A perfect example of knowing your audience. Amazing.

Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

1. Keep Your Sentences Under 30 Words.

I'd keep them under 15 words.

They should be Kevin Hart short.

And only focus on one idea.

Short sentences help break down info into bite-size pieces.

This makes the communication smoother.

Digestible info = Retained info

2. Replace Adjectives With Data

In 1880, Mark Twain said, “When you catch an adjective, kill it."

In Amazon's case, don’t kill them -- replace them with data.

Why?

Because numbers are eye candy.

It organizes info into a logical order.

3. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

Ex:

Interpretive - We went on a long boat ride.

Descriptive - We went on a 5-hour boat ride.

4. The “So What” Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning?

This helps give you an understanding from the consumer's perspective.

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

50. Fastest-growing companies use growth loops

What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?

Growth loops.

Not funnels.

Here are 6 examples of growth loops that will help you acquire and retain users \U0001f9f5 pic.twitter.com/Wu4i8ReQ62
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021

49. 7 Proven growth hacking strategies (pt.1)

I've studied hundreds of growth-hacking strategies.

These 7 are proven to work \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021

48. Steal These 7 growth hacks (pt.2)

How did Facebook, Zapier, and Tinder drive growth early on?

Growth-Hacking.

PayPal growth-hacked its way to 5M users in 3 months.

Tinder used sororities and frats to 3x their user base.

Steal these 7 growth-hacking strategies that led to millions of users\U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021

47. 15 Lessons to write viral Twitter threads

Twitter threads are the new blogs.

Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.

These 15 learnings will help your threads go viral \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 6, 2021

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

Four simple headline formulas you can use on your ads or landing pages:

1. [Introduce The Product] x [Say What It Does]
2. [Value Creation] x [Tackle The Objection Behind It]
3. [Define The Outcome] x [Explain What Creates The Outcome]
4. [Be Specific] x [Add Your Hook]

If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :)

- One case study every Thursday
- 40k+ marketers and founders read it
- Only goal is to make you a better marketer
- 3 min a week

Join us here

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

The best marketing affects a human's behavior.

It leverages psychology to impact people's perceptions and decisions.

Understand it and you'll influence consumer's buying decisions.

Use these 12 psychology tips to influence your audience 🧵

1. Theory of reciprocity

As humans, we’re more likely to do something for someone after they’ve done something for us.

When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.

This builds brand advocates.

2. Too many choices

Too many choices means too much confusion.

This affects a consumer's ability to make a decision and demotivates them from doing so.

Reduce your options.

Increase your conversion rate.

3. Decoy Effect

Perspective influences decisions.

With the decoy effect, you alter the consumer’s perspective by making the highest ticket item look like a deal.

Ex:

Small Popcorn: $3
Medium Popcorn: $6.50
Large Popcorn: $7

The large feels like a great deal.

4. The Baader-Meinhof Phenomenon

This phenomenon is when you see something for the first time then feel like you start seeing it everywhere.

Once you become aware of something you start to look for it unconsciously.

This then convinces you that it really is everywhere.

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

Copywriting is a superpower.

Learn it and you can sell just about anything.

Use these 7 threads to master copywriting in the next 5 min 🧵

1. How to Write like an

Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?

Use these 7 tips to write like an Amazonian \U0001f9f5 pic.twitter.com/tKLAxyUCVb
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 11, 2021

2. 13 ways Apple Persuades Readers With Their

Curious how a company with a $2+ trillion market-cap writes persuasive copy?

Here are 13 ways Apple persuades readers with its copywriting \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 26, 2021

3. Master Business

Want to master business writing?

You should.

Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.

One Bezos shareholder letter and you'll notice it.

It can be taught.

Give me 5 min \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 16, 2021

4. 8 Timeless Copywriting Tips From David

50 Marketing Threads That Will Teach You More Than Any Marketing Class \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021

A perfect example of knowing your audience.

Amazing.

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A perfect example of knowing your audience.Amazing.

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A perfect example of knowing your audience.

Amazing.