BC ALL
Saved by @vsamk

THREAD: How to grow your startup through referrals, and word of mouth.

(Actionable tactics from working with 400+ startups)

 Here's the truth: Your startup most likely won't make a video and go viral like Dollar Shave Club.

So instead of trying to "go viral," focus on acquiring customers through fans who already love your product.
There are 3 ways to grow through your current customers:

1. Product-led growth: Your product is built for sharing.

2. Word of mouth: Users proactively recommend your product to friends.

3. Referrals: You create an incentivized reward program.

Let's dive into each 👇
Product-led growth.

It's powerful: You don't have to artificially incentivize users to refer—you simply empower them & get out of their way.

E.g. To pay someone with PayPal, the payment recipient needs to first join PayPal—they're incentivized to sign up to receive their cash.
Product-led growth is possible when ppl use your app to:

• Transact or collaborate w/ others (PayPal, Dropbox, Zoom, Slack). These products are only effective when others use them with you.

• Create content intended to be shared w/ others (Twitter, Instagram, YouTube, Cameo)
If your product doesn't fall into one of the 2 categories (used to transact/collaborate or used to create content intended to be shared), product-led growth might not be the main way you grow your startup.

But that's okay. You can lean into word of mouth or referrals.
Word of mouth (WOM).

It's a measure of how good your product experience is.

E.g. the product is so good that users proactively recommend it to others.

Every company should earnestly pursue WOM. An incredible product makes every part of growth easier.
WOM is the result of a product that:

• Removes obstacles or pain from people's lives.

• Gives people dopamine hits of delight or entertainment.

Some companies that get WOM right don't even need to spend on advertising—people can't stop talking about their product.
Your potential for WOM success is also a function of how big you and your market are:

If you only sell to 10 people/month, you are unlikely to see runaway WOM—not enough kindling for the fire.

Tip: Consider testing ads to get an initial user base to fuel the WOM fire.
Referrals.

Transactionally incentivizing users e.g. "refer a friend and get $50 off"

The key is knowing:

• When to offer an incentive (easy—right after users experience the most delight from your product)

• Which incentive users actually value (explained below 👇)
Most users don't care about earning a bit of cash.

Instead of cash, try rewarding users with more access to the CORE PRODUCT.

E.g. when you invite someone to Dropbox, you're rewarded with extra storage. Storage is what people signed up for—give them more of it.
If you can't reward with more access to your core product, then the cash reward must be SIGNIFICANT:

• Physical goods: Offer the product for free once someone refers 5 other customers.

• Subscription services: Offer the service for free for, say, 3 months. Not just one month.
3 metrics to focus on:

1. Reduce lag time between a user signing up —> referring someone

2. Increase the number of referrals made/user

3. Increase the percentage of new users who accept a referral invite
Growth starts with onboarding

• Referrer's perspective: They're prompted to invite friends while signing up.

• Referee's perspective: Onboarding is the first step you experience after clicking an invite link & signing up.

So optimize your onboarding: https://t.co/slf8uGXNzV
Takeaways:

Build an amazing product that:

• Lends itself inherently to growth (users get more value from the product when others use it with them).

• People can't stop talking about.

Then accelerate WOM through a low-friction and enticing referral program.
For more growth threads, give us a follow @growthtactics
We also save our best insights for our newsletter.
Get bi-weekly growth tactics here: https://t.co/1urt7joZaQ

More from Growth Tactics

Growth Tactics
Growth Tactics
@GrowthTactics
We found 6 startups that are growing way faster than everyone else.

We figured out their unconventional growth tactics.

This thread walks you through how to repeat them for yourself.

1/6 Experiment with timing.

Here's a clever example:

@brooklinen "leaked" a time-bounded discount and had one of their *best* revenue days of the year.

Great startups experiment not only with copy/creative, but also framing.


2/6 Get people to FEEL the problem your startup solves.

Here’s how Muzzle (notification hiding tool) uses their site to visualize the problem:

• Shows cringey notifications
• Makes them super vulgar
• Points out how Muzzle puts an end to this during Zoom calls


3/6 Poach potential customers from competitors:

• Create landing pages that compare you against them
• Address customers' biggest objections
• Show your product in action

Then, when people search for you versus your competitors, you'll show up on the Google results page.


4/6 Improve your attribution.

It's often unclear what drives a purchase.

So try this:

• Add a post-purchase survey asking customers how they found you
• Remove friction—limit choices. Make it super easy to quickly select the right one

Attribution helps you double down.
STARTUPS
Growth Tactics
Growth Tactics
@GrowthTactics
THREAD: Read this if you're new to ads. Here's how to make each ad channel work.

