@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course
Over the last 5 years, I’ve helped build courses taken by 40,000 students w/ $30M+ in revenue.
Today we’re launching a *free* cohort-based course on How to Build a CBC!
At the end of this, you’ll have a full course ready to launch.
Apply here: https://t.co/kp2vyBWE9K
Read on
@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course
It's not one-size-fits-all. We teach underlying skills & create an accountability system so you build a course that's uniquely yours.
It’s the same process I’ve used for @alt_MBA @david_perell @fortelabs @section_four
https://t.co/TxbH15QTpA
The course creation process is complex. There are lots of interconnected
decisions & second order effects.
We help you make sense of it with:
+ Step by step process
+ Clear deliverables
+ Feedback from us & peers
+ Gut checks
+ Weekly homework
It's an iterative process to get ideas out of your head, share feedback, discuss, build, refine, lock it in. Piece by piece, brick by brick
By the end of this course, you’ll have a CBC that's ready to launch. We’ll cover:
What to build: Figuring out your audience & course brief
How to build: Group exercises, lectures, projects, even slides
How to sell: Building buzz for your course & filling seats
This is just a taste of the types of questions we’ll help you answer:
CBCs are not set it & forget it. They require work to build the first time; if you build it right, it’s easier to run in the future.
The upside: many courses I’ve worked on had 80-90%+ profit margins & premium pricing of $500-$5,000/student.
You can certainly build a course faster or lower quality, and you might still fill your first few cohorts. But it’s hard to grow and scale with a shoddy foundation.
That’s why we spend MORE time upfront bc your CBC is an investment.
Cohort-based courses are complex. There are lots more moving parts compared to pre-recorded, on-demand courses.
There’s a mix of live vs asynchronous. Coach-facilitated vs student-led. Solo vs group work. Too much or too little of one & students disengage
We believe in building courses that are modular--each course component can be reused & rearranged. The building blocks of CBCs are live lectures, small group discussions, projects/exercises, coaches, etc.
In a well-designed course you can mix & match w/minimal effort.
You have to constantly sell a student to make it to day 2, week 1, etc. The selling never ends. We help you reinforce the value students are getting because perceived value = value.
We focus on both curriculum & marketing bc they go hand in hand.
It’s easy to fill the first few cohorts. It’s cohort #4 - #100 that show whether you have course-market fit.
We’ll help you think about how to create a flywheel to drive new students.
https://t.co/jOHPncDssk
(a) You have a course (in-person workshop, recorded video course) but don't know how to turn it into an interactive CBC
OR
(b) You’re a subject matter expert on a topic your audience already wants to learn from you
+ Expect us to do all the work for you
+ Can’t commit to a rigorous schedule of 8-10 hours/week to produce your course
+ Are hard to coach and won’t take our advice
~10 hrs/wk for 6-8 weeks. The course will kick off in April/May 2021.
Courses are an upfront investment--with a strong foundation you can scale easily for future cohorts.
Even w/a process it still takes a lot of work to create a successful CBC though
On the spectrum of "do it for you" to "do it yourself," our approach is "do it w/you." This means we provide the structure, advisory, course work, and milestones to help you stay accountable.
But YOU are ultimately responsible for the success of your course.
We’re thoughtfully curating a cohort of course creators who you’ll build alongside, learn from, and support. These are folks who are at the top of their craft, humble, generous, and eager to contribute.
https://t.co/csTSiuy50u
+ course-market fit
+ mechanics of your course
+ ideal student profile
+ course length
+ number of students
+ price point
+ hands-on projects
+ format
+ growth / student acquisition
+ lots more
https://t.co/JNyyLVCXpD
The course is free. If you go thru it you'll be a beta customer for our new product. This product will be offered as a revenue-share.
We’ll invest signif effort in your course & you'll be part of our platform’s future launch. Will share details w/selected instructors
Apply here: https://t.co/kp2vyBWE9K
More from Marketing
I get DM's from founders with the same specific problems.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
You May Also Like
The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
The story doesn\u2019t say you were told not to... it says you did so without approval and they tried to obfuscate what you found. Is that true?
— Sarah Frier (@sarahfrier) November 15, 2018
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
