Companies who elevate their people will dominate in talent attractions and retention
In the last 12 months I've spoken to 1,500+ companies about their plans for remote work in 2021
Here are a few 'request for startup ideas' based on what I've heard
[ a thread ] 💻🏠🌍
Companies who elevate their people will dominate in talent attractions and retention
No-code tools that enable workers to build bots that automate menial parts of their roles will be huge
Teams will be rewarded as they progress and contribute more frequently due to faster feedback loops
Companies are looking for products that help workers avoid this by taking care of themselves better & being more mindful
An engaged internal community will be the strongest moat any company can build for retention, and the most important sign of company health will be how this internal community projects outwards
It comes with all the amenities needed, like high-quality coffee, and has on-demand fitness equipment like @onepeloton bikes
Companies will pay for this for their teams
Companies will begin to provide a setup that ensures people are as safe and comfortable at home as they were in an office
Vertical products that do one thing, operating around a constraint that enables greater focus, will dominate 2021
Way to measure this more effectively are desperately needed
Tech that lets you consume and input via these modes will arise and interface with every tool you use via an API
They will allow teams to set priority to comms and batch deliver things that are less important when their teammate isn't doing deep focussed work
Tools that enable asynchronous work are the most important thing globally remote teams need
Fractional ownership of their company over salary will become an option
Companies will provide these to teams which enable individuals to develop with world-class tutoring
Several $Billion Startups to emerge this way
It will be the most critical. Until that’s solved remote teams won’t be able to scale globally easily
Remote workers who have an area of expertise and one of these broad skills will be the most sought after talent
Services that let companies provide them while enabling workers to personalize to their preference will explode to prominence
More from CHRIS HERD
More from Marketing
Master list of how to SCRAPE any category of leads.
Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.
Likes / Retweets appreciated.
THREAD
1/ Ecommerce Stores
Use https://t.co/McZHDIlDFn
Further filter based on apps installed.
Selling email marketing?
Shopify + Klaviyo
Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.
Emails are already verified, no need to do it yourself.
2/ Local Biz
Use https://t.co/B53qu5yEIy
"Find B2C local businesses"
Specify country, state, city, sort by ratings.
Instantly unlocks generic email addresses.
But wait
You need direct owner emails.
Take the list of domains, and plug them into Klean Leads "Find B2B contacts"
CEO
CMO
Founder
Owner
etc.
It will process and spit out *direct* email addresses of the titles you specify.
3/ LinkedIn Searches
Let's scrape marketing agencies.
Go to LinkedIn and type in "marketing agency" (just an example)
Click "all filters"
Connections: 2nd, 3rd
Location: US
Industry: Marketing & Advertising
Titles: owner OR founder OR CEO OR CMO
Ready?
Let's scrape it
Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.
Likes / Retweets appreciated.
THREAD
1/ Ecommerce Stores
Use https://t.co/McZHDIlDFn
Further filter based on apps installed.
Selling email marketing?
Shopify + Klaviyo
Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.
Emails are already verified, no need to do it yourself.
2/ Local Biz
Use https://t.co/B53qu5yEIy
"Find B2C local businesses"
Specify country, state, city, sort by ratings.
Instantly unlocks generic email addresses.
But wait
You need direct owner emails.
Take the list of domains, and plug them into Klean Leads "Find B2B contacts"
CEO
CMO
Founder
Owner
etc.
It will process and spit out *direct* email addresses of the titles you specify.
3/ LinkedIn Searches
Let's scrape marketing agencies.
Go to LinkedIn and type in "marketing agency" (just an example)
Click "all filters"
Connections: 2nd, 3rd
Location: US
Industry: Marketing & Advertising
Titles: owner OR founder OR CEO OR CMO
Ready?
Let's scrape it
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The YouTube algorithm that I helped build in 2011 still recommends the flat earth theory by the *hundreds of millions*. This investigation by @RawStory shows some of the real-life consequences of this badly designed AI.
This spring at SxSW, @SusanWojcicki promised "Wikipedia snippets" on debated videos. But they didn't put them on flat earth videos, and instead @YouTube is promoting merchandising such as "NASA lies - Never Trust a Snake". 2/
A few example of flat earth videos that were promoted by YouTube #today:
https://t.co/TumQiX2tlj 3/
https://t.co/uAORIJ5BYX 4/
https://t.co/yOGZ0pLfHG 5/
Flat Earth conference attendees explain how they have been brainwashed by YouTube and Infowarshttps://t.co/gqZwGXPOoc
— Raw Story (@RawStory) November 18, 2018
This spring at SxSW, @SusanWojcicki promised "Wikipedia snippets" on debated videos. But they didn't put them on flat earth videos, and instead @YouTube is promoting merchandising such as "NASA lies - Never Trust a Snake". 2/
A few example of flat earth videos that were promoted by YouTube #today:
https://t.co/TumQiX2tlj 3/
https://t.co/uAORIJ5BYX 4/
https://t.co/yOGZ0pLfHG 5/