The first principles of selling online:
1. Increase the number of people who see your product.
2. Increase the percentage of people who see your product that buy it.
3. Increase the percentage of people who buy your product that rave about it.
Writing increases all three.
More from Dickie Bush 🚢
In Atomic Habits, James lays out the Four Laws of Behavior Change.
1. Make it obvious
2. Make it attractive
3. Make it easy
4. Make it satisfying
Here's how to leverage them to build a daily writing habit (🧵✍🏼):
Habits are made up of a four-part feedback loop:
1. Cue
2. Craving
3. Response
4. Reward
Building a habit means intentionally designing each part of this feedback loop.
1. Make it obvious
2. Make it attractive
3. Make it easy
4. Make it
The Habit Loop
— James Clear (@JamesClear) November 5, 2018
To better understand how a habit works and how to improve it, let's divide a habit into four stages.
1. Cue
2. Craving
3. Response
4. Reward
These four stages create a feedback loop. Your mind is endlessly running this loop and learning from its experiences. pic.twitter.com/sURCbTPp3N
Before you start to build a writing habit, it's important to understand the real goal.
Your goal isn't to start writing.
Your goal is to become a writer.
Why the subtle difference?
Because behavior change is identity change.
We don't stick to habits that aren't aligned with our identity.
Luckily, habits that align with your identity are easy to stick to.
Every action you take is a vote for the type of person you want to become.
So to become a writer, we have to consistently cast "writer votes."
Step 1: Make it obvious
Time and location are the most important habit cues.
You MUST leverage them to build your writing habit.
Every great writer has their sacred hours.
This thread can help you find
Sacred Hours...
— Dickie Bush \U0001f6a2 (@dickiebush) December 2, 2020
A life-changing concept.
What are they and how to find yours: (thread) pic.twitter.com/AHSMqwtTb0
(For Spotify, YouTube, AND Apple Music):
These playlists have helped me write every morning for 700 days in a row.
And they cover 7 different genres (so there's something for everyone):
• LoFi
• Piano
• Upbeat focus
• Melodic house
• Ambient space
• Static brown noise
• Movie soundtracks
Let's dive in:
Like the relaxing beats of a coffee shop?
LoFi is your best bet.
Apple Music: https://t.co/yOTrYwyhR0
Spotify: https://t.co/BdnAOCvD7J
YouTube:
Enjoy a peaceful piano for reading and writing?
These are my go-to.
Apple Music: https://t.co/3i1r7fWEMD
Spotify: https://t.co/3i1r7fWEMD
YouTube:
Like the ambient vibe that feels like you're floating through space?
I got you.
Apple Music: https://t.co/MnZILlhyLM
Spotify: https://t.co/UhsJ5lyYIv
YouTube:
Writing effectively.
But colleges charge you 120k and still do a terrible job teaching it.
Instead, here are 9 writing frameworks that cost you nothing and will save you hundreds of hours:
1. Start with building your writing habit by leveraging @jamesclear's Four Laws of Behavior
Atomic Habits from @jamesclear changed my life.
— Dickie Bush \U0001f6a2 (@dickiebush) March 10, 2021
In Atomic Habits, James lays out the Four Laws of Behavior Change.
1. Make it obvious
2. Make it attractive
3. Make it easy
4. Make it satisfying
Here's how to leverage them to build a daily writing habit (\U0001f9f5\u270d\U0001f3fc):
2. With your writing habit down, study these 10 tips from the world's most legendary marketer: David Ogilvy.
One of the most legendary marketers of all time: David Ogilvy
— Dickie Bush \U0001f6a2 (@dickiebush) June 2, 2021
In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write."
And in just 10 bullets he put together a masterclass in effective writing.
Here's a breakdown of each one: pic.twitter.com/MxRYuQRLyA
3. Then, immerse yourself in the takeaways from the bible on business
Business writing is a superpower.
— Dickie Bush \U0001f6a2 (@dickiebush) June 8, 2021
But schools and employers do a horrible job teaching people to write.
In 1981, two advertising executives wrote a timeless guide for how to write in the business world.
And here are 12 of their tips you should staple to your desktop: pic.twitter.com/w0hh0qBOG4
4. Like to learn on the go?
Dive into the creative process of the world's best writers in these 10 episodes of the @timferriss show.
I've listened to every episode of the @tferriss show.
— Dickie Bush \U0001f6a2 (@dickiebush) March 3, 2021
And some of my favorites are when Tim interviews prolific writers, diving into their creative process to improve his own.
If you are looking to build a writing habit, these 10 episodes are a must-listen:
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