Want to know how to get brokers to bring you deals first?

Want to build a machine that can buy real estate while you play golf?

Have a very professional and organized METHOD for closing on a property.

It's a system. And here's how we do it.

A thread 👇👇👇

We've used "seller financing" on two self storage deals in the past year.

And it raised our cash on cash return by 20%+.

And lowered the amount of capital we needed by $500k.

Here's a THREAD about a deal of mine and how this magical debt structure can work.

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My method is simple. In the late stages of negotiation I submit two offers:

One at a lower price.

And one at the exact price the seller wants but with him holding back 10-20% of the purchase price in the form of a 2nd mortgage (with a second position to your bank loan).

Contrary to popular belief seller financing rarely includes the seller holding back 70-80% and acting as your bank.

Two reasons:

#1 most have some debt on the property.

#2 most want most of their money now.

Have you heard the saying:

"you name the price and i'll name the terms?"

This is a case of that situation exactly.

Lets paint a picture here:

Last week I was negotiating with a seller on a property in a small western PA town.

Not many interested buyers so I knew I had some leverage.

His asking price was $4.5MM. I wanted to pay $4.2M.

After a week or two and a lot of back and forth I found his lowest number.

THREAD:

I've been very serious about personal development for 10+ years.

But not just reading...

I've been putting the principles to work as I've grown and sold my business (7 figure exit) and built a real estate portfolio worth $20MM+.

Here are a few of my top takeaways:

20% of your customers will produce 80% of your profit.

20% of your customers will also produce 80% of your headache.

The sooner you learn THESE AREN'T THE SAME CUSTOMERS the sooner you can grow, scale AND experience less stress.

The 4 quadrants of time management concept changed my life.

Urgent + important is where stressed out owners spend their time.

Not urgent + important is where you add long term value to your company and your life. Its also the easiest area to push to the back-burner and ignore.

3 keys to hiring and managing great employees:

#1 Raise your prices (so you can afford them)

#2 Simplify the job so average employees can thrive (and killer employees can crush it)

#3 Give them praise in public (it means just as much as money)

Execution > Idea

Ideas are a dime a dozen.

Folks who are willing to do the work are a bit more rare.

Folks with the chops to execute well are extremely rare. And they are the true winners when it comes to entrepreneurship.

Time for a BOOK LIST.

I've read over 250 self-help and business books..

Heres a list of the ones that have had the largest influence on my life and career.

A thread:

Never Split the Difference - @VossNegotiation

It outlines and reinforces the fact that business, negotiation and any human interaction is inherently very emotional. Mirroring, tactical empathy, starting with no and labeling are all phenomenal.

The E-Myth Revisited - @MichaelEGerber

The first stop for any beginner. This is a great book about the importance of creating a business that can thrive without you. Preaches a lot of my favorite business principles like working on the things that are important but not urgent.

Entreleadership - @DaveRamsey

This book just has non stop quality advice about how to build a business the right way. Dave doesn’t preach about politics or religion. He just tells it like it is and tells the stories of what worked for him. Phenomenal read.

Ego is the Enemy - @RyanHoliday

Ryan preaches stoicism and how to handle emotions, rejection and stress. Managing that split second between an event and your reaction is what life is all about. It shows the importance of remaining humble and the dangers of overconfidence.

Don't identify yourself with any one business or one industry.

Be an open-minded opportunist.

I interviewed 5 billionaires this week

I asked them to share their lessons learned on startups, life and entrepreneurship:

Here's what they told me:

A startup idea isn't "one" idea

It's a 10000 ideas, 100,000 decisions and 1,000,000 headaches

You will lose some friends. Kiss most of your high school friends goodbye

Certainties of life:

- Death
- Taxes
- Losing friends

A sign of wealth:

No longer needing an alarm clock to wake up

When in doubt, please don't send that angry email response

Wait 24h. Go for a walk

Angriness makes you drunk. Send emails sobers

Piper Alpha was an originally designed as an oil producing rig in the North Sea approximately 120 miles North East of Aberdeen, Scotland. It was a fixed leg platform in water depth of 475 Feet of water. The installation sat close to 275 Feet above water to the top of the derrick.

2) It started production in December 1976 for OPCAL joint venture. OPCAL being Occidental Petroleum Caledonia, Texaco Britain, Thomson PLC, and Texas Petroleum LTD. Occidental was the majority stakeholder at 36.5%

3) Occidental being majority stakeholder took control of technical and operational duties with running and operating the rig. When oil production started in 1976 it started with a flow of 250,000 BBL/day and eventually increasing this amount to 300,000 BBL/day.

4) 300,000 BBL/day would account for approximately 10% of the UK’s oil production at the time, so needless to say it was one of the most important rigs in the area. Any gas that was flowing would be flared or consumed by gas turbine generators

5) Around 1980 there was a decision to convert the rig to also process gas along with the oil. This was a major conversion, and if it would have been scoped in from the beginning, most likely construction of the rig would have been more accommodating for gas.

Red Bull is a weird and fascinating company.

- $7.4 billion in 2020 revenue
- 43% energy drink market
- Makes nothing

Nope, not even the drinks they sell. Instead, they focus 100% on marketing.

Here's what's going on

1/

Before Red Bull there was Krating Daeng (KD).

Founded by pharmaceutical entrepreneur, Chaleo Yoovidhya, KD was created to serve Thailand's country's working class.

Yoovidhya chose the gaur, a member of the bovine family from the region, as the brand's symbol.

2/

Dietrich Mateschitz was a toothpaste marketer. On a business trip to Thailand he discovered KD and fell in love with the drink.

With Yoovidhya, he decided to bring it to Europe. He made changes:

- Name became "Red Bull"
- Added bubbles
- Used a thin can
- Targeted elites

3/

The deal Mateschitz and Yoovidhya struck outsourced production of the drink to the Thai entrepreneur's pharmaceutical company.

That fundamental structure has remained in place today: Red Bull outsources production and focuses on distribution (marketing).

4/

Mateschitz noticed the rise of extreme sports starting in the 1990s. He thought Red Bull should be a part of it.

The years since have seen the company amass an insane empire across sports, media, and apparel.

My path as a founder:

a. didn't do any marketing - no growth
b. hired an agency - no growth
c. became a marketer - 4x growth in 1 year

Skip a and b.

Step c. helped me make sales, and I had enough money to hire a content writer, then a marketing project manager.

She became head of content, then CMO, and now has her own team.

Now, when we know more about what works, we successfully hire agencies.

But as a founder, you never stop being a marketer.

You always think about the distribution of your product, ideas. And not just to your customers, to your investors, team, press, public.

Copywriting is a skill that never goes out of need.