This creates buy-in and alignment on why this is important from day 1.
Marketing 101
How to build a brand strategy from 0-1: a guide for startups
// 🧵
This creates buy-in and alignment on why this is important from day 1.
Brand strategy is WHY you will win.
Marketing plan is HOW: levers you will pull to hit your goals.
Do tear downs.
Understand leading value props.
Interview users of your competition to understand what’s working, what’s not.
Know who the players are and where they play vs where you will play.
Complete this sentence
We are the only brand that does x, y and/ or z.
Are you better, faster, cheaper? What makes you different and how would you say that efficiently.
Data helps. If you already have a product, know who is already a purchaser and why.
Otherwise, create user personas of ideal customers.
Have fun! How do they get news? What social accounts do they follow? What shows are they watching?
A brand pyramid helps you to think about the core essence / brand sentiment.
How do you want to make someone feel.
Create your voice & tone of your brand
Use statements like: We are this, not this
Ex: we are bold, not judgemental
Ex: we are funny, not crass
Pull together examples of social captions, welcome email and product copy for North Star.
Pull inspirational photos to guide a designer to create 3 mood boards for your brand to react to. Use the brand pyramid to guide you.
Refine and get to your MVP quickly. Don’t obsess over every pixel in the beginning.
A brand is a living thing. Just like a human it learns and grows as new pieces of information from customers, product and market.
May 6-13th (4.5 hrs total + 1:1s)
Learn exactly how I grew House of Wise w/o Google & Facebook using community-led marketing & sound brand strategy
https://t.co/bUGEl7zBwy
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Can't run FB ads on your own profile?
No problem.
Here's how you use a virtual browser to run ads safely on someone else's FB account.
** Thread **
In order for this to work, you need to have permission from someone to use their FB profile.
Whether that's a friend/family of yours or some random guy/gal you pay.
Because you'll need the login information to their FB profile.
Just a heads up.
A virtual browser is the best solution I've found for this.
A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.
This can create a bunch of headaches which is why I prefer to use a virtual browser.
It allows you to access the user's computer alongside them so you're able to log on whenever you like no matter if the user is using their computer or not.
I'm sure there are a bunch of options for virtual browsers but I use Multilogin ==> https://t.co/RF6s0Mto8f
99% of you will be fine with the Solo package which is around $100 a month.
Small price to pay, if this is the only option you have to run ads.
No problem.
Here's how you use a virtual browser to run ads safely on someone else's FB account.
** Thread **
In order for this to work, you need to have permission from someone to use their FB profile.
Whether that's a friend/family of yours or some random guy/gal you pay.
Because you'll need the login information to their FB profile.
Just a heads up.
A virtual browser is the best solution I've found for this.
A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.
This can create a bunch of headaches which is why I prefer to use a virtual browser.
It allows you to access the user's computer alongside them so you're able to log on whenever you like no matter if the user is using their computer or not.
I'm sure there are a bunch of options for virtual browsers but I use Multilogin ==> https://t.co/RF6s0Mto8f
99% of you will be fine with the Solo package which is around $100 a month.
Small price to pay, if this is the only option you have to run ads.
Copywriting is a superpower.
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
2. 13 ways Apple Persuades Readers With Their
3. Master Business
4. 8 Timeless Copywriting Tips From David
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 11, 2021
Use these 7 tips to write like an Amazonian \U0001f9f5 pic.twitter.com/tKLAxyUCVb
2. 13 ways Apple Persuades Readers With Their
Curious how a company with a $2+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 26, 2021
Here are 13 ways Apple persuades readers with its copywriting \U0001f9f5
3. Master Business
Want to master business writing?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 16, 2021
You should.
Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.
One Bezos shareholder letter and you'll notice it.
It can be taught.
Give me 5 min \U0001f9f5
4. 8 Timeless Copywriting Tips From David
50 Marketing Threads That Will Teach You More Than Any Marketing Class \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
I get DM's from founders with the same specific problems.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
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@franciscodeasis https://t.co/OuQaBRFPu7
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the
chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project
starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".
P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!
https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the
chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project
starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".
P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!
https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?