BC SOCIAL MEDIA
Saved by @zmbnski

10 ridiculously simple tips I wish I knew about building an audience when I first started:

I mostly winged it 🤫

Let me share my lessons so you don't have to:

(a thread 🧵)

 1/ Switch from being a consumer to a creator

If your default is opening social media and binging on updates from others, there's a problem. The world needs to know what YOU can offer, and I believe everyone can add value. So first, switch to intentionally becoming a creator.
2/ Start very small and build "Atomic habits"

Most beginner creators people aim too far high and crash. It never works for me. Instead choose tiny habits like 2 tweets a day in the morning. Or 1 video for Youtube. Or 1 short essay each day on Substack. Optimize for consistency.
3/ Pick one social platform to create and stick with it

What comes naturally to you? Writing your thoughts, choose Twitter. Editing interesting footage and layering a voice-over? Choose Youtube. Short essays? Choose Substack. Pick one and stick with it for at last 1 month.
4/ Find your niche

Don't focus on big bold segments with hundreds of active prolific creators already fishing. Find specific audiences and move towards them.

I was a no-code maker in 2018 so that niche came naturally. Later, I expanded to the community niche. Now #buildinpublic
5/ Blend two niches

If your favorite niche still feels big, combine two different ones and see if it resonates w people.

Many of my fav creators are masters at this. @5harath blends mindfulness + product, @JensLennartsson is marketing + no-code, @jackbutcher is design + mindset
6/ Learn about formats and styles

Each social platform has styles that work and formats you can be inspired by

Don't copy their content but use their style/format as a guide

Ex: @brandonthezhang @jackbutcher @shl have unique recognizable formats on Twitter
7/ Offer advice with conviction

People are scrolling so fast on all these feeds, if you sound half-ass or hesitant, they'll move on

To write with conviction, speak about things you know and have tried and have worked well (be ready to produce proof!)
8/ Consistency beats the "perfectionism" syndrome

Some people never make progress because they are trapped by trying to look flawless. I make a ton of mystakes. Typos. Bad grammar at times. Busy professionals don't care. They'll get the message.

Pride yourself in consistency
9/ Be a giver

It goes without saying but I think it's worth mentioning

There are no free lunches

If you want to build an audience, you have to give value, your time, resources you already have etc.

You can't just ask people favors without giving freely first
10/ There will be sh*tty days but then just DM someone

Some people believe they have to suffer alone and spend time questioning their self-worth

That's ridiculous. Be humble and ask someone who seems helpful very specific questions on what you are struggling with. It works.
All in all, enjoy the ride!

View followers as people at your party so it's about the quality of the people not the numbers alone.

Be helpful, engaging and curious. You'll make a ton of friends on the Internet especially Twitter.

Thanks for reading, RT to broaden the reach :)

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"But what if I'm not doing anything interesting?!"

Almost everyone is. It doesn't have to be anything spectacular. You might be:

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- Top thread: 373K impressions
- Top tweet: 2.5K likes

Here's what I learned. Quick thread 👇👇

To start, here's the most popular thread I've written.

Thoughts on what made it work, below.


1. Quality

The threads that performed best were (usually) the ones I put the most effort into.

One example is this one about Jeff Bezos's origins. I spent hours researching and drafting it.

It's worth taking the time to craft your


2. Timeliness

Capitalizing on the news can be one way to expand viewership.

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How I built a 7 Million+ strong COMMUNITY on social media, in 5 years.

(A thread)

Video content is the past, present & future.

Golden rule of social media : People gravitate towards HUMANS & their stories.

The easiest way to attach people to your journey is COMMUNICATION through video.

If you cant come on screen, at least use voice. Video>Photo>Written.


From day 1 :
- Wrote down ALL ideas on paper (content pieces, growth strategies, future targets)
- Decided to expand my team, whenever my income allowed me to.
- Make. Money. First.
Don't just rely on YouTube income or brands for money. You may also provide SERVICES to fans.


But in the long term, BIG money will come from brands.

Therefore accumulate numbers and create your own niche.

How to get numbers?
- Entertain or Educate or Motivate

- Create videos/pieces that address people's most common questions/thoughts about the niche you've chosen.

As you grow through your base strategy of video creation (could be YT, IG Reels or even LinkedIn Video)...

You can further community loyalty through sharing pieces of your personal story. How?
- Vlogs
- Captions that expose your mindset.
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Be a good storyteller.
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The worst things I see among friends and people around me and in social media is they say who sees caste in 2020. They also say caste is wrong and it should be abolished. First friends please understand reality, don't come to a conclusion by seeing whatsapp forwards 1/n

Misleading YouTube videos and the common stuff that comes in cinema and in TV. First you must understand the biggest problem of India ia not Corruption but it's caste.Majority of movies we watch shows that that biggest problem of India is Corruption and if we stop it we will 2/n

Become a developed nation. But according to me these people are cheating us by hiding the biggest problem. For the people who say is there caste in 2020, I just want to ask a question. How many of you during your marriage search for your partner in same caste. 3/n

I think majority will do that, then how can you say there is no caste in 2020. Caste has just gone out of our names that too in TN only, but it's still there in everyone's home and everyone's minds. So please accept the truth and start your journey against it. 4/n

There is one group of people who speaks about everything about cinema, cricket and other stuffs, but when this topic comes to a discussion the becomes silent. I can understand that they don't want to speak about this because they may think it as a sensitive issue. 5/n
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