Companies who elevate their people will dominate in talent attractions and retention
In the last 12 months I've spoken to 1,500+ companies about their plans for remote work in 2021
Here are a few 'request for startup ideas' based on what I've heard
[ a thread ] 💻🏠🌍
Companies who elevate their people will dominate in talent attractions and retention
No-code tools that enable workers to build bots that automate menial parts of their roles will be huge
Teams will be rewarded as they progress and contribute more frequently due to faster feedback loops
Companies are looking for products that help workers avoid this by taking care of themselves better & being more mindful
An engaged internal community will be the strongest moat any company can build for retention, and the most important sign of company health will be how this internal community projects outwards
It comes with all the amenities needed, like high-quality coffee, and has on-demand fitness equipment like @onepeloton bikes
Companies will pay for this for their teams
Companies will begin to provide a setup that ensures people are as safe and comfortable at home as they were in an office
Vertical products that do one thing, operating around a constraint that enables greater focus, will dominate 2021
Way to measure this more effectively are desperately needed
Tech that lets you consume and input via these modes will arise and interface with every tool you use via an API
They will allow teams to set priority to comms and batch deliver things that are less important when their teammate isn't doing deep focussed work
Tools that enable asynchronous work are the most important thing globally remote teams need
Fractional ownership of their company over salary will become an option
Companies will provide these to teams which enable individuals to develop with world-class tutoring
Several $Billion Startups to emerge this way
It will be the most critical. Until that’s solved remote teams won’t be able to scale globally easily
Remote workers who have an area of expertise and one of these broad skills will be the most sought after talent
Services that let companies provide them while enabling workers to personalize to their preference will explode to prominence
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Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 11, 2021
Use these 7 tips to write like an Amazonian \U0001f9f5 pic.twitter.com/tKLAxyUCVb
2. 13 ways Apple Persuades Readers With Their
Curious how a company with a $2+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 26, 2021
Here are 13 ways Apple persuades readers with its copywriting \U0001f9f5
3. Master Business
Want to master business writing?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 16, 2021
You should.
Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.
One Bezos shareholder letter and you'll notice it.
It can be taught.
Give me 5 min \U0001f9f5
4. 8 Timeless Copywriting Tips From David
50 Marketing Threads That Will Teach You More Than Any Marketing Class \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
Here's my cheat sheet so you'll never run out of marketing inspiration.
12 easy ways to generate content ideas:
1/ Look at replies.
LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.
What questions did they ask? What was most liked or shared?
2/ Talk to your personal Customer Advisory Board.
You have a few customer BFFs, right? Email or text them hello.
See how they're doing, ask what's on their mind, or get their opinion on a recent post you
Actual marketing hack: Create your own personal Customer Advisory Board.
— Amanda Natividad (@amandanat) June 15, 2021
1. Get to know 3-4 of your customers.
2. Befriend them naturally.
3. Run ideas by them \u2014 copywriting, blog topics, events, etc.
3/ Read through customer support tickets.
Look for common and recent pain points. Write something that guides readers to the solution.
4/ Ask your sales team for FAQs.
Or skim their notes in the CRM. Uncover reasons customers don't sign on.
Let that guide your next playbook or case study.
2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency
3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance
4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns
5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
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I might have a panic attack due to excitement!!
Read this thread to the end...I just had an epiphany and my mind is blown. Actually, more than blown. More like OBLITERATED! This is the thing! This is the thing that will blow the entire thing out of the water!
Tik Tok pic.twitter.com/8X3oMxvncP
— Scotty Mar10 (@Allenma15086871) December 29, 2020
Has this man been concealing his true identity?
Is this man a supposed 'dead' Seal Team Six soldier?
Witness protection to be kept safe until the right moment when all will be revealed?!
Who ELSE is alive that may have faked their death/gone into witness protection?
Were "golden tickets" inside the envelopes??
Are these "golden tickets" going to lead to their ultimate undoing?
Review crumbs on the board re: 'gold'.
#SEALTeam6 Trump re-tweeted this.