E.g. Facebook, Instagram, Google, Snapchat, Pinterest.

(from our experience running ads for 400+ startups)

IMPORTANT. We're growth marketers. We believe that you should test most channels (in time). This is an 80/20 to help you prioritize which you might want to test FIRST based on your business.

2 types of ad targeting:

Behavior: Serves ads to people searching for your product. Better for conversion, but audience size is limited to ppl searching for you.

Profile: Uses social profiles/engagement to serve ads. Conversion is lower, but audience size is less restricted.

Top channels ordered by average cost/click for U.S. audiences (LinkedIn being most expensive)

1. LinkedIn
2. Twitter
3. Instagram
4. Facebook
5. Google Ads
6. Pinterest
7. Snapchat

We'll dive into each (and a few more)

LinkedIn offers uniquely granular company and employee targeting (firmographic targeting)

Clicks are expensive. Most companies won't be able to afford LinkedIn ads.

Good fit: B2B companies earning *thousands* per customer.

Poor fit: anyone earning < $10,000 USD in LTV
ALL
Advertisement
Growth Tactics
Growth Tactics
@GrowthTactics
Here’s how to double conversion on your startup’s homepage.

(From rewriting over 1,000 websites.)

A thread 👇

1/ Your "above the fold" (ATF) section is the part of your site that's immediately visible before scrolling.

When visitors see this, they decide to either keep scrolling or bounce.

In seconds, they attempt to assess:

• What you do.
• Whether you're a fit for them.

2/ If your ATF is confusing or uninteresting, visitors bounce.

This happens because of:

1. Weak messaging: Your product's purpose is unclear, uninteresting, or irrelevant.

2. Weak design: Your design is unprofessional or outdated.

3/ There are 3 things you can change on your ATF.

1. Header
2. Subheader
3. Design

Let's dive into each.

4/ Headers need to:

1. Identify how users get value from your product.

2. Include a hook—to get them to keep reading.

3. Speak directly to your customer personas.
STARTUP
Growth Tactics
Growth Tactics
@GrowthTactics
Twitter is, by far, the fastest way to build a high-quality audience.

Why?

It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.

Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.

2/ Fast-growing accounts have two things in common:

1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.

2. Key: They write tweets that get *retweeted.*

3/ Retweets bring followers.

We polled people to ask why they retweet. They said:

1. "Retweeting is my bookmarking system for ideas."

2. "I retweet when someone's put elegant words to my thoughts."

3. "I want my followers to know I relate to this statement."

4/ So, to get more RTs:

1. Tweet referenceable content that people will refer back to later.

2. Challenge the status quo with elegance and wit.

3. Pick a debate and argue your side with a novel take.

The most RTed tweets? *Threads with advice like this.*

5/ How to write a tweet:

• Open with a hook: Make it counterintuitive or counter-narrative.
• Concise body: Satisfy the craving your hook created.
• End with a punchy zinger: Summarize implications of your finding and what it means for the reader.
TWITTER , ALL
Growth Tactics
Growth Tactics
@GrowthTactics
THREAD: How to improve your startup's conversion rate through A/B testing.

We've consolidated learnings from running 1000s of A/B tests for companies like Segment, Microsoft, and Tovala.

A/B testing = the science of testing changes to see if they improve conversion.

This thread covers:

1. Deciding what to A/B test
2. Prioritizing valuable tests
3. Tracking and recording your results

Testing makes or breaks growth.

We've worked with companies that were failing to convert their traffic.

But after three months of landing page A/B testing, they got traction.

The key: They continuously made their messaging more clear and their offer more compelling

Every day of the year, a test should be running—or you're letting traffic go to waste.

A/B testing isn't about striving for perfection with each variant. It's about iteration.

The A/B testing process

1. Decide on and prioritize high-leverage changes
2. Show some % of your visitors the change
3. Run it until you reach a statistically significant sample size
4. Implement changes that improve conversion
5. Log design/results to inform future tests
ALL

More from All

WORLD OF SANATAN DHARMA
WORLD OF SANATAN DHARM...
@world_sanatan
WHY BABUR NEVER TRIED TO ATTACK SRI KRISHNADEVARAYA ?

A🧵u must read

It is very well known that Babur considered Krishna Dev Raya as the strongest ruler of the entire subcontinent, and Vijayanagar empire the strongest during that time in India.

1/10


The Vijayanagar empire reached its peak during 1509-1529 around the reign of Krishna Dev Raya.

Vijayanagar’s famed elephant brigade 👇

2/10


At his command there were over 50000 elite troops with a regiment of Portuguese gunners and 3200 cavalry with 600 elephants.

3/10

Along with that more than four hundred thousand ( four lakh) peasant levies and irregular military made this empire one of the largest in all of South Asia.

