BC MARKETING

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Matthew Paik
@PaikCapital 4 years, 5 months ago 607 views

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Write a free ebook and make $25,000 from it

// THREAD //

You've heard it before
>> write an ebook
>> charge $10 for it
>> sell to 10 people
>> yay you made $100

This is entirely different.

Let's start.

1. Think big

You're not going to create a twitter growth guide.

You're going to create the most insane lead magnet to get you an innumerable amount of leads for your business/agency.

That's when your ebook becomes worth it.

2. What to write on

It has to be so relevant + actionable that prospects go out of their way to contact you

Market research will GIVE you what to write about
>> what problems + solutions exist in niche
>> direct steps to use solution to fix problem
>> get personal, be concise

3. Positioning

What does a free ebook that is actually valuable and actionable to do for you?

It positions you as an EXPERT.

You know them, and they can tell.
You know how to help, and they can tell.

THAT IS YOUR GOAL.

4. Drive traffic

Without traffic, your ebook is useless.
>> run fb ads to a landing page
>> post organically in groups
>> send through your fav outreach channel

Have an easy way for prospects to find/contact you through your ebook.

Do NOT pitch your offer in it.

5. Hot leads only

Why shouldn't you pitch your service/offer?

1. It undermines all the value you just gave
2. Everyone does it..you're now the same
3. You want only EAGER, HOT leads to show up at your doorstep

The people who contact you on their own are the hottest leads ever.

6. How the math works

Yes, you have to pay for whatever outreach you do.

Your ebook cost?
$0

Every hot client you sign?
$2500/mo.

Long term goal?
10 clients

$25,000/mo - outreach costs.

You should have 60-80% margins.

BOOM.

If you finished reading this and curious how in the world do you learn a skill worth $2500 and also get businesses to willingly pay you this...

Just read this
https://t.co/aRdG6vCQca

And if you already have the skills, get this
https://t.co/hxS31oESeU

Thanks everyone :)

More from Marketing

Yous
@YousXPB

*Thread* - Influencer Bundles

How to sell a book & hoodie for $500

People buy the name first

The price point of designer is because of the name associated with the product

Influencers poorly utilize the asset of their brand

Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation

Example: Fitness & Lifestyle YouTubers/IG Influencer

Can create a limited edition VIP bundle

Limited to 40 units

Posting on their story for social proof/scarcity as each gets sold

"12 left, Welcome, @ (tagging/shouting out people who order)"

Example of a Bundle

1) Signed print on demand leather version of their ebook including 4 secret chapters not available in the ebook edition

2) Hoodie or necklace/bracelet with a symbolic meaning to the vibe/slogan of the brand

(preferably not just your name plastered on it)

^ for example with YousXP the 'XP' has meaning so something XP related

Or a slogan/key quote from the influencer

3) 30 minute phone call with everyone who purchases the bundle

4) Exclusive invite to the inner circle, invite only $24.99/month private group chat & weekly call

Freedom Designer
@FreedomDSGNR

20 Most Important Lesson of 2020

// A THREAD //

It was a fast and weird year.

The year of change.

My life changed a lot and I learned even more.

Here are the 20 most important lessons - which will shape the upcoming decade for me.

1. Systems Are Better Than Goals

In the past, I failed many of my goals.

This year I've realized that it could be caused by the fact that they were goals, not systems.

Thanks, @ScottAdamsSays for helping me realize this.

Short article on the topic: https://t.co/lyBqGBR0yM

2. Use Notion More

@NotionHQ is definitely the most useful tool I've discovered this year.

I use it for:

- Twitter
- Freelance CRM
- Content Creation
- Website project management

And for personal use, it's completely free.

3. Email Is Immortal

This year we saw on social sites:

- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)

That's why I believe building an independent audience e.g. email list is mandatory.

P.S. https://t.co/iuhQJIf80K

Advertisement

$Boss YOUR Day \U0001f44a$

Boss YOUR Day 👊...
@bossyourday

How to Sell Anything Online

-A Thread-

Retweets appreciated!

