What if you could avoid competition forever?

How to Build a Personal Monopoly with @david_perell + @jackbutcher

THREAD👇

1/ What is a personal monopoly?

The intersection of...

• Curiosity: What do you care about?

• Competence: What are you good at?

• Character: Who are you?

These combinations SHRINK the area of competition.

"Competition is for losers."
@peterthiel
2/ Where to Start

"You can't connect the dots looking forward: you can only connect them looking backwards."
-- Steve Jobs

Trust your curiosity and intuition.

Only curiosity creates uniqueness.
3/ BUTCHER'S FRAMEWORK

DICE = Diverge, Converge, Emerge

DIVERGE (Collect Dots): Pursue things you're interested in

CONVERGE (Connect Dots): Find the connections among interesting things

EMERGE: You've found where to start. Now attack it everyday.
4/ "Make a single decision to eliminate 1,000 decisions."
-- @tferriss

For @visualizevalue + @jackbutcher: How do you visualize something to make it simpler?

Eliminate anything that doesn't compound towards achieving that goal.
5/ PERELL'S PERSONAL MONOPOLY FRAMEWORK

CREATE
• Write + publish every day
CONVERSE
• Talk with interesting people
CONSUME
• Read/Listen/Watch
CLARIFY
• Crystallize your monopoly
6/ PERELL'S NICHE FRAMEWORK

"Don't find a niche. Create one."
-- @david_perell

The Process:
• Have a conversation.
• Share on Twitter.
• Get FEEDBACK.
• Create an Essay.
• Get FEEDBACK.
• Distribute via Book/Course

Iterate to make the original idea completely new.
7/ "Whenever you have an idea, ask yourself, what changed about the world?"
@david_perell

What led to the rise of Personal Monopolies?

1) Globalization
2) Computers and Robotics
3) Everybody is internet connected
8/ "An army of robots is freely available - it's just packed in data centers for heat and space efficiency."
@naval

Whenever you...
• Tweet
• Blog
• Podcast

You use that army.
9/ The Personal Monopoly Path

"The world is very efficient, so the people that succeed are the ones irrationally passionate and patient."
-- @naval

This isn't a short-term journey.

Dedicate 10+ yrs to it and winning is inevitable.

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A brief analysis and comparison of the CSS for Twitter's PWA vs Twitter's legacy desktop website. The difference is dramatic and I'll touch on some reasons why.

Legacy site *downloads* ~630 KB CSS per theme and writing direction.

6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices

https://t.co/qyl4Bt1i5x


PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.

735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices

https://t.co/w7oNG5KUkJ


The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.

The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.