Here's why Twitter/Facebook/other platforms are publishers. Neither electricity nor phone companies actively curate content, that, is, choose what content will go where and why (like a newspaper, that is, a publisher). Just cause algorithms are involved not really a difference.

Neither do electricity nor phone companies (usually) deliver advertising based on the curation of content and vice versa. Neither do they as companies foster discussion. Etc etc.
In fact, this goes back to a basic confusion. Not even the web is the same as the internet, and social media is certainly not the internet. Neither are apps or platforms. The utility, if there is one, is the internet, the rest is increasingly some equivalent to publishers.
this is before you get to 1 the over-fetishization of content/representations and 2 the out of date characterisation of both media in general and the divisions within it on all sides, based on a media "age" that's now perhaps passing
per McLuhan but also Whitehead, Langer maybe, a lot of media ecology, Lovelace, Deleuze, Hopper, Virilio, Harney, and many many more.
media distribution from books, printing to social media, largely limited to content/representations so thinking, operations, have been funneled through these > then largely non-media tech, people, bodies, etc (now changing in all kinds of ways, only which of which "automation")
...operations seemed, for hundreds of years, subservient to representations/content >> cognitivism, representational democracy, etc etc
also led to a series of practices and division within media (including content, publishers, utilities etc etc) that are both flourishing as never before (a kind of "decadence") and also outmoded, being overtaken by other things media can do, and new functions within older media
Yet now media can operate way more outside of the limits of representation and content. The latter still important but reduced to lower level secondary/tertiary whatever participants, often functions under/in the service of direct media operations within, on and often as world.
e.g. drones, genetics, VR even as intervention in the basics of perception and action, ai, data, algorithms, automation, etc etc)
very different situation vis a vis media and everything it involves ...
so one thing this means is that when people talk media literacy they often mean about the nature of content/representation and truth etc. Important but secondary to what a lot of contemporary media scholars and others involved are working on (not to mention reactionary forces).
not that this means the problems with representation and so forth go away. On the contrary. But to these we also have to add the like of configuration and e.g. the never appropriate but now less so basis of configuration according to eg neurotypical understandings of comms etc.

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There are lots of problems with ad-tech:

* being spied on all the time means that the people of the 21st century are less able to be their authentic selves;

* any data that is collected and retained will eventually breach, creating untold harms;

1/


* data-collection enables for discriminatory business practices ("digital redlining");

* the huge, tangled hairball of adtech companies siphons lots (maybe even most) of the money that should go creators and media orgs; and

2/

* anti-adblock demands browsers and devices that thwart their owners' wishes, a capability that can be exploited for even more nefarious purposes;

That's all terrible, but it's also IRONIC, since it appears that, in addition to everything else, ad-tech is a fraud, a bezzle.

3/

Bezzle was John Kenneth Galbraith's term for "the magic interval when a confidence trickster knows he has the money he has appropriated but the victim does not yet understand that he has lost it." That is, a rotten log that has yet to be turned over.

4/

Bezzles unwind slowly, then all at once. We've had some important peeks under ad-tech's rotten log, and they're increasing in both intensity and velocity. If you follow @Chronotope, you've had a front-row seat to the

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