A typical Vijayanagar levie soldier 👇

4/10


During Baburs invasion, Krishna Dev Raya ruled supreme in all of deccan.

In fact, in an all our brawl, Krisha Dev Raya will beat Babur fair and square.

Babur could muster at max 50000 troops with 50 canons.

While Krishna Dev Raya had these numbers in Hampi alone

5/10
ALL
Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
ANCIENT BHARAT WAS CALLED VISHWAGURU, AND IT REALLY DESERVED IT.

India had a well developed education system centuries before the westerners arrived and called us uncivilized. Education was always given a great importance in Indian civilisation since times immemorial.


Ancient India had the Gurukulas and Ashramas as the epicentres of the knowledge and enlightenment. Bigger Gurukulas served as the centres of higher education called universities. Besides these universities, temples also emerged as the major learning centres.

Studying the Holy Scriptures, character building, personality development, responsibilities towards self,family and society,discipline and preservation of the ancient culture and heritage were the key embodiments of education.

This kind of education system made ancient India, a centre of knowledge all over the world. Many foreign students came to India for education and India was called the 'Vishwaguru'.
Takshshila and Nalanda were the two prominent universities of ancient India.


But were these only Universities of ancient India?The answer is 'No'.Let's learn about these gems of our education system that flourished across ancient India & be proud.

NALANDA UNIVERSITY
This was the oldest university of ancient India.Situated in Nalanda distt. of Bihar...
ALL
Advertisement
Nikita Poojary
Nikita Poojary
@niki_poojary
Catch me if you can @Mitesh_Engr

Time for a🧵
Mitesh Sir's EXPIRY Option Selling 101:
• What to look for?
• Strike Selection & Ratios
• SL mgmt
• Avoiding freezes
• Monthy Expiry
• Event days
• How he would have traded last expiry?

In collaboration with @AdityaTodmal


Edward de Bono says intelligence is like a🚗 Automobile

“A powerful car may be driven badly. A less powerful car may be driven well. The skill of the car driver determines how the power of the car is used.”


What @Mitesh_Engr Sir looks at for Expiry Trading:

• Technicals of BNF
• Individual Heavyweight stocks of BNF
• Support/Resistance of BNF on weekly TF
• Also has Superb SL management
• When it comes to adjustments, he is always on toes


How to Select Strikes to Sell?

• You can't sell based on premium
• Follow only trend
• Price action is best to sell on expiry day
• Never wait for the options to go to zero


Using Ratios to Sell:

• If BNF is in a range then strangles
• If breakout/ breakdown from a range then directional
• Selling 70/30 or 80/20 ratios
• 2 examples on how he used ratios
ALL , MITESH PATEL OPTIONS STRAT , MITESH PATEL EXPIRY GUIDE
Andrew Lokenauth
Andrew Lokenauth
@FluentInFinance
I've used Microsoft Excel for 20 years and these 10 shortcuts will make you an Excel Guru in 5 minutes & maximize your productivity 100x:

🧵 Don't use Excel without knowing these 10 shortcuts:

(1) Repeat the Last Action: Ctrl + Y

You have just applied a formatting style to a cell, use Ctrl + Y to quickly apply the same formatting to another cell.


(2) Display Formulas in cells: Ctrl + ~

If you have a cell that contains a formula, you can use Ctrl + ~ to switch between the formula view and the value view of the cell. This allows you to see the underlying formula used to calculate the cell value.


(3) AutoSum: Alt + =

The AutoSum shortcut is useful for quickly calculating the sum of a range of cells without having to manually type in the formula


(4) Insert current date: Ctrl + ; (date)

When tracking the progress of a project, add the date each time a task is completed. Use Ctrl + ; to quickly insert the current date.
ALL
Ax
Ax
@AchuthArora
@FitFounder @buzz_chronicles @rattibha @SaveToBookmarks save as Workouts
ALL

You May Also Like

Pieter Levels \u2728
Pieter Levels ✨
@levelsio
Joe Rogan's podcast is now is listened to 1.5+ billion times per year at around $50-100M/year revenue.

Independent and 100% owned by Joe, no networks, no middle men and a 100M+ people audience.

