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Saved by @SteveeRogerr

In the last 12 months I've spoken to 1,500+ companies about their plans for remote work in 2021

Here are a few 'request for startup ideas' based on what I've heard

[ a thread ] 💻🏠🌍

 ⭐️ Personal Branding: The best companies in the world will empower individuals to create and grow their personal brands

Companies who elevate their people will dominate in talent attractions and retention
🤖 Personal RPA: Robotic process automation will transform work for individuals.

No-code tools that enable workers to build bots that automate menial parts of their roles will be huge
🎮 Gamify Work: Tools that help people remain more engaged and empower them with a deeper feeling of achievement as they make progress and complete tasks

Teams will be rewarded as they progress and contribute more frequently due to faster feedback loops
🧘‍♂️Health & Wellbeing: Worker burning out due to overworking is going to be a big problem of remote work

Companies are looking for products that help workers avoid this by taking care of themselves better & being more mindful
❤️ Internal Community: Companies who focus on community will dominate this decade

An engaged internal community will be the strongest moat any company can build for retention, and the most important sign of company health will be how this internal community projects outwards
🏡 Micro Co-working: A home on every street will be transformed into a hyper-local co-working space

It comes with all the amenities needed, like high-quality coffee, and has on-demand fitness equipment like @onepeloton bikes

Companies will pay for this for their teams
🏠 WFH Setup: Report of people being injured while working from home is skyrocketing. 60% of people have pain they didn't have in an office

Companies will begin to provide a setup that ensures people are as safe and comfortable at home as they were in an office
🧰 Vertical Tools: @NotionHQ, @LoomHQ, @zoom_us etc. are incredible horizontal products that do nearly anything

Vertical products that do one thing, operating around a constraint that enables greater focus, will dominate 2021
✅ Output focus: Time will be replaced as the main KPI for judging performance by productivity and output. Great workers will be the ones who deliver what they promise consistently

Way to measure this more effectively are desperately needed
🗣 Voice Tech: You speak 7x faster than you type and you read 2x faster than you listen

Tech that lets you consume and input via these modes will arise and interface with every tool you use via an API
🙋‍♂️ Contact Escalation: Tools that let people escalate problems will emerge as an important part of async work

They will allow teams to set priority to comms and batch deliver things that are less important when their teammate isn't doing deep focussed work
⏰ Asynchronous Work: Companies now know offices are instantaneous gratification distraction factories where it's very hard to deep work

Tools that enable asynchronous work are the most important thing globally remote teams need
💰 Payment Preferences: Workers will have the power to shift the currency they receive payment in at the touch of a button

Fractional ownership of their company over salary will become an option
👩‍🏫 Democratized Coaching: Everyone who wants to will have access to a coach. This will help people perform and optimize

Companies will provide these to teams which enable individuals to develop with world-class tutoring
🛠️ Remote Tools: Companies operating remotely now will have created tools every remote team on the planet needs @Zapier, @Gitlab, @GitHub, @FirstbaseHQ will spawn Mafias who take these internal tools and create startups around them

Several $Billion Startups to emerge this way
💾 Remote Infrastructure: There is a missing half of remote work that’s neglected because it’s difficult, boring, and unsexy

It will be the most critical. Until that’s solved remote teams won’t be able to scale globally easily
🎴No Code: Will grow to dominate creation @webflow, @figmadesign, amongst others will democratize access to creation unlike ever before

Remote workers who have an area of expertise and one of these broad skills will be the most sought after talent
🥨 Ongoing Perks: Coffee, food orders, child care; the next wave of in-home perks will give power to each worker to control exactly what they want

Services that let companies provide them while enabling workers to personalize to their preference will explode to prominence
✍️ Better Communication: Organizations are looking for tools that can improve the quality of writing individuals produce and the documentation they create

Expect a tool like Grammarly but more focussed on documentation and communication to emerge rapidly
Why did 1,500 companies talk to us?

https://t.co/vM4B5Azi3S

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Remote isn’t just about the future of work

It’s a bridge to a higher quality of life

Rather than a job – and an office – being the anchor of our social lives, it’s about democratising access to opportunity

[ a thread ] 🌍🏠💻

Remote work should lead to individuals having more choice

Not just spending time with people selected by HR teams, where your deepest common bond is a shared reliance on the economic success of that employer – where if that changes relationships end

Offices have been great for certain demographics – but disqualified/discriminated against almost most others

- single parents
- caring for family members
- health conditions and impairments

The offices makes staying in office work incredibly difficult if not impossible

‘What about young people in shares apartments’

Absolutely.