Guaranteed 🔥🔥🔥🔥

1) Set Goals in Writing

- Before you sell anything there needs to be a plan.
- Create the plan and make your goal BIG!
- You are not just an designer, writer, marketer, programmer. If you are in this sales industry you are supposed to close deals. This is the end goal.

2) Establish Trust

- Can you sell things without trust? Sure. will you do it consistently, NO!
- Pay attention to everything. Use all the information.
- Take your time building the sale. Your client is not in a rush and if they are, slow them down. Lead them. Be yourself.

3) Build Value

- Be an expert in your field. Show them why your product is the best. Don't tell them, SHOW THEM!
- Be a trend setter. DO NOT be like every other salesman.
- People want a good deal, so help them find one. But do it on your terms.

4) Identify a Need

- If there is no need then you have little chance to sell anything.
- QUESTIONS. QUESTIONS. QUESTIONS.
- Ask them... mean them... listen to their answers. Listen to what they aren't saying. Pay attention to EVERYTHING!

Wes Kao
@wes_kao

Over the last 5 years, I’ve helped build courses taken by 40,000 students w/ $30M+ in revenue.

Today we’re launching a *free* cohort-based course on How to Build a CBC!

At the end of this, you’ll have a full course ready to launch.

Apply here: https://t.co/kp2vyBWE9K

Read on

A CBC on CBCs is a bit meta. But it's the best way to teach a complex topic that benefits from hands-on projects, peers, feedback.

@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course

Our system is proven yet flexible.

It's not one-size-fits-all. We teach underlying skills & create an accountability system so you build a course that's uniquely yours.

It’s the same process I’ve used for @alt_MBA @david_perell @fortelabs

Structure and accountability:

The course creation process is complex. There are lots of interconnected
decisions & second order effects.

We help you make sense of it with:

+ Step by step process
+ Clear deliverables
+ Feedback from us & peers
+ Gut checks
+ Weekly homework

On a weekly basis, you'll know what to work on and why--so you can efficiently & effectively create a high quality course you're proud of.

It's an iterative process to get ideas out of your head, share feedback, discuss, build, refine, lock it in. Piece by piece, brick by brick

Nik Sharma
@mrsharma

With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:

• story-first
• easy-to-navigate
• made to convert

If your grandma can't use it, you've already lost.

Here are 11 tips to build a high-converting site 👇

Have a compelling story and brand narrative on the homepage.

Your homepage should have a good balance of explaining WHO you are, WHY you exist, and WHAT you sell.

If someone doesn't go further, they should walk away with an understanding of all 3.

Focus on driving a customer journey.

Whether you're selling skincare or cookware, point the customer in the right direction with CTAs.

When merchandising, you should have a hierarchy of what you want your customer to buy. This helps reduce a customer's analysis/paralysis.

Incorporate social proof across the website & Google search results.

The latter: makes sure you stand apart in Google searches (search "non-toxic cookware" and you'll see)

The former: gives perspective from different POVs to potential customers.

Don't use full-bleed websites

From the data I've looked at, most people don't scroll when the website is full-bleed and you can't see the next section.

If you must, add a floating arrow or indicate there's another section to scroll into.

Always show there's more!

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Nick Kapur
@nick_kapur

A thread of images from a Japanese illustrated history of America from 1861.

Here is George Washington (with bow and arrow) pictured alongside the Goddess of America. 1/

Here is Christopher Columbus (seated at center) reporting his discovery of America to Queen Isabella of Spain.

So far, kinda normal, but wait for it.... 2/

Now it's the American Revolution. Here is George Washington defending his wife "Carol" from a British official named "Asura" (same characters as the Buddhist deity). 3/

And here is Washington's "second-in-command" John Adams battling an enormous snake. 4/

Here is Washington and his wife "Carol" meeting an extremely youthful Benjamin Franklin, who has an impressive squat. 5/

Noah Smith
@Noahpinion

1/OK, I should really write another thread about university-centric regional development, because I think people often make some (very understandable) mistakes when thinking about this issue.

