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Pulp Librarian
@PulpLibrarian 5 years, 7 months ago 1278 views

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There really isn't enough sociology in advertising nowadays...

"I am Myrtle, Goddess of logistics and distribution..."

"Look at what you could have won..."

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Pulp Librarian
@PulpLibrarian

Time once again for my occasional series "Women with great hair fleeing gothic houses!"

And today all the covers are by Walter Popp...

Crucible of Evil, by Lyda Belknap Long. Avon Gothic Original, 1974. Cover art by Walter Popp.

Hornet's Nest, by Evelyn Bond. Avon Gothic Original, 1972 Cover by Walter Popp.

The House In Munich, by Dorothy Dowdell. Avon, 1974. Art by Walter Popp.

The Secret Of Chateau Laval, by Susan Marvin. Avon Gothic, 1973. Art by Walter Popp.

Pulp Librarian
@PulpLibrarian

On 23 September 1984 the BBC broadcast the apocalypse: the story of nuclear war and its effects on the people of Sheffield. Filmed on a shoestring budget it still causes nightmares to this day.

This thread is not for the squeamish.

This the story of Threads...

In 1965 the BBC had filmed The War Game, a fictional docu-drama about a nuclear attack on Britain. However under pressure from the government the BBC withdrew it from screening. It was finally released in 1966 as a film in selected theatres.

For many years the withdrawal of The War Game had rankled many at the BBC. Surely it was a public broadcaster's duty to show the public what the reality of nuclear war would mean. Finally in 1982 they did so.

A Guide To Armageddon was a documentary for the BBC's peak-time science series Q.E.D. Produced by Mick Jackson it graphically depicted the effect of a one megaton explosion on London. It also explored how well people could survive such a blast if they were in a fallout shelter.

Jackson had carefully researched his subject and knew how under-prepared the UK was for nuclear war. The physical and psychological effects of atomic attack would catapult what was left of Britain back to a 14th century mode of living, a time when bubonic plague killed millions.

Pulp Librarian
@PulpLibrarian

Today in pulp... I look back at Raleigh bikes: the most exciting bikes on the planet! #ThursdayMotivation #cycling

Raleigh was the all steel bike that defined a generation of cyclists: for many it was their first introduction to the joys - and perils - of cycling!

The brand was named after Sir Walter Raleigh - inventor of the cigarette. And it was built in Nottingham - home of the cigarette. So obviously everyone who rode one smoked...

Now of course British cycling has a long and noble history...

...but you didn't come here for that! You want a big fat hit of nostalgia, so let's get right to it.

Pulp Librarian
@PulpLibrarian

What do you think folks, shall we do some bad book covers today?

I think we should...

"I have made some bad decisions in my life..."

Dressed Up For Murder, by Gary Brander. Fastback, 1986.

"It's not you Mr Darcy, it's me..."

Pride and Prejudice, by Jane Austen. Bestseller Library, 1966.

Move along Twitter, nothing to see here...

The Star Fox, by Poul Anderson. Panther Books 1968. Cover by Bob Haberfield.

Fangs For The Mammaries, edited by Esther Friesner. Baen Books 2010. Art by Clyde Caldwell.

I see what you did there Clyde...

Pulp Librarian
@PulpLibrarian

Due to the pandemic you may not have visited your local library in a while. So come with me on a virtual library tour, courtesy of stock photography, to see what we do for a living...

Libraries are of course information resource centres, but in many ways they are so much more. To get the best out of them you need to really know your way around the stacks.

The enquiries desk is normally your first stop in a library, and this is where you will meet The Angry Librarian! Why is she angry? Because you keep asking her stupid questions!

"Are you open?"
"Do you have a toilet?"
"That chair's wobbly!"
"Why isn't it available in audiobook?"
"Someone else is on the computer and that's not fair!"

On and on it goes...

