People didn't sub to your list to be spammed.
People subbed to your list because you have something to offer and they're interested in you.
Keep it that way.
The 20 Commandments of Email.
Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.
//THREAD//
People didn't sub to your list to be spammed.
People subbed to your list because you have something to offer and they're interested in you.
Keep it that way.
-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text
"Never stop testing and your advertising will never stop improving."
-David Ogilvy
-Welcome flows
-Purchase flows
-Abandonment flows
These will keep earning money forever.
You need sleep.
Systems don't.
Never blast your whole list.
That's just asking to land in the Spam folder.
Focus on people who actually open your emails and click on your links.
An engaged list > A huge list.
Clicked on a link?
Tag them.
Purchased a product?
Tag them.
Won't open your emails?
Tag them.
If you know who you're sending emails to, it’s easy to make money.
Say you have a big holiday / event coming up.
You send them a discount email that day, right?
Wrong.
You send them one the day before,
One during the event,
And one after as an extended sale.
Easy money.
Your email subs want to know more about you than your followers.
That's just how it is.
Let them know that you care by giving them discounts or unique offers.
Making your subs feel special is good for business.
>Ask a question in the subject line.
>Tease them saying there's a surprise inside.
>Tell them about your once-in-a-lifetime opportunity
>Make them laugh
>Tell a story
The key to good emails?
Stop being boring.
The subject line determines whether people are going to open your email or not.
>Beautiful design
>Solid copy
>Inbox delivery
Mean nothing if people won't open your email.
Pro tip: A/B test your subject lines & pick the winner
Use preview text as a "second subject line".
Examples:
- Great to have you!
- You're gonna like what's inside!
- Here's a little gift for you.
The subject line caught their attention.
A killer preview text seals the deal.
People like to feel part of something.
Anything that means something to them.
@ROGUEWEALTH leads the Roguewarriors.
@OneJKMolina has La Familia.
What do you have?
Sending emails every day is overkill.
If once a week works best, do once a week.
If twice or thrice a week does best, do twice or thrice a week.
Don't overdo it.
Respect their time and they will respect yours.
Conversely, don't let them go cold.
If you haven't emailed your list in months and expect them to buy from you,
You're in for a bad surprise…
If people are not opening your emails, it's because you haven't given them a reason to.
So send them an email and give them a reason to.
Give them a discount
Let them ask you a question
Offer some kind of help
If that doesn't work, delete.
Many people ask others to respond to their emails and do nothing.
Not good.
If you let people ask you questions, then make sure you answer those questions.
They'll like you more and will likely buy if you ask them to…
People subbed to your list because they wanted something from you.
>Knowledge
>Guidance
>Offers
So keep giving it to them.
Be Useful. Get Paid.
Simple.
When was the last time you enjoyed corporate talk?
Exactly.
Speak like you would to a friend.
Nobody likes to be treated like "just another customer".
Everyone likes to be treated like a friend.
It's better to have 100 people who want to hear from you,
Than 1,000 people who don't even know who you are.
Why would you email people who don't want you in their inbox and risk going to spam?
Stick to people who like you and you will be rewarded.
People don't have time.
People don't have long attention spans.
Make your emails simple, concise and to the point.
Why should I open?
Why should I read it?
Why should I click on it?
Get clear on these three.
Watch your sales go up.
Business is mostly about relationships.
Treat others with respect, they'll respect you.
Help others, they'll help you.
Be useful to others, they'll like you.
Email is actually simple.
We're the ones that complicate it.
If you could retweet the top tweet I’d appreciate it ;)
Thanks for reading!
Texts like this make my day.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) July 15, 2020
A company I\u2019m consulting with has gone from ~$100K per month in email revenue to $777K in email revenue for the last 30 days.
I started with them 3-4 months ago (March 2020). pic.twitter.com/uf3zLFyroz
Got involved with this brand in March.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) July 28, 2020
Looking like we'll do $1M+ in email revenue next month.
We'll close out this month just shy of $1M. Currently sitting at $927K in email revenue.
INVEST INTO YOUR EMAIL CHANNEL!!! pic.twitter.com/vYpubTmDuH
The daily love & support I\u2019ve been receiving from everyone is unreal.@2PMinc posted a tweet 30 mins ago asking people to tag the best operators in email marketing.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) October 24, 2020
To my surprise, I\u2019ve had a dozen people tag me on this thread.
Absolutely mind blown & overjoyed by this \U0001f64f\U0001f64f\U0001f64f pic.twitter.com/tfR20lmfJs
We had a crazy idea that we\u2019ve been testing for when people churn.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) October 22, 2020
It looks like it\u2019s paying off!