👏

https://t.co/RywAiBxA3s

Joe is the #1 / #2 podcast (depends per week) of all podcasts

120 million plays per month source https://t.co/k7L1LfDdcM


https://t.co/aGcYnVDpMu
MAKERS
Gareth Harney
Gareth Harney
@OptimoPrincipi
1) The Temple of the Divine Claudius was a vast temple complex on Rome's Caelian Hill, overlooking the valley that would later be occupied by the Colosseum. Though almost nothing now remains of the structure, its scale and grandeur once rivalled anything in the city.. #LostRome


2) The 'Claudium' was intended as a sacred complex to revere Claudius and the imperial cult. Construction began soon after the death and deification of the emperor in 54 AD, initiated by his widow Agrippina who was likely responsible for his supposed death by poisoning. #LostRome


3) The sprawling temple complex sat on a gigantic podium that spread across the Caelian Hill, measuring 180 x 200 metres; with towering retaining walls of travertine that raised the structure 20 metres above the valley below. #LostRome


4) The elevated sacred area was likely entered by steps facing the temple on the west side. The temple itself had a projecting hexastyle porch and was surrounded by gardens and a grand portico, probably the 'porticus Claudia' mentioned in Martial's 'On the Spectacles'. #LostRome


5) Statues of both Agrippina and Claudius’ ill-fated young son Britannicus, sculpted in sumptuous dark Egyptian greywacke, were discovered among the ruins on the Caelian Hill in 1651 – and had almost certainly been displayed in the temple precinct. #LostRome
HISTORY
Advertisement
Anu Satheesh \U0001f1ee\U0001f1f3
Anu Satheesh 🇮🇳...
@AnuSatheesh5
Stories of Guruvayurappan
Shri Krishna Leela

This is a beautiful story of Guruvayurappan. Once there lived in Guruvayur a poor family. Kitta, his wife & kids were struggling for their daily needs. With only a coconut tree in house, he earned a living by selling coconuts.


Kitta was from a low caste family. He was a great devotee of Guruvayurappan. Everyday before going to work he always prayed infront of a picture of Guruvayurappan in his house. His only wish was to worship at Guruvayur & have annadanam in temple. But he was not allowed there


It was Utsavam time in Guruvayur. From far behind kitta and family worshipped Guruvayurappan. Annadanam was given daily and no one was left empty stomach. Only Kitta didn't receive. That night, it was only Kitta's family who was sleeping without food. After temple nada closed


Shri Krishna, dressed himself as a Brahmin went to temple Kitchen. He packed food and went directly to kitta's house. Reaching Kitta's house, Shri Krishna told he was sent by a cook of Guruvayur temple and gave them the food he packed. Kitta and family was very happy seeing food.


When Kitta finished his food, Brahmin asked it will be better if he get a tender coconut( karikku)to drink. Kitta climbed the tree and gave all coconuts to him. After having 1 tender coconut, the Brahmin asked to bring remaining coconuts to Guruvayur temple the next day.
ALL
Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
AGAMA SHASTRA:THE SCIENCE BEHIND THE MARVELS OF HINDU ARCHITECTURE

Agama Shastra is a Sanskrit word that means the manual for worship, temple building, rituals etc in Hindu Tradition.From Sanskrit,agama means handed down by tradition and Shastra means a commentary or treatise.


Therefore, Agama Shastra is a collection of ideas that drafts the rules for worship, temple construction, spirituality and rituals. It has been a guideline for many Hindus from ancient times. It's a collection of Sanskrit, Tamil and Grantha scriptures that mostly contains...


...methods of temple construction, idol creation, philosophical doctrines and meditative practices. It came into being after years of assimiliation and from a variety of sources. Some parts of it are pre-vedic while some are post-vedic.


Hindu Temples are not just temples, they are the pride and identity of Hindus. They are the symbols of Hindu unity and their religious aspirations. Temples are the places of spiritual healing and are our connection with the creator almighty.


Temples are the priceless treasure of our History, Heritage ,Art & Architecture. Architecture that mesmerises and spell bounds you. And Agama Shastra is that very text which is responsible for such a mesmerising and spell binding quality and beauty of our Hindu Temples.
ALL
UN Watch
UN Watch
@UNWatch
The UN just voted to condemn Israel 9 times, and the rest of the world 0.

View the resolutions and voting results here:

The resolution titled "The occupied Syrian Golan," which condemns Israel for "repressive measures" against Syrian citizens in the Golan Heights, was adopted by a vote of 151 - 2 - 14.

Israel and the U.S. voted 'No' https://t.co/HoO7oz0dwr


The resolution titled "Israeli practices affecting the human rights of the Palestinian people..." was adopted by a vote of 153 - 6 - 9.

Australia, Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No' https://t.co/1Ntpi7Vqab


The resolution titled "Israeli settlements in the Occupied Palestinian Territory, including East Jerusalem, and the occupied Syrian Golan" was adopted by a vote of 153 – 5 – 10.

Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/REumYgyRuF


The resolution titled "Applicability of the Geneva Convention... to the
Occupied Palestinian Territory..." was adopted by a vote of 154 - 5 - 8.

Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/xDAeS9K1kW
SOCIETY