But is this an issue with remote or the implication of expensive cities and needing to live close enough to commute daily?

‘There are mental health implications’

Absolutely.

But is this a natural issue with remote work, or an implication of COVID-enforced lockdown WFH where we can’t see family, friends, go to coffee shops or travel?
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@chris_herd
I spoke to 1,000+ companies over the last 6 months about their plans for remote work going forward

Here are a few things I've learned

[ a thread ] 💻🏠🌍

🏢 HQ's are finished: companies will cut their commercial office space by 40-70%

The will allow every worker to work from home 2-4 days a week, and come into the office 1-2 days a

🎡 home-office setup: Companies who cut their office spend will use that money to provide world-class setups for their teams at home

Companies who don't will lose people to companies who do

🌍 Fully distributed: ~30% of the companies we talk to are getting rid of the office entirely and going remote-first

Companies doing this have seen their workers decentralize rapidly, leaving expensive cities to be closer to family

⭐️ Access talent: The first reason they are going remote-first is simple – it lets them hire more talented people

Rather than hiring the best person in a 30-mile radius of the office, they can hire the best person in the world for every role
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Chris Herd
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@chris_herd
I've spoken to around 1,000 companies over the last 6 months about their plans for remote work going forward

Here are a few things I've learned

[ a thread ] 💻🏠🌍

🏢 HQ's are finished: companies will cut their commercial office space by 40-60%

The will allow every worker to work from home 2-4 days a week, and come into the office 1-2 days a week

🌍 Fully distributed: ~30% of the companies we talk to are getting rid of the office entirely and going remote-first

Companies doing this have seen their workers decentralize rapidly, leaving expensive cities to be closer to family

⭐️ Access talent: The first reason they are going remote-first is simple – it lets them hire more talented people

Rather than hiring the best person in a 30-mile radius of the office, they can hire the best person in the world for every role

💰 Cut costs: The second reason they are going remote-first is because it lets them be far more cost-efficient

Rather than spending $20,000 / worker / year on office space they can provide the best remote setup on the planet for $2,000 / worker / year
REMOTE WORK
Chris Herd
Chris Herd
@chris_herd
The 2020s will be known as the Remote Work decade

A few predictions of what is likely to emerge

[ a thread ] 💻🏠🌍

🏦Third Space: Office and Working from Home will be joined by somewhere close by that a number of people will use

Supermarkets or local bank branches should emerge as a convenient ubiquitous location option – if they are smart

⏰Asynchronous Work: Offices are instantaneous gratification distraction factories where synchronous work makes it impossible to get stuff done

Tools that enable asynchronous work are the most important thing globally remote teams need. A lot of startups will try to tackle this

⚽️Hobbie Renaissance: Remote working will lead to a rise in people participating in hobbies and activities which link them to people in their local community

This will lead to deeper, more meaningful relationships which overcome societal issues of loneliness and issolation

🚜Rural Living: World-class people will move to smaller cities, have a lower cost of living & higher quality of life

These regions must innovate quickly to attract that wealth. Better schools, faster internet connections are a must
REMOTE WORK
Chris Herd
Chris Herd
@chris_herd
I've spoken to 2,500+ companies over the last 12 months about their plans for remote work going forward

Here are a few things I've learned

[ a thread ] 💻🏠🌍

🏢 HQ’s Crushed: companies will cut their commercial office space by 50-70%

The will allow every worker to work from home 2-4 days a week, and come into the office 1-2 days a week

🌍 Fully Distributed: ~30% of the companies we talk to are getting rid of the office entirely and going remote-first

Companies doing this have seen their workers decentralize rapidly, leaving expensive cities to be closer to family

⭐ Access Talent: The first reason they are going remote-first is simple – it lets them hire more talented people

Rather than hiring the best person in a 30-mile radius of the office, they can hire the best person in the world for every role

💰 Cut Costs: The second reason they are going remote-first is because it lets them be far more cost-efficient

Rather than spending $20,000 / worker / year on office space they can provide the best remote setup on the planet for $2,000 / worker / year
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//THREAD//

**disclaimer**

This thread has nothing to do with marketing OR sales.

