BC MARKETING
Saved by @CodyyyGardner

eComm and D2C will be acutely impaired by the ATT opt-in mechanic coming to iOS (rumored made mandatory in March). ATT doesnt exclusively impact app advertisers, & in fact may disproportionately damage eComm and D2C. Some thoughts on how those advertisers should prepare (1/X)

 2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency https://t.co/0llZjphmHN
3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance https://t.co/ijoaFyXml6
4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns
5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
6/ This means that the intel that many D2C / ecomm consultants and agencies are dispensing around the conversions API (CAPI) being a panacea here for conversions collection / targeting is invalid unless the user opts in. Conversions are being aggregated at the campaign level
7/ Why is this important? Few reasons. First -- just as with for apps -- the user-centric monetization behavior data that drives campaign performance through personalization will be severely diminished. How much is that worth? FB says 50% of CPM https://t.co/IXxISE3bwh
8/ Second: 7-day click will simply drop a lot of conversions. So not only is targeting losing a substantial amount of precision (bc FB will lose visibility into who spends money on D2C ads & thus should be targeted) but measurement will suffer from loss of data
9/ How should D2C and ecomm advertisers prepare? There are no "quick tips" or clever tricks here: this is a tectonic shift in digital advertising. Sure, implement CAPI -- why not. But pivoting through this requires making fundamental changes to advertising strategy
10/ Understanding the impact of these changes requires acknowledging that the D2C category really only rose to prominence as a result of directly-attributable campaigns on FB & other channels that provided for user-centric monetization profiles / targeting https://t.co/DTRShHDpJ4
11/ When that evaporates w campaign-level aggregation, so does much of the opportunity. eComm & D2C advertisers must wrap their arms around as much first party data as possible to preserve the link. This article from Common Thread provides helpful guidance https://t.co/u9mfbtny58

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Chase Dimond | Email Marketing Nerd \U0001f4e7
Chase Dimond | Email M...
@ecomchasedimond
The 20 Commandments of Email.

Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.

//THREAD//


1) Treat your subs with respect

People didn't sub to your list to be spammed.

People subbed to your list because you have something to offer and they're interested in you.

Keep it that way.

2) Test Everything

-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text

"Never stop testing and your advertising will never stop improving."

-David Ogilvy

3) Have Systems

-Welcome flows
-Purchase flows
-Abandonment flows

These will keep earning money forever.

You need sleep.

Systems don't.

4) Leverage List Segmentation

Never blast your whole list.

That's just asking to land in the Spam folder.

Focus on people who actually open your emails and click on your links.

An engaged list > A huge list.
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Corporate Machiavelli
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THREAD:

Machiavellianism in Different Professions

SALES:

It has been said that a con-man is just a salesmen without a product, but this is a lie; a salesman is just a con-man with a product.

Your job is to persuade people to buy product, regardless of whether or not it is in their best interest to do so.

Charm and Persuasion are your tools.

Keep in mind that Charm fuels Persuasion, in the sense that many people will buy from you simply because they like you, not necessarily because they are in love with the product itself.

Zero sum negotiation (an intrinsically machiavellian domain of performance) is a key job function within sales; you will have to negotiate price and deal terms.

Notably, zero sum negotiation is also common within Law and Finance.

How complex the manipulations you must engage in for the sake of persuading a target to buy product will vary from one industry to another.

As a door to door magazine salesmen, simply being good looking and hyping up the product by being extroverted may be enough.
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GrooveFunnels Affiliate Program: Earn $1000 Recurring Commission per Week
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Can't run FB ads on your own profile?

No problem.

Here's how you use a virtual browser to run ads safely on someone else's FB account.

** Thread **

In order for this to work, you need to have permission from someone to use their FB profile.

Whether that's a friend/family of yours or some random guy/gal you pay.

Because you'll need the login information to their FB profile.

Just a heads up.

A virtual browser is the best solution I've found for this.

A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.

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It allows you to access the user's computer alongside them so you're able to log on whenever you like no matter if the user is using their computer or not.

I'm sure there are a bunch of options for virtual browsers but I use Multilogin ==> https://t.co/RF6s0Mto8f

99% of you will be fine with the Solo package which is around $100 a month.

Small price to pay, if this is the only option you have to run ads.
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
The best marketing affects a human's behavior.

It leverages psychology to impact people's perceptions and decisions.

Understand it and you'll influence consumer's buying decisions.

Use these 12 psychology tips to influence your audience 🧵

1. Theory of reciprocity

As humans, we’re more likely to do something for someone after they’ve done something for us.

When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.

This builds brand advocates.

2. Too many choices

Too many choices means too much confusion.

This affects a consumer's ability to make a decision and demotivates them from doing so.

Reduce your options.

Increase your conversion rate.

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Perspective influences decisions.

With the decoy effect, you alter the consumer’s perspective by making the highest ticket item look like a deal.

Ex:

Small Popcorn: $3
Medium Popcorn: $6.50
Large Popcorn: $7

The large feels like a great deal.

4. The Baader-Meinhof Phenomenon

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12 TRADING SETUPS which experts are using.

These setups I found from the following 4 accounts:

1. @Pathik_Trader
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Professor
Professor
@DillikiBiili
So friends here is the thread on the recommended pathway for new entrants in the stock market.

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Jaya_Upadhyaya
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WEAPONS OF MAHADEV

Sarvaripati Shiva is one of the most fearsome manifestations of Mahadev. Assigned with destroying all of the universes at the end of time, Shiva is one of the most fearsome warriors. He is the Mrityunjaya.
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TRISHULA: the 3 pointed blades denote creation, maintenance, and destruction or the 3 Kalas – Past, Present and Future. They also represent 3 Gunas – Sattva, Rajas and Tamas).
Shiva’s trishul can only be stopped by Shiva himself.
@onlyonenetra @DetheEsha


Trishul is also said to represent Ida, Pingala, and Sushumna. These are the three basic nadis – the left, the right and the central – in the pranamaya kosha, or the energy body of the human system.
@iamkamyabuch @unever_followme


PARASHU: axe with 4 cutting edges which Shiva gave to Parashurama. In his anger, Parashurama used the parashu to get rid of the all the Earth’s tyrannical kshatriya caste twenty-one times over.
@harshasherni


CHANDRAHASA SWORD: The divine sword Chandrahasa literally means ‘the laughter of the moon’. Ravana gave this sword to Indrajit on different occasions especially to fight against Devas.
GIRISH: A special sword of Shiva with unique characteristics.
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Anu Satheesh \U0001f1ee\U0001f1f3
Anu Satheesh 🇮🇳...
@AnuSatheesh5
Panniyur Sri Varahamurthy Temple Palakkad, Kerala
#KeralaTemples 🚩

Panniyur Sri Varahamurthy Temple is located in Pattambi Taluk of Palakkad District. This is believed to be the first temple in Kerala, where Prathishta was done by Parasurama

Story says that, Parashurama after


Creating Kerala was doing Tapasya here. But he was disturbed as the land faced turbulence. Parashurama sought Narada’s help, who advised him to pray to Vishnu. Parashurama started praying Maha Vishnu. Finally Maha Vishnu appeared and told to do Prathishta of his Varaha Avatar.


As Earth is saved in Varaha Avatar, this temple is famous to solve land related issues.

Many people conduct Bhoomi puja here, which is very special here. They bring sand from around the temple which is used for pooja and then has to be returned to the same spot 👇


from where it was taken.
It is also believed that Perumthachan, the legedary craftsman has abandoned his tools here.
Om Shri Varaha Murthaye Namah
🙏🕉🙏
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