Golden rule of social media : People gravitate towards HUMANS & their stories.
The easiest way to attach people to your journey is COMMUNICATION through video.
If you cant come on screen, at least use voice. Video>Photo>Written.
How I built a 7 Million+ strong COMMUNITY on social media, in 5 years.
(A thread)
Golden rule of social media : People gravitate towards HUMANS & their stories.
The easiest way to attach people to your journey is COMMUNICATION through video.
If you cant come on screen, at least use voice. Video>Photo>Written.
- Wrote down ALL ideas on paper (content pieces, growth strategies, future targets)
- Decided to expand my team, whenever my income allowed me to.
- Make. Money. First.
Don't just rely on YouTube income or brands for money. You may also provide SERVICES to fans.
Therefore accumulate numbers and create your own niche.
How to get numbers?
- Entertain or Educate or Motivate
- Create videos/pieces that address people's most common questions/thoughts about the niche you've chosen.
You can further community loyalty through sharing pieces of your personal story. How?
- Vlogs
- Captions that expose your mindset.
- Tweets
Be a good storyteller.
How?
- Stay updated with the evolution of social media
- Study in the background (to add layers to yourself)
- Change content style
- They see FRESH content (either the style or the information or the feeling of it)
- When they see YOU evolving as a person.
- When you still retain some of the ORIGINALITY for which they'd followed you initially.
If need be, only select 1 or 2 social media platforms that you play games within.
Depending on the kind of community you wish to build, prioritise amongst :
- YT (loyalty)
- Instagram (brand money)
- LinkedIn/Twitter (professional opportunities)
But if you wish to SCALE your brand :-
- Delegate furiously.
- TEACH, mentor & retain a great team.
- Network with people from outside social media (for perspective & humility)
- Ask yourself : What beyond these digital numbers?
- In 2017 : Co-founded @MonkEtweets. Talent management & content marketing firm (50+ work force)
- In 2018 : Founded Hindi brand 'Ranveer Allahbadia'
- In 2019 : Created the podcast brand 'The Ranveer Show'
Currently working on 2 more YouTube based digital brands (Our Hindi podcast brand and a Hindi language digital version of 'National Geographic')
Also working on building a self-help based app.
- How to retain motivation? Take breaks regularly.
- How to deal with trolling? Toughen up.
- How to deal with stagnation? Write/upload SOMETHING every day.
- How to secure your future? Find co-founders & build revenue streams together.
This journey has only begun.
My greatest weapon has been my urge to keep learning about the social media universe.
My greatest teacher has been my mistakes along the way.
Have always been blessed with 'Business mentors'.
But NO social media mentors.
Someone who could have pointed out my mistakes before I made them.
That's why, here's a huge announcement.
Going to be conducting 6 detailed chapters that will explain :
- Strategies
- Hacks
- Mindsets
- Management
- Leadership
For aspiring digital entrepreneurs.
Sign up here :-
https://t.co/mrgpBUb4o8
Social media is an 'experiment based' game.
If you're thinking about 10 experiments, only 1 will succeed.
I hope to be the 'Social media mentor' who helps you pin point your likely "HIT experiment".
More from Social media
As we wait for the transition of power from despot to democrat, Facebook (Zuckerberg) has taken it upon itself to aid in the obstruction of that power transfer, facilitation of an insurrection narrative and disregard for the will of the American electorate.
In other words, the Social Media monopoly Facebook commands globally has gone full fascist in an attempt to preserve the corrupt and criminal hold on power by Republicans and Trump Administration.
Aiding and abetting a coup d’état.
As if there weren’t enough other reasons to dismantle Facebook’s monopoly, Zuckerberg is playing his cards and revealing clearly that Cambridge Analytica election interference was not just a onetime anomaly, but is now a feature of Facebook’s business model.
Megalomaniac Marc has now revealed the true colours of Fascist Facebook.
Facebook is a weapon to manipulate the masses. A tool to carry out disinformation campaigns with impunity.
And the response of the left... is to delete their Facebook account.
As if the deletion of a Facebook account will do anything. It might send a message that your virtues are principled, your morality superior. But it enables the weapon to be continued to gaslight and manipulate the electorate.
An inherent flaw in the left’s critical thinking.
If you thought disinformation on Facebook was a problem during our election, just wait until you see how it is shredding the fabric of our democracy in the days after.
— Bill Russo (@BillR) November 10, 2020
Look at what has happened in just the past week.
In other words, the Social Media monopoly Facebook commands globally has gone full fascist in an attempt to preserve the corrupt and criminal hold on power by Republicans and Trump Administration.
Aiding and abetting a coup d’état.
As if there weren’t enough other reasons to dismantle Facebook’s monopoly, Zuckerberg is playing his cards and revealing clearly that Cambridge Analytica election interference was not just a onetime anomaly, but is now a feature of Facebook’s business model.
Megalomaniac Marc has now revealed the true colours of Fascist Facebook.
Facebook is a weapon to manipulate the masses. A tool to carry out disinformation campaigns with impunity.
And the response of the left... is to delete their Facebook account.
