What if you could avoid competition forever?

How to Build a Personal Monopoly with @david_perell + @jackbutcher

THREAD👇

Improve by comparing small.

“To improve, compare little things

• marketing strategies
• exercise technique
• writing tactics

To be miserable, compare big things

• career path
• marriage
• net worth

Comparison is a teacher only when applied narrowly.”

@JamesClear

If you build a great product and no one knows, did it happen?

@mkobach
@JunaeBrown
@AmandaMGoetz
@JuiceboxCA
@KyleTibbitts
@jenalyson
@tobydoyhowell
@ThatChristinaG
@markritson
@TheCoolestCool

10 LESSONS from 10 of the BEST Marketers👇🧵

1/ Understand Culture First

"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"

@mkobach

2/ Four Keys

• Make your audience feel like they know u— inside look into lifestyle or clear buyer persona

• Create shareable content—audience promos for u

• Authenticity

• Interactive strategies since everything is digital. Create EXPERIENCES

@JunaeBrown

3/ Pillars of Content

Every piece of content have 3 things:

- PURPOSE
- GOAL
- DISTRIBUTION STRATEGY

@AmandaMGoetz

4/ Clear Value Prop

"If you can’t describe in one tweet why someone should follow your brand on social, you can bet the average social user can’t find the reason either."

@JuiceboxCA

I've interviewed 5 founders of billion dollar startups.

Here's what I learned:

CTFU

"Catch the F*ck Up"

Startups are about speed.

If you don’t have urgency, you lose.

Successful people don't find hard things easy to do.

Instead, they've trained themselves to be better at hard things.

Create habits so small that they are painless.

h/t @JamesClear

Be short and to the point with important people.

Co-founders aren't people you meet at networking sessions.

They're your friends.

Get your smartest, hardest working friends and convince them to start a company with you.

I devoured 50 years of Warren Buffett shareholder letters.

The result?

12 timeless principles from the greatest investor in the world.

Here are the golden nuggets🧵

The Orangutan Effect

"If you sit down with an orangutan and carefully explain to it one of your cherished ideas, you may leave behind a puzzled primate, but will exit thinking more clearly yourself."

Teaching others actually teaches yourself.

2022

The Faulty Premise Framework

“A horse that can count to ten is a remarkable horse - not a remarkable mathematician.”

Beware your comparison set.

Are you judging crappy relative performance or absolute results?

1985

Pick the Right Business Boat

The business boat you get into is more important than how effectively you row.

“When a brilliant management team tackles a business with a reputation for poor fundamental economics, the reputation of the business usually stays intact.”

1985

A Rising Tide Doesn't Lift All Bonuses

"Good performance should be rewarded whether Berkshire stock rises or falls.
Average performance should earn no special rewards even if our stock soars."

Judge for individual performance or risk free riding on group success.

1986

For months, but especially after the new CDC school recs came out, supporters of reopening all schools now have been peddling the idea that schools across the country have been open all year successfully. This argument is used to push for ALL schools to be opened now.

A long 🧵

Though some schools in the U.S. are open & doing well with safety protocols, many places used as examples of opening success have profoundly unsafe schools & are neglecting covid safety. Some have been lucky not to have outbreaks and other issues--it's not that they're safe.

In the last few weeks, I've been in touch with teachers in Ohio, Florida, Texas, Wisconsin, New Jersey, Utah, and Pennsylvania.

(Thanks to @eduwonkette_jen @GeoRebekah and @saribethrose for the threads and forums that have helped me meet SO MANY teachers this year).

I collected the accounts of dozens of teachers. Obviously, this isn't an exhaustive list and it isn't a study! It's what teachers on the ground in some states are experiencing. And it's easy to see why so many in our profession are so frightened this year.

Here's the list:

There are currently open schools in the US that are being hailed as "successful" that have:

▪️no safety protocols at all besides contact cleaning, in some districts
▪️some districts with no mask mandate
▪️classes in windowless rooms, some with full classes of 20-30

What does it take to sustain screwiness in the way the world works? Mostly, it's just good people, trying their best to get us to a better place... within constraints which pretty much preclude us actually getting anywhere! A case in point with

These authors come across as hugely committed to something we might all agree upon: improving young people's experiences of physical education through better school-based-interventions. Sounds great? Agreed, & pretty much everything about their study models best practice 🥳

Sadly, established "best practice" involves further embedding the medicalisation of PE as if it should be about the potential contribution of physical activity to everything from quality of life, self-perception & cognition to the likelyhood of becoming healthy & active adults 🤯

We're reminded of the Chief Medical Officer's "recommended guidelines of 60 min of moderate-to-vigorous physical activity (MVPA) per day for healthy growth and development" 👇 This is a focus on what we can easily measure (generic) rather than on what we might value (individual).

We get recognition that PE "is not merely an opportunity for children to engage in PA" but that's linked to its role in "the development of knowledge & skills to foster their PA engagement throughout life" - so further focus on health outcomes. A long way from @meaningfulPE 🙄

This thread is for parents of teenagers. I have something for you: the first chapter of @ronlieber’s THE PRICE YOU PAY FOR COLLEGE. Because ye gods, here’s what we and our kids are facing.

Beyond obvious changes, like $$$ tuition prices, the system has changed from when we were in school. Nearly all colleges use so-called “merit-aid” to pay kids for good grades.

This is NOT need-based financial aid, and it’s not about expanding college access for the poor... it's an arms race by schools scrambling for US News rankings.

Tuition list prices are misleading at this point. College seats are more like airline seats, and your kid's actual price is calculated based on everything from his zip code... SAT scores... how much interest he and his cohort have shown in school X (yes they can figure that out.)

Ron has seen NYC high school classes in which three kids were offered admission to the same small school at three different prices-- and *none* of them had applied for need-based financial aid!