eComm and D2C will be acutely impaired by the ATT opt-in mechanic coming to iOS (rumored made mandatory in March). ATT doesnt exclusively impact app advertisers, & in fact may disproportionately damage eComm and D2C. Some thoughts on how those advertisers should prepare (1/X)

Marketing, Content, & Audience

Clubhouse highlights from @Julian, @shl, @mkobach, & @tobydoyhowell:

When building an audience, optimize for 3 things:

Volume
➡ How many followers?

Affinity
➡ How much do they prefer your tweet to the same one from someone else?

Recursive power
➡ How influential are your followers toward your goals?

Here's how to do marketing:

People follow to be entertained.

Entertain people & remind them that you exist.

You'll be top of mind when they want to sell an e-book or are frustrated by a slow check-out.

Don't make marketing more complicated than it is.

Forget funnels.

@mkobach just wants @Fast to be present to more people & knows 2M > 1M.

@tobydoyhowell just wants people to see MB everywhere & realize that the Brew is inevitable

Fact: people are more relatable than brands

Building your company around a personal brand(s) is a competitive advantage.

@Fast encourages & even helps people to build their personal brands

Writing Emails to Professor; Important tips & Samples for your consideration

Every year, Profs get several emails from students & difficult to accept all. You want to ensure yours is concise & deserve a response. This thread will provide insight & some samples you can use.

1/n

Your opening statement; Here, please briefly introduce yourself & connect your interest with the Prof's own (refer to sample attached). Mention one or two of the Prof's research areas that you've checked and find interesting.

2/n

Following this, let them know what you've done in the past: Demonstrate your experiences & tools you use (this is important for them to gauge your fit). E.g: I have good experience working with neural networks, ensemble forecasting & published a paper in ABC Journal.

3/n

Lastly, quickly summarize what you'd like to research & state again the skills you've got that will be a good addition to their lab. E.g: I'm interested in conducting research on improving model prediction in AI (the Profs interests). I use Python, ArcGIS & R for modeling.

4/n

SOME IMPORTANT POINTS TO CONSIDER

1. Your email should not be verbose. Ideally, I'd keep within 3 paragraphs (something one can read in 2minutes)

2. You can attach CV & Transcript, but not in a drive or folder. Have it there as an attachment, they decide to open it or not

5/n