BC MARKETING
Saved by @SteveeRogerr

In the last 12 months I've spoken to 1,500+ companies about their plans for remote work in 2021

Here are a few 'request for startup ideas' based on what I've heard

[ a thread ] 💻🏠🌍

 ⭐️ Personal Branding: The best companies in the world will empower individuals to create and grow their personal brands

Companies who elevate their people will dominate in talent attractions and retention
🤖 Personal RPA: Robotic process automation will transform work for individuals.

No-code tools that enable workers to build bots that automate menial parts of their roles will be huge
🎮 Gamify Work: Tools that help people remain more engaged and empower them with a deeper feeling of achievement as they make progress and complete tasks

Teams will be rewarded as they progress and contribute more frequently due to faster feedback loops
🧘‍♂️Health & Wellbeing: Worker burning out due to overworking is going to be a big problem of remote work

Companies are looking for products that help workers avoid this by taking care of themselves better & being more mindful
❤️ Internal Community: Companies who focus on community will dominate this decade

An engaged internal community will be the strongest moat any company can build for retention, and the most important sign of company health will be how this internal community projects outwards
🏡 Micro Co-working: A home on every street will be transformed into a hyper-local co-working space

It comes with all the amenities needed, like high-quality coffee, and has on-demand fitness equipment like @onepeloton bikes

Companies will pay for this for their teams
🏠 WFH Setup: Report of people being injured while working from home is skyrocketing. 60% of people have pain they didn't have in an office

Companies will begin to provide a setup that ensures people are as safe and comfortable at home as they were in an office
🧰 Vertical Tools: @NotionHQ, @LoomHQ, @zoom_us etc. are incredible horizontal products that do nearly anything

Vertical products that do one thing, operating around a constraint that enables greater focus, will dominate 2021
✅ Output focus: Time will be replaced as the main KPI for judging performance by productivity and output. Great workers will be the ones who deliver what they promise consistently

Way to measure this more effectively are desperately needed
🗣 Voice Tech: You speak 7x faster than you type and you read 2x faster than you listen

Tech that lets you consume and input via these modes will arise and interface with every tool you use via an API
🙋‍♂️ Contact Escalation: Tools that let people escalate problems will emerge as an important part of async work

They will allow teams to set priority to comms and batch deliver things that are less important when their teammate isn't doing deep focussed work
⏰ Asynchronous Work: Companies now know offices are instantaneous gratification distraction factories where it's very hard to deep work

Tools that enable asynchronous work are the most important thing globally remote teams need
💰 Payment Preferences: Workers will have the power to shift the currency they receive payment in at the touch of a button

Fractional ownership of their company over salary will become an option
👩‍🏫 Democratized Coaching: Everyone who wants to will have access to a coach. This will help people perform and optimize

Companies will provide these to teams which enable individuals to develop with world-class tutoring
🛠️ Remote Tools: Companies operating remotely now will have created tools every remote team on the planet needs @Zapier, @Gitlab, @GitHub, @FirstbaseHQ will spawn Mafias who take these internal tools and create startups around them

Several $Billion Startups to emerge this way
💾 Remote Infrastructure: There is a missing half of remote work that’s neglected because it’s difficult, boring, and unsexy

It will be the most critical. Until that’s solved remote teams won’t be able to scale globally easily
🎴No Code: Will grow to dominate creation @webflow, @figmadesign, amongst others will democratize access to creation unlike ever before

Remote workers who have an area of expertise and one of these broad skills will be the most sought after talent
🥨 Ongoing Perks: Coffee, food orders, child care; the next wave of in-home perks will give power to each worker to control exactly what they want

Services that let companies provide them while enabling workers to personalize to their preference will explode to prominence
✍️ Better Communication: Organizations are looking for tools that can improve the quality of writing individuals produce and the documentation they create

Expect a tool like Grammarly but more focussed on documentation and communication to emerge rapidly
Why did 1,500 companies talk to us?

https://t.co/vM4B5Azi3S

More from CHRIS HERD

Chris Herd
Chris Herd
@chris_herd
I spoke to 1,000+ companies over the last 6 months about their plans for remote work going forward

Here are a few things I've learned

[ a thread ] 💻🏠🌍

🏢 HQ's are finished: companies will cut their commercial office space by 40-70%

The will allow every worker to work from home 2-4 days a week, and come into the office 1-2 days a

🎡 home-office setup: Companies who cut their office spend will use that money to provide world-class setups for their teams at home

Companies who don't will lose people to companies who do

🌍 Fully distributed: ~30% of the companies we talk to are getting rid of the office entirely and going remote-first

Companies doing this have seen their workers decentralize rapidly, leaving expensive cities to be closer to family

