• I teach others and rewrite the transcriptions into blog posts.
• I capture real stories I tell over dinner. Vulnerable, authentic experiences.
• I find strong opinions (on Twitter) that I disagree with. My counter-argument becomes a post.
THREAD: How to choose what to write about.
When you're blocked by the lie of "writer's block."
• I teach others and rewrite the transcriptions into blog posts.
• I capture real stories I tell over dinner. Vulnerable, authentic experiences.
• I find strong opinions (on Twitter) that I disagree with. My counter-argument becomes a post.
Which idea, of all those swimming inside your brain, are you compelled to pursue the way Ahab was driven to hunt Moby Dick?
—Steven Pressfield
Your motivation ensures you actually see it through.
That’s all that's needed to write with conviction: pair an OBJECTIVE with a MOTIVATION.
When writers lack one of these, they tend to not finish their articles.
Once I've chosen a topic, my next step is finding what to say.
One of my favorite writing tricks is to only write my introduction then hand it to friends and ask:
"What are the best ideas I could cover in the rest of the post?"
People give you surprisingly novel ideas that are better than your original ideas.
I ask several people to rate my intro from 1 to 10 on how interested they are in reading more.
Don't let them choose 7—that's a cop-out.
They have to decide between 6 (meh) or 8-10 (good).
I don't aim for higher than 8 because ideas are rarely super interesting to everyone.
(I only do this process when I'm struggling.)
• It's a compelling hook into my topic. Readers sense they'll get novelty.
• It conveys the importance of my idea so that readers care to hear the rest.
• It's concise.
They start by drafting a fake PR announcement—as if the product were about to launch.
They share the announcement only with employees.
If the employees aren't interested in buying the product, they pause and start over.
I believe that people ultimately read for novelty and story.
The risk that readers face when reading your work is that they don't learn anything USEFUL or FEEL anything profound.
Novel ideas are typically:
• Counter-intuitive
• Counter-narrative
• Shock and awe
• Elegant articulations
• Make someone "feel seen"
• Stories
• Analogies
• Examples
In other words:
Writing Quality = Novelty x Resonance
If you want more writing content, follow and see past threads here:
@julian
More from Julian Shapiro
More from Writing
So a final thread from me as your host today: some top tips on how to write for a popular audience about complicated subjects #space #science #writing #storytelling
The essence of any good communication is simplicity. It’s the same in print, television, radio, online, or attaching notes to carrier pigeon’s legs.
In the sixties, a Granada current affairs show set the template for using a visual medium more effective: it was pioneered by a remarkable fellow called Tim Hewat, a flavour of whose personality is here:
Up to this point, most television in this country had been akin to putting radio on television: most of it was beyond parody though this from Harry Enfield is spot on -- the patronising smug tone that meant the BBC was nicknamed "Auntie" --
And take a look at the longest running TV show as it then appeared: https://t.co/T4FdppnQMo
(Patrick was a brilliant broadcaster. The point I am trying to make is the medium was not exactly groundbreaking in the visuals department)
The essence of any good communication is simplicity. It’s the same in print, television, radio, online, or attaching notes to carrier pigeon’s legs.
In the sixties, a Granada current affairs show set the template for using a visual medium more effective: it was pioneered by a remarkable fellow called Tim Hewat, a flavour of whose personality is here:
Up to this point, most television in this country had been akin to putting radio on television: most of it was beyond parody though this from Harry Enfield is spot on -- the patronising smug tone that meant the BBC was nicknamed "Auntie" --
And take a look at the longest running TV show as it then appeared: https://t.co/T4FdppnQMo
(Patrick was a brilliant broadcaster. The point I am trying to make is the medium was not exactly groundbreaking in the visuals department)
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Joshua Hawley, Missouri's Junior Senator, is an autocrat in waiting.
His arrogance and ambition prohibit any allegiance to morality or character.
Thus far, his plan to seize the presidency has fallen into place.
An explanation in photographs.
🧵
Joshua grew up in the next town over from mine, in Lexington, Missouri. A a teenager he wrote a column for the local paper, where he perfected his political condescension.
2/
By the time he reached high-school, however, he attended an elite private high-school 60 miles away in Kansas City.
This is a piece of his history he works to erase as he builds up his counterfeit image as a rural farm boy from a small town who grew up farming.
3/
After graduating from Rockhurst High School, he attended Stanford University where he wrote for the Stanford Review--a libertarian publication founded by Peter Thiel..
4/
(Full Link: https://t.co/zixs1HazLk)
Hawley's writing during his early 20s reveals that he wished for the curriculum at Stanford and other "liberal institutions" to change and to incorporate more conservative moral values.
This led him to create the "Freedom Forum."
