1/ 👋 Excited to share what we’ve been building at https://t.co/GOQJ7LjQ2t + we are going to tweetstorm our progress every week!

Week 1 highlights: getting shortlisted for YC W2019🤞, acquiring a premium domain💰, meeting Substack's @hamishmckenzie and Stripe CEO @patrickc 🤩

2/ So what is Brew?

brew / bru : / to make (beer, coffee etc.) / verb: begin to develop 🌱

A place for you to enjoy premium content while supporting your favorite creators. Sort of like a ‘Consumer-facing Patreon’ cc @jackconte

(we’re still working on the pitch)
3/ So, why be so transparent? Two words: launch strategy.

jk 😅 a) I loooove doing something consistently for a long period of time b) limited downside and infinite upside (feedback, accountability, reach).
cc @altimor, @pmarca
4/ https://t.co/GOQJ7LjQ2t domain 🍻

It started with a cold email. Guess what? He was using BuyMeACoffee on his blog, and was excited to hear about what we're building next. Within 2w, we signed the deal at @Escrowcom's SF office. You’re a pleasure to work with @MichaelCyger!
5/ @ycombinator's invite for the in-person interview arrived that evening. Quite a day!

Thanks @patio11 for the thoughtful feedback on our YC application, and @gabhubert for your directions on positioning the product — set the tone for our pitch!
6/ Dinner at Stripe HQ. Thanks for having us, @andylouisqin! It was an amazing coincidence to meet @patrickc. We look up to you, not just for what you’ve built at Stripe, but for your thoughts on immigration, rationalism, internet economy, etc. + please do more podcasts :)
7/ 💡 There are ~15mm creators (US only) spending a significant amount of time creating great content.

They have more distribution than ever before (thanks, youtube, instagram, medium, tumblr, twitch, 500px, deviantart, soundcloud, podbean et al.).
8/ 👎 Now the sad economics of the internet fame — $1 is the avg earnings per 1000 views (RPM).

Imagine a stadium full of people and the performer making 50 bucks from that ¯\_(ツ)_/¯
9/ Given most types of content can’t even make money from ads without scale (podcast, newsletter, photography, etc.)

What’s worse, creators are forced to optimize for maximum eyeballs (not quality), incentivising clickbait titles and fake news.
10/ So, will people pay?
— we are increasingly paying for good content
— online payments has become frictionless
— we love supporting small creators
— podcast is a $7B market in china, driven by subscriptions. US in comparison does $300mm, mostly from - you guessed it - ads
11/ https://t.co/GOQJ7LjQ2t will launch as invite-only for creators. We’ll give early access to the 30k creators on https://t.co/7zcGHHtYGM <3 If it wasn’t for listening to them, there would be no Brew.

Attaching some screens, lmk if you like it (and especially so if you don’t).
12/ Next week:
a) Brew sneak peek 👀
b) top lessons we learned building https://t.co/7zcGHHtYGM
c) why it’s incredibly important to democratise Paywall tech (NYT is set to do $600mm 😲, while most publishers can’t even afford to set up a paywall https://t.co/WGJbd501YA).
13/ Since you're here: we accept support in likes, RTs, feedback ([email protected]) and internet karma ❤️✌️

And thanks @joannapedrina for assuring me that this tweetstorm thing is not a crazy idea 🙌 #brewingup

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The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.


In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.

In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.

This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.

In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
Thought I'd put a thread together of some resources & people I consider really valuable & insightful for anyone considering or just starting out on their @SorareHQ journey. It's by no means comprehensive, this community is super helpful so no offence to anyone I've missed off...

1) Get yourself on the official Sorare Discord group
https://t.co/1CWeyglJhu, the forum is always full of interesting debate. Got a question? Put it on the relevant thread & it's usually answered in minutes. This is also a great place to engage directly with the @SorareHQ team.

2) Bury your head in @HGLeitch's @SorareData & get to grips with all the collated information you have to hand FOR FREE! IMO it's vital for price-checking, scouting & S05 team building plus they are hosts to the forward thinking SO11 and SorareData Cups 🏆

3) Get on YouTube 📺, subscribe to @Qu_Tang_Clan's channel https://t.co/1ZxMsQR1kq & engross yourself in hours of Sorare tutorials & videos. There's a good crowd that log in to the live Gameweek shows where you get to see Quinny scratching his head/ beard over team selection.

4) Make sure to follow & give a listen to the @Sorare_Podcast on the streaming service of your choice 🔊, weekly shows are always insightful with great guests. Worth listening to the old episodes too as there's loads of information you'll take from them.

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