What if you could avoid competition forever?

How to Build a Personal Monopoly with @david_perell + @jackbutcher

THREAD👇

If you build a great product and no one knows, did it happen?

@mkobach
@JunaeBrown
@AmandaMGoetz
@JuiceboxCA
@KyleTibbitts
@jenalyson
@tobydoyhowell
@ThatChristinaG
@markritson
@TheCoolestCool

10 LESSONS from 10 of the BEST Marketers👇🧵

1/ Understand Culture First

"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"

@mkobach

2/ Four Keys

• Make your audience feel like they know u— inside look into lifestyle or clear buyer persona

• Create shareable content—audience promos for u

• Authenticity

• Interactive strategies since everything is digital. Create EXPERIENCES

@JunaeBrown

3/ Pillars of Content

Every piece of content have 3 things:

- PURPOSE
- GOAL
- DISTRIBUTION STRATEGY

@AmandaMGoetz

4/ Clear Value Prop

"If you can’t describe in one tweet why someone should follow your brand on social, you can bet the average social user can’t find the reason either."

@JuiceboxCA

I devoured 50 years of Warren Buffett shareholder letters.

The result?

12 timeless principles from the greatest investor in the world.

Here are the golden nuggets🧵

The Orangutan Effect

"If you sit down with an orangutan and carefully explain to it one of your cherished ideas, you may leave behind a puzzled primate, but will exit thinking more clearly yourself."

Teaching others actually teaches yourself.

2022

The Faulty Premise Framework

“A horse that can count to ten is a remarkable horse - not a remarkable mathematician.”

Beware your comparison set.

Are you judging crappy relative performance or absolute results?

1985

Pick the Right Business Boat

The business boat you get into is more important than how effectively you row.

“When a brilliant management team tackles a business with a reputation for poor fundamental economics, the reputation of the business usually stays intact.”

1985

A Rising Tide Doesn't Lift All Bonuses

"Good performance should be rewarded whether Berkshire stock rises or falls.
Average performance should earn no special rewards even if our stock soars."

Judge for individual performance or risk free riding on group success.

1986

I've interviewed 5 founders of billion dollar startups.

Here's what I learned:

CTFU

"Catch the F*ck Up"

Startups are about speed.

If you don’t have urgency, you lose.

Successful people don't find hard things easy to do.

Instead, they've trained themselves to be better at hard things.

Create habits so small that they are painless.

h/t @JamesClear

Be short and to the point with important people.

Co-founders aren't people you meet at networking sessions.

They're your friends.

Get your smartest, hardest working friends and convince them to start a company with you.

Unexpected #Etymology

Words you wouldn't guess are etymologically linked.

An ongoing, continually updated thread 👇🏻

Medicine and remedy both come from the Latin verb medeor, meaning to heal.

Medicine comes from the Old French medecine, from the Latin medicina meaning medicine.

Remedy comes from the Old French remede, from the Latin

Feminism, fawn and fetus both come from the PIE root *dʰeh₁(y)-, meaning to nurse or

Pine (tree) & Piñata (papier-mâché container) both come from the Latin pinus—meaning pine.

Piñata (Spanish), came from piña meaning pineapple, as the paper-covered box resembles one. Piña comes from the Latin pinea meaning pinecone (derived from

Whiskey and wash both come from the Proto-Indo-Euro root meaning "water; wet."

Whiskey (Irish uisce beatha & Scottish uisge-beatha) literally means "water of life."

Wash cames from the Middle English weschen, meaning "to

Many of us are about to begin a new semester of online teaching. The learning curve for moving my lecture units last semester was STEEP, so I compiled some sort of hand over notes to people approaching this for the first time. I hope it's useful for someone somewhere.

Reduction in the amount of content was important. What used to be 2 x 1 hr in-person lectures/week had to be condensed down into 6 x 10 minute prerecorded videos (aka aynchronounous content) with 1 x hr live zoom session (synchronous). Even that was too much.

For the sake of yourself and your students, SLASH. Slash your content down. This doesn't mean having to lose important stuff, but keeping it short and sweet.

10 minute video chunks was just about short enough to hold attention. Have you tried watching an online lecture? It is HARD to maintain focus. The shorter the better.

Importantly, each 10 minute video had an explicit Intended Learning Objective given at the end and in the associated text, so that everyone knew what the point was (and how this might relate to assessment later).

THREAD: Remote Teaching
I’ve spoken to a few people recently about our remote teaching approach and thought I’d share some of our ideas here for anyone who many find them useful.
1. We use Google Classroom and post lessons which include videos, Google Forms and any other docs

2. Classrooms are set up so that lessons are saved as ‘Topics’ each week. The Topic is named as Term/Week/Date for easy navigation. This is consistent so that Classrooms all look similar to pupils to provide a sense of routine - just like you would in a lesson

3. We have a dummy Classroom which all teachers can access which includes Classrooms for all subjects - this gives us a ‘pupil view’ to make it easier to help if parents ask for support and means we can share lessons across subjects and direct to good models

4. We chose to collapse our timetable rather than continue with our own classes. Our suggested timetable is at least 5 hours per day but includes more Art, Music, PSHE than our usual timetable as we felt that was appropriate to support pupils at this time

5. In most subjects, one person looks after the whole year group. This includes making lessons, looking after the GC, dealing with Qs, & giving feedback for that year group. Subjects have a max. of 3 lessons per week/year group supplemented with Bedrock Vocab & other platforms.

For months, but especially after the new CDC school recs came out, supporters of reopening all schools now have been peddling the idea that schools across the country have been open all year successfully. This argument is used to push for ALL schools to be opened now.

A long 🧵

Though some schools in the U.S. are open & doing well with safety protocols, many places used as examples of opening success have profoundly unsafe schools & are neglecting covid safety. Some have been lucky not to have outbreaks and other issues--it's not that they're safe.

In the last few weeks, I've been in touch with teachers in Ohio, Florida, Texas, Wisconsin, New Jersey, Utah, and Pennsylvania.

(Thanks to @eduwonkette_jen @GeoRebekah and @saribethrose for the threads and forums that have helped me meet SO MANY teachers this year).

I collected the accounts of dozens of teachers. Obviously, this isn't an exhaustive list and it isn't a study! It's what teachers on the ground in some states are experiencing. And it's easy to see why so many in our profession are so frightened this year.

Here's the list:

There are currently open schools in the US that are being hailed as "successful" that have:

▪️no safety protocols at all besides contact cleaning, in some districts
▪️some districts with no mask mandate
▪️classes in windowless rooms, some with full classes of 20-30

1/ A thread on why universities need to keep teaching online for the rest of this term.

2/ The government's last guidance to universities was issued on 3 February. It instructed HE providers not to offer any face-to-face teaching - outside exempt subjects such as medicine, dentistry and veterinary science - until at least 8 March.

3/ By the time the guidance was issued, 12 universities and colleges had already announced that they were keeping non-exempt teaching online until the end of this term or semester. Since then 3 more have done so, and another is keeping teaching online until at least 26 April.

4/ See

5/ On Monday the government is expected to issue new guidance. Based on their past guidance documents, they may well say that HE providers can start offering face-to-face teaching to certain groups of students from 8 March, but to other groups not until later dates.