When building an audience, optimize for 3 things:

Volume
➡ How many followers?

Affinity
➡ How much do they prefer your tweet to the same one from someone else?

Recursive power
➡ How influential are your followers toward your goals?
Here's how to do marketing:

People follow to be entertained.

Entertain people & remind them that you exist.

You'll be top of mind when they want to sell an e-book or are frustrated by a slow check-out.
Don't make marketing more complicated than it is.

Forget funnels.

@mkobach just wants @Fast to be present to more people & knows 2M > 1M.

@tobydoyhowell just wants people to see MB everywhere & realize that the Brew is inevitable
Fact: people are more relatable than brands

Building your company around a personal brand(s) is a competitive advantage.

@Fast encourages & even helps people to build their personal brands
Marketing is about going to where people are, as much as it is about people coming to you.

Your customers might not be on Twitter, or Clubhouse, or Reddit. But if they are, find the exact community they're a part of.
Creating content is a commitment to consistency. If you can't be consistent, it's likely not for you.
Start out spontaneous, but become strategic. Find tweet opportunities in conversations & on Clubhouse.

But tweet carefully & consider all the perspectives: a single word can decide the success of a tweet.
Finally, selfless people are the most selfish. They know what they want & say so.

In that spirit, please retweet if you enjoyed.

I promised my wife I'd buy her coffee for a week if none of @tobydoyhowell, @shl, @mkobach, or @Julian retweeted.
https://t.co/EnXYo4YSEF

More from Marketing

20 Most Important Lesson of 2020

// A THREAD //


It was a fast and weird year.

The year of change.

My life changed a lot and I learned even more.

Here are the 20 most important lessons - which will shape the upcoming decade for me.


1. Systems Are Better Than Goals

In the past, I failed many of my goals.

This year I've realized that it could be caused by the fact that they were goals, not systems.

Thanks, @ScottAdamsSays for helping me realize this.

Short article on the topic:
https://t.co/lyBqGBR0yM


2. Use Notion More

@NotionHQ is definitely the most useful tool I've discovered this year.

I use it for:

- Twitter
- Freelance CRM
- Content Creation
- Website project management

And for personal use, it's completely free.


3. Email Is Immortal

This year we saw on social sites:

- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)

That's why I believe building an independent audience e.g. email list is mandatory.

P.S. https://t.co/iuhQJIf80K

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