There are way better threads and more qualified individuals who can help you.

This is for those who are strong at marketing and sales but weak at the operations side of things.

**disclaimer cont.**

This thread is mostly going to benefit the CEOs.

The visionaries.

Your strength is crafting the vision for the company, selling that vision, and continuously innovating your vision.

Read through this though so you understand what you need.

Craft your vision for the future of your business.

If you have not already done this for 2021, answer the questions on this Google Doc and then come back to this

Find an integrator

You have no business working IN your business.

Find someone who will.

Someone who can take your ideas and put them into action is the most valuable asset you can have when looking to scale.

An integrator will help double your business at a minimum.
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Writing Emails to Professor; Important tips & Samples for your consideration

Every year, Profs get several emails from students & difficult to accept all. You want to ensure yours is concise & deserve a response. This thread will provide insight & some samples you can use.

1/n

Your opening statement; Here, please briefly introduce yourself & connect your interest with the Prof's own (refer to sample attached). Mention one or two of the Prof's research areas that you've checked and find interesting.

2/n

Following this, let them know what you've done in the past: Demonstrate your experiences & tools you use (this is important for them to gauge your fit). E.g: I have good experience working with neural networks, ensemble forecasting & published a paper in ABC Journal.

3/n

Lastly, quickly summarize what you'd like to research & state again the skills you've got that will be a good addition to their lab. E.g: I'm interested in conducting research on improving model prediction in AI (the Profs interests). I use Python, ArcGIS & R for modeling.

4/n

SOME IMPORTANT POINTS TO CONSIDER

1. Your email should not be verbose. Ideally, I'd keep within 3 paragraphs (something one can read in 2minutes)

2. You can attach CV & Transcript, but not in a drive or folder. Have it there as an attachment, they decide to open it or not

5/n
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5 Tactics I Used To Improve My Open Rate By 12%.

And Sometimes Even By 15-20% 🧵

Currently, my open rate ranges between 45-47% with nearly 15k subs.

My last email had a 48% open rate.

With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.

Gimme 4 min...

1. Emoji Identity

This is something I stole from Morning Brew.

Morning Brew includes a "☕️" in all of their subject lines for good reason.

Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.

And so I did the same.

Example: Morning Brew


Every email I send, the subject line starts with the "🔍"

And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.

Example: Marketing Examined


2. Ask For A Reply In Your Welcome Email

The almighty spam and promotion folder where open rates go to die.

And where newsletters go to be forgotten.

One of the most effective ways I've found to combat this is by asking for a simple reply in your Welcome Email.
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Good question!

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3 - Estimating segment performance for an un-mailed segment was easy ... I had done this work at the Garst Seed Company in the late 1980s. So I performed the exercise for her.

4 - And my results were accurate enough that I was asked to analyze other issues.

We had a division that mailed 2 catalogs in a quarter. What would happen to the two catalogs if a third catalog was mailed?

I recommended a strategy ... an A/B test.

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The emergence of many new hypocrisies typically heralds an emerging new cultural synthesis.

Are you disturbed that you agree with one of those viewpoints? Or perhaps that other people you respect do?

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Let me offer a framework for thinking about things like this, something called an “Omega Event.”

It was first described to me by Erik Martin, one of Reddit's first community managers:

In governance, Omega Events exist due to the fact that no system of beliefs, no worldview, no set of rules, can account for everything that will ever happen.

Eventually someone (or some group) will do something that lies outside the scope of all existing rules, and you will have to make decisions again from first principles.

Sometimes the Omega Event emerges from the confluence of many unrelated factors. When it does, it is wholly different from anything you’ve encountered.
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