⭐️ Access talent: The first reason they are going remote-first is simple – it lets them hire more talented people

Rather than hiring the best person in a 30-mile radius of the office, they can hire the best person in the world for every role
BUSINESS
Chris Herd
Chris Herd
@chris_herd
I've spoken to 2,000+ people about remote work in the last 12 months

A few predictions of what is likely to emerge before 2030

[ a thread ] 💻🏠🌍

🚜 Rural Living: World-class people will move to smaller cities, have a lower cost of living & higher quality of life

These regions must innovate quickly to attract that wealth. Better schools, faster internet connections are a must

⏰ Asynchronous Work: Offices are instantaneous gratification distraction factories where synchronous work makes it impossible to get stuff done

Tools that enable asynchronous work are the most important thing globally remote teams need. A lot of startups will try to tackle this

⚽️ Hobbie Renaissance: Remote working will lead to a rise in people participating in hobbies and activities which link them to people in their local community

This will lead to deeper, more meaningful relationships which overcome societal issues of loneliness and isolation

🌍 Diversity & Inclusion: The most diverse and inclusive teams in history will emerge rapidly

Companies who embrace it have a first-mover advantage to attract great talent globally. Companies who don't will lose their best people to their biggest competitors
FUTURE OF WORK
Advertisement
Chris Herd
Chris Herd
@chris_herd
I've spoken to 2,500+ companies over the last 12 months about their plans for remote work going forward

Here are a few things I've learned

[ a thread ] 💻🏠🌍

🏢 HQ’s Crushed: companies will cut their commercial office space by 50-70%

The will allow every worker to work from home 2-4 days a week, and come into the office 1-2 days a week

🌍 Fully Distributed: ~30% of the companies we talk to are getting rid of the office entirely and going remote-first

Companies doing this have seen their workers decentralize rapidly, leaving expensive cities to be closer to family

⭐ Access Talent: The first reason they are going remote-first is simple – it lets them hire more talented people

Rather than hiring the best person in a 30-mile radius of the office, they can hire the best person in the world for every role

💰 Cut Costs: The second reason they are going remote-first is because it lets them be far more cost-efficient

Rather than spending $20,000 / worker / year on office space they can provide the best remote setup on the planet for $2,000 / worker / year
ALL
Chris Herd
Chris Herd
@chris_herd
I've spoken to 1,500+ people about remote work in the last 9 months

A few predictions of what is likely to emerge before 2030

[ a thread ] 💻🏠🌍

🚜 Rural Living: World-class people will move to smaller cities, have a lower cost of living & higher quality of life

These regions must innovate quickly to attract that wealth. Better schools, faster internet connections are a must

⏰Asynchronous Work: Offices are instantaneous gratification distraction factories where synchronous work makes it impossible to get stuff done

Tools that enable asynchronous work are the most important thing globally remote teams need. A lot of startups will try to tackle this

⚽️Hobbie Renaissance: Remote working will lead to a rise in people participating in hobbies and activities which link them to people in their local community

This will lead to deeper, more meaningful relationships which overcome societal issues of loneliness and issolation

🌍Diversity & Inclusion: The most diverse and inclusive teams in history will emerge rapidly

Companies who embrace it have a first-mover advantage to attract great talent globally. Companies who don't will lose their best people to their biggest competitors
REMOTE WORK
Chris Herd
Chris Herd
@chris_herd
I spoke to 1,700+ people about remote work in 2020

A few predictions of what will happen in 2021

[ a thread ] 💻🏠🌍

🎟 Remote competition: @FrancisSuarez is the first person to wield the power of Twitter to attract remote talent

Almost every region that has something which would attract people to move there will do the same thing

Incentives for remote talent to move will grow quickly

⏰ Async-first: People now see offices are instantaneous gratification adult kids clubs where sync work makes it impossible to get stuff done

Tools that enable async work are the most important thing globally remote teams need. A lot of startups will try to tackle this

🏢 HQ Slashed: Companies of every size cut their commercial office space by 50-70%

People will work remotely 2-4 days a week, and come into the office 1-2 days a week

Companies will provide a great setup at home for their workers

🤕 Injury explosion: Companies that don't provide the right tools & equipment begin to get Sued for Millions of Dollars

This rapidly becomes a key point of differentiation between companies they use to attract & retain talent
BUSINESS

More from Marketing

Zach Weinersmith
Zach Weinersmith
@ZachWeiner
Hey, for people interested in this stuff, here's a thread about a change we made to running our facebook account:

So, about 5 years ago, we got on facebook. Why? Well, facebook has a big audience and they like to consume on facebook. So, we started posting comics there, even though we got paid nothing and facebook made money off the free content.

