BC ALL
Saved by @vsamk

THREAD: How to grow your startup through referrals, and word of mouth.

(Actionable tactics from working with 400+ startups)

 Here's the truth: Your startup most likely won't make a video and go viral like Dollar Shave Club.

So instead of trying to "go viral," focus on acquiring customers through fans who already love your product.
There are 3 ways to grow through your current customers:

1. Product-led growth: Your product is built for sharing.

2. Word of mouth: Users proactively recommend your product to friends.

3. Referrals: You create an incentivized reward program.

Let's dive into each 👇
Product-led growth.

It's powerful: You don't have to artificially incentivize users to refer—you simply empower them & get out of their way.

E.g. To pay someone with PayPal, the payment recipient needs to first join PayPal—they're incentivized to sign up to receive their cash.
Product-led growth is possible when ppl use your app to:

• Transact or collaborate w/ others (PayPal, Dropbox, Zoom, Slack). These products are only effective when others use them with you.

• Create content intended to be shared w/ others (Twitter, Instagram, YouTube, Cameo)
If your product doesn't fall into one of the 2 categories (used to transact/collaborate or used to create content intended to be shared), product-led growth might not be the main way you grow your startup.

But that's okay. You can lean into word of mouth or referrals.
Word of mouth (WOM).

It's a measure of how good your product experience is.

E.g. the product is so good that users proactively recommend it to others.

Every company should earnestly pursue WOM. An incredible product makes every part of growth easier.
WOM is the result of a product that:

• Removes obstacles or pain from people's lives.

• Gives people dopamine hits of delight or entertainment.

Some companies that get WOM right don't even need to spend on advertising—people can't stop talking about their product.
Your potential for WOM success is also a function of how big you and your market are:

If you only sell to 10 people/month, you are unlikely to see runaway WOM—not enough kindling for the fire.

Tip: Consider testing ads to get an initial user base to fuel the WOM fire.
Referrals.

Transactionally incentivizing users e.g. "refer a friend and get $50 off"

The key is knowing:

• When to offer an incentive (easy—right after users experience the most delight from your product)

• Which incentive users actually value (explained below 👇)
Most users don't care about earning a bit of cash.

Instead of cash, try rewarding users with more access to the CORE PRODUCT.

E.g. when you invite someone to Dropbox, you're rewarded with extra storage. Storage is what people signed up for—give them more of it.
If you can't reward with more access to your core product, then the cash reward must be SIGNIFICANT:

• Physical goods: Offer the product for free once someone refers 5 other customers.

• Subscription services: Offer the service for free for, say, 3 months. Not just one month.
3 metrics to focus on:

1. Reduce lag time between a user signing up —> referring someone

2. Increase the number of referrals made/user

3. Increase the percentage of new users who accept a referral invite
Growth starts with onboarding

• Referrer's perspective: They're prompted to invite friends while signing up.

• Referee's perspective: Onboarding is the first step you experience after clicking an invite link & signing up.

So optimize your onboarding: https://t.co/slf8uGXNzV
Takeaways:

Build an amazing product that:

• Lends itself inherently to growth (users get more value from the product when others use it with them).

• People can't stop talking about.

Then accelerate WOM through a low-friction and enticing referral program.
For more growth threads, give us a follow @growthtactics
We also save our best insights for our newsletter.
Get bi-weekly growth tactics here: https://t.co/1urt7joZaQ

More from Growth Tactics

Growth Tactics
Growth Tactics
@GrowthTactics
THREAD: How to make ads that get clicks.

(For Facebook and Instagram)

You'll learn:

• How to write ads for your audience
• Frameworks for messaging
• How to design ads

Copy & creative.

Copy = Text that is carefully crafted for a specific outcome.

Creative = Term for multimedia, such as images and videos.

Together, they determine the click-through rate (CTR) of your ads—a 25% difference in CTR can make or break paid acquisition.

Know your audience before creating ads.

The Ladder of Product Awareness (LPA) illustrates how aware and in-need an audience is for your product.

