Good news everyone, Jay Hoag gave us the simple 5 point playbook for finding Magical Companies in consumer technology.
1. product offers combo of value, convenience, selection
2. there's tremendous engagement
3. a virtuous cycle
4. tremendous execution
5. kinda crazy leader
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A solo media founder like Rogan or Mr Beast can make as much money as a strong tech founder, with significantly less managerial stress.
Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.
Many more angels that invest in people will invest in media founders. Many traditional media people will *become* media founders.
But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.
Increasingly feeling like “keeping the team size as small as possible, even to one person” is the unarticulated key to making media profitable.
Substack and all the creator tools are just the start of this ecosystem.
The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.
V1 is link-in-bio, Substack, and sponcon.
V2 likely involves more angels & tokenization a la @tryrollhq. What else?
Why lack of awareness? Influencer monetization numbers are not as public as tech numbers.
There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.
But that’d be quite valuable. If you are interested in doing this, please DM with demo.
Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.
Many more angels that invest in people will invest in media founders. Many traditional media people will *become* media founders.
But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.
Increasingly feeling like “keeping the team size as small as possible, even to one person” is the unarticulated key to making media profitable.
Substack and all the creator tools are just the start of this ecosystem.
Useful concept: the media stack for content creators
— balajis.com (@balajis) January 20, 2020
- Spotify, iTunes for podcasts
- Descript for podcast editing
- Figma, Canva for graphics
- YouTube for video
- Twitter, FB for distribution
- Substack for newsletters
- Makerpad for nocode
- Ghost, Medium for blog
What else?
The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.
V1 is link-in-bio, Substack, and sponcon.
V2 likely involves more angels & tokenization a la @tryrollhq. What else?
Why lack of awareness? Influencer monetization numbers are not as public as tech numbers.
There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.
But that’d be quite valuable. If you are interested in doing this, please DM with demo.
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First update to https://t.co/lDdqjtKTZL since the challenge ended – Medium links!! Go add your Medium profile now 👀📝 (thanks @diannamallen for the suggestion 😁)
Just added Telegram links to https://t.co/lDdqjtKTZL too! Now you can provide a nice easy way for people to message you :)
Less than 1 hour since I started adding stuff to https://t.co/lDdqjtKTZL again, and profile pages are now responsive!!! 🥳 Check it out -> https://t.co/fVkEL4fu0L
Accounts page is now also responsive!! 📱✨
💪 I managed to make the whole site responsive in about an hour. On my roadmap I had it down as 4-5 hours!!! 🤘🤠🤘
Just added Telegram links to https://t.co/lDdqjtKTZL too! Now you can provide a nice easy way for people to message you :)
Less than 1 hour since I started adding stuff to https://t.co/lDdqjtKTZL again, and profile pages are now responsive!!! 🥳 Check it out -> https://t.co/fVkEL4fu0L
Accounts page is now also responsive!! 📱✨
💪 I managed to make the whole site responsive in about an hour. On my roadmap I had it down as 4-5 hours!!! 🤘🤠🤘