Why? Because back then, once in a while, you would say "also hey, I sell books" or "hey, I'm going to be signing at this event" and your facebook followers would actually see it.

Effectively, the implicit old arrangement was "facebook lets me reach readers efficiently, and I supply facebook with free content they run ads on."

Over time, like a bad business partner, facebook basically made it impossible to reach your audience without *paying them*. Thus, you supply them free content on which they run ads, and you get nothing in exchange.
MARKETING
Yous
Yous
@YousXPB
*Thread* - Influencer Bundles

How to sell a book & hoodie for $500

People buy the name first

The price point of designer is because of the name associated with the product

Influencers poorly utilize the asset of their brand

Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation

Example: Fitness & Lifestyle YouTubers/IG Influencer

Can create a limited edition VIP bundle

Limited to 40 units

Posting on their story for social proof/scarcity as each gets sold

"12 left, Welcome, @ (tagging/shouting out people who order)"

Example of a Bundle

1) Signed print on demand leather version of their ebook including 4 secret chapters not available in the ebook edition

2) Hoodie or necklace/bracelet with a symbolic meaning to the vibe/slogan of the brand

(preferably not just your name plastered on it)

^ for example with YousXP the 'XP' has meaning so something XP related

Or a slogan/key quote from the influencer

3) 30 minute phone call with everyone who purchases the bundle

4) Exclusive invite to the inner circle, invite only $24.99/month private group chat & weekly call
MARKETING
Advertisement
Raf Rasenberg
Raf Rasenberg
@rafrasenberg
How to write a cover letter?

Here is a general structure you can use.

🧵👇

◻️ 1. Opening

- Dear Sir / Madam
- Dear *company name*

◻️ 2. Reason for writing

- I am writing to express my interest in the position of...
- I wish to apply for the position of...
- I am writing in response to your advertisement for...
- I am writing to enquire as to whether there are any vacancies...

◻️ 3. Introducing yourself

- I am currently working on... / I am currently studying...
- At present, I am working for... where I am responsible for...
- I have been working in my current position for the past(time)

◻️ 4. Talking about your education/experience

- I graduated from University X with a degree in...
- The nature of my studies has prepared me well for a position such as...
- As you can see from my CV, I have worked for... and gained experience in... working on...
MARKETING
Harry's Marketing Examples
Harry's Marketing Exam...
@GoodMarketingHQ
What's the simplest marketing you've done that's made the biggest impact?
MARKETING
Wes Kao
Wes Kao
@wes_kao
Over the last 5 years, I’ve helped build courses taken by 40,000 students w/ $30M+ in revenue.

Today we’re launching a *free* cohort-based course on How to Build a CBC!

At the end of this, you’ll have a full course ready to launch.

Apply here: https://t.co/kp2vyBWE9K

Read on

A CBC on CBCs is a bit meta. But it's the best way to teach a complex topic that benefits from hands-on projects, peers, feedback.

@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course

Our system is proven yet flexible.

It's not one-size-fits-all. We teach underlying skills & create an accountability system so you build a course that's uniquely yours.

It’s the same process I’ve used for @alt_MBA @david_perell @fortelabs

Structure and accountability:

The course creation process is complex. There are lots of interconnected
decisions & second order effects.

We help you make sense of it with:

+ Step by step process
+ Clear deliverables
+ Feedback from us & peers
+ Gut checks
+ Weekly homework

On a weekly basis, you'll know what to work on and why--so you can efficiently & effectively create a high quality course you're proud of.

It's an iterative process to get ideas out of your head, share feedback, discuss, build, refine, lock it in. Piece by piece, brick by brick
MARKETING

You May Also Like

\u0936\u094d\u0930\u0940\u092e\u093e\u0932\u0940 \u0939\u093f\u0924\u0947\u0936 \u0905\u0935\u0938\u094d\u0925\u0940 \U0001f1ee\U0001f1f3
श्रीमाली हितेश अवस्थी ...
@HiteshAwasthi89
#Thread
An interesting story of Kamala Devi hazarika for all Sanatanis...🙏

A Xtian missionary was sent to Assam for the promotion of religion. His name was Cruz. He came across to one the boys from an influential family in Assam to teach him English.
@noconversion

Cont 👇


The p@stor slowly began to study the house and he learned that the boy's grandmother was the most influential person in the house. So he thought 'Corrupting the grandmother's mind can make the whole family Xtian as well as the whole village.

Cont 👇


The p@stor began to tell Grandma the stories of how J€$u$ cured leprosy of lepers, how He gave sight to the blind, etc..But after listening to him, the strong Sanatani grandmother said. A stone turned into a living woman (Ahalya) for our Rama when he touched the stone.