And that's why in the library we insist on silence. It's the only way to stop us swearing at all the idiotic things you ask us. And we've looked up a lot of old swear words: beardsplitter, bescumber, rantallion, smellfungus etc. We're such muckspouts...

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Omoalhaja
@omoalhajaabiola

1 Cold Email, 10 closed deals

This email is based on “actions’ your prospect took. These actions might be a product launch, a new offer, a new blog, a press release…any action that might represent an opportunity for you to help.

Having action gives you a reason to email and

makes the email itself feel less cold and unsolicited.

You have to do some leg work in order to find relevant actions you can email them about.

Here is one way to find “actions” that you can use as a reason for your email:

Use LinkedIn or a Google Search to find businesses

you’re interested in working with. Compile a list of the names of the businesses, web address, and contact information of decision makers.

Identify potential needs of these businesses and how you can fill those needs. Can you write blog posts? Articles? Facebook Ads? Video

Scripts? Emails or Sales Copy?

Use a Google Search to determine “new” things that have shown up on their website lately. You can also use social media or LinkedIn to see what these businesses have been up to recently.

To do this, type “site:URL” into a Google search, using

the URL of the business you are looking to work with.

Next, select tools, and pick a recent time frame (1 month usually works well) to see what new things they’ve been working on or releasing.

Skim the search results for recent happenings, events, launches, or publications

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

5 Tactics I Used To Improve My Open Rate By 12%.

And Sometimes Even By 15-20% 🧵

Currently, my open rate ranges between 45-47% with nearly 15k subs.

My last email had a 48% open rate.

With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.

Gimme 4 min...

1. Emoji Identity

This is something I stole from Morning Brew.

Morning Brew includes a "☕️" in all of their subject lines for good reason.

Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.

And so I did the same.

Example: Morning Brew

Every email I send, the subject line starts with the "🔍"

And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.

Example: Marketing Examined

2. Ask For A Reply In Your Welcome Email

The almighty spam and promotion folder where open rates go to die.

And where newsletters go to be forgotten.

One of the most effective ways I've found to combat this is by asking for a simple reply in your Welcome Email.

Jean-Denis Greze
@jgreze

I promised threads about recruiting for the next week. Here's the first one on referrals. In growth/marketing speak: referrals are your organic growth, inbound is your brand, and outbound/sourcing is your ad spend. You want to growth-hack your referrals. Here's how. 1/n

2/ Referrals (people on your team referring candidates into your recruiting pipeline) is great because it scales with your org size. They also convert higher since one of their friends is trying to convince them to join, plus they are generally not interviewing at many companies.

3/ The main disadvantage is that they tend to re-enforce your current team makeup. So if you have a diverse team, referrals will continue that diversity, but if you do not, you'll be entrenching your existing makeups which can have some real cons.

4/ A common tool for incentivizing referrals is the referral bonus (the coolest version of which is in equity IMO, although $ works well too), but I think you can do a lot more by leveraging process (referral parties) and culture (creating real pride about your referral culture).

5/ Referral parties are about making a game out of referrals by (virtually) locking 2+ teams in a room for 60 minutes and asking them them to go all out putting together a referral list. Here's how to do it.

George Mack
@george__mack

THREAD: The top 0.1% of marketing mental models.

Compressing a 6-year career into the best 8 ideas:

1. Contrast Is A Drug

• Rolls Royce stopped exhibiting at car shows

• They started exhibiting at private aircraft shows

• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland

2. The Best Content Involves A Red Pill

• "If you want to build a good podcast, following, or blog - you've gotta create your red pill"

• Hand society something they're not hearing anywhere

• Society says blue pill. Your content says red pill.

(@finnscave via @ShaanVP)

• The irony is that the red pill metaphor is itself a red pill - once you see it, you can never unsee it.

• The best content creators on the internet all have their own red pill, which makes their content so enticing.

