BC SOCIAL MEDIA
Saved by @zmbnski

I wrote 30 Twitter threads in 30 days.

The goal?

Learn how to craft interesting threads, and grow a following. It (mostly) worked.

- New followers: +2.5K (+100% MoM)
- Top thread: 373K impressions
- Top tweet: 2.5K likes

Here's what I learned. Quick thread 👇👇

 To start, here's the most popular thread I've written.

Thoughts on what made it work, below.

https://t.co/AIOAYiWEcQ
1. Quality

The threads that performed best were (usually) the ones I put the most effort into.

One example is this one about Jeff Bezos's origins. I spent hours researching and drafting it.

It's worth taking the time to craft your words.

https://t.co/6zWbc4AXLE
2. Timeliness

Capitalizing on the news can be one way to expand viewership.

When Fornite launched its #FreeFortnite campaign, I wrote this thread.

At the time, it was my 2nd best performing thread. It also introduced me to the lovely @JoshConstine.

https://t.co/IEoEYYHtzj
3. Narrative Arc

Have a clear start and end in your mind.

I made this mistake with a few Amazon threads. I thought because my first one worked, I could keep the story going. But they didn't have as clear a narrative arc and were much less popular.

https://t.co/CuR4C9jwZD
4. Imagery

Creating a special title image made no difference.

The threads that took off used photos. And some of the most fascinating stories that used a title image went nowhere.

One example: the story of the kidnapping of Freddy Heineken.

https://t.co/Xchm3r3hlb
5. Polls

Polls are good for engagement, but not likes or RTs.

100 people played this Twitter trivia game I tried out, but it yielded very few likes or RTs. A few people liked it a lot though.

https://t.co/8duUtG0vfo
6. Quotes

In their brevity, quotes are well-suited to Twitter.

This one about Abraham's Lincoln wisdom did reasonably well for me (at the time). They also take much less time.

https://t.co/tUPCVXzCN8
6. Good News

If you have something big to share, share it.

Even though other threads performed better, the 1K that liked my thread about going full-time on The Generalist meant the most.

Twitter can be a supportive place.

https://t.co/lbO0eeyOCd
7. Answer a Question

After I announced going FT on The Generalist, I had other writers reach out asking what tools I used.

So I shared that list publicly. It made it easier for me to give people detailed information.

https://t.co/D48vNUgYVD
8. Curate Information

This was written after the 30 days, but is something I'd like to do more of: compile info into a single thread.

This covers 2020's IPOs. It features my writing along with others' work. There's value in simplifying consumption.

https://t.co/WcikPizTHW
9. To 👇 or Not to 👇?

I've heard some folks find the use of the 👇 annoying.

I think it may feel manufactured to some.

Personally, I think it is a useful visual to let readers know that there's more to the story. To each their own.
10. The Perfect Topic?

Why did the Tesla tweet work?

Written on a plane, quicker than usual. Not based on any news.

But it hit a sweet spot: something ppl know a *little* about, but not as much as they'd like. Familiarity gets ppl intrigued, uncommon insight seals the deal.
11. Astroturfing

If you want to, you can post your thread into other threads to get visibility.

I did this for the Fortnite thread. Then I felt sick for being spammy and deleted them all. It may be a viable strategy but feels icky to me.

Again, do you.
12. Where Next?

The threads I found most fun to write were narrative and evergreen. I think a year from now, readers will still be interested in:

- Jeff Bezos' Origins
- The Life of Tesla

+ some others. So that's what I plan to write more of.
I'll also write my newsletter, which is my number 1 priority. If you'd like to be a part of that journey, sign up here.

You'll join +11K creators and thinkers interested in technology. Entirely free.

https://t.co/Tnl6ePFgif

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Great bit of journalism here by Sophia :) fun fact, we had some verrrrry interesting conversations about what exactly the Trump campaign might be doing on TikTok.

So let’s talk about that!


Super glad I could be of help btw :P

Anyhoo: my background = senior web dev, data analysis a specialty, worked in online marketing/advertising a while back

You’ve got this big TikTok account that’s ostensibly all volunteer, just promoting Trump’s app because they’re politically minded and all that.

Noooooope. They’re being paid.

Sophia says it’s just possible (journalist speak I assume) but I know exactly what I’m looking at and these guys, Conservative Hype House, are getting paid to drive traffic and app installs for Trump.

So how do you know that, Claire?

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How to get your first 1000 followers 👇

Start by taking notice of what people in real life ask you about. Chances are that if your friends are interested in something you're doing, the internet will help you find thousands more like them.

"But what if I'm not doing anything interesting?!"

Almost everyone is. It doesn't have to be anything spectacular. You might be:

- Learning a new skill
- Doing a side hustle
- Going for a road trip
- Remodeling your home
- Studying something obscure
- Losing weight
...

- Living frugally
- Moving countries
- Moving from the city to the country
- Homeschooling your kids
- Growing your own vegetables
- Leaving your job
- Looking for a new job
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Work backwards from what people ask you about.

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Many people are stressed by social media, especially Twitter.

Here is what I do to keep my sanity:

1. Be selective who you follow. Choose uplifting people and people you enjoy talking to.

2. Mute and block liberally. “But freedom of speech”. Nonsense. You choose your friends and parties in real life. Same applies to social media. It’s not immoral to ignore people who dunk on you. This also includes the annoying “devil’s advocate” personalities.

3. Choose your online persona. I mostly use Twitter for work and for engagement with the .NET community. But I’m still a human. Don’t let others dictate what you can and cannot talk about.

4. Choose wether you use your real name or a pseudonym. Social media is about authentic and real human encounters. Your name isn’t as important has how honest you can be in your conversations. Being anonymous is totally cool if that lets you be who you are.
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As we wait for the transition of power from despot to democrat, Facebook (Zuckerberg) has taken it upon itself to aid in the obstruction of that power transfer, facilitation of an insurrection narrative and disregard for the will of the American electorate.


In other words, the Social Media monopoly Facebook commands globally has gone full fascist in an attempt to preserve the corrupt and criminal hold on power by Republicans and Trump Administration.

Aiding and abetting a coup d’état.

As if there weren’t enough other reasons to dismantle Facebook’s monopoly, Zuckerberg is playing his cards and revealing clearly that Cambridge Analytica election interference was not just a onetime anomaly, but is now a feature of Facebook’s business model.

Megalomaniac Marc has now revealed the true colours of Fascist Facebook.

Facebook is a weapon to manipulate the masses. A tool to carry out disinformation campaigns with impunity.

And the response of the left... is to delete their Facebook account.

As if the deletion of a Facebook account will do anything. It might send a message that your virtues are principled, your morality superior. But it enables the weapon to be continued to gaslight and manipulate the electorate.

An inherent flaw in the left’s critical thinking.
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