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11/21/2020 White House Art comms

FLOTUS unveils Noguchi's Floor Frame sculpture
https://t.co/5zpCIKylQf
There's quite a bit to go over with this one. Sequence of photos, outfit comms, sculpture history, timing, location and much else.

So let's begin.

1/ Recently, I learned about the concept of ‘struggle porn’. This refers to the fetish of sacrificing nearly everything (health, relationships, time) for your startup. I fear that this label is creating more harm than good.

2/ @nateliason wrote a fabulous article about this topic, which first introduced me to this concept. Everyone should read it:

3/ @alexisohanian also recently spoke about struggle porn, though referring to it as ‘hustle porn.’ (as the co-founder of @hustlefundvc, obviously I take issue with this pejorative definition of ‘hustle’, but that’s another topic)

4/ Struggling in itself isn’t necessarily bad. Let’s be real here--if you’re going to start a startup, you will struggle. Founders should expect to work harder generally than employees. You will be challenged in many ways and also be super rewarded in others. This is normal.

5/ However, if you are over-indexing on hard work without clear purpose and degrading your mental health/relationships in the process--then this is very bad and we obviously should not celebrate this behavior.

If you're a college student who wants to pay off all your loans... here's an idea for you:

It takes ~$5k to start and will make ~$30k a year of profit

It won't get you rich, it'll pay for college.

(..and will teach them more about business than they’ll learn in school)

The idea isn’t sexy. But it works:

**Plastic Moving Bin Rentals**

Everyone knows moving sucks. The worst part is being stuck with 400 cardboard boxes at the end of your move.

Instead - @benmlevy told me about Gorilla Bins. They dropoff plastic moving bins, & pickem up later.

Let’s break it down. Our goal is to pay for college (~$30k profit per year).

To do that, I think we’ll need $50k in revenue.

The avg move (a 2 bedroom apartment) is $180

To hit our goal, we need do ~5.5 moves per week

COSTS?

How many bins do we need to buy up front?

5.5 moves a week x 50 bins = you need 275 bins. Let’s round up to 300 to be safe.

Ok let’s hop over to @uline to see how much these bins cost

Bingo. Bins cost about $15 a piece.

$15 x 300 bins = $4,500 initial startup costs.

Time to beg your parents or a rich aunt to lend you money to get the biz rolling (...or just take $5k of student loan money and invest it here…)

Spent a quaint half hour in a cafe listening to a guy yell at his dad after his dad said that the women Trump molested wanted it: "Dad, that's like saying the Jews who died in the Holocaust were asking for it!" ENJOY YOUR TERRIBLE FAMILIES THIS WEEK!

"Mom, has a man ever touched you without your consent?"
"Of course."
"Did you report it?"
"No."
"Dad, your WIFE has been through this!"

Dad was unmoved and told the guy to stop arguing with him.

At this point we learned the boy child has allergies.

I forgot to remark upon the presence of the very cute grandson, who was very small and gave not one shit about the yelling. I believe a sister or aunt was present and feeling very stressed. I wanted to hand her a Xanax or seven.

It was really hard to not jump in and say, "Sounds like you guys are going to have a fun meal tomorrow!" so they could unite in hatred against me, the outsider, and stop squabbling. Instead I exchanged glances with a nearby fellow lady patron, who also emotionally ate a cookie.

Anyway, I want to thank the random family for yelling about rape and the Holocaust in an Israeli cafe in the US of A today because it reminded me that while this country isn't the greatest, it is inevitably my stupid favorite and I am never, ever bored.

#Thread - 1/21

A story of a brave woman who let her "breast" cut to protect the life of Netaji Subhash Chandra Bose!

Neera Arya was born on March 5 1902 in Khekra Nagar, Uttar Pradesh in a distinguished & eminent businessman Seth Chhajumal's family. Since her childhood,

2/21
She was a true nationalist & always had a vision of becoming a part of the freedom fighter movement. She was also reportedly accused as an undercover by the British Govt.

That was the time when her father's business was flourishing in Calcutta, though his business was..

3/21
spread across the country but Calcutta was the center of his business and that was one of the reasons why her education was done in Calcutta. During that period of time, she had learned quite a few languages along with Bengali, Hindi, English.

4/21
Her father got her married to a CID Inspector "Shrikant Jairanjan Das" in British India but they were two different individuals, Neera Arya was a true nationalist but her husband was a true British servant. She was highly motivated & she had an urge of getting us freedom..

5/21
so she ended up joining the Jhansi Regiment in Azad Hind Fauz after the marriage. It was the regiment that the British always accused them of spying on British Govt.

It was the time when Neera's husband Jairanjan Das was given the responsibility to spy on Netaji Subhash..