🚢 Atomic Essays Republishing Framework 🚢

1. Write Atomic Essay
2. Post image on Twitter
3. (Bonus) Copy/paste text as thread
4. Find relevant Question on Quora. Copy/paste Atomic Essay + image.
5. Copy/paste again on Medium.
6. Again on LinkedIn
7. Win

Guide below ✍️🚢👇

Over the past 10 years, I have read over 500 business books.

99% were 1 idea stretched across 300 pages.

They should have been blog posts.

Save yourself the time and just read these 10 👇

1/ Marketing

The vast majority of tactical marketing books become outdated after 1-2 years.

Some, after 6 months.

Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out

2/ Growth

Did you know the top 10% of consumers in your category can drive 30-70% of the revenue growth?

Superconsumers by @eddiewouldgrow will completely change the way you think about growing your biz.

You don't need "all consumers."

Just

3/ Motivation

Shoe Dog by Phil Knight, founder of Nike, is one of the most inspiring business stories you'll ever read.

And it all started by selling high-quality, low-cost running shoes from Japan.

(A style nobody thought was "cool" at the

4/ Leverage

The Self-Made Billionaire Effect by John Sviokla & Mitch Cohen is all about how Producers can combine conflicting, opposite ideas at the same time to create massive value.

This is the playbook for thinking like a

The first-time founder playbook 🧵:

1/ Build in public

Too many founders want to build "in stealth"—so they can do a grand reveal to the world.

Unfortunately, stealth =

• Slower
• Very expensive
• Harder to iterate
• More pressure to make it "perfect"

Building in public = speed & easier to iterate.

2/ Always be "in beta"

Don't ever think your startup will reach an end.

Don't strive for "done."

Even at 600,000 employees and $1.5 trillion in market cap, Amazon still operates as "it's always Day 1."

Greatness should be a forever journey, not a destination.

3/ Name & Claim your category

Before a customer can care about what you do, or what you've made, or what you sell...

THEY HAVE TO KNOW WHAT IT IS.

You should be able to name & claim your category in 2-3 words.

And those 2-3 words should be the nucleus of everything you do.

4/ Hire slow, fire fast

Your first hire is the most important one you'll ever make.

Because that hire is what unlocks:

a) More of your time
b) The future culture of the team

Hire this first person slowly. Make sure it's right.

If it's not, get rid of them ASAP & try again.

[THREAD] How To Find A Mentor (No Matter What Industry You're In)

I have attracted dozens of mentors since I was a teenager. As I've gotten older, I've realized these relationships were the secret to my growth.

Here's how to find mentors of your own 👇👇👇

1/ Don't obsess over finding The Expert.

This is the BIG mistake anyone looking for someone to "mentor them" makes.

All you need is to find someone who knows the very-next-thing you want to learn. Technically, anyone "a little bit further along" can be your mentor.

2/ Start to see everyone around you as A Mentor

- Your co-worker with 1-2 yrs more experience is a mentor
- Your family friend who is always telling "war stories" is a mentor
- Your neighbor, cousin, aunt, uncle who has done what you're trying to do, can all be mentors

3/ Start with 1 question

Mentorship isn't a formal agreement. You don't ask, "Will you be my mentor for life?"

The key is to ask 1 question. See if the person gives you guidance.

Take that guidance. Apply it. Go back and ask a 2nd question. See if they reciprocate.

Repeat.

4/ True mentorships are mutually beneficial

Mentors want to share what they know with people who listen carefully & apply their wisdom.

Why?

It allows the mentor a "2nd chance" at walking their path, imagining what might have happened if they'd known what they know now, sooner

20 Writers Who Created Their Own Category:

(and the books that put them on the map)

1/ Ryan Holiday: Stoicism

Book: The Obstacle Is The

2/ Tucker Max: Fratire

Book: I Hope They Serve Beer In

3/ Eckhart Tolle: Practical Spirituality

Book: The Power of

4/ Malcolm Gladwell: Pop Sociology

Book: The Tipping

FAQ: “How do I get better at writing?”
Me: Write a million words.
Follow up: “Hah but seriously.”
Me: Start with 20,000 words. Everyone gets to that 50 times in their first million.
Follow up: “No seriously.”
Me: Nobody expects 10 Quick Tips To Play Violin At Carnegie Hall.

The Internet is so much better at teaching writing than the traditional educational system principally because it removes an artificial and limiting constraint on output imposed by ability of gatekeepers’ limited time to evaluate output.

(Interestingly in fields where we actually care about performance we’re good at encouraging students to practice when no one is watching but for writing we basically assume all the value is created by the teacher-minute of attention. Teacher-minutes are scarce and rationed.)

If you ever want to be deeply, deeply disillusioned about the state of the world, compare what we do where we care about output quality and what we do where we don’t, and which domains sort into which column by revealed preference.