Focus on writing appealing copy to those higher up on the ladder, since it requires less time and energy to convert these people.


Steps to writing ad copy:

1. Identify the product's benefits and your audience's concerns.
2. Write a pitch addressing each.
3. Make the pitch compelling.
4. Make it concise.

Here's an example of an ad that checks all of the boxes.


You can use one of these copywriting frameworks to write purposeful ads:

1. Articulate the problem, solution, and benefit
2. Highlight your differentiation
3. Ask a pressing question
4. Match value props to audiences

One tweet on each 👇
ALL
Growth Tactics
Growth Tactics
@GrowthTactics
We found 6 startups that are growing way faster than everyone else.

We figured out their unconventional growth tactics.

This thread walks you through how to repeat them for yourself.

1/6 Experiment with timing.

Here's a clever example:

@brooklinen "leaked" a time-bounded discount and had one of their *best* revenue days of the year.

Great startups experiment not only with copy/creative, but also framing.


2/6 Get people to FEEL the problem your startup solves.

Here’s how Muzzle (notification hiding tool) uses their site to visualize the problem:

• Shows cringey notifications
• Makes them super vulgar
• Points out how Muzzle puts an end to this during Zoom calls


3/6 Poach potential customers from competitors:

• Create landing pages that compare you against them
• Address customers' biggest objections
• Show your product in action

Then, when people search for you versus your competitors, you'll show up on the Google results page.


4/6 Improve your attribution.

It's often unclear what drives a purchase.

So try this:

• Add a post-purchase survey asking customers how they found you
• Remove friction—limit choices. Make it super easy to quickly select the right one

Attribution helps you double down.
STARTUPS
Advertisement
Growth Tactics
Growth Tactics
@GrowthTactics
THREAD: How to get users to use your app 👇

Most SaaS apps lose 95% of new users within 90 days. That's insane.

They tend to lose those users during onboarding—when a first impression is made.

Here's how to avoid this.

After reading this thread, you'll know how to welcome users into your product in a way that motivates them into being lifelong customers.

Here's the 80/20 on onboarding:

Start by visualizing your user's journey toward experiencing value from your product—this is the reason users sought you out.

Then:

• Identify the obstacles that come up along the way
• Address those obstacles in your onboarding flow

How to identify obstacles:

Some obstacles will be known to you. They're onboarding steps that:

• Require a lot of work
• Are boring

Record these.

Other obstacles are hidden. To find them, observe users using your product:

• For SaaS apps: Record users' in-app activity using Hotjar
• For physical goods: Run a study. Watch customers use your product

User behavior reveals the NONobvious broken paths taken in onboarding
ALL
Growth Tactics
Growth Tactics
@GrowthTactics
THREAD: 10 significant lies you've been told about marketing:

On email marketing, ads, and referrals.

"Send a welcome email immediately after signup"

Don't. People will reflexively discard it as spam.

Instead, delay your welcome email by 15-45 mins.

The delay removes the subscriber's mental connection between signup —> your email, bypassing the reflex to ignore.

More opens.

"Only highlight your best product reviews"

Imperfect reviews can generate MORE sales than 5-star ones.

When a review weighs cons versus pros yet concludes the product was worth purchasing anyway, people see it's authentic & REAL.

So don't bury slightly negative reviews.

"You have to send a newsletter every week"

Most newsletters shouldn't be sent weekly.

High cadences force newsletter writers to rush and publish lower quality information.

Instead, consider only sending when you truly have value to add.

"Your startup needs a great referral program"

The referral programs that grew Airbnb & Dropbox don't work for most companies.

Instead, find your *social loop*:

E.g. An eCom pet store should get dog owners to post photos of their dogs on IG w/ you tagged.
ALL
Growth Tactics
Growth Tactics
@GrowthTactics
Here’s how to double conversion on your startup’s homepage.

(From rewriting over 1,000 websites.)

A thread 👇

1/ Your "above the fold" (ATF) section is the part of your site that's immediately visible before scrolling.