2/The biggest myth, I think, is that universities help regions by educating locals as undergraduates.

Skeptics of universities say: "But most of the people who graduate end up leaving."

3/In fact, most of what a university does for a regional economy is NOT about educating local kids.

Educating local kids is good for the nation, but doesn't help a region much.

The way a university helps a region is through

4/Undergraduates usually leave town after graduation.

But university RESEARCH pulls in OTHER smart people from other regions, and they stay there.

Here's a paper showing that this is the main way universities increase a region's human capital:

5/Research also pulls in business investment.

Companies want to partner with university labs, so they can commercialize the technologies the labs produce. So they invest in the labs, and sometimes they even put their offices in the town.

Advertisement

$Anu Satheesh \U0001f1ee\U0001f1f3$

Anu Satheesh 🇮🇳...
@AnuSatheesh5

Velimalai Kumaraswamy Kshetram
Kumarakovil, #Kanyakumari
#Tamilnadutemples 🚩

Velimalai Kumaraswamy Temple is a Murugan temple located in Kanyakumari District of Tamilnadu.

Muruga faces east and is said to be facing Sthanumalayan (Paramashiva) of Suchindram. Muruga is of

eight feet vigraham and Valli thayar is six feet tall. Eventhough Thiruthani is believed to be the place where Subrahmanya married Valli, it is also believed that Valli’s thayar's marriage took place with Murugan here.

There is a Kalyana Vinayakar sannidhi
who helped Muruga's

marriage with Valli. Kumarakovil is also known as Kumara Kshetram and Subrahmanya Sthala. The Tamil epic Chilapathikaram refers to the temple as Chera Nattu Aeragam

Wedding of Valli and Murugan is celebrated here in the Tamil month of Panguni (March-April).

Om Muruga
🙏🕉🙏

$Julien \U0001f332$

Julien 🌲
@julien

1/ there is this sense when you are young that your accomplishments need to be a list of things that seem impressive to others. A list of several items you did.

This isn't actually right, so here is another suggestion.

2/ I remember being 26 and writing about reading 52 books a year. I wrote blog posts about it. They got copied. It became "a thing." Now it's in Twitter bios. It looks impressive but it's insanely useless and I shouldn't have done it.

3/ what I should have known at that time is that only young idiots like myself, with no accomplishments, find list of tiny achievements impressive. Anyone who has actually done anything of substance doesn't gaf

4/ what is actually difficult, and worthwhile, instead is to do ONE single thing for a very, very long time. It's much harder and much rarer and results in outlier outcomes much more often.

Of course you can find this out too late if you are chasing the dragon of Ted talks etc

5/ if I had only worked on a startup for a year, I would've gotten nowhere, the same way that if you lift for 3 months, it achieves nothing. Everything good in life comes from perseverance, but at the beginning, you're just like "I need to be somebody!!!"

Jonathan Ware
@ReassessHistory

So when it first appeared in Normandy, the Sherman Firefly and it's meaty 17 pounder represented an ideal combo of reliable chassis, great gun and devastating firepower right?

Ummm...

Truth is a bit more complex. /1
#WW2 #SWW #History

Deliveries of Firefly to units only commenced in April 1944,
just a few weeks before Overlord & left minimal time for familiarisation.

Armoured Regiments mostly utilised Fireflies on a basis of 1 per troop of 4 tanks. /2

Finally each armoured regiment troop had access to integral, meaty, anti-tank firepower capable of dealing serious damage to any German AFV likely to be encountered. /3

The dual purpose 75mm gun was quite capable of laying down a reasonable HE shell or AP round for dealing with Panzer III or IV.

Firefly's 17 Pounder had.... problems with HE, but excelled at tank killing. So Tigers and Panthers would need to be wary. /4

Firefly's design history dated back to March 1943 when the General Staff published "Policy on Tanks" which effectively stated the majority of tanks should have a good HE weapon and...

[See image below] /5