I want to talk about the editorial support you should expect from an agent who says they work editorially, &what you should not expect, too. (As always these are my opinions; others will think differently; you can take any opinion you encounter or burn it in a trash can.) #Thread

Most agent offer calls come with a discussion about editorial support and expectations on both sides. If an agent says they work editorially, both of you can talk about what you hope this will look like. This may include:

Rounds of overall revision to plot/character/structure/setting, or tightening to a genre guideline, based on an "edit letter."
Line edits/sidebar comments by your agent. I always stress these are suggestions to achieve a goal. How author arrives at that goal is up to to them, but

I should make it clear to you what the goal of the point is: heighten emotional moment, untangle complicated scene, drive a relationship, clarify stakes, etc. I may suggest HOW and you can use my suggestion or come up w/your own solution. As long as the goal is attained.

But I'll always be honest if the changes came up short, too. It's a conversation, a development, open-door for challenge.
I DO put foot down abt blatant "rookie mistakes." Or major arc problems,sensitivity issues. I don't do this to be obstinate;but you should stay flexible too.

𝑭𝒂𝒊𝒓𝒚 𝑻𝒂𝒍𝒆 𝑾𝒓𝒊𝒕𝒆𝒓𝒔 𝒂𝒏𝒅 𝑪𝒐𝒍𝒍𝒆𝒄𝒕𝒐𝒓𝒔
𝑁𝑎𝑘𝑠ℎ𝑎𝑡𝑟𝑎 𝑇ℎ𝑟𝑒𝑎𝑑

Most of the fairy tales are ancient folklores & it's hard to trace back to it's original creators. Still I wanted to see which nakshatra natives has contributed to this field.
* all charts calculated using cosmic insight app & lahiri ayanamsa

Jacob Grimm

Purva Asadha ☀️
Chitra 🌙
Magha ketu

Wilhelm Grimm

Shatabhisa ☀️
Purva Asadha 🌙
Pushya ketu

These German scholars are perhaps the most famous fairy tale collectors of all time. This collection was actually done as a part of their academic work.

Many popular tales reached a wider audience through their collection, including:

⭐Little Red Riding Hood
⭐Hansel and Gretel
⭐Snow White
⭐Sleeping Beauty
⭐The Frog Prince
⭐Rapunzel

Gonna talk "pitching story" for a moment, because that's how I get most of my screenwriting work and it's hard to find practical information about the art of it online and in books. This is just my experience and approach, but in the age of zoom, some of this may be helpful...

My primary goal when I pitch is TO ENGAGE THE AUDIENCE EMOTIONALLY. Yes, I'm telling the story, but for me storytelling is a vehicle that delivers emotion to an audience. I structure my pitch around emotion.

I learned this from my TV boss, Greg Walker.

How do I do it?

Two things I make sure I have in my pitch.

1. An early moment, usually in the first 30-60 seconds of speaking that creates a VIVID, EMOTIONALLY PROVOCATIVE IMAGE in the mind of the listener. We're pitching movies and TV. Those are VISUAL MEDIUMS. I drop that image early.

Sometimes, even though I can't draw, I'll sketch it out just to make *sure* it works. It'll usually revolve around a plot point, but the main goal is to get the audience to stop listening and start SEEING what I'm saying.

Then it's like storytelling at a campfire.

Having that image EARLY in your pitch can let the audience know that THIS IS INDEED A MOVIE. Once they can see the movie, then they're a little more with you. It still may not be the movie they want, but it's a movie. That's a win. The second thing I do is --

Thread: Common instances of passive voice in rules text that can be clearer with more direct voice.

But first: Why do we so often write rules in passive voice? Outlining the "laws" of our game feels like a very formal position with an of aloof authority. Avoid that voice.

"THE PLAYER"

Question any instance of "the player" in a sentence. If you are addressing one player, address them directly in the first sentence of the paragraph and use "you" thereafter.

"If you are the first player, you may X, Y, then Z. If you X, see next page."

"HAVE/HAD/HAS/'D/"

Examine any of these words or contractions. There is usually a more succinct way of phrasing that sentence in the present tense and direct address.

"The player who has just moved must..."
vs.
"After you move, you must..."

"WE"

If you want to put yourself at the table with the players, do so CONSISTENTLY. A random "we" in one paragraph really sticks out. You can even play with voice that way.

"We suggest using option A for your first game."
vs.
"Ahoy, cadet! Use option A for your first game!"

"YOU MAY BUILD, HARVEST, or REST."

Break up action options into a bulleted list rather than a long sentence. e.g.

"On your turn, do one of the following:
• Build: Pay X to place a card.
• Harvest: Destroy a card to gain X.
• Rest: Draw a card from the deck."