A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Steve Jobs killed BlackBerry.
— Chris Hladczuk (@chrishlad) December 7, 2021
By creating a cult and inventing new rules
Here's the breakdown and why it matters\U0001f447
David Ogilvy is the King of Copywriting.
— Chris Hladczuk (@chrishlad) January 15, 2022
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today: