We hear a lot about Facebook as a platform for manipulation - using machine learning to bypass our critical faculties and trick us into believing things that are bad for us - but the real show is in Facebook's ability to target, not manipulate.

1/

People who hold disfavored views struggle to find one another and mobilize. To find other people that feel the same way as you and make common cause with them to effect political change, you have to reveal your views and suffer social sanction.

2/
Search allows people who hold these views to find one another. If you have a deep feeling about your gender being nonbinary but don't know the words for it, you can search for communities of people who have those words, join them, and discover who you've been all along.

3/
This is why, in this moment, so many ideas are migrating from the fringe to the center: ideas about racial justice, gender identity, alternatives to market systems, etc. People have harbored these views all along, but have held back on expressing them.

4/
Being able to express yourself in private, among people who share your views, is a prelude to going public and putting your case to the wider world in hopes of effecting change.

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This goes for ALL disfavored views: not just ones we laud, but also the ones we deplore. Many Americans have nursed secret white supremacism but only whispered about it, because saying it aloud would attract social sanction, with real consequences.

6/
Search let these people find each other. Having formed groups, they were able to brave social consequences and begin to shout about it. When they did, they converted people who were sort-of racist all along to their cause. "Radicalization" is closely related to "convincing."

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But search isn't the only way that groups with hard-to-find traits can be discovered: there's also targeting. Ad-tech companies spy on us, ascribe traits to us, then sell the right to target those traits to advertisers.

8/
"Show my ad to midwestern high school cheerleaders"

"To people shopping for a new fridge"

"To the owners of senior dogs"

"To people with diabetes"

"To readers of cyberpunk science fiction novels"

"To people skeptical of Big Tech"

"To Bernie Sanders supporters"

9/
"To violent, Trump-addled conspiracists plotting insurrection"

https://t.co/Q8lsg2yCXg

10/
To be fair, the Facebook ads "for body armor, gun holsters, and other military equipment next to content promoting election misinformation and news about the attempted coup at the US Capitol" were probably not necessarily targeted at "coup plotting" per se.

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More from Cory Doctorow #BLM

Happy Birthday to the queen of the scream queens, Barbara Steele! https://t.co/qnhQvROGVa


Happy Birthday to the queen of the scream queens, Barbara Steele!
https://t.co/qnhQvROGVa


Happy Birthday to the queen of the scream queens, Barbara Steele! https://t.co/qnhQvROGVa


Happy Birthday to the queen of the scream queens, Barbara Steele! https://t.co/qnhQvROGVa


Happy Birthday to the queen of the scream queens, Barbara Steele! https://t.co/qnhQvROGVa
I've just read one of the most lucid, wide-ranging, cross-disciplinary critiques of cryptocurrency and blockchain I've yet to encounter. 1/


It comes from David "DSHR" Rosenthal, a distinguished technologist whose past achievements including helping to develop X11 and the core technologies for Nvidia.

https://t.co/tkAMShno4k 2/

Rosenthal's critique is a transcript of a lecture he gave to Stanford's EE380 class, adapted from a December 2021 talk for an investor conference. 3/

It is a bang-up-to-date synthesis of many of the critical writings on the subject, glued together with Rosenthal's own deep technical expertise. He calls it "Can We Mitigate Cryptocurrencies' Externalities?"

The presence of "externalities" in Rosenthal's title is key. 4/

Rosenthal identifies blockchainism's core ideology as emerging from "the libertarian culture of Silicon Valley and the cypherpunks," and states that "libertarianism's attraction is based on ignoring externalities."

This is an important critique of libertarianism. 5/

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#தினம்_ஒரு_திருவாசகம்
தொல்லை இரும்பிறவிச் சூழும் தளை நீக்கி
அல்லல் அறுத்து ஆனந்தம் ஆக்கியதே – எல்லை
மருவா நெறியளிக்கும் வாதவூர் எங்கோன்
திருவாசகம் என்னும் தேன்

பொருள்:
1.எப்போது ஆரம்பித்தது என அறியப்படமுடியாத தொலை காலமாக (தொல்லை)

2. இருந்து வரும் (இரும்)


3.பிறவிப் பயணத்திலே ஆழ்த்துகின்ற (பிறவி சூழும்)

4.அறியாமையாகிய இடரை (தளை)

5.அகற்றி (நீக்கி),

6.அதன் விளைவால் சுகதுக்கமெனும் துயரங்கள் விலக (அல்லல் அறுத்து),

7.முழுநிறைவாய்த் தன்னுளே இறைவனை உணர்த்துவதே (ஆனந்த மாக்கியதே),

8.பிறந்து இறக்கும் காலவெளிகளில் (எல்லை)

9.பிணைக்காமல் (மருவா)

10.காக்கும் மெய்யறிவினைத் தருகின்ற (நெறியளிக்கும்),

11.என் தலைவனான மாணிக்க வாசகரின் (வாதவூரெங்கோன்)

12.திருவாசகம் எனும் தேன் (திருவா சகமென்னுந் தேன்)

முதல்வரி: பிறவி என்பது முன்வினை விதையால் முளைப்பதோர் பெருமரம். அந்த ‘முன்வினை’ எங்கு ஆரம்பித்தது எனச் சொல்ல இயலாது. ஆனால் ‘அறியாமை’ ஒன்றே ஆசைக்கும்,, அச்சத்துக்கும் காரணம் என்பதால், அவையே வினைகளை விளைவிப்பன என்பதால், தொடர்ந்து வரும் பிறவிகளுக்கு, ‘அறியாமையே’ காரணம்

அறியாமைக்கு ஆரம்பம் கிடையாது. நமக்கு ஒரு பொருளைப் பற்றிய அறிவு எப்போதிருந்து இல்லை? அதைச் சொல்ல முடியாது. அதனாலேதான் முதலடியில், ஆரம்பமில்லாத அஞ்ஞானத்தை பிறவிகளுக்குக் காரணமாகச் சொல்லியது. ஆனால் அறியாமை, அறிவின் எழுச்சியால், அப்போதே முடிந்து விடும்.
The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.


In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.

In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.

This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.

In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.