When visitors see this, they decide to either keep scrolling or bounce.

In seconds, they attempt to assess:

• What you do.
• Whether you're a fit for them.

2/ If your ATF is confusing or uninteresting, visitors bounce.

This happens because of:

1. Weak messaging: Your product's purpose is unclear, uninteresting, or irrelevant.

2. Weak design: Your design is unprofessional or outdated.

3/ There are 3 things you can change on your ATF.

1. Header
2. Subheader
3. Design

Let's dive into each.

4/ Headers need to:

1. Identify how users get value from your product.

2. Include a hook—to get them to keep reading.

3. Speak directly to your customer personas.
STARTUP

More from All

Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
🌺श्री गरुड़ पुराण - संक्षिप्त वर्णन🌺

हिन्दु धर्म के 18 पुराणों में से एक गरुड़ पुराण का हिन्दु धर्म में बड़ा महत्व है। गरुड़ पुराण में मृत्यु के बाद सद्गती की व्याख्या मिलती है। इस पुराण के अधिष्ठातृ देव भगवान विष्णु हैं, इसलिए ये वैष्णव पुराण है।


गरुड़ पुराण के अनुसार हमारे कर्मों का फल हमें हमारे जीवन-काल में तो मिलता ही है परंतु मृत्यु के बाद भी अच्छे बुरे कार्यों का उनके अनुसार फल मिलता है। इस कारण इस पुराण में निहित ज्ञान को प्राप्त करने के लिए घर के किसी सदस्य की मृत्यु के बाद का समय निर्धारित किया गया है...

..ताकि उस समय हम जीवन-मरण से जुड़े सभी सत्य जान सकें और मृत्यु के कारण बिछडने वाले सदस्य का दुख कम हो सके।
गरुड़ पुराण में विष्णु की भक्ति व अवतारों का विस्तार से उसी प्रकार वर्णन मिलता है जिस प्रकार भगवत पुराण में।आरम्भ में मनु से सृष्टि की उत्पत्ति,ध्रुव चरित्र की कथा मिलती है।


तदुपरांत सुर्य व चंद्र ग्रहों के मंत्र, शिव-पार्वती मंत्र,इन्द्र सम्बंधित मंत्र,सरस्वती मंत्र और नौ शक्तियों के बारे में विस्तार से बताया गया है।
इस पुराण में उन्नीस हज़ार श्लोक बताए जाते हैं और इसे दो भागों में कहा जाता है।
प्रथम भाग में विष्णुभक्ति और पूजा विधियों का उल्लेख है।

मृत्यु के उपरांत गरुड़ पुराण के श्रवण का प्रावधान है ।
पुराण के द्वितीय भाग में 'प्रेतकल्प' का विस्तार से वर्णन और नरकों में जीव के पड़ने का वृत्तांत मिलता है। मरने के बाद मनुष्य की क्या गति होती है, उसका किस प्रकार की योनियों में जन्म होता है, प्रेत योनि से मुक्ति के उपाय...
ALL
Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
RISHI PINGALA:THE ANCIENT INDIAN SAGE DISCREDITED FOR HIS MAJOR CONTRIBUTIONS TO MATHEMATICS & PHI

Have you ever heard about,"The Golden Ratio"?
The Golden Ratio or Phi(Greek) is a mathematical ratio of nature. Mother Nature is the most exquisite artist in herself.


&Its this Phi she uses to create all the beauty in World.
If anyone uses this ratio correctly in their art,it can turn into a spell-binding piece of work.Such is the significance of'Phi'.But my thread isn't about it.Its about somethin called'Fibonacci Series'&who actually made it


Phi is related to Fibonacci series(0,1,1,2,3,5,8,13,21,34...)
&this series is responsible for everything dat is beautiful on this planet. Just try to calculate the ratio of any 2 successive numbers ÷ each of them by the number before it in above infinite series.