5/
His arrogance and ambition prohibit any allegiance to morality or character.
Thus far, his plan to seize the presidency has fallen into place.
An explanation in photographs.
🧵
Joshua grew up in the next town over from mine, in Lexington, Missouri. A a teenager he wrote a column for the local paper, where he perfected his political condescension.
2/
By the time he reached high-school, however, he attended an elite private high-school 60 miles away in Kansas City.
This is a piece of his history he works to erase as he builds up his counterfeit image as a rural farm boy from a small town who grew up farming.
3/
After graduating from Rockhurst High School, he attended Stanford University where he wrote for the Stanford Review--a libertarian publication founded by Peter Thiel..
4/
(Full Link: https://t.co/zixs1HazLk)
Hawley's writing during his early 20s reveals that he wished for the curriculum at Stanford and other "liberal institutions" to change and to incorporate more conservative moral values.
This led him to create the "Freedom Forum."
5/
THE MEANING, SIGNIFICANCE AND HISTORY OF SWASTIK
The Swastik is a geometrical figure and an ancient religious icon. Swastik has been Sanatan Dharma’s symbol of auspiciousness – mangalya since time immemorial.
The name swastika comes from Sanskrit (Devanagari: स्वस्तिक, pronounced: swastik) &denotes “conducive to wellbeing or auspicious”.
The word Swastik has a definite etymological origin in Sanskrit. It is derived from the roots su – meaning “well or auspicious” & as meaning “being”.
"सु अस्ति येन तत स्वस्तिकं"
Swastik is de symbol through which everything auspicios occurs
Scholars believe word’s origin in Vedas,known as Swasti mantra;
"🕉स्वस्ति ना इन्द्रो वृधश्रवाहा
स्वस्ति ना पूषा विश्ववेदाहा
स्वस्तिनास्तरक्ष्यो अरिश्तनेमिही
स्वस्तिनो बृहस्पतिर्दधातु"
It translates to," O famed Indra, redeem us. O Pusha, the beholder of all knowledge, redeem us. Redeem us O Garudji, of limitless speed and O Bruhaspati, redeem us".
SWASTIK’s COSMIC ORIGIN
The Swastika represents the living creation in the whole Cosmos.
Hindu astronomers divide the ecliptic circle of cosmos in 27 divisions called https://t.co/sLeuV1R2eQ this manner a cross forms in 4 directions in the celestial sky. At centre of this cross is Dhruva(Polestar). In a line from Dhruva, the stars known as Saptarishi can be observed.
The Swastik is a geometrical figure and an ancient religious icon. Swastik has been Sanatan Dharma’s symbol of auspiciousness – mangalya since time immemorial.
The name swastika comes from Sanskrit (Devanagari: स्वस्तिक, pronounced: swastik) &denotes “conducive to wellbeing or auspicious”.
The word Swastik has a definite etymological origin in Sanskrit. It is derived from the roots su – meaning “well or auspicious” & as meaning “being”.
"सु अस्ति येन तत स्वस्तिकं"
Swastik is de symbol through which everything auspicios occurs
Scholars believe word’s origin in Vedas,known as Swasti mantra;
"🕉स्वस्ति ना इन्द्रो वृधश्रवाहा
स्वस्ति ना पूषा विश्ववेदाहा
स्वस्तिनास्तरक्ष्यो अरिश्तनेमिही
स्वस्तिनो बृहस्पतिर्दधातु"
It translates to," O famed Indra, redeem us. O Pusha, the beholder of all knowledge, redeem us. Redeem us O Garudji, of limitless speed and O Bruhaspati, redeem us".
SWASTIK’s COSMIC ORIGIN
The Swastika represents the living creation in the whole Cosmos.
Hindu astronomers divide the ecliptic circle of cosmos in 27 divisions called https://t.co/sLeuV1R2eQ this manner a cross forms in 4 directions in the celestial sky. At centre of this cross is Dhruva(Polestar). In a line from Dhruva, the stars known as Saptarishi can be observed.
A list of cool websites you might now know about
A thread 🧵
1) Learn Anything - Search tools for knowledge discovery that helps you understand any topic through the most efficient
2) Grad Speeches - Discover the best commencement speeches.
This website is made by me
3) What does the Internet Think - Find out what the internet thinks about anything
4) https://t.co/vuhT6jVItx - Send notes that will self-destruct after being read.
A thread 🧵
1) Learn Anything - Search tools for knowledge discovery that helps you understand any topic through the most efficient
2) Grad Speeches - Discover the best commencement speeches.
This website is made by me
3) What does the Internet Think - Find out what the internet thinks about anything
4) https://t.co/vuhT6jVItx - Send notes that will self-destruct after being read.