Every audience has words familiar to their interests.
Injecting these words into your stories connects the familiarity gap.
And unfamiliar words create seclusion.
Gary Provost with a great example:
Compelling copy combined with good storytelling is an unfair advantage.
An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.
Here are 7 copywriting tips to help you write sticky stories 🧵
Every audience has words familiar to their interests.
Injecting these words into your stories connects the familiarity gap.
And unfamiliar words create seclusion.
Gary Provost with a great example:
Your story is your social proof.
The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.
Customers want to know you’ve walked a mile in their shoes.
The customer is always the hero.
And their goal is the destination.
Your brand provides the map.
The visualization from start to destination is how you sell them.
Emotions are your best friend.
They’re what get people to take action.
And the best writers use emotional tones to transfer information through characters, plots, and conclusions.
Compelling writing is like a river flowing.
Its flow continues with no wasted movement.
Your story is no different.
Cut everything that doesn’t move the story forward.
And aim to propel the readers from sentence to sentence.
A story with no pace is dead on a page.
And your punctuation is where it lies.
Speed things up with short sentences.
Use long-winded sentences to propel the reader into a 400M dash with hurdles they’re prepared to overcome.
Gary Provost with the breakdown:
There’s something that always traps a reader’s attention.
Some say it kills cats.
Copywriters know it as a curiosity trap.
Curiosity traps induce readers and then create a gap.
This gap is your opportunity.
Today is day one of my "10 days of growth" thread series.
Tomm I'm writing all about Gary Provost and his tips to write better.
Which is a paid newsletter where I take my member's top questions and write case studies with strategies to tackle their problems.
You can get first access by joining 13k+ of my friends here 👇🏽
https://t.co/9GQMRYUitR
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9 tips and examples to write copy like an Amazonian \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) September 19, 2021
7 copywriting tips to write engaging stories pic.twitter.com/3yPFzSrNmJ
— Alex Garcia \U0001f50d (@alexgarcia_atx) November 1, 2021
More from Alex Garcia 🔍
I studied hundreds of top copywriting examples with @heyblake.
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
More from Marketing
I studied hundreds of top copywriting examples with @heyblake.
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
50. Fastest-growing companies use growth loops
49. 7 Proven growth hacking strategies (pt.1)
48. Steal These 7 growth hacks (pt.2)
47. 15 Lessons to write viral Twitter threads
50. Fastest-growing companies use growth loops
What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
Growth loops.
Not funnels.
Here are 6 examples of growth loops that will help you acquire and retain users \U0001f9f5 pic.twitter.com/Wu4i8ReQ62
49. 7 Proven growth hacking strategies (pt.1)
I've studied hundreds of growth-hacking strategies.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
These 7 are proven to work \U0001f9f5
48. Steal These 7 growth hacks (pt.2)
How did Facebook, Zapier, and Tinder drive growth early on?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
Growth-Hacking.
PayPal growth-hacked its way to 5M users in 3 months.
Tinder used sororities and frats to 3x their user base.
Steal these 7 growth-hacking strategies that led to millions of users\U0001f9f5
47. 15 Lessons to write viral Twitter threads
Twitter threads are the new blogs.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 6, 2021
Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.
These 15 learnings will help your threads go viral \U0001f9f5
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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
