10 ridiculously simple tips I wish I knew about building an audience when I first started:

I mostly winged it 🤫

Let me share my lessons so you don't have to:

(a thread 🧵)

1/ Switch from being a consumer to a creator

If your default is opening social media and binging on updates from others, there's a problem. The world needs to know what YOU can offer, and I believe everyone can add value. So first, switch to intentionally becoming a creator.
2/ Start very small and build "Atomic habits"

Most beginner creators people aim too far high and crash. It never works for me. Instead choose tiny habits like 2 tweets a day in the morning. Or 1 video for Youtube. Or 1 short essay each day on Substack. Optimize for consistency.
3/ Pick one social platform to create and stick with it

What comes naturally to you? Writing your thoughts, choose Twitter. Editing interesting footage and layering a voice-over? Choose Youtube. Short essays? Choose Substack. Pick one and stick with it for at last 1 month.
4/ Find your niche

Don't focus on big bold segments with hundreds of active prolific creators already fishing. Find specific audiences and move towards them.

I was a no-code maker in 2018 so that niche came naturally. Later, I expanded to the community niche. Now #buildinpublic
5/ Blend two niches

If your favorite niche still feels big, combine two different ones and see if it resonates w people.

Many of my fav creators are masters at this. @5harath blends mindfulness + product, @JensLennartsson is marketing + no-code, @jackbutcher is design + mindset
6/ Learn about formats and styles

Each social platform has styles that work and formats you can be inspired by

Don't copy their content but use their style/format as a guide

Ex: @brandonthezhang @jackbutcher @shl have unique recognizable formats on Twitter
7/ Offer advice with conviction

People are scrolling so fast on all these feeds, if you sound half-ass or hesitant, they'll move on

To write with conviction, speak about things you know and have tried and have worked well (be ready to produce proof!)
8/ Consistency beats the "perfectionism" syndrome

Some people never make progress because they are trapped by trying to look flawless. I make a ton of mystakes. Typos. Bad grammar at times. Busy professionals don't care. They'll get the message.

Pride yourself in consistency
9/ Be a giver

It goes without saying but I think it's worth mentioning

There are no free lunches

If you want to build an audience, you have to give value, your time, resources you already have etc.

You can't just ask people favors without giving freely first
10/ There will be sh*tty days but then just DM someone

Some people believe they have to suffer alone and spend time questioning their self-worth

That's ridiculous. Be humble and ask someone who seems helpful very specific questions on what you are struggling with. It works.
All in all, enjoy the ride!

View followers as people at your party so it's about the quality of the people not the numbers alone.

Be helpful, engaging and curious. You'll make a ton of friends on the Internet especially Twitter.

Thanks for reading, RT to broaden the reach :)

More from Social media

As we wait for the transition of power from despot to democrat, Facebook (Zuckerberg) has taken it upon itself to aid in the obstruction of that power transfer, facilitation of an insurrection narrative and disregard for the will of the American electorate.


In other words, the Social Media monopoly Facebook commands globally has gone full fascist in an attempt to preserve the corrupt and criminal hold on power by Republicans and Trump Administration.

Aiding and abetting a coup d’état.

As if there weren’t enough other reasons to dismantle Facebook’s monopoly, Zuckerberg is playing his cards and revealing clearly that Cambridge Analytica election interference was not just a onetime anomaly, but is now a feature of Facebook’s business model.

Megalomaniac Marc has now revealed the true colours of Fascist Facebook.

Facebook is a weapon to manipulate the masses. A tool to carry out disinformation campaigns with impunity.

And the response of the left... is to delete their Facebook account.

As if the deletion of a Facebook account will do anything. It might send a message that your virtues are principled, your morality superior. But it enables the weapon to be continued to gaslight and manipulate the electorate.

An inherent flaw in the left’s critical thinking.
Great bit of journalism here by Sophia :) fun fact, we had some verrrrry interesting conversations about what exactly the Trump campaign might be doing on TikTok.

So let’s talk about that!


Super glad I could be of help btw :P

Anyhoo: my background = senior web dev, data analysis a specialty, worked in online marketing/advertising a while back

You’ve got this big TikTok account that’s ostensibly all volunteer, just promoting Trump’s app because they’re politically minded and all that.

Noooooope. They’re being paid.

Sophia says it’s just possible (journalist speak I assume) but I know exactly what I’m looking at and these guys, Conservative Hype House, are getting paid to drive traffic and app installs for Trump.

So how do you know that, Claire?

Welp, they’re using an ad tracking system that has codes assigned to specific affiliates or incoming marketing channels. These are always ALWAYS used to track metrics for which the affiliate is getting paid.

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This is NONSENSE. The people who take photos with their books on instagram are known to be voracious readers who graciously take time to review books and recommend them to their followers. Part of their medium is to take elaborate, beautiful photos of books. Die mad, Guardian.


THEY DO READ THEM, YOU JUDGY, RACOON-PICKED TRASH BIN


If you come for Bookstagram, i will fight you.

In appreciation, here are some of my favourite bookstagrams of my books: (photos by lit_nerd37, mybookacademy, bookswrotemystory, and scorpio_books)