1/ there is this sense when you are young that your accomplishments need to be a list of things that seem impressive to others. A list of several items you did.

This isn't actually right, so here is another suggestion.

2/ I remember being 26 and writing about reading 52 books a year. I wrote blog posts about it. They got copied. It became "a thing." Now it's in Twitter bios. It looks impressive but it's insanely useless and I shouldn't have done it.
3/ what I should have known at that time is that only young idiots like myself, with no accomplishments, find list of tiny achievements impressive. Anyone who has actually done anything of substance doesn't gaf
4/ what is actually difficult, and worthwhile, instead is to do ONE single thing for a very, very long time. It's much harder and much rarer and results in outlier outcomes much more often.

Of course you can find this out too late if you are chasing the dragon of Ted talks etc
5/ if I had only worked on a startup for a year, I would've gotten nowhere, the same way that if you lift for 3 months, it achieves nothing. Everything good in life comes from perseverance, but at the beginning, you're just like "I need to be somebody!!!"
If I had read one book 52 times - the right one - instead of racing through 52 books year after year, I think I would have been able to write Moby Dick by now. But the surface level stuff was too attractive, too shiny.
7/ all of this is because it's the nature of the mins and the body to give up once things are hard- it's why grit is so valuable. It's why Jeff Bezos is the richest guy and not the dude who did 10 startups for that same period. Compounding efforts produce outlier results.
I'm lucky that I am 39 now and have done enough to feel that my monkey ambition brain is satisfied (for now). I was meeting a dude the other day and he goes "why did you start your company, did you get sick of writing New York Times best sellers?"

Like ha ha, but he's right.
Now that I'm on the other side of it, I realize a ton of that time was wasted. Focus is what gets you places. Being deeply good at a single thing, or good enough at two things.

In case you're wondering, for me, that's a-product and b-getting people to believe in me + my thing.
10/ so conclusion- choose one thing and spend 5 years on it. At the end of one year you won't have a ton of signal that it's working.

Example - My gf is one year into her ceramic sculpting and she just did her first show. People like what she does but she wants it to go faster.
11/ if she quits now, it dies (and she proves herself right).

But year 2 is easier. Your network is wider. More people see your thing and recognize it. Your second set of pieces get seen enough to develop your reputation. Etc.
12/ so on with year 3, 4, 5, etc. Now you're really somewhere! And most people have quit. So you're now way ahead in a much less crowded pack!

PS this is her thing in case you're wondering.

https://t.co/9s2NagzZk6
13/ in startups, same issue. How credible is the guy who raised 100m$ vs the guy who raised 10.

Not 10 times more.

100x more.
14/ real conclusion now

When you feel like quitting, the thing you should really get out of it is not "I quit" but instead

"ah! Most people probably quit at this time. If I continue, good things will happen and it'll be less competition."

Have a good weekend, and get to work.

More from Life

How to get smarter very fast:

Interact with smart people here on Twitter who have different world-views than you do.

And let them change your mind on something.

Here are the 30 people you should follow (along with my favorite tweet from each)👇👇

Twitter can be terrible if you follow negative people.

It can also be more valuable than a college degree if you follow (and network with) the right people.

You get to look right into their brain and read a daily narrative of HOW they think.

Ok lets go:

#1: @ShaanVP

You know he's all about venture capital based entrepreneurship. I'm about small (non-sexy) business. We disagree on a lot of stuff.

But he's done it and he's won. Bonus follow: @theSamParr (@myfirstmilpod podcast


#2: @fortworthchris

He is where I want to be in 15 years. Has built a massive real estate private equity firm from the ground up. Super grounded with what the way he does business and his podcast @theFORTpodcast is top


#3: @Julian

I'm a scattered thinker and procrastinator.

Julian is a master of clear thinking and simple but effective writing. A world class example of content marketing and
1/ Some initial thoughts on personal moats:

Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.

Characteristics of a personal moat below:


2/ Like a company moat, you want to build career capital while you sleep.

As Andrew Chen noted:


3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized

Things that might get commoditized over time (some longer than


4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.

After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.

5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.

In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.

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