Maker movement is doing to startups what startups did to corporations.

Here is why 👇

Startups fixed the problem of innovation, that corporations lack.

In big, slow corporations, innovation is a RISK and distraction from the core $$$ profitable business.

Agile startups could launch, iterate fast and eventually stumble upon new growing market opportunities.

When a startup reaches product-market-fit, it has to 🚀 "grow at all costs" and reach market dominance before some giant corporation can replicate their new product and distribute it to their existing giant customer base.
Startup's "growth at all costs" often means growth at the expense of charging customers $$$ money.

Hence, to be sustainable, startups have to constantly chase investor money.

Startup teams spend more time finding and pleasing investors, than finding and pleasing customers.
95% of startups die because they run out of (investor) money + no business model + crazy investor expectations.

Same way corporations die, when unable to adjust to new technology and market shifts.
Maker movement is fixing the problem of financial sustainability, that most startups have.

For startups, growth is everything, and early monetization or lack of capital is a RISK that can slow down their growth.
Makers are more pragmatic and tend to solve real problems to which customers are ready to pay right away.

If customer is unwilling to pay in advance, they move onto the next idea. Often the next month or week.
Maker movement perfectly fits in @claychristensen’s “Innovator’s Dilemma”:

Startups chase markets that would justify team effort + investor’s money.

This creates an opportunity for Makers to go after even smaller markets, start making money right away, self-sustain and expand.
So what’s next?

The next major breakthrough for Maker movement would be an ability to collaborate and evolve into larger organizations.

But not into a “startups” as we know them…
Maker organizations will have their own distinct culture, structure, values and reward mechanisms. An alternative to what ESOP & equity offered traditional startups
These collaboration and reward mechanisms should have some simple reward and incentive mechanisms that would align interests of all participants yet maintain their independence and freedom.

More from Makers

What are some things you should *NOT* do as an indie hacker?

I was recently on @ProductHunt Radio ( where @Abadesi asked me this question about all sorts of challenges that founders face.

Here are a few of my thoughts…

@Abadesi Don't blindly follow advice without considering the context in which the advice was given (from who, to who, when, for what) and adapting it to fit your personal situation.

E.g. advice that works for a high-growth VC-funded startup might be disastrous to your indie business.

@Abadesi (This applies to any and all advice in life, btw, not just advice for how to start and run a company. It's almost never a good time to turn off your brain and blindly follow what others are saying.)

@Abadesi Don't equate being a founder with being an inventor. It's an analogy that can easily go too far.

You'll end up overvaluing and over-protecting your pet ideas. Or worse, you'll never come up with an idea at all, because you'll assume that it needs to be something completely new.
1/ I wanted to show you some sneak peek this week, but instead we DEPLOYED TO PRODUCTION 🔥😄

If you’re a creator, get an invite here 👉

Week 2 highlights: our first ever podcast 🎙, meeting @Jason 🦄, shipping @BREWdotcom alpha 🚢 & laptop stickers!

2/ First off, thanks for the mind-blowing response last week (120k+ views 😲 omgwtfasdasd!)… absolutely pushed us to get the product out there.

also, there’s something magical about watching people try a buggy product and fixing it on the go 🤓

3/ Thanks @JasonDemant for inviting us to grab some behind the scenes at @LAUNCH.

As a huge fan and avid listener of the @TWistartups show🎙, it was great watching @Jason do his thing live!

4/ 🎙@domainnamewire invited us to chat about acquiring domain and that was officially our first podcast ever. Check it out here:

You nailed it your first time, Maddy! 🍻 Thanks for having us on the show, Andrew.

5/ Great news: Brew partnered with @Tipalti to enable payouts for creators everywhere (unlike @kickstarter which only support 26 countries).

Platforms like Twitch use Tipalti to payout instantly and via multiple methods like Check, PayPal, local bank transfer, etc.
Results from yesterday’s poll. I’m inclined to agree. And this is something I’m going to fix in my next move.

As an indie maker you have a huge advantage if you can genuinely dogfood your product. Don’t do what I did and try to make a product for teams if you’re just one person. That’s really, really dumb 🙃

Before searching for product-market fit, ask yourself if you have founder-product fit. It is a humbling question but one worth investing the time to answer truthfully.

In hindsight, I have low founder-product fit with Talkshow. It’s for teams but I’m solo. It’s a big broad idea but as an indie I should be focused on a niche.

Just braindumping 🤪 Again thanks to @tylertringas for the micro-saas content on his blog, it helped me navigate / articulate some thoughts I was having.

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