Going to wait until I have one more success like this then I\u2019ll drop exactly what we did in a video module in the course as a bonus. pic.twitter.com/iF2LIzQXPZ
These campaign results from yesterday are \U0001f525\U0001f525\U0001f525
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) October 20, 2020
The winning formula in Ecom is:
1. Strong Top of Funnel
2. Conversion Optimized Website
3. Email Marketing
I love when clients nail 1 and 2.
Makes our job on the email side easier because we know what levers to pull. pic.twitter.com/8WzrgNEfzg
I can show you how to get clients to pay you thousands to do email marketing for them.
I’ve done it for 574 people already with my 2 courses.
Zero To One Email Marketing Course:
https://t.co/1rXVYOZbNE
Advanced Email Marketing Course:
https://t.co/IBWTCvhFQu
More from Chase Dimond | Email Marketing Nerd 📧
FACT:
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
**Intro To Segmentation 101**
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 23, 2021
Segmenting your list is key.
It improves engagement, open rates, and sales\u2026
...but you need to know what segments to set up.
(otherwise it's pointless)
Here are 5 segments that are 100% essential \U0001f447
// THREAD //
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
More from Marketing
David Ogilvy is the King of Copywriting.
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Steve Jobs killed BlackBerry.
— Chris Hladczuk (@chrishlad) December 7, 2021
By creating a cult and inventing new rules
Here's the breakdown and why it matters\U0001f447
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
Hey #EconTwitter: For the first time in 20 years, I am not spending my first week of January at the @ASSAMeeting. It's a weird feeling; I've always enjoyed showing off new books, connecting with friends, and talking with economists about new ideas 1/25
As with so much else, #ASSA2021 will be a new (hopefully one-off) experience; and even though I'm not standing by a booth in a sub-basement of the Hyatt Regency Chicago, I'd like to introduce you to some recent and forthcoming books in #economics from @yalepress 2/25
First up is CAUSAL INFERENCE: THE MIXTAPE by @causalinf. The short description is that this is a toolkit for economists and other social scientists to untangle cause and effect, but this book is so much more than that 3/25
It is a labor of love by @causalinf; a guide through one of the most important ideas in economics; and an indispensable "second book" for any econometrics course. It is also the only book you'll ever see that has been endorsed by both @JustinWolfers and @officialyoungmc 4/25
If you've used the online version of the Mixtape in the past, this edition is wholly revised and expanded, with coding for both R and Stata. An HTML version will be accessible at https://t.co/QSvOJb0HSG. You'll want the physical book as well; they are complementary goods 5/25
As with so much else, #ASSA2021 will be a new (hopefully one-off) experience; and even though I'm not standing by a booth in a sub-basement of the Hyatt Regency Chicago, I'd like to introduce you to some recent and forthcoming books in #economics from @yalepress 2/25
First up is CAUSAL INFERENCE: THE MIXTAPE by @causalinf. The short description is that this is a toolkit for economists and other social scientists to untangle cause and effect, but this book is so much more than that 3/25
It is a labor of love by @causalinf; a guide through one of the most important ideas in economics; and an indispensable "second book" for any econometrics course. It is also the only book you'll ever see that has been endorsed by both @JustinWolfers and @officialyoungmc 4/25
If you've used the online version of the Mixtape in the past, this edition is wholly revised and expanded, with coding for both R and Stata. An HTML version will be accessible at https://t.co/QSvOJb0HSG. You'll want the physical book as well; they are complementary goods 5/25
20 Most Important Lesson of 2020
// A THREAD //
It was a fast and weird year.
The year of change.
My life changed a lot and I learned even more.
Here are the 20 most important lessons - which will shape the upcoming decade for me.
1. Systems Are Better Than Goals
In the past, I failed many of my goals.
This year I've realized that it could be caused by the fact that they were goals, not systems.
Thanks, @ScottAdamsSays for helping me realize this.
Short article on the topic: https://t.co/lyBqGBR0yM
2. Use Notion More
@NotionHQ is definitely the most useful tool I've discovered this year.
I use it for:
- Twitter
- Freelance CRM
- Content Creation
- Website project management
And for personal use, it's completely free.
3. Email Is Immortal
This year we saw on social sites:
- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)
That's why I believe building an independent audience e.g. email list is mandatory.
P.S. https://t.co/iuhQJIf80K
// A THREAD //
It was a fast and weird year.
The year of change.
My life changed a lot and I learned even more.
Here are the 20 most important lessons - which will shape the upcoming decade for me.
1. Systems Are Better Than Goals
In the past, I failed many of my goals.
This year I've realized that it could be caused by the fact that they were goals, not systems.
Thanks, @ScottAdamsSays for helping me realize this.
Short article on the topic: https://t.co/lyBqGBR0yM
2. Use Notion More
@NotionHQ is definitely the most useful tool I've discovered this year.
