@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course
Over the last 5 years, I’ve helped build courses taken by 40,000 students w/ $30M+ in revenue.
Today we’re launching a *free* cohort-based course on How to Build a CBC!
At the end of this, you’ll have a full course ready to launch.
Apply here: https://t.co/kp2vyBWE9K
Read on
@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course
It's not one-size-fits-all. We teach underlying skills & create an accountability system so you build a course that's uniquely yours.
It’s the same process I’ve used for @alt_MBA @david_perell @fortelabs @section_four
https://t.co/TxbH15QTpA
The course creation process is complex. There are lots of interconnected
decisions & second order effects.
We help you make sense of it with:
+ Step by step process
+ Clear deliverables
+ Feedback from us & peers
+ Gut checks
+ Weekly homework
It's an iterative process to get ideas out of your head, share feedback, discuss, build, refine, lock it in. Piece by piece, brick by brick
By the end of this course, you’ll have a CBC that's ready to launch. We’ll cover:
What to build: Figuring out your audience & course brief
How to build: Group exercises, lectures, projects, even slides
How to sell: Building buzz for your course & filling seats
This is just a taste of the types of questions we’ll help you answer:
CBCs are not set it & forget it. They require work to build the first time; if you build it right, it’s easier to run in the future.
The upside: many courses I’ve worked on had 80-90%+ profit margins & premium pricing of $500-$5,000/student.
You can certainly build a course faster or lower quality, and you might still fill your first few cohorts. But it’s hard to grow and scale with a shoddy foundation.
That’s why we spend MORE time upfront bc your CBC is an investment.
Cohort-based courses are complex. There are lots more moving parts compared to pre-recorded, on-demand courses.
There’s a mix of live vs asynchronous. Coach-facilitated vs student-led. Solo vs group work. Too much or too little of one & students disengage
We believe in building courses that are modular--each course component can be reused & rearranged. The building blocks of CBCs are live lectures, small group discussions, projects/exercises, coaches, etc.
In a well-designed course you can mix & match w/minimal effort.
You have to constantly sell a student to make it to day 2, week 1, etc. The selling never ends. We help you reinforce the value students are getting because perceived value = value.
We focus on both curriculum & marketing bc they go hand in hand.
It’s easy to fill the first few cohorts. It’s cohort #4 - #100 that show whether you have course-market fit.
We’ll help you think about how to create a flywheel to drive new students.
https://t.co/jOHPncDssk
(a) You have a course (in-person workshop, recorded video course) but don't know how to turn it into an interactive CBC
OR
(b) You’re a subject matter expert on a topic your audience already wants to learn from you
+ Expect us to do all the work for you
+ Can’t commit to a rigorous schedule of 8-10 hours/week to produce your course
+ Are hard to coach and won’t take our advice
~10 hrs/wk for 6-8 weeks. The course will kick off in April/May 2021.
Courses are an upfront investment--with a strong foundation you can scale easily for future cohorts.
Even w/a process it still takes a lot of work to create a successful CBC though
On the spectrum of "do it for you" to "do it yourself," our approach is "do it w/you." This means we provide the structure, advisory, course work, and milestones to help you stay accountable.
But YOU are ultimately responsible for the success of your course.
We’re thoughtfully curating a cohort of course creators who you’ll build alongside, learn from, and support. These are folks who are at the top of their craft, humble, generous, and eager to contribute.
https://t.co/csTSiuy50u
+ course-market fit
+ mechanics of your course
+ ideal student profile
+ course length
+ number of students
+ price point
+ hands-on projects
+ format
+ growth / student acquisition
+ lots more
https://t.co/JNyyLVCXpD
The course is free. If you go thru it you'll be a beta customer for our new product. This product will be offered as a revenue-share.
We’ll invest signif effort in your course & you'll be part of our platform’s future launch. Will share details w/selected instructors
Apply here: https://t.co/kp2vyBWE9K
More from Marketing
Copywriting is a superpower.
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
2. 13 ways Apple Persuades Readers With Their
3. Master Business
4. 8 Timeless Copywriting Tips From David
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 11, 2021
Use these 7 tips to write like an Amazonian \U0001f9f5 pic.twitter.com/tKLAxyUCVb
2. 13 ways Apple Persuades Readers With Their
Curious how a company with a $2+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 26, 2021
Here are 13 ways Apple persuades readers with its copywriting \U0001f9f5
3. Master Business
Want to master business writing?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 16, 2021
You should.
Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.
One Bezos shareholder letter and you'll notice it.
It can be taught.
Give me 5 min \U0001f9f5
4. 8 Timeless Copywriting Tips From David
50 Marketing Threads That Will Teach You More Than Any Marketing Class \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
You May Also Like
So friends here is the thread on the recommended pathway for new entrants in the stock market.
Here I will share what I believe are essentials for anybody who is interested in stock markets and the resources to learn them, its from my experience and by no means exhaustive..
First the very basic : The Dow theory, Everybody must have basic understanding of it and must learn to observe High Highs, Higher Lows, Lower Highs and Lowers lows on charts and their
Even those who are more inclined towards fundamental side can also benefit from Dow theory, as it can hint start & end of Bull/Bear runs thereby indication entry and exits.
Next basic is Wyckoff's Theory. It tells how accumulation and distribution happens with regularity and how the market actually
Dow theory is old but
Here I will share what I believe are essentials for anybody who is interested in stock markets and the resources to learn them, its from my experience and by no means exhaustive..
First the very basic : The Dow theory, Everybody must have basic understanding of it and must learn to observe High Highs, Higher Lows, Lower Highs and Lowers lows on charts and their
Even those who are more inclined towards fundamental side can also benefit from Dow theory, as it can hint start & end of Bull/Bear runs thereby indication entry and exits.
Next basic is Wyckoff's Theory. It tells how accumulation and distribution happens with regularity and how the market actually
Dow theory is old but
Old is Gold....
— Professor (@DillikiBiili) January 23, 2020
this Bharti Airtel chart is a true copy of the Wyckoff Pattern propounded in 1931....... pic.twitter.com/tQ1PNebq7d