E.g. @jockowillink's red pill:

• Society's Blue Pill: Writing is a boring activity from school

• @david_perell's Red Pill: Writing online is the fastest way to accelerate your career

Yishan
@yishan

The emergence of many new hypocrisies typically heralds an emerging new cultural synthesis.

Are you disturbed that you agree with one of those viewpoints? Or perhaps that other people you respect do?

1/x

\u2014 HYPOCRISY \u2014

\U0001f4cdFree market conservatives outraged that a private social media company can decide who has access to its service.

\U0001f4cdSo called liberals overjoyed at the prospect of powerful corporations taking control of the content and information we're allowed to see.
— emily (@emnode) January 9, 2021

Let me offer a framework for thinking about things like this, something called an “Omega Event.”

It was first described to me by Erik Martin, one of Reddit's first community managers:

In governance, Omega Events exist due to the fact that no system of beliefs, no worldview, no set of rules, can account for everything that will ever happen.

Eventually someone (or some group) will do something that lies outside the scope of all existing rules, and you will have to make decisions again from first principles.

Sometimes the Omega Event emerges from the confluence of many unrelated factors. When it does, it is wholly different from anything you’ve encountered.

Strong Monopolies:

IRCTC 100% Market share in Rail Network.

IEX >90% market share in power trading.

Zydus wellness >90% market share in sugar free product.

Eicher motors >85% market share in 250cc bikes category.

MCX >85% market share in commodity trading.

Coal India >80% market share in coal production in India.

ITC >75% market share in cigarettes.

Honda Siel >75% in portable power generators.

Hindustan Zinc >75% market share in primary zinc industry.

Asahi India Glass >70% market share in automotive glass.

NRB Bearings >70% market share in needle roller bearings.

Pidilite >65% market share in adhesives.

CAMS >65% market share in RTA within mutual fund industry.

Time Technoplast >65% market share in polymer based industrial packaging.

Concor >65% market share in domestic container cargo transport.

Exide >60% market share in lead batteries.

Naukri >60% market share in the Indian job market space.

Praj >60% market share in ethanol plant installing.

Indiamart Intermesh >55% market share in the online B2B Classified space.

Borosil Renewables >55% market share in Lab glass.

Vst Tillers >50% market share in
Power tillers.

Delta corp >50% in online poker games.

Vinati Organics >50% market share in IBB.

Vikrant
@Trading0secrets

Trading view scanner process -

1 - open trading view in your browser and select stock scanner in left corner down side .

2 - touch the percentage% gain change ( and u can see higest gainer of today)

Making thread \U0001f9f5 on trading view scanner by which you can select intraday and btst stocks .

In just few hours (Without any watchlist)

Some manual efforts u have to put on it.

Soon going to share the process with u whenever it will be ready .

"How's the josh?"guys \U0001f57a\U0001f3b7\U0001f483
— Vikrant (@Trading0secrets) October 22, 2021

3. Then, start with 6% gainer to 20% gainer and look charts of everyone in daily Timeframe . (For fno selection u can choose 1% to 4% )

4. Then manually select the stocks which are going to give all time high BO or 52 high BO or already given.

5. U can also select those stocks which are going to give range breakout or already given range BO

6 . If in 15 min chart📊 any stock sustaing near BO zone or after BO then select it on your watchlist

7 . Now next day if any stock show momentum u can take trade in it with RM

This looks very easy & simple but,

U will amazed to see it's result if you follow proper risk management.

I did 4x my capital by trading in only momentum stocks.