As if the deletion of a Facebook account will do anything. It might send a message that your virtues are principled, your morality superior. But it enables the weapon to be continued to gaslight and manipulate the electorate.
An inherent flaw in the left’s critical thinking.
I wrote 30 Twitter threads in 30 days.
The goal?
Learn how to craft interesting threads, and grow a following. It (mostly) worked.
- New followers: +2.5K (+100% MoM)
- Top thread: 373K impressions
- Top tweet: 2.5K likes
Here's what I learned. Quick thread 👇👇
To start, here's the most popular thread I've written.
Thoughts on what made it work, below.
1. Quality
The threads that performed best were (usually) the ones I put the most effort into.
One example is this one about Jeff Bezos's origins. I spent hours researching and drafting it.
It's worth taking the time to craft your
2. Timeliness
Capitalizing on the news can be one way to expand viewership.
When Fornite launched its #FreeFortnite campaign, I wrote this thread.
At the time, it was my 2nd best performing thread. It also introduced me to the lovely
3. Narrative Arc
Have a clear start and end in your mind.
I made this mistake with a few Amazon threads. I thought because my first one worked, I could keep the story going. But they didn't have as clear a narrative arc and were much less popular.
The goal?
Learn how to craft interesting threads, and grow a following. It (mostly) worked.
- New followers: +2.5K (+100% MoM)
- Top thread: 373K impressions
- Top tweet: 2.5K likes
Here's what I learned. Quick thread 👇👇
To start, here's the most popular thread I've written.
Thoughts on what made it work, below.
Nikola Tesla was the greatest inventor of his era. He died penniless and alone, swindled by both Thomas Edison and JP Morgan.
— Mario \U0001f98a (@mariodgabriele) September 2, 2020
A thread \U0001f447\U0001f447\U0001f447 pic.twitter.com/80Gco1e6uq
1. Quality
The threads that performed best were (usually) the ones I put the most effort into.
One example is this one about Jeff Bezos's origins. I spent hours researching and drafting it.
It's worth taking the time to craft your
[Story time]
— Mario \U0001f98a (@mariodgabriele) July 30, 2020
Yesterday, Jeff Bezos testified in front of Congress. It was almost exactly 15 yrs ago that Amazon introduced itself to the world.
We have all heard some version of his story. But in investigating his childhood, I was surprised to find much that has gone unshared. pic.twitter.com/CDaIAA0Fzj
2. Timeliness
Capitalizing on the news can be one way to expand viewership.
When Fornite launched its #FreeFortnite campaign, I wrote this thread.
At the time, it was my 2nd best performing thread. It also introduced me to the lovely
Fortnite is standing up to Google and Apple.
— Mario \U0001f98a (@mariodgabriele) August 13, 2020
They're offering 20% discounts to players that buy digital currency in the app, bypassing the payment systems of Big Tech.
This is a thread about the game's humble beginnings. \U0001f447
(All likes + RTs appreciated! \U0001f64f) pic.twitter.com/Zg5Lr3hDRu
3. Narrative Arc
Have a clear start and end in your mind.
I made this mistake with a few Amazon threads. I thought because my first one worked, I could keep the story going. But they didn't have as clear a narrative arc and were much less popular.
A book about lichen saved Amazon from going out of business.
— Mario \U0001f98a (@mariodgabriele) August 10, 2020
A thread \U0001f447 pic.twitter.com/kgfmBf4Dsj
Is WhatsApp already the Super App of India?
Thread 🧵
Below are a few insights I gathered while researching on how Gen-X use WhatsApp as a part of @10kdesigners Cohort!
Okay, let's go!
1/x
Gen-X? Who are they?
Gen-X (short for Generation X) are basically people with birth years around 1960–1980. That’s basically our (millennials’) parents!
2/x
Check out this detailed case study by @zainab_delawala
📮 Communication/Community
This is the primary feature of WhatsApp.
This feature is the entry point for most of the Gen-X, they come to WhatsApp to communicate and engage with small
- WhatsApp group is one of the most used features by Gen-X. Most of the message more on groups than on private chats.
- Forward messages received mostly are written in vernacular languages. They are all well scripted.
4/x
Thread 🧵
Below are a few insights I gathered while researching on how Gen-X use WhatsApp as a part of @10kdesigners Cohort!
Okay, let's go!
1/x
Gen-X? Who are they?
Gen-X (short for Generation X) are basically people with birth years around 1960–1980. That’s basically our (millennials’) parents!
2/x
Check out this detailed case study by @zainab_delawala
📮 Communication/Community
This is the primary feature of WhatsApp.
This feature is the entry point for most of the Gen-X, they come to WhatsApp to communicate and engage with small
Can a movie (96') change how people use an app (Whatsapp)?
— Rajesh Raghavan (@rajeshraghavan_) October 1, 2020
YES. It can.
Let's see how\U0001f440 pic.twitter.com/BV0scQ2KEc
- WhatsApp group is one of the most used features by Gen-X. Most of the message more on groups than on private chats.
- Forward messages received mostly are written in vernacular languages. They are all well scripted.
4/x
