are going to give range breakout or already given range BO

6 . If in 15 min chart📊 any stock sustaing near BO zone or after BO then select it on your watchlist

7 . Now next day if any stock show momentum u can take trade in it with RM

This looks very easy & simple but,

U will amazed to see it's result if you follow proper risk management.

I did 4x my capital by trading in only momentum stocks.

I will keep sharing such learning thread 🧵 for you 🙏💞🙏

Keep learning / keep sharing 🙏
@AdityaTodmal

$\u0936\u094d\u0930\u0940\u092e\u093e\u0932\u0940 \u0939\u093f\u0924\u0947\u0936 \u0905\u0935\u0938\u094d\u0925\u0940$

श्रीमाली हितेश अवस्थी...
@HiteshAwasthi89

Statue of Equality (Ramanuja) Muchintal, Hyderabad, Telangana

The Statue of Equality is a monument in India dedicated to the 11th-century Vaishnavaite Sage Bhagavad Ramanuja, commemorating 1000 years since his birth. It was inaugurated by Prime Minister Narendra Modi ji in 2019.

In 2014, Sri Chinna Jeeyar came up with the idea to commemorate the 1000th anniversary of Sri Ramanuja's teachings by building the Statue of Equality. The statue is constructed on an estimated 34 acres in Hyderabad, India.

It consists of a 216 foot tall statue of Ramanuja and is surrounded by 108 Divyadesams (model temples) and includes an educational gallery. The project budget is 1000 crore rupees.The foundation stone for the Statue of Equality was laid by Chinna Jeeyar.

The statue was built by Aerosun Corporation in China before being shipped to India. It is made of panchaloha, a combination of gold, silver, copper, brass and titanium. The statue relies on donations to fund its construction.

The temple is located on the 27,870 square metre second floor with a 120 kg statue of Ramanuja, representing the years he lived, meant for daily worship. The 1,365 square metre third floor including a Vedic digital library and research center.