Compelling copy combined with good storytelling is an unfair advantage.

An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.

Here are 7 copywriting tips to help you write sticky stories 🧵

Beautiful story of Shri Krishna, Mata Rukmini & Satyabhama which teaches the importance of Bhakthi.
Devotion is important than anything.
#bhakthi
🕉
Satyabhama, royal princess was very proud of herself. Rukmini was very humble, her devotion was pure to Shri Krishna.

One day, Rishi Narada( Kalahapriya) arrived in Dwaraka and met Sathyabhama. In between the conversation he hinted that Krishna exhibits affection more to Rukmini than her. Worried Sathyabhama asked what can should be done to gain Krishna's undivided attention.
@SriramKannan77

Narada asked Satyabhama to make a vow, that she will hand over Krishna to him as a slave, if she cannot trade wealth equivalent to Krishna's weight. Narada thus convinces Sathyabhama that Krishna will admire her for sacrificing all her wealth for him.

Sathyabhama was sure that she have enough wealth to balance Krishna.

She went to Krishna and told about her vow to Narada. Krishna patiently listened to her and accepted the challenge. Satyabhama arranged to bring large scales to weigh and brought all her precious jewels.

Krishna patiently sat on one plate of the Scales (tula). Sathyabhama started piling up the gold, jewels on the other plate. She kept adding more and more wealth, but the pan with Krishna did not even budge. Even after keeping all her jewels the scale did not move a little

It's another day to expose Peter Alabi @pastorpeealabi of @HoFChurchNG & @ChristTribe. More victims have reached out to us. Unknown to many, Peter Alabi is actually an unrepentant serial sexual abuser. We know that he's been lying that he has repented and that the stories...

... we have put out so far are only with reference to what happened years back. But we can also confirm that he continued to prey on more victims even after he left Ife in 2016. We also know that Peter Alabi made serious attempts to sleep with some ladies during the lockdown...

A victim, who was one of those Peter Alabi tried to sleep with during the Covid-19 lockdown has shared with us some of the chats between her and Peter Alabi, which were initiated by Peter Alabi. According to the victim, when Peter Alabi's intentions became obvious, she decided...

... to play along and act like she was in concert with him. This eventually made Peter Alabi to reveal his covert intentions to sleep with her. The chat began on Instagram in March 2020 and continued on WhatsApp till June 2020. We will be sharing screenshots of the Instagram...

... chats below. Later today, we will share the WhatsApp chats which are more revealing and expository. Please see the screenshots of the Instagram chats between Peter Alabi (peterayoalabi) and the victim below👇🏾 @oauchristians @HoFChurchNG @peterayoalabi @funlola_alabi

MOHIYAL_BRAHMIN_KING
RAJA_PORUS
King_Porus_History

1)King Porus was a famous Indian king, his real name was #Purushotama. He belonged to PURU tribe mentioned in #RIG_VEDA, the Ancient books of India.

2) Porus ruled the Punjab region and expanded his kingdom between the Jhelum River and Chenab River in the Indian Subcontinent. He was a legendary warrior and more war skills. He made the army most powerful with war skills. Even Alexander had also made difficulty to defeat Porus.

3)Word of Mouth Oral tradition in #Mohyal_Brahmin families since ancient times has kept the Great Saga of their Great Elder known to them as Maharaja “ #Puru” alive.

4) When #Alexander the Great invaded India in 326 BC he was challenged near Taxila by a mere chieftain of the Area. He was King #Porus, a #Vaid_Mohyal. After his encounter with Porus, Alexander met with more resistance near Multan where the forces were predominantly #Mohyal.

5)The Bali rulers of Multan fiercely engaged with Alexander's army in skirmishes in which many senior Generals died. Later during the long and bitter fighting in #Multan, Alexander got hurt by an arrow which pierced his chest ,

THREAD: 15 of the most useful razors and rules I've found.

Rules of thumb that simplify decisions.

Bezos' Razors:

• If unsure what action to take, let your 80-year-old self make it.

• If unsure who to work with, pick the person that has the best chances of breaking you out of a 3rd world prison.

Skinner's Law:

• If procrastinating on an item, you only have 2 options:

1. Make the pain of not doing it greater than the pain of doing it.

2. Make the pleasure of doing it greater than the pleasure of not doing it.

Luck Razor:

• If stuck with 2 equal options, pick the one that feels like it will produce the most luck later down the line.

I used this razor to go for drinks with a stranger rather than watch Netflix.

In hindsight, it was the highest ROI decision I've ever made.

Bragging Razor:

• If someone brags about their success or happiness, assume it’s half what they claim.

• If someone downplays their success or happiness, assume it’s double what they claim.

The map is not the terrain.