• I joined as employee #4
• #1 personal finance tracker
• Mint sold to Intuit for $170M in 2009
We grew Mint from 0 to 1 million users in 6 months.
2 years later, Mint sold for $170 million.
Here's how we got those first million users👇
• I joined as employee #4
• #1 personal finance tracker
• Mint sold to Intuit for $170M in 2009
"HEY this is dope!"
So I pitched the founder on why I should be his Director of Marketing.
He laughed at me.
"You've never even worked in marketing."
Good point.
He hired me on the spot.
If you want a job, show don't tell.
We had no product and 0 users.
My 1st job?
Get 100,000 users in 6 months.
Here's how we did it:
Yes, your 5th grade Math teacher was right.
I also learned this from Zuckerberg.
→ Always set measurable deadlines
For Mint: 100K users in 6 months
Then you can reverse engineer how to get there.
Ok, you're probably thinking @noahkagan this one is obvious!
Everyone is the customer because everyone wants more money.
Wrong.
You need to make this super specific.
Examples:
• Current financial strategy?
• Need help with most of your finances?
• How would your ideal personal finance tool work?
Our target customer: Young professionals + personal finance nerds
We didn't even have a product.
But I needed to build hype somehow.
Hype = Collect emails from people that fit our demographic
Here's how we did this:
2) Content marketing aka Blogging
Our target customers loved personal finance blogs.
But very few startups were blogging at the time.
So we built a blog with articles they'd love.
At the time, no one was sponsoring smaller finance blogs.
So I'd email the writers with sponsorship offers for $1,000.
It worked well and drove lots of email sign-ups.
Lesson: Search for undervalued marketing channels
When we launched we had 100,000 people on our email list.
In 6 months, we crushed our 100K goal to the tune of 1 million users.
https://t.co/VTpCxRkYzi
We grew Mint from 0 to 1 million users in 6 months.
— Noah Kagan (@noahkagan) June 22, 2021
2 years later, Mint sold for $170 million.
Here's how we got those first million users\U0001f447
More from All
Took me 5 years to get the best Chartink scanners for Stock Market, but you’ll get it in 5 mminutes here ⏰
Do Share the above tweet 👆
These are going to be very simple yet effective pure price action based scanners, no fancy indicators nothing - hope you liked it.
https://t.co/JU0MJIbpRV
52 Week High
One of the classic scanners very you will get strong stocks to Bet on.
https://t.co/V69th0jwBr
Hourly Breakout
This scanner will give you short term bet breakouts like hourly or 2Hr breakout
Volume shocker
Volume spurt in a stock with massive X times
Do Share the above tweet 👆
These are going to be very simple yet effective pure price action based scanners, no fancy indicators nothing - hope you liked it.
https://t.co/JU0MJIbpRV
52 Week High
One of the classic scanners very you will get strong stocks to Bet on.
https://t.co/V69th0jwBr
Hourly Breakout
This scanner will give you short term bet breakouts like hourly or 2Hr breakout
Volume shocker
Volume spurt in a stock with massive X times
You May Also Like
"I lied about my basic beliefs in order to keep a prestigious job. Now that it will be zero-cost to me, I have a few things to say."
We know that elite institutions like the one Flier was in (partial) charge of rely on irrelevant status markers like private school education, whiteness, legacy, and ability to charm an old white guy at an interview.
Harvard's discriminatory policies are becoming increasingly well known, across the political spectrum (see, e.g., the recent lawsuit on discrimination against East Asian applications.)
It's refreshing to hear a senior administrator admits to personally opposing policies that attempt to remedy these basic flaws. These are flaws that harm his institution's ability to do cutting-edge research and to serve the public.
Harvard is being eclipsed by institutions that have different ideas about how to run a 21st Century institution. Stanford, for one; the UC system; the "public Ivys".
As a dean of a major academic institution, I could not have said this. But I will now. Requiring such statements in applications for appointments and promotions is an affront to academic freedom, and diminishes the true value of diversity, equity of inclusion by trivializing it. https://t.co/NfcI5VLODi
— Jeffrey Flier (@jflier) November 10, 2018
We know that elite institutions like the one Flier was in (partial) charge of rely on irrelevant status markers like private school education, whiteness, legacy, and ability to charm an old white guy at an interview.
Harvard's discriminatory policies are becoming increasingly well known, across the political spectrum (see, e.g., the recent lawsuit on discrimination against East Asian applications.)
It's refreshing to hear a senior administrator admits to personally opposing policies that attempt to remedy these basic flaws. These are flaws that harm his institution's ability to do cutting-edge research and to serve the public.
Harvard is being eclipsed by institutions that have different ideas about how to run a 21st Century institution. Stanford, for one; the UC system; the "public Ivys".