1. Raise money
2. Attract top talent
3. Build new partnerships
The opportunities are endless.
But you need a good strategy.
I’ve raised millions of dollars via cold emails.
Here’s my exact playbook that you can use:
1. Raise money
2. Attract top talent
3. Build new partnerships
The opportunities are endless.
But you need a good strategy.
You’re looking to raise some money.
Here’s how to raise money with cold emails:
Our goal is to ask investors to join us for a call and get their feedback on our product or direction.
Once we’ve had a conversation with them, we can gauge their interest in investing.
Go to 'Angel .co'
Filter by category “Health”
Write down a list of investors
Use 'Hunter .io' to find investor emails
After you have your list of investors, you have to do your research.
- What are their values?
- What’s their background?
- What stage do they typically invest in?
- What companies have they funded in the past?
We’ll use this when crafting our email, but remember this…
Don’t skimp out on your research.
Investors get 100s of emails.
Do your research and your emails will stick out.
The best cold emails follow the AIDA format.
- Attention
- Interest
- Desire
- Action
Let’s dive into an example…
When it comes to cold emails, you create attention in the subject line.
Here’re some recommendations:
1. Keep it short
2. Pose a question
3. Share a compelling insight
After you’ve captured their attention, it’s your job to pique their interest.
In one to two sentences…
- What’s your story?
- Where are you going?
- What have you accomplished?
Once you have their interest, rope them in.
Paint the picture.
- What’s the industry look like?
- Who are some of your partners?
- What are some of your company’s top accolades?
Once you have them hooked, make your ask.
In this case, we are looking to book a call.
But here are some other common CTAs:
- Join our waitlist
- Subscribe to my newsletter
- Sign up for a product demo
After 3 days, we’ll follow up with a message like this.
We’ll rehash some of our main points and hit them with another call to action.
After 7 days, we’ll follow up this email.
We’ll keep it short and will attempt to connect with them one more time.
The 2nd follow up is an effective last attempt.
To recap, my step-by-step cold email strategy:
1. Define Your Goal
2. Find Investors
3. Do Your Research
4. Draft Your Email
5. Follow Up
6. 2nd Follow Up
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