I use it for:
- Freelance CRM
- Content Creation
- Website project management
And for personal use, it's completely free.
3. Email Is Immortal
This year we saw on social sites:
- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)
That's why I believe building an independent audience e.g. email list is mandatory.
P.S. https://t.co/iuhQJIf80K
You May Also Like
Speech Delay is most common in children nowadays
In ancient times, our grandparents used to follow typical natural way of caring the needs of a child. All they used were more of natural products than chemical based for the growth of child.
One of major step followed was to feed Gurbach Jadd/ Vasa Kommu/ Acorus Calamus for initiating good speech ability in a child. This stem was needed to babies on Tuesdays and Sundays in mother's milk.
Vasa is feed to baby after the 1st bath on 12th day in week. Weekly only thrice it is fed and named as :
Budhwar - Budhi Vasa
Mangalwar - Vaak Vasa
Ravi Vaar - Aayush Vasa
This stem is burnt and rubbed against the grinding stone in mother's milk or warm water to get a paste
The procedure to make it is in the link
https://t.co/uo4sGp7mUm
It should not be given daily to the child. Other main benefits are
1. It clears the phlegm in child's throat caused due to continuous milk intake. It clears the tracts and breathing is effortless.
2. Digestion
For children who haven't got their speech and is delayed than usual should feed this vasa on these days in week atleast for 6months. Don't get carried away with this dialogue
"Some gain speech little late"
In ancient times, our grandparents used to follow typical natural way of caring the needs of a child. All they used were more of natural products than chemical based for the growth of child.
One of major step followed was to feed Gurbach Jadd/ Vasa Kommu/ Acorus Calamus for initiating good speech ability in a child. This stem was needed to babies on Tuesdays and Sundays in mother's milk.
Vasa is feed to baby after the 1st bath on 12th day in week. Weekly only thrice it is fed and named as :
Budhwar - Budhi Vasa
Mangalwar - Vaak Vasa
Ravi Vaar - Aayush Vasa
This stem is burnt and rubbed against the grinding stone in mother's milk or warm water to get a paste
The procedure to make it is in the link
https://t.co/uo4sGp7mUm
It should not be given daily to the child. Other main benefits are
1. It clears the phlegm in child's throat caused due to continuous milk intake. It clears the tracts and breathing is effortless.
2. Digestion
For children who haven't got their speech and is delayed than usual should feed this vasa on these days in week atleast for 6months. Don't get carried away with this dialogue
"Some gain speech little late"
👨💻 Last resume I sent to a startup one year ago, sharing with you to get ideas:
- Forget what you don't have, make your strength bold
- Pick one work experience and explain what you did in detail w/ bullet points
- Write it towards the role you apply
- Give social proof
/thread
"But I got no work experience..."
Make a open source lib, make a small side project for yourself, do freelance work, ask friends to work with them, no friends? Find friends on Github, and Twitter.
Bonus points:
- Show you care about the company: I used the company's brand font and gradient for in the resume for my name and "Thank You" note.
- Don't list 15 things and libraries you worked with, pick the most related ones to the role you're applying.
-🙅♂️"copy cover letter"
"I got no firends, no work"
One practical way is to reach out to conferences and offer to make their website for free. But make sure to do it good. You'll get:
- a project for portfolio
- new friends
- work experience
- learnt new stuff
- new thing for Twitter bio
If you don't even have the skills yet, why not try your chance for @LambdaSchool? No? @freeCodeCamp. Still not? Pick something from here and learn https://t.co/7NPS1zbLTi
You'll feel very overwhelmed, no escape, just acknowledge it and keep pushing.
- Forget what you don't have, make your strength bold
- Pick one work experience and explain what you did in detail w/ bullet points
- Write it towards the role you apply
- Give social proof
/thread
"But I got no work experience..."
Make a open source lib, make a small side project for yourself, do freelance work, ask friends to work with them, no friends? Find friends on Github, and Twitter.
Bonus points:
- Show you care about the company: I used the company's brand font and gradient for in the resume for my name and "Thank You" note.
- Don't list 15 things and libraries you worked with, pick the most related ones to the role you're applying.
-🙅♂️"copy cover letter"
"I got no firends, no work"
One practical way is to reach out to conferences and offer to make their website for free. But make sure to do it good. You'll get:
- a project for portfolio
- new friends
- work experience
- learnt new stuff
- new thing for Twitter bio
If you don't even have the skills yet, why not try your chance for @LambdaSchool? No? @freeCodeCamp. Still not? Pick something from here and learn https://t.co/7NPS1zbLTi
You'll feel very overwhelmed, no escape, just acknowledge it and keep pushing.
