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Great bit of journalism here by Sophia :) fun fact, we had some verrrrry interesting conversations about what exactly the Trump campaign might be doing on TikTok.
So let’s talk about that!
Super glad I could be of help btw :P
Anyhoo: my background = senior web dev, data analysis a specialty, worked in online marketing/advertising a while back
You’ve got this big TikTok account that’s ostensibly all volunteer, just promoting Trump’s app because they’re politically minded and all that.
Noooooope. They’re being paid.
Sophia says it’s just possible (journalist speak I assume) but I know exactly what I’m looking at and these guys, Conservative Hype House, are getting paid to drive traffic and app installs for Trump.
So how do you know that, Claire?
Welp, they’re using an ad tracking system that has codes assigned to specific affiliates or incoming marketing channels. These are always ALWAYS used to track metrics for which the affiliate is getting paid.
So let’s talk about that!
Donald Trump has spent the last few months trying to ban TikTok.
— Sophia Smith Galer (@sophiasgaler) October 6, 2020
But I've found videos that suggest his re-election campaign might be using a TikTok hype house to track how well pro-Trump messaging performs on there. My story and a \U0001f6a8 thread \U0001f6a8 below. https://t.co/2XWLTRKLqq
Super glad I could be of help btw :P
Anyhoo: my background = senior web dev, data analysis a specialty, worked in online marketing/advertising a while back
You’ve got this big TikTok account that’s ostensibly all volunteer, just promoting Trump’s app because they’re politically minded and all that.
Noooooope. They’re being paid.
Sophia says it’s just possible (journalist speak I assume) but I know exactly what I’m looking at and these guys, Conservative Hype House, are getting paid to drive traffic and app installs for Trump.
So how do you know that, Claire?
Welp, they’re using an ad tracking system that has codes assigned to specific affiliates or incoming marketing channels. These are always ALWAYS used to track metrics for which the affiliate is getting paid.
Enter the thread if you dare. 😈
We’re counting down 13 of the best ways to Halloween on Snapchat. First up – matching Lens costumes for you and your pet.
https://t.co/J0Zn7CfM1q
Tis the season to slay some ghouls. Grab some friends and dive in to Zombie Rescue Squad from @PikPokGames. How long can you survive?
https://t.co/FC9dvafUiV
Is it even Halloween if you're not FREAKED OUT? Scare yourself silly with a Dead of Night S1 rewatch.
https://t.co/LtoE7yHgaG
Be careful! Things aren’t always what they seem. Our Lenses start off cute, but are filled with spooky surprises!
https://t.co/xq45JlYeQ7
Craving candy early? Our new stickers were made to satisfy your sweet tooth.
We’re counting down 13 of the best ways to Halloween on Snapchat. First up – matching Lens costumes for you and your pet.
https://t.co/J0Zn7CfM1q
Tis the season to slay some ghouls. Grab some friends and dive in to Zombie Rescue Squad from @PikPokGames. How long can you survive?
https://t.co/FC9dvafUiV
Is it even Halloween if you're not FREAKED OUT? Scare yourself silly with a Dead of Night S1 rewatch.
https://t.co/LtoE7yHgaG
Be careful! Things aren’t always what they seem. Our Lenses start off cute, but are filled with spooky surprises!
https://t.co/xq45JlYeQ7
Craving candy early? Our new stickers were made to satisfy your sweet tooth.
Is WhatsApp already the Super App of India?
Thread 🧵
Below are a few insights I gathered while researching on how Gen-X use WhatsApp as a part of @10kdesigners Cohort!
Okay, let's go!
1/x
Gen-X? Who are they?
Gen-X (short for Generation X) are basically people with birth years around 1960–1980. That’s basically our (millennials’) parents!
2/x
Check out this detailed case study by @zainab_delawala
📮 Communication/Community
This is the primary feature of WhatsApp.
This feature is the entry point for most of the Gen-X, they come to WhatsApp to communicate and engage with small
- WhatsApp group is one of the most used features by Gen-X. Most of the message more on groups than on private chats.
- Forward messages received mostly are written in vernacular languages. They are all well scripted.
4/x
Thread 🧵
Below are a few insights I gathered while researching on how Gen-X use WhatsApp as a part of @10kdesigners Cohort!
Okay, let's go!
1/x
Gen-X? Who are they?
Gen-X (short for Generation X) are basically people with birth years around 1960–1980. That’s basically our (millennials’) parents!
2/x
Check out this detailed case study by @zainab_delawala
📮 Communication/Community
This is the primary feature of WhatsApp.
This feature is the entry point for most of the Gen-X, they come to WhatsApp to communicate and engage with small
Can a movie (96') change how people use an app (Whatsapp)?
— Rajesh Raghavan (@rajeshraghavan_) October 1, 2020
YES. It can.
Let's see how\U0001f440 pic.twitter.com/BV0scQ2KEc
- WhatsApp group is one of the most used features by Gen-X. Most of the message more on groups than on private chats.
- Forward messages received mostly are written in vernacular languages. They are all well scripted.
4/x