I will keep sharing such learning thread 🧵 for you 🙏💞🙏

Keep learning / keep sharing 🙏
@AdityaTodmal

$\u0938\u093e \u0935\u093f\u0926\u094d\u092f\u093e \u092f\u093e \u0935\u093f\u092e\u0941\u0915\u094d\u0924\u092f\u0947$

सा विद्या या विमुक्तये...
@raghav_aanya

कुंडली में 12 भाव होते हैं। कैसे ज्योतिष द्वारा रोग के आंकलन करते समय कुंडली के विभिन्न भावों से गणना करते हैं आज इस पर चर्चा करेंगे।
कुण्डली को कालपुरुष की संज्ञा देकर इसमें शरीर के अंगों को स्थापित कर उनसे रोग, रोगेश, रोग को बढ़ाने घटाने वाले ग्रह

रोग की स्थिति में उत्प्रेरक का कार्य करने वाले ग्रह, आयुर्वेदिक/ऐलोपैथी/होमियोपैथी में से कौन कारगर होगा इसका आँकलन, रक्त विकार, रक्त और आपरेशन की स्थिति, कौन सा आंतरिक या बाहरी अंग प्रभावित होगा इत्यादि गणना करने में कुंडली का प्रयोग किया जाता है।

मेडिकल ज्योतिष में आज के समय में Dr. K. S. Charak का नाम निर्विवाद रूप से प्रथम स्थान रखता है। उनकी लिखी कई पुस्तकें आज इस क्षेत्र में नए ज्योतिषों का मार्गदर्शन कर रही हैं।
प्रथम भाव -
इस भाव से हम व्यक्ति की रोगप्रतिरोधक क्षमता, सिर, मष्तिस्क का विचार करते हैं।

द्वितीय भाव-
दाहिना नेत्र, मुख, वाणी, नाक, गर्दन व गले के ऊपरी भाग का विचार होता है।
तृतीय भाव-
अस्थि, गला,कान, हाथ, कंधे व छाती के आंतरिक अंगों का शुरुआती भाग इत्यादि।

चतुर्थ भाव- छाती व इसके आंतरिक अंग, जातक की मानसिक स्थिति/प्रकृति, स्तन आदि की गणना की जाती है

पंचम भाव-
जातक की बुद्धि व उसकी तीव्रता,पीठ, पसलियां,पेट, हृदय की स्थिति आंकलन में प्रयोग होता है।

षष्ठ भाव-
रोग भाव कहा जाता है। कुंडली मे इसके तत्कालिक भाव स्वामी, कालपुरुष कुंडली के स्वामी, दृष्टि संबंध, रोगेश की स्थिति, रोगेश के नक्षत्र औऱ रोगेश व भाव की डिग्री इत्यादि।

Elizabeth May
@_ElizabethMay

This is NONSENSE. The people who take photos with their books on instagram are known to be voracious readers who graciously take time to review books and recommend them to their followers. Part of their medium is to take elaborate, beautiful photos of books. Die mad, Guardian.

Beautifully read: why bookselfies are all over Instagram https://t.co/pBQA3JY0xm
— Guardian Books (@GuardianBooks) October 30, 2018

THEY DO READ THEM, YOU JUDGY, RACOON-PICKED TRASH BIN

If you come for Bookstagram, i will fight you.

In appreciation, here are some of my favourite bookstagrams of my books: (photos by lit_nerd37, mybookacademy, bookswrotemystory, and scorpio_books)

Loren Brichter
@lorenb

So it turns out that Google Chrome was making everything on my computer slow *even when it wasn’t running*, because it installs something called Keystone which is basically malware.

I made a website because this shouldn’t

Wired first reported on how bad Keystone was 11 years ago when they put it into Google Earth (they seem to put it in all their popular

The fact that Keystone hides itself in Activity Monitor is bizarre. (The only sign of it was excessive CPU usage of WindowServer which is a system process).

I don’t know if Google was doing something nefarious with Keystone, or a third party figured out how to (which Wired warned about). But either way, I’m not inclined to give Google-the-organization the benefit of the doubt (despite the many good people who work on Chrome)...

...since it's been a decade+ and this still hasn't been "fixed".

There is no reason for auto-update software to need to do what Chrome/Keystone was doing. It also has a long history of crashing Macs.

There really isn't enough sociology in advertising nowadays...

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