E.g. 3/2=1.5, 5/3=1.666, 8/5=1.6, 34/21=1.61904 and so on. Did you notice something? The ratio is coming almost same every time. This ratio is called 'Phi 'which is numerically represented as 1:1.618. This Golden Spiral is made in exact proportion of 1:1.618.


The thing I want to emphasize here is that we always find only those things appealing and attractive that have Phi. It's in our subconscious. Isn't it some revelation? We are the part of this Divine proportion of the God or the Mother Nature. Check these:
ALL
Advertisement
Anu Satheesh \U0001f1ee\U0001f1f3
Anu Satheesh 🇮🇳...
@AnuSatheesh5
Srikanteshwara Temple,
#Nanjangud  #Karnatakatemples 🚩

Srikanteshwara Temple or
Nanjundeshwara Temple is a famous Shiva Temple located in Karnataka at the bank of river  Kapila. Temple is also called Varanasi of South. Nanjunda means one who has consumed poison.


Story is  related to the Samudra Mathanam when Paramashiva had to consume halahala.

Parashurama worshipped Mahadeva here to relieve himself from the curse of Mathru Hatya. While clearing the place to do poojas Parashurama's  axe hit the Shivalingam and it began bleeding, that


mark is still visible even today. Thus
it is also believed that Parashurama did Shiva Prathishta here

Sthala Puranam says that, once there was a demon named Keshi who disturbed the people in the area, after  getting blessing from Brahma Deva  and Mahavishnu. Mahadeva appeared


here and killed demon Keshi and blessed this place as Papa Vinashini. Whoever praying to Srikanteshwara or Nanjundeshwara, after bathing in the  Kabini River will be relieved from all sins.

Nanjundeshwaraya Namah
🙏🕉🙏
ALL
Save To Bookmarks \uea00
Save To Bookmarks ...
@SaveToBookmarks
@buzz_chronicles @AchuthArora @Artofphysique_ @rattibha Ahoy!

Now your tweet was bookmarked.

To access and manage your bookmarks, please register with savetobookmarks .com.
ALL
Aditya Shah
Aditya Shah
@AdityaD_Shah
How will next 10-15 years be different for India?
In the next 10 years,India will undertake massive infrastructure projects which will propel India to a $5 Trillion economy

A thread🧵on how India is spending big on Infrastructure upgradation like never before

Lets go👇

(1/17)


How big is India's Infra push?

India spent $14 Trillion on infrastructure in the 75 years since its independence.

$7 trillion was in the last 9 years.

Another $7 Trillion will be spent in the next 9 years!

Big Big Spending is coming in!

(2/17)


So where is this money being spent?

1. Roads
There has been an increase in the construction of National Highways (NHs)/roads over
time, with 10,457 km of roads constructed in FY22 as compared to 6,061 km in FY16.

(3/17)


In FY23(until October 2022), 4,060 km of NHs/roads were constructed, which was around 91 per cent of the achievement in the corresponding period of the previous financial year

(4/17)


The ambition is to take the rate of daily highway construction in India to 100km per day

Dubbed India’s ‘highway revolution’,
Rapid highway construction is central to the country’s push to transform itself into a staggering US$5 trillion economy by 2025.

(5/17)
ALL

You May Also Like

Pieter Levels \u2728
Pieter Levels ✨
@levelsio
Joe Rogan's podcast is now is listened to 1.5+ billion times per year at around $50-100M/year revenue.

Independent and 100% owned by Joe, no networks, no middle men and a 100M+ people audience.

👏

https://t.co/RywAiBxA3s

Joe is the #1 / #2 podcast (depends per week) of all podcasts

120 million plays per month source https://t.co/k7L1LfDdcM


https://t.co/aGcYnVDpMu
MAKERS
Pulp Librarian
Pulp Librarian
@PulpLibrarian
Many readers have asked me "why do so many pulp covers feature women in ripped red blouses standing in swamps while a man fights off an unusual animal attack?"

The answer is artist Will Hulsey...


Will Hulsey was the undisputed king of the animal attack pulp cover. You name it, he'd paint it attacking you in a pool of stagnant water.


