🚢 Atomic Essays Republishing Framework 🚢

1. Write Atomic Essay
2. Post image on Twitter
3. (Bonus) Copy/paste text as thread
4. Find relevant Question on Quora. Copy/paste Atomic Essay + image.
5. Copy/paste again on Medium.
6. Again on LinkedIn
7. Win

Guide below ✍️🚢👇

Over the past 10 years, I have read over 500 business books.

99% were 1 idea stretched across 300 pages.

They should have been blog posts.

Save yourself the time and just read these 10 👇

1/ Marketing

The vast majority of tactical marketing books become outdated after 1-2 years.

Some, after 6 months.

Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out

2/ Growth

Did you know the top 10% of consumers in your category can drive 30-70% of the revenue growth?

Superconsumers by @eddiewouldgrow will completely change the way you think about growing your biz.

You don't need "all consumers."

Just

3/ Motivation

Shoe Dog by Phil Knight, founder of Nike, is one of the most inspiring business stories you'll ever read.

And it all started by selling high-quality, low-cost running shoes from Japan.

(A style nobody thought was "cool" at the

4/ Leverage

The Self-Made Billionaire Effect by John Sviokla & Mitch Cohen is all about how Producers can combine conflicting, opposite ideas at the same time to create massive value.

This is the playbook for thinking like a

The first-time founder playbook 🧵:

1/ Build in public

Too many founders want to build "in stealth"—so they can do a grand reveal to the world.

Unfortunately, stealth =

• Slower
• Very expensive
• Harder to iterate
• More pressure to make it "perfect"

Building in public = speed & easier to iterate.

2/ Always be "in beta"

Don't ever think your startup will reach an end.

Don't strive for "done."

Even at 600,000 employees and $1.5 trillion in market cap, Amazon still operates as "it's always Day 1."

Greatness should be a forever journey, not a destination.

3/ Name & Claim your category

Before a customer can care about what you do, or what you've made, or what you sell...

THEY HAVE TO KNOW WHAT IT IS.

You should be able to name & claim your category in 2-3 words.

And those 2-3 words should be the nucleus of everything you do.

4/ Hire slow, fire fast

Your first hire is the most important one you'll ever make.

Because that hire is what unlocks:

a) More of your time
b) The future culture of the team

Hire this first person slowly. Make sure it's right.

If it's not, get rid of them ASAP & try again.

[THREAD] How To Find A Mentor (No Matter What Industry You're In)

I have attracted dozens of mentors since I was a teenager. As I've gotten older, I've realized these relationships were the secret to my growth.

Here's how to find mentors of your own 👇👇👇

1/ Don't obsess over finding The Expert.

This is the BIG mistake anyone looking for someone to "mentor them" makes.

All you need is to find someone who knows the very-next-thing you want to learn. Technically, anyone "a little bit further along" can be your mentor.

2/ Start to see everyone around you as A Mentor

- Your co-worker with 1-2 yrs more experience is a mentor
- Your family friend who is always telling "war stories" is a mentor
- Your neighbor, cousin, aunt, uncle who has done what you're trying to do, can all be mentors

3/ Start with 1 question

Mentorship isn't a formal agreement. You don't ask, "Will you be my mentor for life?"

The key is to ask 1 question. See if the person gives you guidance.

Take that guidance. Apply it. Go back and ask a 2nd question. See if they reciprocate.

Repeat.

4/ True mentorships are mutually beneficial

Mentors want to share what they know with people who listen carefully & apply their wisdom.

Why?

It allows the mentor a "2nd chance" at walking their path, imagining what might have happened if they'd known what they know now, sooner

[THREAD]: Here are 10 (painful) lessons I've learned writing 3,000+ articles on the internet over the past 7 years.

On writing advice, growth hacks, going viral, and feeling fulfilled in the process 👇

1/ There is only 1 secret to online writing.

Volume wins.

There isn't a writing platform on the internet where this ISN'T the case. Social platforms. Major publications. Every growth period of my writing career happened during months/years of consistent volume.

Period.

2/ Growth hacks are overrated.

In my early 20s, I spent a LOT of time reading digital marketing blogs about how to get 50% more views here, or 20% more subscribers there.

A lot of it is mental masturbation.

You're far better off just consistently creating new content.

3/ Writing that engages/goes viral is emotional.

You don't have to "air your dirty laundry," but you do have to say something that makes the person on the other side of the screen pause, *feel you*, and engage.

This can be done through story, tone, before/after photos, etc.

4/ You don't go viral by getting lucky.

You go viral by publishing day after day, week after week, year after year.

My Quora dashboard is a great example. Out of 1,200+ Answers, less than 100 have gone viral.

That's not luck. That's rolling the dice 1,200+ times.

I want to talk about the editorial support you should expect from an agent who says they work editorially, &what you should not expect, too. (As always these are my opinions; others will think differently; you can take any opinion you encounter or burn it in a trash can.) #Thread

Most agent offer calls come with a discussion about editorial support and expectations on both sides. If an agent says they work editorially, both of you can talk about what you hope this will look like. This may include:

Rounds of overall revision to plot/character/structure/setting, or tightening to a genre guideline, based on an "edit letter."
Line edits/sidebar comments by your agent. I always stress these are suggestions to achieve a goal. How author arrives at that goal is up to to them, but

I should make it clear to you what the goal of the point is: heighten emotional moment, untangle complicated scene, drive a relationship, clarify stakes, etc. I may suggest HOW and you can use my suggestion or come up w/your own solution. As long as the goal is attained.

But I'll always be honest if the changes came up short, too. It's a conversation, a development, open-door for challenge.
I DO put foot down abt blatant "rookie mistakes." Or major arc problems,sensitivity issues. I don't do this to be obstinate;but you should stay flexible too.

I never thought of myself as a writer.

So why do I now write one million words per year?

Because I discovered writing is a superpower.

Here are 67 benefits of writing.

👇🏼

1) 🧠 Clear your mind.

Stop using your brain as storage.

Start using your brain as processing power.

2) 💬 Communicate better.

Clear writers are clear thinkers.

Clear thinkers are clear communicators.

3) 👥 Build community.

Attract likeminded people.

Help connect people with similar interests who would have otherwise never met.

To go fast, go alone. To go far, go together.

4) 👩🏻‍🏫 Teach what you know.

You don’t have to be an expert to teach.

Leaders are seen as experts BECAUSE they teach.

Teach the person one step behind you.

So, you’re a writer and you’re worried about writing outside your immediate experiences and identities.

Here is the thread of practical advice for you.

EXAMINE YOUR MOTIVES. Why do you want to write this?

Are you trying to solve racism/sexism/colonialism with your work?

As writers we love stories about heroic writers whose work has changed the world. And as such we like to look to our own writing to solve societal problems.

And I understand this completely, not the least because I’ve felt the pull.

But if you’re looking to play saviour with your words, it is unlikely that you will do the marginalised people you are trying to save justice.

And I understand this very often comes from place of good intentions, but there is a reason that most of the moralising plays written by white abolitionists are deeply uncomfortable to read.

It is incredibly easy for works looking to play saviour to become patronising or traffic in simplistic stereotypes that ultimately hurt the people they are looking to rescue.