I'm going to tell you a little bit how we work on features at GitHub. It's simple, but very powerful in my opinion. At GitHub we have a high performance culture.

7 Tactics To Increase Engagement on Your Threads

// THREAD //

People are constantly seeing the same stuff over and over again on their timeline.

This is why you need to learn how to stand out.

When they’re scrolling you need to grab their attention and reel them into something they want to read.

If you think about it, your job is just to get them to click your tweet. Once that’s done, they’ll be reading your other ones in no time.

In order to get them to click you need to show one of these 7 things:
> authority
> experience
> value
> lesson
> mystery
> opinion
> numbers

The easiest way to write headlines based off of these things is to write out your audience’s objections.

Then, indirectly counter their objection within your headline (sounds cool right?).

An old copywriting trick 😉

1. Authority

“Why should I read your thread? What have you done that makes me trust you”

Headline:
“$97,840 in Profit This Month Using This 5-Step Plan to Make Landing Pages”

Authority shows people you know what you’re doing by telling them a true stat/claim.

1/ @werat asked about whether the debugger was using the C# compiler or language service in VS 2002. It was not. The debugger has a component called an ‘expression evaluator’ that is provided per language and is responsible for parsing and evaluating expressions when stopped at a

2/ breakpoint. For example, if you type into the immediate window, hover over a variable, type into the watch window, etc. the expression evaluator is involved. The debugger and the language service are actually deeply integrated in a number of scenarios in VS, which may

3/ initially seem surprising. I may talk about more of these scenarios in the future, but to give a flavor, when you set a breakpoint at design time the language service is involved, when you are using Edit and Continue the LS is involved, the range of what is being evaluated

4/ when you get a debugger data tip, completion lists when typing in the data windows or immediate window, etc. Prior to VS 2002, there were distinct debug environments tailored to each target customer (VB/VBA, C++, VJ, VBScript, TSQL, FoxPro, Fortran, etc.). The goals of the

5/ VS 2002 debugger included unifying the debugger backend components and providing a single UI stack that would enable new scenarios (for example, a callstack across languages). Expression evaluators are the architecture that separate the language specific pieces from the

Yoga employs more Americans than coal. But compare and contrast 1/2

and 2/2

I think many of us carry in our minds an image of the US economy that looks like this

when the reality is this

and this

1. (THREAD) So, it seems like the deplatforming debate is once again kicking off, so I thought I would introduce some of the earlier work that was done in this area back when ISIS was buck wild on social media. What have we learned over the last six years might be useful today:

2. One of the earliest studies that discussed the impact of suspensions of ISIS accounts was @intelwire and Morgan's piece: The ISIS Twitter Consensus.

They found that suspensions did have an impact on replies and retweets and overall dissemination.

3. After suspensions, the die-hard supporters dedicated themselves to creating new accounts, but others whittled away: “it appears the pace of account creation has lagged behind the pace of suspensions”

4. On the specific question of how suspensions impact the Twitter network, see this piece by @intelwire and @IntelGirl111, which explores how suspensions impact these groups, including major disruptions to dissemination and decline in follower count:

5. Another study by @Aud_Alexander similarly found that ISIS supporters were finding it hard to “gain traction” after Twitter took a harder stance on the group.

I was on @alexandermats show on ET Now yesterday, to discuss Facebook and Google vs Australia when it comes to News content, and how they've taken different approaches.

The key question: can this happen in India?

A thread 👇

1/

1. What's going on?
A proposed News Media Bargaining Code released by the Australian competition watchdog forces Google and Facebook to enter into arbitration with news publishers to decide a price for News on their platforms.

Price for Google to surface news. For users to share on FB.

2. Power imbalance: Australian competition commission believes there's a power imbalance between News publishers and social media platforms. This is true.

3. Google has done a deal with Rupert Murdoch's News corp

3/

and is now offering it “significant payments” for featuring it's publications in its News Showcase. This is a bad precedent in my opinion. Microsoft waded into this debate and supported what Australia was doing.

Why is this bad?
4/

4. There's no compulsion: Google doesn't need to index news. Users want news and Google prioritises news on search results anyway, but publishers can prevent Google from indexing using their robots.txt exclusions. No one is forcing publications from being indexed.

5/