Over the last 5 years, I’ve helped build courses taken by 40,000 students w/ $30M+ in revenue.

Today we’re launching a *free* cohort-based course on How to Build a CBC!

At the end of this, you’ll have a full course ready to launch.

Apply here: https://t.co/kp2vyBWE9K

Read on

A CBC on CBCs is a bit meta. But it's the best way to teach a complex topic that benefits from hands-on projects, peers, feedback.

@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course

Our system is proven yet flexible.

It's not one-size-fits-all. We teach underlying skills & create an accountability system so you build a course that's uniquely yours.

It’s the same process I’ve used for @alt_MBA @david_perell @fortelabs

Structure and accountability:

The course creation process is complex. There are lots of interconnected
decisions & second order effects.

We help you make sense of it with:

+ Step by step process
+ Clear deliverables
+ Feedback from us & peers
+ Gut checks
+ Weekly homework

On a weekly basis, you'll know what to work on and why--so you can efficiently & effectively create a high quality course you're proud of.

It's an iterative process to get ideas out of your head, share feedback, discuss, build, refine, lock it in. Piece by piece, brick by brick

Most people suck at answering questions.

They fail to think about the question behind the question.

Here’s a framework for impactful responses:

You get asked dozens of questions per day.

Each one is an opportunity to show your credibility and build trust.

🚫 If you answer poorly?

They start doubting your competence.

✅ If you answer well?

They trust you and are grateful you’re on the team.

Answering questions is higher stakes than most people realize.

Doing it well is a competitive advantage.

The secret to increasing your effectiveness?

Always consider the "question behind the question” (QBQ).

What does this mean?

When a person asks you something, there's the surface question—but there's often a deeper layer.

A few signs you should address the QBQ:

• You have to repeat yourself
• Lots of follow-ups
• They’re still skeptical
• They ask oddly specific questions

These are all indicators that your original answer isn’t landing.

Folks don’t necessarily have ulterior motives--they're just looking for more depth.

There could be a deeper worry, concern, or simply curiosity.

And it’s usually subconscious.

Most people suck at storytelling.

Here’s an easy trick for telling better stories:

When I’m telling a story, sometimes I get nervous.

I can’t tell what my audience is thinking.

Are they silently enthralled–or asleep? 👀

Ideally, you want the confidence to know:

✔️ Does my audience care?

✔️ How do I know what to say?

✔️ Am I giving too much detail?

Here’s a simple trick:

Aim to make your audience’s *eyes light up*.

I call it ELU for short.

The ELU moment happens when your audience is viscerally excited about your story.

When your audience’s eyes light up:

• Their energy level shifts

• They perk up and look alive

• They are actively here with you

These are the clues you’re on the right track.

The key:

Stack as many Eyes Light Up moments as possible.

The best stories are one ELU moment after another.

That’s why they feel fast-paced, with rhythm and momentum.