When visitors see this, they decide to either keep scrolling or bounce.
In seconds, they attempt to assess:
• What you do.
• Whether you're a fit for them.
Here’s how to double conversion on your startup’s homepage.
(From rewriting over 1,000 websites.)
A thread 👇
When visitors see this, they decide to either keep scrolling or bounce.
In seconds, they attempt to assess:
• What you do.
• Whether you're a fit for them.
This happens because of:
1. Weak messaging: Your product's purpose is unclear, uninteresting, or irrelevant.
2. Weak design: Your design is unprofessional or outdated.
1. Header
2. Subheader
3. Design
Let's dive into each.
1. Identify how users get value from your product.
2. Include a hook—to get them to keep reading.
3. Speak directly to your customer personas.
1. What bad alternative do people resort to when they lack your product?
2. How is your product better than the bad alternative?
3. Now turn the last step into an action statement—that's your value prop
Examples from top startups:
1. Either a bold claim: Something highly specific that triggers the thought, "Wow, I didn't know that was possible." (Example on left.)
2. Or address likely objections. (Examples on right.)
• List out your top 2-3 customer personas.
• Rewrite your headers to speak to them—in their language.
• Choose the header that best addresses your key audience, or create a landing page for each persona.
1. How does our product work *exactly*?
2. Which of our features make our header's bold claim believable?
• Rewrite your subheader to explain how the claim in your header is achieved.
• Add the top 2-3 features of your product.
• Keep it brief. Lengthy paragraphs kill momentum.
A landing page's design should rarely be unique. It's your product that should be unique.
Your page is just a familiar medium for communicating your product's uniqueness.
Consider these goals when adding images:
• Remove uncertainty by showing the product in action. (Hellosign uses a GIF to show the product.)
• If you sell physical goods, 1) show off the various use cases and 2) show close-ups of the build quality (e.g. Allbirds)
CTAs should be continuations of the magic teased in the header copy.
It feels natural to click these CTAs because they help the visitor continue the narrative you kicked off.
• Your header identifies how users get value from your product.
• Add a hook: Bold claims or objection handling.
• Subheader explains *how* your product works.
• Design should support your message: value-add images, minimal navbars, and magic-relevant CTA buttons.
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More from Growth Tactics
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The dirty inside secret most first-time entrepreneurs don't know.
14 tools I use to steal from competitors, and build million-dollar businesses.
Housekeeping note:
Don't do anything that destroys your reputation. Copying what works is a simple & practical strategy, but don't cross any boundaries.
In this thread, I'll show you how to steal your competitors' traffic, product ideas, and customers in a 100% fair way.
1. Steal their social media traffic
Drop your competitors' url in https://t.co/n4squ8fjHh
It will tell you what % of their web traffic comes from which social media platform
Looks like this
Generally, this traffic will be from ads and not content. To steal their social traffic, you'll need to steal their ad strategy.
If they're getting their traffic from Facebook...
2. Steal their Facebook ads
Go to Facebook Ad Library and find ads that your competitor has been running for 6+ months.
All of these ads are likely profitable https://t.co/bgqtSOvAe2
14 tools I use to steal from competitors, and build million-dollar businesses.
Housekeeping note:
Don't do anything that destroys your reputation. Copying what works is a simple & practical strategy, but don't cross any boundaries.
In this thread, I'll show you how to steal your competitors' traffic, product ideas, and customers in a 100% fair way.
1. Steal their social media traffic
Drop your competitors' url in https://t.co/n4squ8fjHh
It will tell you what % of their web traffic comes from which social media platform
Looks like this
Generally, this traffic will be from ads and not content. To steal their social traffic, you'll need to steal their ad strategy.
If they're getting their traffic from Facebook...
2. Steal their Facebook ads
Go to Facebook Ad Library and find ads that your competitor has been running for 6+ months.
All of these ads are likely profitable https://t.co/bgqtSOvAe2
How to build a $100/day digital side hustle.
A dead simple guide to get you started:
Since 2020, I've:
• Built an online audience of 80k+
• Sold $150k+ in digital products
• Secured $50k+ in contracts
• Generated 100M+ views
It all helped me build a side hustle that allowed me to leave my 9-5.
If I had to start from scratch, here's what I would do:
1. Find your "niche-of-one"
This is found at the intersection of:
• What you're good at
• What is already popular
• What is currently profitable
The three ingredients of a profitable, money-making side hustle.
2. Start on Twitter
Why?
Twitter is the best audience building platform because:
• You can DM creators
• You can collect rapid data
• You can quickly execute on publishing
• You can mix short and long form content
(And we'll leverage the content later)
3. "Borrow" your core audience
Most people:
• Publish into the void
• Purchase shares & retweets
• Join expensive engagement groups
To grow in the beginning.
There's another way...
The "Waffle House Marketing Strategy"
Check it out:
A dead simple guide to get you started:
Since 2020, I've:
• Built an online audience of 80k+
• Sold $150k+ in digital products
• Secured $50k+ in contracts
• Generated 100M+ views
It all helped me build a side hustle that allowed me to leave my 9-5.
If I had to start from scratch, here's what I would do:
1. Find your "niche-of-one"
This is found at the intersection of:
• What you're good at
• What is already popular
• What is currently profitable
The three ingredients of a profitable, money-making side hustle.
2. Start on Twitter
Why?
Twitter is the best audience building platform because:
• You can DM creators
• You can collect rapid data
• You can quickly execute on publishing
• You can mix short and long form content
(And we'll leverage the content later)
3. "Borrow" your core audience
Most people:
• Publish into the void
• Purchase shares & retweets
• Join expensive engagement groups
To grow in the beginning.
There's another way...
The "Waffle House Marketing Strategy"
Check it out:
In January of 2022, I started Twitter at zero
— Jon Brosio (@jonbrosio) April 2, 2022
As of April 1, I'm currently at:
\u2022 435 followers
\u2022 $500+ a month
\u2022 183k monthly views
What's my secret?
The "Waffle House Marketing Strategy"
99% of people are unaware of this predictable and repeatable growth technique \U0001f447
