2/ So what is Brew?
brew / bru : / to make (beer, coffee etc.) / verb: begin to develop š±
A place for you to enjoy premium content while supporting your favorite creators. Sort of like a āConsumer-facing Patreonā cc
@jackconte (weāre still working on the pitch)
3/ So, why be so transparent? Two words: launch strategy.
jk š
a) I loooove doing something consistently for a long period of time b) limited downside and infinite upside (feedback, accountability, reach).
cc
@altimor, @pmarca
4/
https://t.co/GOQJ7LjQ2t domain š»
It started with a cold email. Guess what? He was using BuyMeACoffee on his blog, and was excited to hear about what we're building next. Within 2w, we signed the deal at
@Escrowcom's SF office. Youāre a pleasure to work with
@MichaelCyger!
5/
@ycombinator's invite for the in-person interview arrived that evening. Quite a day!
Thanks
@patio11 for the thoughtful feedback on our YC application, and
@gabhubert for your directions on positioning the product ā set the tone for our pitch!
6/ Dinner at Stripe HQ. Thanks for having us,
@andylouisqin! It was an amazing coincidence to meet
@patrickc. We look up to you, not just for what youāve built at Stripe, but for your thoughts on immigration, rationalism, internet economy, etc. + please do more podcasts :)
7/ š” There are ~15mm creators (US only) spending a significant amount of time creating great content.
They have more distribution than ever before (thanks, youtube, instagram, medium, tumblr, twitch, 500px, deviantart, soundcloud, podbean et al.).
8/ š Now the sad economics of the internet fame ā $1 is the avg earnings per 1000 views (RPM).
Imagine a stadium full of people and the performer making 50 bucks from that ĀÆ\_(ć)_/ĀÆ
9/ Given most types of content canāt even make money from ads without scale (podcast, newsletter, photography, etc.)
Whatās worse, creators are forced to optimize for maximum eyeballs (not quality), incentivising clickbait titles and fake news.
10/ So, will people pay?
ā we are increasingly paying for good content
ā online payments has become frictionless
ā we love supporting small creators
ā podcast is a $7B market in china, driven by subscriptions. US in comparison does $300mm, mostly from - you guessed it - ads
11/
https://t.co/GOQJ7LjQ2t will launch as invite-only for creators. Weāll give early access to the 30k creators on
https://t.co/7zcGHHtYGM <3 If it wasnāt for listening to them, there would be no Brew.
Attaching some screens, lmk if you like it (and especially so if you donāt).
12/ Next week:
a) Brew sneak peek š
b) top lessons we learned building
https://t.co/7zcGHHtYGM c) why itās incredibly important to democratise Paywall tech (NYT is set to do $600mm š², while most publishers canāt even afford to set up a paywall
https://t.co/WGJbd501YA).
13/ Since you're here: we accept support in likes, RTs, feedback (
[email protected]) and internet karma ā¤ļøāļø
And thanks
@joannapedrina for assuring me that this tweetstorm thing is not a crazy idea šĀ #brewingup