You have an irresistible offer.
You write killer copy.
Is that enough?
Almost.
If you want to make a killing in business, you need to learn how to market better
And to do so, you need to know where your target market LIVES.
How to make BIG $$$
A quick thread on Market sophistication + Facebook Ads 👇
You have an irresistible offer.
You write killer copy.
Is that enough?
Almost.
If you want to make a killing in business, you need to learn how to market better
And to do so, you need to know where your target market LIVES.
- The 5 stages of Market Sophistication every marketer needs to be aware of
- How to use those stages to make a killing with FB Ads
- Other important rules from a 7-figure copywriter
As always, retweets of the top tweet are appreciated ;)
It's...
- How many similar products and/or services your market knows already.
- What your market already knows (or doesn’t know) about your claims.
- The level where your market is at (maturity).
In 2007, Steve Jobs introduced the iPhone to the world.
He didn't need to give you a discount,
He didn't need to give you an added bonus.
He didn't need to say outrageous claims.
Because the world lived in Level One:
A "blue ocean".
A brand new market.
There's no one who has an offer like yours.
Here's what the GOAT Eugene Schwartz says about it:
Above all, don't be fancy. Name either the need or the claim in your headline — nothing more.
Once you get them interested, they’re likely to become much more enthusiastic about your product, believe your claims easily, and buy your product readily.”
"Builds huge muscle."
"Never do laundry again."
"Your home computer -- in your pocket."
They don't need you to be fancy,
They just need you to tell them what your product can do for them.
You're no longer the first.
You're not the only one promising the same thing.
So what do you do?
Take your claims to the next level and communicate why your product is the BETTER choice.
"Effortlessly Charm Every Woman You Meet"
"Burn Fat In 13 Days Or Less"
"Full Ball Handling Workout | 50 Drills You Can Do At Home"
They all position themselves as THE better choice.
Do this and you'll win.
It's no longer about what you do,
It's about "how" you do it.
AKA the Unique Mechanism by which you'll achieve your BIG Promise.
You need to show people that your methods are different.
And that they WORK:
A "dangerous, semi-illegal" self defense mechanism that will help you win every fight.
A fragrance from ancient Rome that will make women crazy for you.
People know you.
People know your competitors.
People know all the claims.
So your goal here is to show them why they should choose YOU.
Give them a reason why you’re better PLUS target a niche market within your submarket:
Don't say “The WIlliam Workout Program”
Say “Why the William Program is the Exclusive Best for Basketball Players" instead.
Another:
Don't Say “The Attraction System”
Say “The Top Attraction System for Men Who Don’t Speak English As A First Language"
Level Five:
People are frustrated.
Nothing seems to work.
They don’t give a shit about claims.
(But they’re waiting for a hero in quiet desperation.)
So how do you sell to them?
Focus on Identity + Deep emotions.
Instead of focusing on the features and benefits of the product.
They associated their product with happiness.
More from All
@franciscodeasis https://t.co/OuQaBRFPu7
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the
chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project
starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".
P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!
https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the
chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project
starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".
P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!
https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?
