• I joined as employee #4
• #1 personal finance tracker
• Mint sold to Intuit for $170M in 2009
We grew Mint from 0 to 1 million users in 6 months.
2 years later, Mint sold for $170 million.
Here's how we got those first million users👇
• I joined as employee #4
• #1 personal finance tracker
• Mint sold to Intuit for $170M in 2009
"HEY this is dope!"
So I pitched the founder on why I should be his Director of Marketing.
He laughed at me.
"You've never even worked in marketing."
Good point.
He hired me on the spot.
If you want a job, show don't tell.
We had no product and 0 users.
My 1st job?
Get 100,000 users in 6 months.
Here's how we did it:
Yes, your 5th grade Math teacher was right.
I also learned this from Zuckerberg.
→ Always set measurable deadlines
For Mint: 100K users in 6 months
Then you can reverse engineer how to get there.
Ok, you're probably thinking @noahkagan this one is obvious!
Everyone is the customer because everyone wants more money.
Wrong.
You need to make this super specific.
Examples:
• Current financial strategy?
• Need help with most of your finances?
• How would your ideal personal finance tool work?
Our target customer: Young professionals + personal finance nerds
We didn't even have a product.
But I needed to build hype somehow.
Hype = Collect emails from people that fit our demographic
Here's how we did this:
2) Content marketing aka Blogging
Our target customers loved personal finance blogs.
But very few startups were blogging at the time.
So we built a blog with articles they'd love.
At the time, no one was sponsoring smaller finance blogs.
So I'd email the writers with sponsorship offers for $1,000.
It worked well and drove lots of email sign-ups.
Lesson: Search for undervalued marketing channels
When we launched we had 100,000 people on our email list.
In 6 months, we crushed our 100K goal to the tune of 1 million users.
https://t.co/VTpCxRkYzi
We grew Mint from 0 to 1 million users in 6 months.
— Noah Kagan (@noahkagan) June 22, 2021
2 years later, Mint sold for $170 million.
Here's how we got those first million users\U0001f447
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These are going to be very simple yet effective pure price action based scanners, no fancy indicators nothing - hope you liked it.
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One of the classic scanners very you will get strong stocks to Bet on.
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Hourly Breakout
This scanner will give you short term bet breakouts like hourly or 2Hr breakout
Volume shocker
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The smile XRP-eyed face also appears related to the Moon. XRP going to the Moon. 4/*
And smile XRP-eyed faces also appear related to Egypt. In particular, to the Eye of Horus. https://t.co/i4rRzuQ0gZ 5/*
I believe that @ripple_crippler and @looP_rM311_7211 are the same person. I know, nobody believes that. 2/*
Today I want to prove that Mr Pool smile faces mean XRP and price increase. In Ripple_Crippler, previous to Mr Pool existence, smile faces were frequent. They were very similar to the ones Mr Pool posts. The eyes also were usually a couple of "x", in fact, XRP logo. 3/*
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THREAD PART 1.
On Sunday 21st June, 14 year old Noah Donohoe left his home to meet his friends at Cave Hill Belfast to study for school. #RememberMyNoah💙
He was on his black Apollo mountain bike, fully dressed, wearing a helmet and carrying a backpack containing his laptop and 2 books with his name on them. He also had his mobile phone with him.
On the 27th of June. Noah's naked body was sadly discovered 950m inside a storm drain, between access points. This storm drain was accessible through an area completely unfamiliar to him, behind houses at Northwood Road. https://t.co/bpz3Rmc0wq
"Noah's body was found by specially trained police officers between two drain access points within a section of the tunnel running under the Translink access road," said Mr McCrisken."
Noah's bike was also found near a house, behind a car, in the same area. It had been there for more than 24 hours before a member of public who lived in the street said she read reports of a missing child and checked the bike and phoned the police.
On Sunday 21st June, 14 year old Noah Donohoe left his home to meet his friends at Cave Hill Belfast to study for school. #RememberMyNoah💙
He was on his black Apollo mountain bike, fully dressed, wearing a helmet and carrying a backpack containing his laptop and 2 books with his name on them. He also had his mobile phone with him.
On the 27th of June. Noah's naked body was sadly discovered 950m inside a storm drain, between access points. This storm drain was accessible through an area completely unfamiliar to him, behind houses at Northwood Road. https://t.co/bpz3Rmc0wq
"Noah's body was found by specially trained police officers between two drain access points within a section of the tunnel running under the Translink access road," said Mr McCrisken."
Noah's bike was also found near a house, behind a car, in the same area. It had been there for more than 24 hours before a member of public who lived in the street said she read reports of a missing child and checked the bike and phoned the police.