Cont 👇


She spoke of Rama setu where stones floated in sea just by writing his name on the stones and that they are still floating today.
The p@stor continued his efforts but all his tricks went in vain.

Cont 👇


One day he had brought a cake from the church and he thought of offering it to grandmother but he was doubtful that she would eat it. But contrary to his expectation, she took the cake and ate it.

Cont 👇
ALL
Chuck Wendig
Chuck Wendig
@ChuckWendig
TRUMP: "I've decided to eat babies."

PEOPLE: "He can't eat babies, that's super illegal."

TRUMP, on TV, eating babies, not even cooking them first: "People are saying that I really am the best baby-eater, folks."

NYT: "Trump Vs. Babies: The Rhetoric On Both Sides Must Stop"

Jeff Flake tweets: "It is a sad day in America when this callous man can eat babies live on TV"

Jeff Flake, 10 seconds later, votes to help him install a series of 4,000 new judges that are very, very pro-babyphagia.

Judge Kavanaugh, found drunk in a Capitol Hill closet: "I LIKE BEER. OKAY? I LIKE BEER AND I LIKE BABIES AND THAT'S NOT SO WRONG. THAT'S RIGHT. I LIKE BABIES DIPPED IN BEER. I JUST DIP EM. IN THE BEER. THE BABIES. THE BABIES I EAT. OKAY? THAT'S AMERICA."

Mike Pence, wringing his hands about the baby-eating: "We must take care of our children. Our youngest must be protected on this troubling day."

Mike Pence then invites a Baby Chef to say a prayer.

Twitter Users: "It's a distraction technique! Trump eating babies is trying to DISTRACT YOU from ALL THE OTHER HORRORS, which are themselves distractions from the BABY-EATING. It's DISTRACTIONS ALL THE WAY DOWN."

Trump: *eats tons of babies at a rally*

*literal tons of babies*
POLITICS
Advertisement
Nicolas
Nicolas
@necolas
A brief analysis and comparison of the CSS for Twitter's PWA vs Twitter's legacy desktop website. The difference is dramatic and I'll touch on some reasons why.

Legacy site *downloads* ~630 KB CSS per theme and writing direction.

6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices

https://t.co/qyl4Bt1i5x


PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.

735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices

https://t.co/w7oNG5KUkJ


The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.

The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.
TECH
The Astro Sapien\u2728
The Astro Sapien✨
@TheAstroSapienn
Here is my Thread on 'Ketu (South Node) Through Nakshatras' The 27 Constellations 🙏❣.

Do check your “Past life Mastery” which KETU Represents🤞🏻.


1. Ketu in Ashwini Nakshatra:

Here native is Great at Financial Planning, Face reading, understanding other’s mind and intention, Driving Fast they don’t like but they are wayyy smooth over driving Fast. This is also great position which can make native Great Surgeon,

Neurologist, Psychologist.
These natives are Selfless and Sacrifice self for others. They gets Fame and Success but they just don’t care.

2. Ketu in Bharani Nakshatra:

They are good at Flirting, Attracting opposite sex, studing ancient subjects. They are also Great at Creativity and Artistic activities. The are lazy but they are really open minded who handles situations really well.

In Past life they have handles many things which is now helping them to make things easier in this life. They are great Leaders too.

They are really good at Hard work and Smart work both. And yes just as Ashwini they don’t much care about Fame and Success!
ALL
Anshul Pandey
Anshul Pandey
@Anshulspiritual
IMPORTANCE OF SATYA NARAYAN KATHA AND ITS ORIGIN.

We all have heard and read the Satyanarayan katha. But none of us dont know the original stories that Shatanand or Sadhu or Kalavati must have heard. Also, as a habit we hear or read this katha


but dont know the proper way it should be conducted.

We find its mention in Skanda puraan(Reva khand) and Bhavishya Puraan(Pratisarg parva).
Both Bhagwatam and Gita call Bhagwan Narayan as Satv or Truth. So Satyanarayan denotes this name as the one which is Truth incarnate.

The story began in Naimisharanya when Vyasji asked Sutji about a way to eliminate all the sorrows and fulfill all the desires and about who is the devta who can grant these at the same time.

So Suutji first prayed to Bhagwan Satyanarayan who is no one else but Vishnu ji.

Then he remembered all his avatars.After that he narrated the story of Narad. Once while visiting Mrityulok, Naradji was pained to see the sufferings of People around. He was deeply moved by these sufferings and wanted to know the means by which we could rid ourselves from these.

So he went to Vishnu ji and after paying his respects stood in front of him. Naradji narrated the purpose of his visit.

So Bhagwan Vishnu said to him that in Satyug and Tretayug, Bhagwan eliminates sorrow in Vishnuswarup. In Dwapar he assumes different forms to help people.
RELIGION