eComm and D2C will be acutely impaired by the ATT opt-in mechanic coming to iOS (rumored made mandatory in March). ATT doesnt exclusively impact app advertisers, & in fact may disproportionately damage eComm and D2C. Some thoughts on how those advertisers should prepare (1/X)

1/ Thread: "A Silicon Valley Ponzi Scheme"

Thanks to @chamath for laying this out in Social Capital's 2018 annual letter.

I've always appreciated his outspokenness.

2/ The hardest thing for most startups today is the path to market: first finding product-market fit & a way to reach customers, then building a ruthless machine to acquire, monetize & retain them.

3/ Because of this, when the VC industry invests capital into fast growing startups today, the plurality (if not majority) of invested capital will go into user acquisition and ad spending, for better or worse— usually worse.

4/ Todays massive venture-backed advertising, sales, and user acquisition playbook has morphed into one that champions growth at any cost.

This is creating a big bill that will soon come due...

5/ Ad impressions and click-throughs are bid up to outrageous prices by startups flush with venture money, and prospective users demand more and more subsidized products to gain their initial attention.

THE BATTLE OF PRATAPGARH (10 Nov, 1659)

Chhatrapati Shivaji Maharaj's impeccable military genius and matchless courage humbled the Adil Shahi Sultanate.

The beginning of what was to come later for the M0ghuls from one of the most indefatigable defenders of Dharma!

(Thread)

Shivaji’s growing influence in Maval region, made him a threat to the Adil Shahi ruler of Bijapur who sought to restrain him. The man who was given the responsibility of this mission, was their commander, Afzal Khan. Afzal was a formidable warrior known for his ruthlessness.(1)

His strategy was to bring Shivaji out into the plains, where he held an advantage, compared to the rocky Deccan terrain. Afzal attacked the holy town of Pandharpur, and later demolished the temple of Bhavani at Tuljapur to instigate Shivaji in a bid to bring him out.(2)

Shivaji was angry but remained patient. Knowing that he could not defeat Bijapuri Sultanate in an open battle, Shivaji moved to Pratapgarh fort, located on rocky heights, surrounded by thick forests of Jawali.(3)

This set the pattern for future Maratha attacks, using guerrilla warfare against larger invading armies rendering them ineffective in unfavorable terrain.(4)

Prasanna Venkatesa Perumal #temple -Gunaseelam,Near Trichy,TN #Thread

Gunaseela Mahatmyam,a chapter of Bhavishyottara Purana describes greatness of this place.

Venkatachlapathi of Tirumala Tirupati appeared b4 Gunaseela Rishi here,so Gunaseelam is known as Ten(South)Tirupati

Prasanna Venkatesa Perumal is in a standing posture with 4 arms holding sankha & chakra in the upper hands.The lower right hand is in abhaya pose,blessing devotees &left hand is in kati hasta,resting on waist.

A sceptre(senkkol)rests on right shoulder,with which this murti is believed to cure people affected by mental illness.These patient stay here for a period-48 days& participate in poojas&most of them get relieved of their problems.There is a temple run Mental Rehabilitation center

#storytimethread -As per Sthala Puranam,existence of this temple is due to efforts of Gunaseela Rishi, a disciple of Thalpiya Maharishi.
Thalpiya Maharishi along with his disciple Gunaseela Rishi once went to Himalayas.On his way back, Gunaseela Rishi stayed back at Tirupathi.

He was so wanted to have darshan of Venkatachalapathy in Gunaseelam near his asharam & bless the devotees.

He came back, bathed in the Cauvery,took blessing from his guru &undertook severe penance here in his ashram in Gunaseelam.

Thuravoor Narasimha Swamy Temple
Alappuzha, Kerala
#KeralaTemples 🚩

Thuravoor Narasimha Swamy or Thuravoor Mahakshetram is situated in Alappuzha with Narasimha Swamy and Sudharshana Moorthy as main Prathishta.
Temple has separate Sannidhi for Vadakkanappan ( Narasimha) and 👇

Tekkanappan ( Sudarshana).

Sthala puranam says that Vigraham of Narasimha was brought from Varanasi. Swami Padmapadar, shishya of Adi Sankaracharya, had worshipped the same Vigraham at Kashi.
A Namboodiri, on his way to Kashi saw a powerful light which disappeared here 👇

Namboodiri dug the place and he found a beautiful beautiful Vigraham made of Anjanasila. It is said that the vigraham occupied a site, which was the place of Durga Devi
Sudarshana Moorthy is about 6 Ft, Chaturbahu. Deepavali is famous festival here.
Om Narasimha Swamine Namah
🕉