They were having TERRIBLE click through rates on their emails
The product was super cool and their results were amazing
The emails didn't SUCK that bad
So I knew it was a strategy issue, not a copy thing...
1/\u201cWhat would need to be true for you to\u2026.X\u201d
— Erik Torenberg (@eriktorenberg) December 4, 2018
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody: https://t.co/Yo6jHbSit9