Users on different stages of awareness will respond to a different language.
• Most aware readers understand your solution and are ready to purchase
In early days I did all our copy.
It sucked so bad. Good thing, I made friends with people who taught me how to write.
Copywriting is the #1 skill for entrepreneurs. You write emails, articles, landing pages every day, and it helps you grow.
This will 10x your copy 👇
Users on different stages of awareness will respond to a different language.
• Most aware readers understand your solution and are ready to purchase
• Solution-aware readers are considering solutions to their pain/problem
• Problem-aware readers are dealing with pain/problem
• Unaware readers haven’t experienced the problem
• talk the language that mirrors the reader's stage of awareness
• move them from that stage to product/most-aware
• prompt them to take action
Instead of saying "we offer" or "our solution," rewrite the copy to address your customers.
Exercise:
• begin with the word “you.”
• on landing pages, start your sentence with a verb.
Users spend a couple of seconds before deciding to stay or to leave the page.
Short sentences and 2-3 sentence paragraphs will motivate them to keep reading.
Good formatting also helps readers to stay focused on your message.
• apply a pattern to a sentence
• vary sentence length and formatting to create texture
• use bolds or underlines to speak with emphasis.
• Readers often don’t understand features.
• "Benefits" language reflect their problems.
Remember, they have a few seconds to decide to stay to move on.
Easy to apply, works like a charm.
• Attention. Jar the reader out of their boring lives
• Interest. Engage them with unusual, unobvious facts
• Desire. Engage their heart so they want what you’re offering
• Action. Ask them to take the next step
Don't distract your readers with multiple asks, widgets, and complex mechanics to engage with you.
This applies to emails, ads, landing pages. Anything.
• testimonials with actual results from someone in that industry
• case studies
• show before and after
• logos of well-known clients or supporters
• show numbers
Talk to your users like you would talk to your friend. Don't be boring.
People leave boring conversations; it's even easier to exit a page.
And most important:
Don't afraid it will suck
• review your copy consistently
• ask for feedback
• improve
Btw, reviewing copy in an hour or a day is underrated. You can make significant improvements yourself after taking a break.
If you are interested in entrepreneurship, follow me @volodarik
I transparently share everything we do to grow from $2.7m to $10m in 2021.
More from Writing
I can second this observation through personal experience. I was only able to start writing because "it's just dumb weeb fanfiction quests, who cares." 100,000 pages of dumb weeb fanfic later, and I actually got better... but only because I was trying my best with every page.
"It's dumb weeb fanfiction" gave me permission to be bad, to vomit things onto the page that I knew fell far short of what I wanted it to be. To just write and write instead of laboring over six paragraphs for weeks like I'd always done before.
But I still *wanted* to be good.
Writing is HARD. And unfortunately, most people don't appreciate just how hard writing (or communication in general) is, and that cultural attitude infects writers, too.
You must give yourself permission to be bad. And realize that all writing is practice.
IT. COUNTS.
And as the folks in my mentions are pointing
... it's an excellent way to find out what actually resonates with other people - putting work out there. Even your early bad stuff you'll cringe at later.
What resonates is NOT easy to tell, because we all, inherently cringe at ourselves, a lot.
I think the mistake a lot of people make is that they write to make a good work instead of writing to make themselves a better writer (who will eventually be able to make good works). The second promotes training and builds humility while the first is just narcissism.
— Dan Kim (@CloneManga) October 31, 2020
"It's dumb weeb fanfiction" gave me permission to be bad, to vomit things onto the page that I knew fell far short of what I wanted it to be. To just write and write instead of laboring over six paragraphs for weeks like I'd always done before.
But I still *wanted* to be good.
Writing is HARD. And unfortunately, most people don't appreciate just how hard writing (or communication in general) is, and that cultural attitude infects writers, too.
You must give yourself permission to be bad. And realize that all writing is practice.
IT. COUNTS.
And as the folks in my mentions are pointing
It gave us hellcow, so it clearly worked
— Argatson (@warhammer651) October 31, 2020
... it's an excellent way to find out what actually resonates with other people - putting work out there. Even your early bad stuff you'll cringe at later.
What resonates is NOT easy to tell, because we all, inherently cringe at ourselves, a lot.
\u201cDumb weeb X\u201d is a concept with a lot of power.
— J (@Becquerl1) October 31, 2020
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The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
The story doesn\u2019t say you were told not to... it says you did so without approval and they tried to obfuscate what you found. Is that true?
— Sarah Frier (@sarahfrier) November 15, 2018
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