Very little is known about Will Hulsey, but he worked on a number of men's pulp magazines in the 1950s and early 1960s including Man's Life, True Men, Guilty, Trapped and Peril.


Their audience was ex-GIs: during WWII the US Council of Books in Wartime had given away over 122 million books to American servicemen to read; this led to a post-war surge in paperback and magazine sales amongst these newly enthusiastic readers.


As a result the 1950s saw a raft of men's pulp magazines being published to tap into this market - almost 200 different titles!
CULTURE
Advertisement
\u0936\u094d\u0930\u0940\u092e\u093e\u0932\u0940 \u0939\u093f\u0924\u0947\u0936 \u0905\u0935\u0938\u094d\u0925\u0940
श्रीमाली हितेश अवस्थी...
@HiteshAwasthi89
#Thread
12 Most Powerful Hanuman Mantras

Hanuman ji is the Hindu God of strength, valor, agility, and wisdom. He is considered as the incarnation (avatar) of bhagwan Shiva. Hanuman ji is the symbol of devotion and dedication. He is the greatest devotee of Prabhu Shri Ram. 1/n


Hanuman ji is known by several names such as Bajrangabali, Mahabali, Maruti Nandan, Pawanputra, Mahaveer, and Anjaneya. Hanuman ji is the son of Bhagwan Vayu, the wind god.

God Hanuman played a prominent part in rescuing Mata Sitafrom the bondage of demon King of Lanka, Ravana.


One can worship Hanuman ji by chanting Hanuman Mantras. There are many different types of Hanuman Mantras, each fulfilling a specific purpose. Hanuman Mantras help to beget the blessings of Mahabali Hanuman for success. 3/n


Let’s explore these powerful Hanuman Mantras one by one. Here’s the list for you:

1. Hanuman Moola Mantra
!! Om Hanumate Namah !!
ऊँ हनुमते नम:

You can chant the “Hanuman Moola Mantra if you usually face problems and obstacles in your life.4/n
#hanumanjanmotsav


However, the Human Moola Mantra is also a very powerful success mantra.

It’s a Kaarya Siddhi Mantra.

It is highly advised that all those who usually face obstacles and problems in their life should chant the Hanuman Moola Mantra. 5/n
#hanumanjanmotsav
ALL
Dani\xeblle Stotijn
Daniëlle Stotijn
@DDay35962863
NESARA / GESARA explained for all who are not aware.

"The End of Poverty, The End of Debt, The Beginning of a New Golden Age!"

No Poverty, No Hunger, No Debt, Only Global Prosperity and Peace for ALL

NESARA will merge with GESARA

N = National (US)
G = Global
CRYPTO
Anu Satheesh
Anu Satheesh
@AnuSatheesh5
Beautiful story of Shri Krishna, Mata Rukmini & Satyabhama which teaches the importance of Bhakthi.
Devotion is important than anything.
#bhakthi
🕉
Satyabhama, royal princess was very proud of herself. Rukmini was very humble, her devotion was pure to Shri Krishna.


One day, Rishi Narada( Kalahapriya) arrived in Dwaraka and met Sathyabhama. In between the conversation he hinted that Krishna exhibits affection more to Rukmini than her. Worried Sathyabhama asked what can should be done to gain Krishna's undivided attention.
@SriramKannan77


Narada asked Satyabhama to make a vow, that she will hand over Krishna to him as a slave, if she cannot trade wealth equivalent to Krishna's weight. Narada thus convinces Sathyabhama that Krishna will admire her for sacrificing all her wealth for him.


Sathyabhama was sure that she have enough wealth to balance Krishna.

She went to Krishna and told about her vow to Narada. Krishna patiently listened to her and accepted the challenge. Satyabhama arranged to bring large scales to weigh and brought all her precious jewels.


Krishna patiently sat on one plate of the Scales (tula). Sathyabhama started piling up the gold, jewels on the other plate. She kept adding more and more wealth, but the pan with Krishna did not even budge. Even after keeping all her jewels the scale did not move a little
RELIGION