In 1937, a trucker got frustrated waiting for his cargo to be unloaded. He later sold his company for $1.1 billion.

Here’s the story of how Malcom McLean made a billion dollars and which startup could be following in his footsteps. (Inspired by our episode with @laurabehrenswu)

In the early 1950s, the shipping industry was a dying business.

New York’s docks were handling half as much domestic cargo in the early 1950s as they had been in the depressed 1930s.

In thirty years, no one had invested significant money in coastal shipping.
Why?

As McLean found out, loading ships was difficult and slow.

A truck or train would deliver items to the port. Each item was unloaded separately, recorded, and carried to storage.

When a ship was ready, each item was taken from storage, counted again, and hauled on-board.
The cost of this labor was significant. As one expert at the time explained:

“A four-thousand-mile voyage for a shipment might consume 50 percent of its costs in covering just the two ten-mile movements through two ports.”
Yet, despite the industry’s issues, it felt little pressure to change.

Foreigners were barred from operating domestically. Cartels ran international routes. And gov. subsidies eased the pain of labor costs.

Reshaping the industry needed an outsider.

Enter Malcolm McLean.
In 1953, McLean owned one of the largest trucking companies in America.

But he worried that domestic shipping lines would undercut his business. Highway traffic was getting worse and shipping costs were falling as the government gave away war-surplus ships for next to nothing.
His memory of Thanksgiving 1937 resurfaced.

Why not bypass traffic by driving truck trailers onto ships?

Ships would then move trailers between North Carolina, New York City, and Rhode Island, circumventing traffic jams at a time when expressways were few and far between.
After some thought, he reconsidered.

The wheels beneath each trailer would waste precious space. Pondering that problem, McLean came up with a more radical idea.

Leave the wheels and chassis, load the container. That would reduce the space each trailer needed by one-third.
But to make that happen, McLean needed to buy and convert old WWII tankers.

The Interstate Commission said no. He couldn't own both a shipping and trucking company.

McLean chose shipping.

In 1955, he made $6 million ($60m today) on the sale of McLean Trucking.
One year and no small amount of problems later, McLean’s vision sailed into reality.

On April 26, 1956, 100 dignitaries watched a purpose-built crane place a container on the Ideal-X every seven minutes. The ship was loaded in less than eight hours and set sail the same day.
For McLean, Ideal-X’s real triumph came when the costs were tallied.

Loading loose cargo on a medium-size cargo ship cost $5.83 per ton in 1956. McLean’s experts pegged the cost of loading the Ideal-X at $0.15 per ton.

With numbers like that, the container had a future.
And so it proved.

McLean wasn’t the first to suggest containerization. But he was the first to understand that the future of shipping required not just a metal box but an entirely new way of handling freight.

Today, the US shipping industry alone is worth $700bn.
McLean built a billion-dollar business by taking a problem he experienced and solving it for everyone.

Laura Behrens Wu, this week’s FFG guest, is doing the same. She’s making shipping easier in the internet age.

McLean 2.0? Listen to find out:

https://t.co/vP8POjAEfb
Both stories beg this question for aspiring entrepreneurs:

If you’re struggling for business ideas, what problem do you face that you’re sure other people struggle with too?

Start there. Solve that problem. As Laura shows, you may find it’s a huge market.
If you want to learn more about Malcom McLean, read Marc Levinson’s excellent book, ‘The Box’.

It pairs well with @patrick_oshag and @LauraBehrensWu's conversation about Shippo and how to build a digital business in the physical world of shipping.

https://t.co/zCZWTiFOsj

More from History

This is THEFT!

Indians had Algebra BEFORE Mμslim prophet & religion was even born.

Here is Bakhshali Manuscript dating back to 3rd century CE. It is an Algebraic treatise. Have you anything like this from the Arabian desert? No, you simply plagiarized Algebra from Indians! https://t.co/cWXRNYMgDt


The Bakhshali manuscript, which has been carbon dated to 3rd century CE, is an ancient Hindu treatise on Arithmetic and Algebra.

The Algebraic problems deal with simultaneous equations, quadratic equations, arithmetic
geometric progressions & quadratic indeterminate equations.


Bakhshali isn't earliest Indian Algebraic treatise. Early Algebra is found in Shulba Sutras dating back to at least 800 BC. Traditional Algebra reached its pinnacle in the works of Aryabhata & Bhaskara.

What makes Bakhshali special is it offers mathematical proof to its theories


It is surprising to see that even after the ancient Indian algebraic treatise has been carbon dated to 3rd century CE by Oxford, they persist with "oh we invented Algebra. It is Halal".

A brief examination of the origins of "Halal Algebra" follows

https://t.co/eFIZ98FDrI


The earliest work of "Arabic Algebra" is the "Al-Kitāb Al-Jabr wal-muqābala" by Al Khwarizmi. The term "Algebra" comes from this book ("Al Jabr").

Before writing his treatise, Al Khwarizmi visited India. His book is a plagiarism from Indian Mathematics and an obvious one at that
Thank you so much to the incredible @gregjenner and his team for having me on "You're Dead to Me" and to @kaekurd for being so hilarious and bringing Gilgamesh the restaurant into my life!

Here’s a thread of some of the stuff referenced in the podcast for those interested


First of all, what even is cuneiform?

It’s a writing system from the ancient Middle East, used to write several languages like Sumerian and Akkadian. Cuneiform signs can stand for whole words or syllables. Here’s a little primer of its evolution
https://t.co/7CVjLCHwkS


What kinds of texts was cuneiform used to write?

Initially, accounting records and lists.

Eventually, literature, astronomy, medicine, maps, architectural plans, omens, letters, contracts, law collections, and more.


Texts from the Library of Ashurbanipal, who ruled the ancient Assyrian empire when it was at its largest in the 7th century BCE, represent many of the genres of cuneiform texts and scholarship.

Here’s a short intro to the library via @opencuneiform https://t.co/wjnaxpMRrC


The Library of Ashurbanipal has a complicated modern and ancient history, which you can read about in this brilliant (and open access) book by Prof @Eleanor_Robson

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