In light of this, Aristotle developed what is known as the "Rhetorical Triangle."
A framework for persuading any audience using 3 simple appeals:
•Ethos
•Pathos
•Logos
Let's dig in...
What do the world's greatest leaders know about the power of persuasion that you don't?
THREAD: How you can unlock the ability to change anyone's mind.
Let's get smarter... 👇🏻
In light of this, Aristotle developed what is known as the "Rhetorical Triangle."
A framework for persuading any audience using 3 simple appeals:
•Ethos
•Pathos
•Logos
Let's dig in...
The first of the 3 appeals, Ethos speaks to the perceived character of the speaker.
In order to persuade anyone to do anything, they must first believe you are a credible and trustworthy source.
How do you accomplish this?
•Language: Choose verbiage that is fitting to the subject matter and audience you are trying to persuade.
•Pedigree: Do you have specific credentials or education relating to the topic being covered? If so, make it known.
👇🏻
•Rapport: Your audience must feel as though you are "in sync."
You understand and can relate to their feelings or ideas.
TL;DR
•Choose the right language
•Communicate pedigree
•Build Rapport
Trust becomes a byproduct.
Let's see an example 👇🏻
If you want to learn how to do something, why not learn from the best?
In his famous Stanford Commencement speech, Steve Jobs delivered a masterclass on establishing Ethos.
@SahilBloom covers it well here:
https://t.co/E6FRNToo4L
Steve Jobs delivered the commencement speech at Stanford University on June 12, 2005.
— Sahil Bloom (@SahilBloom) June 12, 2021
16 years later, its wisdom remains.
THREAD: Lessons from Steve Jobs (on careers, startups, and life): pic.twitter.com/akLOnbtAxw
The 2nd of the 3 appeals, Pathos draws on the need to elicit emotion from your audience.
You need to make them "feel."
Whether the emotion is happiness, anger, or something else, what matters is that the emotion exists.
Pathos can be established in a number of ways:
•Humor: A timeless tactic for increasing engagement and winning people over.
•Imagery: The use of images is a simple way to evoke emotion from your audience.
•Narrative: Everyone loves a good story.
Wrap your message in a great story and people will be on your side before they even realize their mind has been changed.
One of the greatest orators in history, JFK rallied millions of people using Pathos as a driving force.
"Those who make peaceful revolution impossible will make violent revolution inevitable."
"Forgive your enemies, but never forget their names."
The last of the 3 appeals, Logos refers to the idea of building a logical argument in favor of your position.
In order to move a group of people toward your line of thinking, you must present verifiable proof as to the claims you are making.
Here's how 👇🏻
•Facts & statistics: Cite data supporting your argument from authorities or well-known experts.
•Rule out alternatives: State your claim in a manner that convinces your audience that your point of view is not simply "an option" but "THE option."
•Aristotle's Goal: Lead the conversation in a way that guides the audience to believe they have drawn their own conclusion.
The trick? You've established Ethos, Pathos, & Logos prior to this point to ensure they will draw the conclusion you desire.
The most common example of Logos we see today is found within the speeches of our politicians.
Often referring to statistics in support of their stance or citing alternate statics to degrade the views of their opponents.
Either way, Logos works.
To influence your audience & change someone's mind, focus on the 3 Rhetorical Appeals:
•Ethos (Ethics) - Convey Credibility
•Pathos (Emotion) - Elicit Emotion
•Logos (Logic) - Utilize facts & stats
Enjoy this? Want more like it?
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I write 1-2 threads/week. You can find them all below. Check it out 👇🏻
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Enjoy Threads?
— Blake Burge \U0001f4a1 (@blakeaburge) June 8, 2021
I post 1-2 each week covering:
\u2022Productivity
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You can find them all in the Meta-Thread below.
Please read, enjoy, and share!
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What do the world's greatest leaders know about the power of persuasion that you don't?
— Blake Burge \U0001f4a1 (@blakeaburge) July 1, 2021
THREAD: How you can unlock the ability to change anyone's mind.
Let's get smarter... \U0001f447\U0001f3fb pic.twitter.com/FBa17CWAoN
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1/ Some initial thoughts on personal moats:
Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.
Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
I'm increasingly interested in the idea of "personal moats" in the context of careers.
— Erik Torenberg (@eriktorenberg) November 22, 2018
Moats should be:
- Hard to learn and hard to do (but perhaps easier for you)
- Skills that are rare and valuable
- Legible
- Compounding over time
- Unique to your own talents & interests https://t.co/bB3k1YcH5b
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
People talk about \u201cpassive income\u201d a lot but not about \u201cpassive social capital\u201d or \u201cpassive networking\u201d or \u201cpassive knowledge gaining\u201d but that\u2019s what you can architect if you have a thing and it grows over time without intensive constant effort to sustain it
— Andrew Chen (@andrewchen) November 22, 2018
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
Things that look like moats but likely aren\u2019t or may fade:
— Erik Torenberg (@eriktorenberg) November 22, 2018
- Proprietary networks
- Being something other than one of the best at any tournament style-game
- Many "awards"
- Twitter followers or general reach without "respect"
- Anything that depends on information asymmetry https://t.co/abjxesVIh9
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.
