What if you could avoid competition forever?

How to Build a Personal Monopoly with @david_perell + @jackbutcher

THREAD👇

If you build a great product and no one knows, did it happen?

@mkobach
@JunaeBrown
@AmandaMGoetz
@JuiceboxCA
@KyleTibbitts
@jenalyson
@tobydoyhowell
@ThatChristinaG
@markritson
@TheCoolestCool

10 LESSONS from 10 of the BEST Marketers👇🧵

1/ Understand Culture First

"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"

@mkobach

2/ Four Keys

• Make your audience feel like they know u— inside look into lifestyle or clear buyer persona

• Create shareable content—audience promos for u

• Authenticity

• Interactive strategies since everything is digital. Create EXPERIENCES

@JunaeBrown

3/ Pillars of Content

Every piece of content have 3 things:

- PURPOSE
- GOAL
- DISTRIBUTION STRATEGY

@AmandaMGoetz

4/ Clear Value Prop

"If you can’t describe in one tweet why someone should follow your brand on social, you can bet the average social user can’t find the reason either."

@JuiceboxCA

I just interviewed the man who invented Amazon Prime.

He started a business worth $40 billion today and served on Amazon's board for 15 yrs.

Here are lessons from Bing Gordon that'll save you years of mistakes:

When you have a business idea, take action now before it dies.

• Write 1 paragraph about the idea

• Write a 4 slide business plan

• Write your 1st line of code

When you start a job, ask your boss 2 questions:

1) Who is the best boss you've ever had and what does that mean for me?

2) What does top 10% performance look like?

Hold yourself accountable for high achievement.

If you're a cab driver, drive the most miles

if you're a fisherman, get on the best boat.

How to succeed

• Be a learning machine.
• Find a way to maintain high energy

I've interviewed 5 founders of billion dollar startups.

Here's what I learned:

CTFU

"Catch the F*ck Up"

Startups are about speed.

If you don’t have urgency, you lose.

Successful people don't find hard things easy to do.

Instead, they've trained themselves to be better at hard things.

Create habits so small that they are painless.

h/t @JamesClear

Be short and to the point with important people.

Co-founders aren't people you meet at networking sessions.

They're your friends.

Get your smartest, hardest working friends and convince them to start a company with you.

My thoughts about Covid in schools-
Our studies are crap. We haven't put appropriate resources into studying this. Merging "in-person school" v "remote school" across the country makes little sense since there's so much heterogeneity in what "in-person school" looks like. 🧵

A teacher in Louisiana in an area with high rates of covid & in-person school, has a class with just 2 students in it. The entire school has 37 students and 12 staff, in a building that can hold hundreds.
Should this school's data be merged with a school that's fully open?

How would merging such disparate data, and everything in-between impact our understanding of Covid in schools? What about when we compare it to the rates in children who are in virtual school?

Things often not considered that should be... Are kids in pods? Are kids doing virtual school in community centers/ churches/ other group settings? Are youth sports or other extracurricular school activities (music, etc) happening in-person. Heterogeneity exist in this group too.

What's asymptomatic testing of children in the community like? We know that children are under-tested, how can we say something is safe if we are NOT TESTING children at the same rate as the rest of the population. We can't embrace the "don't ask (test) don't tell" apprach here.

The Google Doc where the San Francisco school board did it's research for deciding which historical figures to cancel is public, and it's hilariously bad

The best part is the "Notes" tab, where someone lays out why the stated reasons are complete BS.

Case in point: "Lowell High School must be renamed because the namesake was a racist."

Notes: "Yeeeah, no, it wasn't named after that guy at all."

(they voted to rename anyway)

Another example: "Paul Revere led the Penobscot Expedition, which led to the colonization of the Penobscot."

Notes: "What? No. The Penobscot expedition was fought against the British, in Penobscot Bay. The natives weren't involved."

(voted to rename anyway)

"Dianne Feinstein was responsible for evicting an entire Filipino neighborhood!"

Notes: "That happened in 1977. She wasn't mayor until a year later."

(voted to rename anyway)

"Abraham Lincoln executed 38 Dakota Indians!"

Notes: "The Minnesota governor was going to execute *300*. Lincoln intervened when he had no obligation to, and saved the vast majority of them."

(voted to rename anyway)

SCOOP: San Diego Unified School District tells white teachers they are guilty of “spirit murdering” black children and should undergo “antiracist therapy for White educators.”

I've obtained explosive whistleblower documents from the training session. Let's dig in. 🧵

This summer, San Diego Unified hired critical race theorist Bettina Love for a district-wide training on "[challenging] the oppressive practices that live within ... school organizations." The district forbade recordings, but my whistleblower took screenshots and detailed notes.

According to the whistleblower notes, Love began by saying that "racism runs deep" in America and that blacks alone "know who America really is." Love claimed that public schools "don't see [blacks] as human," perpetuate “anti-Blackness,” and "spirit murder babies."

The concept of “spirit murder” is at the heart of Love’s teachings. Love writes that public schools are guilty of “the spirit murdering of Black and Brown children,” defines as “a death that is built on racism and intended to reduce, humiliate, and destroy people of color.”

During the presentation, Love argued that “Whiteness reproduces poverty, failing schools, high unemployment, school closings, and trauma for people of color.” She insisted that “white educators must take responsibility” because they uphold “white supremacy culture.”

THREAD on the Ofqual consultation.

The exams situation is a fiasco on top of a debacle. Yes - loads of kids have missed out on schooling. That is bad. Yes - the provision across the system is the most unequal it has been in living memory. That is bad.

The solution proposed by the DfE and Ofqual is to get teachers to submit a grade that they think their students are “performing at”. Here there are a number of problems:

Problem 1: what does “performing at” a grade even mean? An exam grade is comparative - if someone has any particular grade all it tells you is where they are compared to their peers. There is NO SUCH THING as “grade 6 content” or “working at grade 6”.

This is as true in maths, where content is cumulative, as it is in something like English, where examination is much more subjective. If you ask teachers all across the country to grade, you will get substantial variability because objective criteria simply do not exist.

That’s not our fault, it’s not a training need, its not that we don’t know what we’re doing. It’s literally the way the system has been designed. You can’t train someone in a concept that does not exist.