Customer friction is a huge part of running a biz.

How hard is it to engage a company to work with you?

Data-driven companies obsess over reducing this friction.

Mom-and-pop operators SUCK at this and it’s costing them millions.

Here’s what I’ve learned 👇👇👇

1985 companies have a lot of friction.

Call them. Leave message. Wait. Guy may or may not call you back. Quote by phone or email. Scan signed contract.

A self storage facility we purchased recently had a lot of this.

Drive across town M-F 9-5. Spend 20 mins. Sign paper lease.
Get a physical key and lock. Drive back. Get your unit. Mail a check each month or stop by office with cash.

Owner charged $52 a month for a 10x10. Completely full.

We instantly setup software for online rental.

No phone call necessary. Rent a unit in 4 mins from your browser.
Sign lease online. Pay online. Upload photo of DL on phone.

Go straight to your unit 24/7. Type in gate key that was sent to you by text. Lock and key waiting in unit.

We can now charge $77 a mo for the same unit. $25 more. And we rent MORE units faster.
How significant is this?

That $25 increase per unit across the board turns out to be a 35% increase in revenue.

That takes revenue from $14k a month when I buy it to $18.9k a few months later.

An extra $58k to the bottom line over the course of 12 months.
Valued at a 7.5 cap that’s $784k in value added to this piece of real estate.

By making one simple change.

The property goes from being worth $1.3MM to $2.08MM.

And I can refinance out all of my initial cash 12 months later and keep the cashflowing property.
Another example.

One of my coaching clients runs a pooper scooper biz in Minneapolis.

The first thing I noticed was his signup form was clunky.

No language to help get customers to finalize the appointment. He also requested a credit card off the bat.
We changed the wording. Made it simple. And offered the first visit for free with no credit card off the bat.

Since we made that change new signups have DOUBLED.

Less than 10 clients have taken advantage of a free yard clean without paying and staying on.
He went from 500 customers and $220k a year in profit to 585 customers and a projected $300k in profit in 5 months.

With one change that took 10 minutes to make.
So what can we learn from this?

It’s a bigger deal than you think.

How hard is it to become one of your customers?

Facebook and Twitter obsess over the user experience. Reducing friction on things they want you to do. Spending millions to speed up the app by .001 seconds.
Get serious about reducing friction with customers on things you want them to do and it’ll pay off.

Mainly, make it easier to hire your company, buy your product or pay for your services.
This thread could positively influence more small business owners in real dollars than any other tweet i write in 2021 and it’ll get less hearts than the one about snowmobiling with my wife.

Funny how this place works!

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This is a GREAT argument to pull up when talking to people about minimum wage. Some others nested below


A large number of new jobs being created are minimum to low wage, so looking for a new job generally won’t increase pay.

Raising minimum wage helps things not directly related.

Helps Infant mortality? Yup.

Lowers Suicide? Yup.

Reduce smoking rates? You bet.

It also boosts the local economy! Minimum to low wage earners spend more % of their money, so an increase means more is spent, often in community!

Low paying jobs are often in sectors which would gain from this. More people spending money in your shop makes your business more money! Now you have more profits and increased labor costs are covered.
Should we go into the details of these 125 years?


SA is built on the exploitation of labour. That labour has functioned on alcohol unfortunately. Very few people consume liquor purely for enjoyment unfortunately. When SAB opened its doors 1895 workers were paid in alcohol- the dop/tot system. 2 years into SAB's establishment

The Prohibition Act is introduced. This means black people are barred from buying your wines, beer etc. So SAB's products are exclusively for white people. But during this period beer brewing by Black women is the norm. Ayinxilisi ncam ke this type of beer. Apparently it had some

Nutritious elements to it. Now some of the context around drinking culture during this time is migrant labour to the mines, further land dispossession, the Anglo-Boer Wars, Rhodes corruption (our first state capture commission if you will) which leads to his resignation.

This context plays a role in how our cities and small towns are constructed, how they lead to the confinement and surveillance yabantu. Traditional beer brewing is identified as a threat because buy now mining bosses have identified that there's money to be made here.

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After removing the sandal paste,day long rituals & various abhishekam will be
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as Emerald has scientific property of its molecules getting disturbed when exposed to light/water/sound.This is an ancient Shiva temple considered to be 3000 years old -believed to be where Bhagwan Shiva gave Veda gyaana to Parvati Devi.This temple has some stunning sculptures.
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Risks of bat-borne zoonotic diseases in Western Asia

Duration: 24/10/2018-23 /10/2019

Funding: $71,500
@dgaytandzhieva
https://t.co/680CdD8uug


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https://t.co/mPn7b9HM48


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One Health research project focused on characterizing bat diversity, bat coronavirus diversity and the risk of bat-borne zoonotic disease emergence in the region.
https://t.co/u6aUeWBGEN


4. Phelps, Olival, Epstein, Karesh - EcoHealth/DTRA


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