@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course
Over the last 5 years, I’ve helped build courses taken by 40,000 students w/ $30M+ in revenue.
Today we’re launching a *free* cohort-based course on How to Build a CBC!
At the end of this, you’ll have a full course ready to launch.
Apply here: https://t.co/kp2vyBWE9K
Read on
@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course
It's not one-size-fits-all. We teach underlying skills & create an accountability system so you build a course that's uniquely yours.
It’s the same process I’ve used for @alt_MBA @david_perell @fortelabs @section_four
https://t.co/TxbH15QTpA
The course creation process is complex. There are lots of interconnected
decisions & second order effects.
We help you make sense of it with:
+ Step by step process
+ Clear deliverables
+ Feedback from us & peers
+ Gut checks
+ Weekly homework
It's an iterative process to get ideas out of your head, share feedback, discuss, build, refine, lock it in. Piece by piece, brick by brick
By the end of this course, you’ll have a CBC that's ready to launch. We’ll cover:
What to build: Figuring out your audience & course brief
How to build: Group exercises, lectures, projects, even slides
How to sell: Building buzz for your course & filling seats
This is just a taste of the types of questions we’ll help you answer:
CBCs are not set it & forget it. They require work to build the first time; if you build it right, it’s easier to run in the future.
The upside: many courses I’ve worked on had 80-90%+ profit margins & premium pricing of $500-$5,000/student.
You can certainly build a course faster or lower quality, and you might still fill your first few cohorts. But it’s hard to grow and scale with a shoddy foundation.
That’s why we spend MORE time upfront bc your CBC is an investment.
Cohort-based courses are complex. There are lots more moving parts compared to pre-recorded, on-demand courses.
There’s a mix of live vs asynchronous. Coach-facilitated vs student-led. Solo vs group work. Too much or too little of one & students disengage
We believe in building courses that are modular--each course component can be reused & rearranged. The building blocks of CBCs are live lectures, small group discussions, projects/exercises, coaches, etc.
In a well-designed course you can mix & match w/minimal effort.
You have to constantly sell a student to make it to day 2, week 1, etc. The selling never ends. We help you reinforce the value students are getting because perceived value = value.
We focus on both curriculum & marketing bc they go hand in hand.
It’s easy to fill the first few cohorts. It’s cohort #4 - #100 that show whether you have course-market fit.
We’ll help you think about how to create a flywheel to drive new students.
https://t.co/jOHPncDssk
(a) You have a course (in-person workshop, recorded video course) but don't know how to turn it into an interactive CBC
OR
(b) You’re a subject matter expert on a topic your audience already wants to learn from you
+ Expect us to do all the work for you
+ Can’t commit to a rigorous schedule of 8-10 hours/week to produce your course
+ Are hard to coach and won’t take our advice
~10 hrs/wk for 6-8 weeks. The course will kick off in April/May 2021.
Courses are an upfront investment--with a strong foundation you can scale easily for future cohorts.
Even w/a process it still takes a lot of work to create a successful CBC though
On the spectrum of "do it for you" to "do it yourself," our approach is "do it w/you." This means we provide the structure, advisory, course work, and milestones to help you stay accountable.
But YOU are ultimately responsible for the success of your course.
We’re thoughtfully curating a cohort of course creators who you’ll build alongside, learn from, and support. These are folks who are at the top of their craft, humble, generous, and eager to contribute.
https://t.co/csTSiuy50u
+ course-market fit
+ mechanics of your course
+ ideal student profile
+ course length
+ number of students
+ price point
+ hands-on projects
+ format
+ growth / student acquisition
+ lots more
https://t.co/JNyyLVCXpD
The course is free. If you go thru it you'll be a beta customer for our new product. This product will be offered as a revenue-share.
We’ll invest signif effort in your course & you'll be part of our platform’s future launch. Will share details w/selected instructors
Apply here: https://t.co/kp2vyBWE9K
More from Marketing
The emergence of many new hypocrisies typically heralds an emerging new cultural synthesis.
Are you disturbed that you agree with one of those viewpoints? Or perhaps that other people you respect do?
1/x
Let me offer a framework for thinking about things like this, something called an “Omega Event.”
It was first described to me by Erik Martin, one of Reddit's first community managers:
In governance, Omega Events exist due to the fact that no system of beliefs, no worldview, no set of rules, can account for everything that will ever happen.
Eventually someone (or some group) will do something that lies outside the scope of all existing rules, and you will have to make decisions again from first principles.
Sometimes the Omega Event emerges from the confluence of many unrelated factors. When it does, it is wholly different from anything you’ve encountered.
Are you disturbed that you agree with one of those viewpoints? Or perhaps that other people you respect do?
1/x
\u2014 HYPOCRISY \u2014
— emily (@emnode) January 9, 2021
\U0001f4cdFree market conservatives outraged that a private social media company can decide who has access to its service.
\U0001f4cdSo called liberals overjoyed at the prospect of powerful corporations taking control of the content and information we're allowed to see.
Let me offer a framework for thinking about things like this, something called an “Omega Event.”
It was first described to me by Erik Martin, one of Reddit's first community managers:
In governance, Omega Events exist due to the fact that no system of beliefs, no worldview, no set of rules, can account for everything that will ever happen.
Eventually someone (or some group) will do something that lies outside the scope of all existing rules, and you will have to make decisions again from first principles.
Sometimes the Omega Event emerges from the confluence of many unrelated factors. When it does, it is wholly different from anything you’ve encountered.
Digital ad spend is up 31% this year.
More competition, more expensive clicks.
How to master 5 FREE marketing channels:
1. Email Newsletters
Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter
2. SEO
Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach
2. SEO (continued)
Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive
3. Organic Twitter
Learn how Aadit Sheth writes killer threads that have earned him over 80K
More competition, more expensive clicks.
How to master 5 FREE marketing channels:
1. Email Newsletters
Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter
1/ How 7-Figure Newsletters Work
— Ethan Brooks (@damn_ethan) July 11, 2021
Stoked to get back to writing about newsletters here.
For easy reference, you can find all the threads below (will keep this updated).
Based on months of dedicated research and dozens of interviews with operators across the industry.
Enjoy! pic.twitter.com/EMnenqRxYs
2. SEO
Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach
My 30-step SEO strategy for startups based on 4 years of learnings, marketing & growing my startups to 1 million+/month organic traffic. pic.twitter.com/8OQhF8K6Tl
— Hrishikesh Pardeshi (@hrishiptweets) November 18, 2021
2. SEO (continued)
Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive
I have 15+ years of digital marketing experience.
— Yannick | Marketing & Growth (@Yannick_Veys) July 12, 2021
I condensed everything I know about SEO in one single thread including videos from industry experts.
When you finish this thread you can literally start your own SEO agency and start making money online.
3. Organic Twitter
Learn how Aadit Sheth writes killer threads that have earned him over 80K
The Twitter algorithm loves threads.
— Aadit Sheth (@aaditsh) September 6, 2021
If you struggle with writing, know I used to as well.
I eventually overcame it.
6 steps to writing threads that crush it on Twitter:
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@franciscodeasis https://t.co/OuQaBRFPu7
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the
chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project
starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".
P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!
https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the
chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project
starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".
P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!
https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?
