How to outline articles:

A blend of @david_perell's process and SEO:

1/ David starts with a quote, a vague idea, or a concept that generates curiosity.

Thread: Common instances of passive voice in rules text that can be clearer with more direct voice.

But first: Why do we so often write rules in passive voice? Outlining the "laws" of our game feels like a very formal position with an of aloof authority. Avoid that voice.

"THE PLAYER"

Question any instance of "the player" in a sentence. If you are addressing one player, address them directly in the first sentence of the paragraph and use "you" thereafter.

"If you are the first player, you may X, Y, then Z. If you X, see next page."

"HAVE/HAD/HAS/'D/"

Examine any of these words or contractions. There is usually a more succinct way of phrasing that sentence in the present tense and direct address.

"The player who has just moved must..."
vs.
"After you move, you must..."

"WE"

If you want to put yourself at the table with the players, do so CONSISTENTLY. A random "we" in one paragraph really sticks out. You can even play with voice that way.

"We suggest using option A for your first game."
vs.
"Ahoy, cadet! Use option A for your first game!"

"YOU MAY BUILD, HARVEST, or REST."

Break up action options into a bulleted list rather than a long sentence. e.g.

"On your turn, do one of the following:
• Build: Pay X to place a card.
• Harvest: Destroy a card to gain X.
• Rest: Draw a card from the deck."

Something I see all the time in my research and writing and talk about frequently in my coaching practice is the need to marry fierce self-discipline with fierce self-compassion.

On sustainable success, peak performance, and career advice.

THREAD 👇👇

Self-discipline: Pursuing what one thinks is right despite temptations to abandon it; focus on task hand; showing up consistently, even when you don't want to.

Self-compassion: Being kind to yourself in the midst of struggle; creating space to hold softly what you are feeling.

Research shows clearly that both self-discipline and self-compassion are associated with sustainable peak performance.

Self-discipline is your fuel as you move forward on your respective path. Self-compassion is your guard-rail: it keeps you on course when you go astray.

Self-compassion is especially powerful when things are hard or when you experience failure.

Why? Simple.

If when you fail you are judgmental and beat yourself up all you are doing is wasting energy. If you are kind to yourself, you can simply get up, adjust, and go again.

Self-compassion makes you fearless.

If you cultivate strong self-compassion you can take risks and fail and go to hard places knowing you can hold it all and still be okay.

It doesn't make hard things less hard; it makes you more able to handle them. (See work: @DennisTirchPhD)

@SenatorBurr , @SenBillCassidy @SenatorCollins @lisamurkowski @MittRomney @SenSasse @SenToomey @Mike_Pence

[Thread]

I have spent a long time think of this an many months writing and rewriting it I have found it very difficult to put into words my feelings about what has
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happened to the Republican Party. I will say to the chagrin of my many liberal and democratic friends that I was once a Republican. I did not change the Republican Party left me, today I don’t even recognize the Republican Party for it is truly the Party of Trump.
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It has morphed into a party that hates anyone who is not a hardcore Trumper who will not blindly devote themselves to Trump, Republican ideals be dammed.

I say to you, If you want to save the Republican Party leave it, for they have left you,
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I will say without hesitation the rank and file of the Republican Party hates you, and no sir, it is not a small minority of the Party. Let their be no doubt this is the Party of Trump

Before Trump I thought I was pretty middle of the road, a middle right American
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I support a women’s right to choose, even though it would not be my choice

Myself I am not a religious person, I consider myself Spiritual, I do believe their must be some kind of creator, what it is, is beyond my comprehension. What you believe is your right and
5/

The first principles of selling online:

1. Increase the number of people who see your product.

2. Increase the percentage of people who see your product that buy it.

3. Increase the percentage of people who buy your product that rave about it.

Writing increases all three.

Writing scales, talking doesn’t.

If you're not writing, you're not making use of the simplest forms of leverage.

Why is writing important within companies, and how to do it well?

(thread) 👇🏽