eComm and D2C will be acutely impaired by the ATT opt-in mechanic coming to iOS (rumored made mandatory in March). ATT doesnt exclusively impact app advertisers, & in fact may disproportionately damage eComm and D2C. Some thoughts on how those advertisers should prepare (1/X)

More from Marketing
- what does personal brand mean
- why should you care
- how to distinguish it against the company you work for
- how to do it w/ support from your boss
- how to build yours
A thread 🧵
Personal brand has a negative stigma in some circles.
Personal brand does NOT mean you are a self centered narcissist.
Personal branding is intentional use of your time, voice, channel and platforms.
Why intentionality is important:
How you invest your time = How you will spend your life
Social media can become passive and addicting without true meaning and intention.
Don’t waste your life reading other people’s highlight reel, make your own.
Being a creator > being a consumer
How can you be intentional?
Similar to building a brand strategy: know what you stand for as a person
What lights you up? (Your mission)
What value do you want to bring to the table? (Value props)
How do you deliver it? (Voice and tone)
Reminder on brand strategy 101 ⬇️
How to build a brand strategy from 0-1: a beginning guide
— Amanda Goetz (@AmandaMGoetz) August 10, 2020
// \U0001f9f5
50. Fastest-growing companies use growth loops
What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
Growth loops.
Not funnels.
Here are 6 examples of growth loops that will help you acquire and retain users \U0001f9f5 pic.twitter.com/Wu4i8ReQ62
49. 7 Proven growth hacking strategies (pt.1)
I've studied hundreds of growth-hacking strategies.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
These 7 are proven to work \U0001f9f5
48. Steal These 7 growth hacks (pt.2)
How did Facebook, Zapier, and Tinder drive growth early on?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
Growth-Hacking.
PayPal growth-hacked its way to 5M users in 3 months.
Tinder used sororities and frats to 3x their user base.
Steal these 7 growth-hacking strategies that led to millions of users\U0001f9f5
47. 15 Lessons to write viral Twitter threads
Twitter threads are the new blogs.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 6, 2021
Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.
These 15 learnings will help your threads go viral \U0001f9f5